Compare Optimizely Web Experimentation and VWO Testing 
At a Glance
Market Segments
Mid-Market (47.8% of reviews)
Mid-Market (57.5% of reviews)
Entry-Level Pricing
Contact Vendor
Contact Us
Optimizely Web Experimentation
Star Rating
(407)4.2 out of 5
Market Segments
Mid-Market (47.8% of reviews)
Entry-Level Pricing
Contact Vendor
Learn more about Optimizely Web ExperimentationVWO Testing
Star Rating
(736)4.3 out of 5
Market Segments
Mid-Market (57.5% of reviews)
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Optimizely Web Experimentation excels in Data Enrichment with a score of 9.3, allowing for comprehensive insights into user behavior, while VWO Testing lacks this feature, which may limit data-driven decision-making.
- Reviewers mention that VWO Testing has a more user-friendly Ease of Setup with a score of 8.5 compared to Optimizely Web Experimentation's 8.1, making it easier for teams to get started quickly without extensive technical knowledge.
- G2 users highlight that Optimizely Web Experimentation offers superior Guided Selling capabilities, scoring 8.6, which helps users navigate the platform effectively, whereas VWO Testing scored lower at 7.9, indicating a less intuitive experience.
- Users on G2 report that VWO Testing shines in Quality of Support with a score of 8.9, significantly higher than Optimizely Web Experimentation's 8.0, suggesting that VWO provides more responsive and helpful customer service.
- Reviewers mention that Optimizely Web Experimentation has a robust Personalization Engine with a score of 8.1, allowing for tailored user experiences, while VWO Testing falls short with a score of 7.1, indicating less effective personalization options.
- Users say that VWO Testing offers better Reporting and Analytics features, both scoring 8.2, but VWO's additional focus on Reports and Dashboards with a score of 8.6 provides a more comprehensive view of performance metrics compared to Optimizely's 7.8.
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Pricing
Entry-Level Pricing
Optimizely Web Experimentation
Enterprise
Contact Vendor
Customized For Your Business.
VWO Testing
GROWTH
Contact Us
Get started with experimenting to optimize your user experiences.
- Create A/B, MVT, and Split Tests powered by SmartStats.
- Perform advanced targeting for A/B, MVT, and split testing.
- Perform A/B, MVT, and split testing for mobile websites.
Free Trial
Optimizely Web Experimentation
No trial information availableVWO Testing
Free Trial is available
Ratings
Meets Requirements
8.4
295
8.5
613
Ease of Use
8.2
307
8.3
619
Ease of Setup
8.0
154
8.5
348
Ease of Admin
8.2
124
8.7
281
Quality of Support
8.0
251
8.9
591
Has the product been a good partner in doing business?
7.9
119
8.9
278
Product Direction (% positive)
7.8
270
8.8
607
Features by Category
Visitor Behavior
7.8
24
|
Verified
8.3
47
8.5
26
|
Verified
8.2
45
7.6
22
|
Verified
7.9
38
Templates
7.8
24
|
Verified
7.5
39
8.3
23
|
Verified
8.3
46
8.4
24
|
Verified
8.6
44
Personalization
7.6
23
|
Verified
7.6
40
7.7
26
|
Verified
7.7
35
7.9
21
|
Verified
7.3
36
Feature Not Available
6.8
33
7.5
20
|
Verified
7.1
36
7.0
19
|
Verified
6.9
33
9.0
24
|
Verified
9.0
49
8.6
22
|
Verified
7.6
34
Multichannel
8.5
26
|
Verified
7.8
41
6.9
20
|
Verified
5.8
30
8.9
25
|
Verified
7.5
35
Administration
8.0
22
|
Verified
7.5
34
8.5
22
|
Verified
8.3
46
8.2
22
|
Verified
7.7
44
8.1
23
|
Verified
7.6
43
Segmentation
8.8
21
8.6
7
8.1
14
7.5
6
Targeting
7.6
21
8.1
7
7.8
20
7.6
7
Triggered Content
7.8
16
Not enough data
Feature Not Available
Not enough data
7.4
13
Not enough data
Personalized Content
8.0
15
Not enough data
8.1
16
Not enough data
8.7
18
8.1
7
Data Sourcing
9.3
5
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
7.2
6
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
8.3
24
7.2
34
8.3
25
7.3
36
8.0
23
8.4
43
Functionality
8.0
25
7.7
38
8.5
26
8.4
46
7.6
26
7.9
43
Computing
7.9
66
8.1
271
6.4
60
6.5
230
6.9
71
7.6
310
Experimental Design
8.4
69
8.3
296
8.7
68
8.5
286
8.7
68
8.0
288
Analytics
8.2
67
8.2
339
5.7
61
7.6
311
Variation Testing
Not enough data
9.3
21
Not enough data
8.4
18
Not enough data
8.8
21
Not enough data
8.9
20
Not enough data
8.3
20
Not enough data
8.5
18
Reporting
Not enough data
8.6
20
Not enough data
8.6
22
Personalization
Not enough data
8.5
17
Not enough data
8.5
16
