Compare Omnisend and eSputnik 
At a Glance
Market Segments
Small-Business (92.3% of reviews)
Small-Business (61.0% of reviews)
Entry-Level Pricing
$0.00 Per Month
$0.00 2500 Emails
Omnisend
Star Rating
(915)4.6 out of 5
Market Segments
Small-Business (92.3% of reviews)
Entry-Level Pricing
$0.00 Per Month
Free Trial is available
Browse all 3 pricing planseSputnik
Star Rating
(62)4.8 out of 5
Market Segments
Small-Business (61.0% of reviews)
Entry-Level Pricing
$0.00 2500 Emails
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Omnisend excels in its Ease of Use with a score of 9.1, making it a favorite among small businesses for its intuitive interface, while eSputnik, with a score of 9.2, also offers a user-friendly experience but is noted for slightly more complex features that may require additional training.
- Reviewers mention that eSputnik shines in Quality of Support, scoring 9.5, with many users praising the responsiveness and helpfulness of their support team, whereas Omnisend, with a score of 9.0, has received mixed feedback regarding response times during peak periods.
- G2 users highlight that eSputnik's Dynamic Content feature, scoring 9.7, allows for highly personalized marketing campaigns, which is a significant advantage over Omnisend's score of 8.6 in the same category, where users feel it lacks some advanced customization options.
- Users on G2 report that Omnisend's Automated Email Responses feature, with a score of 9.1, is straightforward and effective, while eSputnik's score of 9.4 indicates a more robust automation capability that includes advanced triggers and conditions, appealing to users with more complex needs.
- Reviewers mention that eSputnik's Lead Scoring and Grading feature, scoring 9.5, is particularly beneficial for businesses looking to prioritize leads effectively, while Omnisend's score of 8.3 suggests it may not offer the same level of granularity in lead management.
- Users say that both platforms provide solid Campaign Performance Analytics, each scoring 9.4, but eSputnik is noted for its more comprehensive reporting tools that allow for deeper insights into campaign effectiveness, which some Omnisend users feel could be improved.
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Pricing
Entry-Level Pricing
Omnisend
Free
$0.00
Per Month
Best for starting businesses or for exploring Omnisend
- Email campaigns up to 500 /month
- Up to 60 international SMS & 500 Web Push
- Professional Looking Email Templates
eSputnik
FREE
$0.00
2500 Emails
Get started for free. No credit card required. After a sign-up, you receive 2,500 emails and 10 SMS to test the service. We can also create one free email template designed in the corporate style of your website.
- free individual email template design;
- free subscription form;
- free package with 2500 emails and 10 SMS;
Free Trial
Omnisend
Free Trial is available
eSputnik
Free Trial is available
Ratings
Meets Requirements
8.9
734
9.3
55
Ease of Use
9.1
734
9.2
55
Ease of Setup
9.0
366
9.3
10
Ease of Admin
9.2
353
9.0
10
Quality of Support
9.0
662
9.5
54
Has the product been a good partner in doing business?
9.2
339
9.8
10
Product Direction (% positive)
8.9
707
9.6
54
Features by Category
Email Marketing
8.9
526
|
Verified
9.2
46
|
Verified
9.1
502
|
Verified
9.6
38
|
Verified
8.8
497
|
Verified
9.6
44
|
Verified
9.1
461
9.4
45
|
Verified
Online Marketing
8.5
408
|
Verified
9.0
16
|
Verified
8.6
392
|
Verified
9.7
40
|
Verified
8.6
315
|
Verified
9.0
41
|
Verified
8.8
445
|
Verified
9.5
42
|
Verified
8.6
307
9.1
26
|
Verified
Lead Management
8.6
329
|
Verified
8.9
23
|
Verified
8.5
340
|
Verified
9.5
29
|
Verified
8.6
406
|
Verified
9.7
45
|
Verified
8.3
187
9.5
36
|
Verified
8.6
306
|
Verified
9.0
30
|
Verified
8.7
359
|
Verified
9.6
42
|
Verified
8.6
318
|
Verified
9.3
41
|
Verified
8.3
204
|
Verified
9.3
29
|
Verified
Campaign Management
8.7
330
|
Verified
9.3
34
|
Verified
8.2
210
9.7
29
|
Verified
8.3
235
|
Verified
9.6
28
