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At a Glance
Market Segments
Mid-Market (51.3% of reviews)
Mid-Market (43.8% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Optimove
Star Rating
(235)4.6 out of 5
Market Segments
Mid-Market (51.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about OptimoveSymplify Communication
Star Rating
(33)4.4 out of 5
Market Segments
Mid-Market (43.8% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Symplify CommunicationSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Optimove excels in Dynamic Segmentation with a score of 9.2, allowing for highly targeted marketing efforts, while Symplify Communication shines in Dynamic Segmentation with a perfect score of 10.0, indicating superior capabilities in this area.
- Reviewers mention that Optimove's Email Marketing features, particularly in Building and Personalizing Emails, score 9.1, but Symplify Communication outperforms with a score of 9.5, highlighting its advanced personalization options.
- G2 users indicate that Optimove's Quality of Support is rated at 9.4, which is slightly higher than Symplify Communication's 9.3, suggesting that users may find Optimove's support more responsive and helpful.
- Users on G2 report that Symplify Communication offers superior Campaign Management features, scoring 9.7 in Program Management and Calendaring, compared to Optimove's lower scores, making it a better choice for users focused on campaign execution.
- Reviewers mention that while both platforms provide Analytics, Symplify Communication's Basic Reporting and Web Analytics score 9.6, indicating a more robust analytics suite compared to Optimove's scores in these areas.
- Users say that Optimove's Automated Alerts and Tasks feature scores 8.3, which is lower than Symplify Communication's 8.9, suggesting that users may find Symplify's automation capabilities more effective for managing marketing tasks.
Pricing
Entry-Level Pricing
Optimove
Optimove Pricing
Contact Us
- Maximize personalization’s impact with AI-mapped CRM journeys as part of Optimove’s Scale package.
- Gain unlimited access to strategic customer insights to build hyper-segmented customer groups that significantly increase personalization.
- Let Optimove’s AI map CRM journeys ensure that only the optimal message(s) is sent to each customer, across any channel, every time.
Symplify Communication
No pricing availableFree Trial
Optimove
No trial information availableSymplify Communication
No trial information availableRatings
Meets Requirements
8.7
200
8.6
24
Ease of Use
8.6
201
8.3
25
Ease of Setup
8.0
117
7.8
9
Ease of Admin
8.8
66
8.3
8
Quality of Support
9.3
199
9.3
25
Has the product been a good partner in doing business?
9.1
67
9.3
9
Product Direction (% positive)
9.3
195
9.4
21
Features by Category
Email Marketing
9.2
131
|
Verified
9.5
13
|
Verified
9.3
139
|
Verified
9.2
13
|
Verified
8.9
133
|
Verified
9.5
13
|
Verified
8.7
125
|
Verified
9.2
11
|
Verified
Online Marketing
7.6
95
9.0
8
|
Verified
8.1
114
|
Verified
9.2
8
|
Verified
9.2
138
|
Verified
9.1
9
|
Verified
8.6
117
|
Verified
8.7
9
|
Verified
8.2
97
8.9
6
Lead Management
8.5
107
|
Verified
9.6
8
|
Verified
8.6
112
9.2
10
|
Verified
9.3
136
|
Verified
8.6
12
|
Verified
8.3
102
|
Verified
9.7
5
|
Verified
8.3
103
|
Verified
9.2
6
|
Verified
8.3
104
|
Verified
9.3
5
|
Verified
8.3
104
|
Verified
8.9
6
|
Verified
8.6
114
|
Verified
9.5
7
|
Verified
Campaign Management
8.8
120
|
Verified
9.7
6
|
Verified
8.1
97
Not enough data
8.5
119
|
Verified
9.7
5
|
Verified
7.5
94
Not enough data
Social
7.2
85
Not enough data
7.5
89
Not enough data
7.5
92
Not enough data
7.2
86
9.7
5
|
Verified
7.2
89
Not enough data
Reporting & Analytics
8.9
128
|
Verified
9.6
12
|
Verified
8.1
101
|
Verified
9.6
8
|
Verified
8.4
115
|
Verified
9.0
5
|
Verified
8.5
126
|
Verified
Not enough data
7.2
87
Not enough data
Platform
8.4
106
|
Verified
Not enough data
8.4
96
Not enough data
9.0
104
|
Verified
Not enough data
8.3
86
Not enough data
