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Compare Omnisend and OptinMonster 
Featured Products
At a Glance
Market Segments
Small-Business (92.4% of reviews)
Small-Business (69.7% of reviews)
Entry-Level Pricing
$0.00 Per Month
No pricing available
Omnisend
Star Rating
(1,152)4.6 out of 5
Market Segments
Small-Business (92.4% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 Per Month
Free Trial is available
Browse all 3 pricing plansOptinMonster
Star Rating
(105)4.4 out of 5
Market Segments
Small-Business (69.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about OptinMonsterSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Omnisend excels in user satisfaction, boasting a significantly higher overall rating compared to OptinMonster. Users appreciate the intuitive design and ease of use, with one reviewer noting, "I find that Omnisend templates make it easy to use and they help me design useful emails to send."
- According to verified reviews, Omnisend's customer support stands out, receiving high praise for being quick and helpful. Users have mentioned, "The customer support team was very helpful," highlighting the positive experience when seeking assistance.
- Users say that while both platforms offer easy setup, Omnisend's onboarding process is particularly user-friendly. Reviewers have noted that the initial setup was "fairly easy," which can be a significant advantage for those new to email marketing tools.
- Reviewers mention that OptinMonster has a strong reputation for its pop-up features, with many users appreciating the variety of options available. One user stated, "Easy to implement and a lot of features," indicating that it effectively engages website visitors.
- G2 reviewers highlight that while Omnisend has a broader range of integrations, particularly with e-commerce platforms, OptinMonster is noted for its effective website engagement tools. Users have found it beneficial for maintaining visitor interaction over the years, saying, "We have been using OptinMonster for nearly a decade."
- According to recent feedback, both platforms have their strengths, but Omnisend's overall user experience is often described as more straightforward and less complicated. Users appreciate the simplicity, with one stating, "Everything is straightforward without any complications, which I appreciate a lot."
Pricing
Entry-Level Pricing
Omnisend
Free
$0.00
Per Month
Best for starting businesses or for exploring Omnisend
- Email campaigns up to 500 /month
- Up to 60 international SMS & 500 Web Push
- Professional Looking Email Templates
OptinMonster
No pricing availableFree Trial
Omnisend
Free Trial is available
OptinMonster
No trial information availableRatings
Meets Requirements
8.9
908
8.6
74
Ease of Use
9.1
912
8.8
76
Ease of Setup
9.0
536
9.1
49
Ease of Admin
9.2
425
9.3
40
Quality of Support
9.1
829
8.6
67
Has the product been a good partner in doing business?
9.2
412
8.9
37
Product Direction (% positive)
9.1
885
8.8
71
Features by Category
Email Marketing
9.0
691
|
Verified
Not enough data
9.2
665
|
Verified
Not enough data
8.9
658
|
Verified
Not enough data
9.1
619
Not enough data
Online Marketing
8.5
565
|
Verified
Not enough data
8.6
552
|
Verified
Not enough data
8.6
472
|
Verified
Not enough data
8.8
604
|
Verified
Not enough data
8.5
458
Not enough data
Lead Management
8.6
480
|
Verified
Not enough data
8.6
493
|
Verified
Not enough data
8.7
566
|
Verified
Not enough data
8.3
336
Not enough data
8.6
455
|
Verified
Not enough data
8.6
514
|
Verified
Not enough data
8.6
467
|
Verified
Not enough data
8.3
350
|
Verified
Not enough data
Campaign Management
8.7
476
|
Verified
Not enough data
8.2
350
Not enough data
8.2
375
|
Verified
Not enough data
8.2
356
Not enough data
Social
7.9
353
Not enough data
8.2
422
|
Verified
Not enough data
8.2
399
|
Verified
Not enough data
8.1
381
|
Verified
Not enough data
8.0
369
|
Verified
Not enough data
Reporting & Analytics
8.9
619
|
Verified
Not enough data
8.6
543
|
Verified
Not enough data
8.6
502
|
Verified
Not enough data
8.7
513
|
Verified
Not enough data
7.8
271
Not enough data
Platform
8.6
415
|
Verified
Not enough data
8.9
397
|
Verified
Not enough data
8.9
288
|
Verified
Not enough data
8.5
328
|
Verified
Not enough data
8.1
296
|
Verified
Not enough data
9.1
401
|
Verified
Not enough data
8.7
315
|
Verified
Not enough data
Agentic AI - Marketing Automation
7.5
116
Not enough data
7.5
113
Not enough data
7.6
114
Not enough data
7.4
114
Not enough data
7.5
114
Not enough data
7.5
114
Not enough data
Integration
8.7
387
|
Verified
Not enough data
8.6
364
|
Verified
Not enough data
8.4
333
|
Verified
Not enough data
Administration
8.4
93
Not enough data
8.4
92
Not enough data
8.6
86
Not enough data
8.9
90
Not enough data
