Compare Opteo and TrueClicks 
At a Glance
Market Segments
Small-Business (67.5% of reviews)
Small-Business (57.0% of reviews)
Entry-Level Pricing
No pricing available
Free
Opteo
Star Rating
(41)4.5 out of 5
Market Segments
Small-Business (67.5% of reviews)
Entry-Level Pricing
No pricing available
Learn more about OpteoTrueClicks
Star Rating
(121)4.6 out of 5
Market Segments
Small-Business (57.0% of reviews)
Entry-Level Pricing
Free
Browse all 18 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Opteo excels in Paid Keyword Optimization with a score of 9.0, while TrueClicks falls behind at 8.1. Reviewers mention that Opteo's intuitive interface makes it easier to identify and optimize high-performing keywords.
- Reviewers mention that Opteo's Bid Rules feature is rated at 8.4, significantly outperforming TrueClicks' score of 7.1. Users say that Opteo provides more flexibility and customization options for setting bid strategies.
- G2 users highlight that Opteo's Ad Creation and Editing capabilities are superior, scoring 7.9 compared to TrueClicks' 6.6. Users report that Opteo offers a more user-friendly design and better templates for ad creation.
- Users on G2 note that Opteo's Budget Execution & Monitoring feature is rated at 8.7, slightly ahead of TrueClicks at 8.5. Reviewers mention that Opteo provides clearer insights into budget allocation and performance tracking.
- Reviewers mention that Opteo has a higher score in Performance and Reliability at 9.0, while TrueClicks scores 8.7. Users report that Opteo's platform is more stable and responsive, leading to fewer disruptions during campaign management.
- Users say that Opteo's Analytics & Administration features, particularly in Ad and Conversion Tracking, are rated at 8.6, outperforming TrueClicks' 8.2. Reviewers mention that Opteo provides more detailed tracking options, which helps in better understanding campaign performance.
Pricing
Entry-Level Pricing
Opteo
No pricing availableTrueClicks
Up to $50K/mo ad spend
Free
Free forever
- Hard limit of $50K ad spend/month
- Unlimited users from the same company (no guest users allowed)
- Unlimited accounts
Free Trial
Opteo
Free Trial is available
TrueClicks
Free Trial is available
Ratings
Meets Requirements
8.9
34
8.7
102
Ease of Use
9.2
34
8.9
104
Ease of Setup
9.5
23
9.0
73
Ease of Admin
9.4
18
9.0
64
Quality of Support
9.3
31
9.2
80
Has the product been a good partner in doing business?
8.8
18
9.1
61
Product Direction (% positive)
9.3
33
8.9
92
Features by Category
Campaign Management & Optimization
9.0
24
8.1
80
8.4
23
Feature Not Available
7.9
22
Feature Not Available
7.4
20
Feature Not Available
7.2
20
Feature Not Available
8.6
21
Feature Not Available
8.4
18
Feature Not Available
5.6
19
Feature Not Available
8.0
18
8.0
74
6.9
19
6.7
66
8.7
21
8.5
76
Analytics & Administration
8.6
23
8.2
74
7.7
22
Feature Not Available
8.8
24
8.2
74
Platform
7.5
16
7.0
62
8.7
23
8.8
80
7.5
23
7.6
75
8.2
23
8.4
74
9.0
24
8.7
81
8.2
17
8.3
71
8.1
21
8.2
74
7.6
20
7.5
65
Categories
Categories
Shared Categories
Opteo and TrueClicks are categorized as Paid Search Advertising
Unique Categories
Opteo has no unique categories
TrueClicks has no unique categories
Reviews
Reviewers' Company Size
Opteo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
TrueClicks
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
30.0%
Computer Software
20.0%
Health, Wellness and Fitness
7.5%
Consulting
2.5%
Telecommunications
2.5%
Other
37.5%
Marketing and Advertising
67.8%
Retail
7.4%
Automotive
2.5%
Telecommunications
1.7%
Online Media
1.7%
Other
19.0%
Most Helpful Reviews
Opteo
Most Helpful Favorable Review
Fernando S.
Verified User in Real Estate
Very easy to understand and implement without any help
Most Helpful Critical Review
Jonathan B.
Verified User in Pharmaceuticals
There are some issues with getting things to make sense for each account. Recommendations aren't always accurate and don't always line up with the account groups
TrueClicks
Most Helpful Favorable Review
Mila D.
Verified User in Public Relations and Communications
The diagnostic tool that True Clicks offers to detect issues in my clients accounts. The budget pacing tool is also quite favourable for helping me hold a control over clients accounts.
Most Helpful Critical Review
Sebastian B.
Verified User in Marketing and Advertising
No power over recommendations makes the whole score system completely redundant. If a recommendation is dismissed, the score should go up. Otherwise, what is the point?
Fernando S.
Verified User in Real Estate
Very easy to understand and implement without any help
Mila D.
Verified User in Public Relations and Communications
The diagnostic tool that True Clicks offers to detect issues in my clients accounts. The budget pacing tool is also quite favourable for helping me hold a control over clients accounts.
Jonathan B.
Verified User in Pharmaceuticals
There are some issues with getting things to make sense for each account. Recommendations aren't always accurate and don't always line up with the account groups
Sebastian B.
Verified User in Marketing and Advertising
No power over recommendations makes the whole score system completely redundant. If a recommendation is dismissed, the score should go up. Otherwise, what is the point?
Discussions
Opteo has no discussions with answers
When can we have Trueclicks for Social?
1 comment
WM
Hi Ankita,
We get this question regularly and the honest answer is, not this year (2022).
We first want to further improve and expand our offering on...Read more
TrueClicks has no more discussions with answers
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