Best Software for 2025 is now live!

Compare OpenX and PubMatic

Save
    Log in to your account
    to save comparisons,
    products and more.
At a Glance
OpenX
OpenX
Star Rating
(19)3.2 out of 5
Market Segments
Small-Business (40.0% of reviews)
Information
Entry-Level Pricing
No pricing available
Learn more about OpenX
PubMatic
PubMatic
Star Rating
(11)3.2 out of 5
Market Segments
Small-Business (44.4% of reviews)
Information
Entry-Level Pricing
No pricing available
Learn more about PubMatic
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that OpenX excels in its "Floor Price" feature, scoring an impressive 8.5, which allows for better control over ad pricing compared to PubMatic's lower score of 6.0. This gives OpenX users a significant advantage in managing their ad revenue effectively.
  • Reviewers mention that OpenX has a more user-friendly "Ad Unit Availability" feature, with a score of 7.3, while PubMatic scores slightly lower at 7.0. This suggests that OpenX provides a wider variety of ad units, making it easier for users to find suitable options for their campaigns.
  • G2 users highlight that PubMatic shines in "Has the product been a good partner in doing business?" with a score of 7.7, compared to OpenX's 6.9. This indicates that users feel more supported and valued by PubMatic in their business relationships.
  • Users on G2 report that OpenX has a slight edge in "Ease of Use" with a score of 7.6, while PubMatic trails behind at 6.5. This suggests that OpenX may offer a more intuitive interface, making it easier for users to navigate and utilize the platform effectively.
  • Reviewers mention that PubMatic's "Quality of Support" is rated at 6.7, which is slightly better than OpenX's 6.5. This indicates that users may find PubMatic's customer support to be more responsive and helpful when issues arise.
  • Users say that OpenX's "SSP Functionality" is rated at 6.8, outperforming PubMatic's 6.1. This suggests that OpenX may offer more robust features for supply-side platform operations, which can be crucial for maximizing ad inventory and revenue.
Pricing
Entry-Level Pricing
OpenX
No pricing available
PubMatic
No pricing available
Free Trial
OpenX
No trial information available
PubMatic
No trial information available
Ratings
Meets Requirements
6.6
18
6.2
10
Ease of Use
7.6
18
6.5
10
Ease of Setup
6.5
8
6.7
5
Ease of Admin
7.5
6
8.0
5
Quality of Support
6.5
16
6.7
10
Has the product been a good partner in doing business?
6.9
7
7.7
5
Product Direction (% positive)
5.6
16
5.3
10
Features by Category
Connected TV (CTV) Advertising PlatformsHide 6 FeaturesShow 6 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
App Monetization PlatformsHide 21 FeaturesShow 21 Features
Not enough data
Not enough data
Platform - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advertising - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Supply Side Platform (SSP)Hide 6 FeaturesShow 6 Features
7.3
62
6.4
16
SSP Functionality
6.8
10
6.1
6
SSP
7.3
11
7.0
5
6.8
10
Not enough data
8.5
11
6.0
5
8.0
10
Not enough data
6.5
10
Not enough data
Categories
Categories
Shared Categories
Unique Categories
OpenX
OpenX has no unique categories
PubMatic
PubMatic has no unique categories
Reviews
Reviewers' Company Size
OpenX
OpenX
Small-Business(50 or fewer emp.)
40.0%
Mid-Market(51-1000 emp.)
33.3%
Enterprise(> 1000 emp.)
26.7%
PubMatic
PubMatic
Small-Business(50 or fewer emp.)
44.4%
Mid-Market(51-1000 emp.)
44.4%
Enterprise(> 1000 emp.)
11.1%
Reviewers' Industry
OpenX
OpenX
Marketing and Advertising
35.3%
Internet
11.8%
Publishing
5.9%
Public Relations and Communications
5.9%
Online Media
5.9%
Other
35.3%
PubMatic
PubMatic
Marketing and Advertising
30.0%
Publishing
10.0%
Internet
10.0%
Information Technology and Services
10.0%
Fine Art
10.0%
Other
30.0%
Most Helpful Reviews
OpenX
OpenX
Most Helpful Favorable Review
Robert S.
RS
Robert S.
Verified User in Banking

Good targeting and campaign management; fairly easy to deploy; excellent customization ability; as a free solution, an excellent value

Most Helpful Critical Review
Verified User in Online Media
GO
Verified User in Online Media

The system tends to get slow sometimes, Also sometimes changes to live order do not save, if order is not paused for the time to make changes. OpenX does not provide ad review center on RTB and dealing with ad issue can get a long process. I would like to...

PubMatic
PubMatic
Most Helpful Favorable Review
James W.
JW
James W.
Verified User in Internet

One of the better SSP tools out there they can easily get you setup and help manage your inventory. They compete at a high CPM level and offer great fill as well. The team has always been responsive and the attitude they have to make sure we are truly setup...

Most Helpful Critical Review
Verified User
G
Verified User in Electrical/Electronic Manufacturing

I have to admit the software is a little confusing to get used to in the beginning.

Alternatives
OpenX
OpenX Alternatives
Google Ad Manager
Google Ad Manager
Add Google Ad Manager
Magnite, for Sellers
Magnite, for Sellers
Add Magnite, for Sellers
Equativ
Equativ
Add Equativ
AdSense
AdSense
Add AdSense
PubMatic
PubMatic Alternatives
Google Ad Manager
Google Ad Manager
Add Google Ad Manager
Magnite, for Sellers
Magnite, for Sellers
Add Magnite, for Sellers
The Trade Desk
The Trade Desk
Add The Trade Desk
AdSense
AdSense
Add AdSense
Discussions
OpenX
OpenX Discussions
Monty the Mongoose crying
OpenX has no discussions with answers
PubMatic
PubMatic Discussions
Monty the Mongoose crying
PubMatic has no discussions with answers