8.2
73
Not enough data
8.4
79
Not enough data
Integrations
8.1
71
Not enough data
8.1
70
Not enough data
7.9
69
Not enough data
8.0
74
Not enough data
Platform
8.7
72
Not enough data
8.4
64
Not enough data
8.3
60
Not enough data
8.4
67
Not enough data
8.4
70
Not enough data
8.7
77
Not enough data
8.5
68
Not enough data
8.9
81
Not enough data
Campaigns
9.2
99
Not enough data
9.3
96
Not enough data
9.3
90
Not enough data
9.2
93
Not enough data
9.1
89
Not enough data
Analytics
9.4
98
Not enough data
9.3
98
Not enough data
Optimization
9.0
77
Not enough data
9.0
93
Not enough data
9.1
86
Not enough data
9.2
94
Not enough data
Agentic AI - Push Notification
7.7
20
Not enough data
7.4
20
Not enough data
7.8
20
Not enough data
Templates
8.4
407
|
Verified
Not enough data
7.4
290
|
Verified
Not enough data
8.1
288
Not enough data
8.5
224
Not enough data
Edit
8.4
384
|
Verified
Not enough data
8.7
395
|
Verified
Not enough data
8.3
316
|
Verified
Not enough data
Logistics
8.7
389
|
Verified
Not enough data
8.0
320
|
Verified
Not enough data
8.6
360
|
Verified
Not enough data
8.5
210
Not enough data
Generative AI
7.7
106
Not enough data
7.7
105
Not enough data
Agentic AI - Email Template Builder
6.9
71
Not enough data
7.0
70
Not enough data
Text Messaging
8.9
117
|
Verified
Not enough data
7.7
95
|
Verified
Not enough data
8.7
107
|
Verified
Not enough data
8.3
97
|
Verified
Not enough data
8.5
108
|
Verified
Not enough data
8.6
95
Not enough data
8.4
88
Not enough data
8.4
81
Not enough data
SMS Platform
8.6
120
|
Verified
Not enough data
9.0
125
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
75
|
Verified
Not enough data
8.5
74
|
Verified
Not enough data
Agentic AI - SMS Marketing
7.7
33
Not enough data
7.9
33
Not enough data
7.8
33
Not enough data
7.7
33
Not enough data
7.5
33
Not enough data
7.8
33
Not enough data
Design and Customization
8.4
54
8.8
30
8.3
53
9.3
33
8.8
53
8.5
29
8.8
52
8.8
32
Campaigns
8.6
51
8.8
30
8.5
52
9.2
28
8.3
52
8.6
27
8.5
51
8.6
29
Integrations
7.9
52
8.3
28
7.4
52
7.5
17
9.0
53
8.3
20
7.5
53
7.9
19
Generative AI
7.6
51
7.4
11
Agentic AI - Vulnerability Scanner
7.3
50
Not enough data
7.2
49
Not enough data
Page Customization
9.2
23
Not enough data
9.0
24
Not enough data
8.9
22
Not enough data
8.7
22
Not enough data
Page Optimization
8.7
22
Not enough data
9.2
22
Not enough data
9.1
22
Not enough data
8.1
22
Not enough data
Integrations
9.6
23
Not enough data
9.4
24
Not enough data
9.0
22
Not enough data
Generative AI
8.1
22
Not enough data
Agentic AI - Landing Page Builders
8.1
22
Not enough data
Agentic AI - Personalization
6.9
39
Not enough data
7.1
39
Not enough data
7.4
39
Not enough data
6.9
39
Not enough data
7.1
39
Not enough data
7.1
38
Not enough data
Categories
Categories
Shared Categories
Omnisend and OptinMonster are categorized as Personalization and Pop-Up Builder
Unique Categories
Omnisend is categorized as SMS Marketing, Email Template Builder, Push Notification, Marketing Automation, Transactional Email, and Landing Page Builders
OptinMonster has no unique categories
Reviews
Reviewers' Company Size
Omnisend
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OptinMonster
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
22.3%
Apparel & Fashion
16.4%
Consumer Goods
8.0%
Marketing and Advertising
6.2%
Health, Wellness and Fitness
5.7%
Other
41.3%
Computer Software
15.2%
Marketing and Advertising
13.1%
Health, Wellness and Fitness
5.1%
Non-Profit Organization Management
4.0%
Consumer Goods
4.0%
Other
58.6%
Alternatives
Discussions
Is Omnisend better than Mailchimp?
2 Comments
MS
Yes, it is SO much easier to use and integrate. It's a lot more user-friendly. Read more
Is there a way -like Drip tracking pixel- to track my Squarespace website activity in OMNISEND?
2 Comments
NB
If the activity you are referring to is: campaign tracking, conversion tracking, website visitor tracking. Then let me tell you that all these tracking...Read more
Omnichannel marketing
2 Comments
NC
Omnichannel marketing is a strategy that businesses use to create a seamless and integrated experience for customers across multiple channels, both online...Read more
What is OptinMonster used for?
1 Comment
AM
OptinMonster helps you grow your email list, leads, and sales by displaying targeted, personalized offers throughout your site. You can use OptinMonster to...Read more
How much does OptinMonster cost?
1 Comment
AM
OptinMonster subscriptions start at $9 a month. You can learn more at optinmonster.com/pricing.Read more
Is OptinMonster free?
1 Comment
AM
OptinMonster is a paid subscription service. We do not offer a free subscription at this time.
More details about our current pricing can be found at...Read more
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