Not enough data
8.8
14
Administration
Not enough data
8.6
14
Not enough data
9.0
13
Not enough data
8.7
18
Not enough data
9.0
18
Categories
Categories
Shared Categories
Optimizely Web Experimentation and VWO Testing are categorized as Feature Management, Personalization Engines, E-Commerce Personalization, A/B Testing, and Personalization
Unique Categories
Optimizely Web Experimentation is categorized as Customer Data Platform (CDP) and Configuration Management
VWO Testing is categorized as Mobile App Optimization
Reviews
Reviewers' Company Size
Optimizely Web Experimentation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
VWO Testing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.1%
Information Technology and Services
9.4%
Financial Services
9.1%
Retail
8.1%
Marketing and Advertising
7.8%
Other
54.4%
Computer Software
12.5%
Marketing and Advertising
11.5%
Retail
8.3%
Information Technology and Services
6.2%
Internet
4.6%
Other
56.9%
Most Helpful Reviews
Optimizely Web Experimentation
Most Helpful Favorable Review
Wissam Y.
Verified User in Marketing and Advertising
I liked Optimizely's user friendliness and the ability to drag and drop and edit A/B pages in real time. The fact that all you need adding a small meta script to the page and do the rest from the system itself is a big step to make this product what it is....
Most Helpful Critical Review
Vladimir B.
Verified User in Computer Software
I've used Optimizely for a year and I'm very disappointed. They have a catch in contract where you need to send a written cancellation request 1 month in advance or else your $2,000 per month contract is automatically renewed for a year! Now we can't...
VWO Testing
Most Helpful Favorable Review
Scott A.
Verified User in Furniture
The platform is robust and yet somehow it still feels very simple to use. I like the flexibility of testing options and in establishing results -- keeps it easy for us to setup and manage campaigns without getting bogged down.
Most Helpful Critical Review
Verified User in Media Production
Separate from implementation, I have not used the tool enough to know.
Wissam Y.
Verified User in Marketing and Advertising
I liked Optimizely's user friendliness and the ability to drag and drop and edit A/B pages in real time. The fact that all you need adding a small meta script to the page and do the rest from the system itself is a big step to make this product what it is....
Scott A.
Verified User in Furniture
The platform is robust and yet somehow it still feels very simple to use. I like the flexibility of testing options and in establishing results -- keeps it easy for us to setup and manage campaigns without getting bogged down.
Vladimir B.
Verified User in Computer Software
I've used Optimizely for a year and I'm very disappointed. They have a catch in contract where you need to send a written cancellation request 1 month in advance or else your $2,000 per month contract is automatically renewed for a year! Now we can't...
Verified User in Media Production
Separate from implementation, I have not used the tool enough to know.
Alternatives
Discussions
How does A/B Testing work?
1 comment
TS
A/B testing is when you have a least two variations of something you want to test. Typically you have a control (which may be the current variant) and then...Read more
What are some ways that I can use A/B testing?
1 comment
TS
Testing is ongoing and endless. We test new features such as additional form fields in a lead form. We test multiple CTAs to decide which produces the best...Read more
Optimizely Web Experimentation has no more discussions with answers
How scalable is Visual Website Optimizer?
1 comment
BS
I've used VWO on a few different sites and its pretty scablable, as long as the pagetypes align with a URL string, you should be able to test at...Read more
How do I set up click and scrollmaps?
1 comment
SV
Heatmaps are always-on in VWO Insights. It does not require any configuration. It runs continuously and setup is as simple as a toggle-on. Scrollmaps present...Read more
Will there be any improvement of setting up goals?
1 comment
SV
A general ‘add to cart’ goal can be setup and segmented based on conversion URL to narrow down to the specific product was added to cart. The list of...Read more
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