7.9
89
|
Verified
Not enough data
8.5
101
|
Verified
Not enough data
8.4
88
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.9
9
Not enough data
7.2
9
Not enough data
7.0
9
Not enough data
7.0
9
Not enough data
6.9
9
Not enough data
7.0
10
Not enough data
Integration
8.2
105
|
Verified
Not enough data
8.0
102
|
Verified
Not enough data
8.0
91
|
Verified
Not enough data
Campaigns
Not enough data
9.6
8
Not enough data
9.6
8
Not enough data
Not enough data
Not enough data
9.3
7
Not enough data
9.4
6
Analytics
Not enough data
9.3
7
Not enough data
9.0
7
Optimization
Not enough data
9.8
7
Not enough data
9.0
8
Not enough data
9.0
5
Not enough data
8.3
6
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.8
7
|
Verified
Not enough data
8.1
6
Not enough data
Not enough data
Not enough data
Not enough data
Edit
Not enough data
Not enough data
Not enough data
8.3
6
|
Verified
Not enough data
Feature Not Available
Logistics
Not enough data
9.2
6
|
Verified
Not enough data
7.8
6
|
Verified
Not enough data
7.8
6
|
Verified
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
8.5
72
|
Verified
Not enough data
8.6
73
|
Verified
Not enough data
8.3
64
Not enough data
8.6
79
|
Verified
Not enough data
Intelligence
8.7
83
|
Verified
Not enough data
8.7
86
|
Verified
Not enough data
8.4
79
|
Verified
Not enough data
Platform Basics
9.2
95
|
Verified
10.0
5
|
Verified
9.2
99
|
Verified
9.0
5
|
Verified
Platform Data
8.9
93
|
Verified
8.3
5
|
Verified
8.6
99
|
Verified
9.0
5
|
Verified
8.9
101
|
Verified
9.3
5
|
Verified
9.0
97
|
Verified
Not enough data
Platform Additional Functionality
8.9
89
|
Verified
Not enough data
8.4
92
|
Verified
9.0
5
|
Verified
8.4
86
|
Verified
Not enough data
Agentic AI - Customer Journey Analytics
6.0
7
Not enough data
8.1
7
Not enough data
7.5
6
Not enough data
8.1
6
Not enough data
Agentic AI - Personalization
5.6
9
Not enough data
6.9
8
Not enough data
7.1
8
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
6.9
8
Not enough data
Marketing Operations
8.6
93
|
Verified
Not enough data
8.9
99
|
Verified
Not enough data
9.1
99
|
Verified
Not enough data
9.0
93
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
9.1
103
|
Verified
Not enough data
9.1
100
|
Verified
Not enough data
8.7
92
|
Verified
Not enough data
9.0
96
|
Verified
Not enough data
8.4
84
|
Verified
Not enough data
8.7
82
|
Verified
Not enough data
Agentic AI - Marketing Analytics
6.7
7
Not enough data
8.3
6
Not enough data
8.1
6
Not enough data
Categories
Categories
Shared Categories
Optimove and Symplify Communication are categorized as Customer Journey Analytics and Marketing Automation
Unique Categories
Symplify Communication is categorized as Push Notification and Email Template Builder
Reviews
Reviewers' Company Size
Optimove
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Symplify Communication
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Gambling & Casinos
68.7%
Marketing and Advertising
5.2%
Entertainment
4.3%
Financial Services
3.5%
Telecommunications
1.7%
Other
16.5%
Publishing
9.4%
Media Production
9.4%
Veterinary
6.3%
Pharmaceuticals
6.3%
Online Media
6.3%
Other
62.5%
Discussions
How much does Optimove cost?
1 Comment
Official Response from Optimove
Optimove is priced using a monthly subscription model, typically a few thousand dollars per month. Pricing tiers are based on the number of separate customer...Read more
Does Optimove provide professional services?
1 Comment
Official Response from Optimove
Yes! Optimove offers a complete set of professional services for clients who want even more assistance with their customer marketing automation journey....Read more
Does Optimove implement predictive analytics?
1 Comment
Official Response from Optimove
Absolutely! Optimove’s predictive behavior modeling applies mathematical and statistical techniques to transactional, behavioral and demographic data in...Read more
Symplify Communication has no discussions with answers
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