8.3
219
9.5
28
Social
8.2
212
8.7
14
8.3
281
|
Verified
8.5
10
|
Verified
8.5
257
|
Verified
9.0
15
|
Verified
8.3
243
|
Verified
9.3
18
8.2
231
|
Verified
9.4
11
Reporting & Analytics
8.9
473
|
Verified
9.4
43
|
Verified
8.6
400
|
Verified
9.4
34
|
Verified
8.6
357
|
Verified
9.7
39
|
Verified
8.6
370
|
Verified
9.1
29
|
Verified
7.8
132
9.0
21
Platform
8.5
274
|
Verified
9.6
8
|
Verified
8.9
258
|
Verified
9.8
8
|
Verified
8.8
148
|
Verified
10.0
8
|
Verified
8.6
192
|
Verified
9.0
5
|
Verified
8.3
163
|
Verified
10.0
5
|
Verified
9.1
262
|
Verified
10.0
9
|
Verified
8.7
183
|
Verified
Not enough data
Integration
8.8
245
|
Verified
9.8
9
|
Verified
8.6
222
|
Verified
10.0
7
|
Verified
8.5
191
|
Verified
9.7
6
|
Verified
Administration
8.5
51
Not enough data
8.6
51
Not enough data
8.7
47
Not enough data
8.8
49
Not enough data
8.4
35
Not enough data
8.6
42
Not enough data
Integrations
8.2
32
Not enough data
8.2
31
Not enough data
8.1
32
Not enough data
8.2
36
Not enough data
Platform
8.4
33
Not enough data
8.5
25
Not enough data
8.1
24
Not enough data
8.3
30
Not enough data
7.9
32
Not enough data
8.4
38
Not enough data
8.7
31
Not enough data
9.0
41
Not enough data
Campaigns
9.1
73
9.3
23
9.3
70
9.7
24
9.2
66
8.6
23
9.2
69
9.3
20
9.2
66
9.1
23
Analytics
9.4
74
9.4
23
9.3
74
8.8
21
Optimization
9.0
53
9.4
21
8.9
69
9.6
23
9.0
62
8.6
22
9.2
70
9.5
22
Templates
8.3
313
|
Verified
Not enough data
7.4
198
|
Verified
Not enough data
8.2
195
Not enough data
8.3
132
Not enough data
Edit
8.4
291
|
Verified
Not enough data
8.7
299
|
Verified
Not enough data
8.3
226
|
Verified
Not enough data
Logistics
8.7
298
|
Verified
Not enough data
7.9
231
|
Verified
Not enough data
8.6
268
|
Verified
Not enough data
8.6
121
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Text Messaging
9.0
72
|
Verified
Not enough data
7.9
56
|
Verified
Not enough data
8.7
64
|
Verified
Not enough data
8.7
57
|
Verified
Not enough data
8.7
66
|
Verified
Not enough data
8.7
54
Not enough data
8.5
44
Not enough data
8.5
40
Not enough data
SMS Platform
8.7
78
|
Verified
Not enough data
9.0
82
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0
36
|
Verified
Not enough data
8.5
35
|
Verified
Not enough data
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Omnisend and eSputnik are categorized as Push Notification and Marketing Automation
Unique Categories
Omnisend is categorized as SMS Marketing, Email Template Builder, Personalization, and Transactional Email
eSputnik is categorized as Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Omnisend
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
eSputnik
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
23.3%
Apparel & Fashion
17.2%
Consumer Goods
8.0%
Health, Wellness and Fitness
5.6%
Marketing and Advertising
5.0%
Other
40.8%
Marketing and Advertising
23.7%
Information Technology and Services
23.7%
Computer Software
18.6%
Internet
5.1%
Non-Profit Organization Management
3.4%
Other
25.4%
Most Helpful Reviews
Omnisend
Most Helpful Favorable Review
Verified User in Apparel & Fashion
It's all in one experience which means that you don't need to use many other tools for marketing your online store. Omnisend has not only regular newsletter campaigns, signup forms, segmentation option but also powerful automation that they keep on...
Most Helpful Critical Review
Phil T.
Verified User in Sporting Goods
Absolutely hate the design options and template layouts, and the editing of email campaigns. Not only do they look different when you finally send, but creating them in general is just an awedul process. They also dont automatically save. I have lost...
eSputnik
Most Helpful Favorable Review
Verified User in Information Technology and Services
We are using eSputnik not so long ago. We decided to start with an email marketing channel. The first email template made in our corporate style was free. On this template basis, new emails have been creating within message editor in a few minutes. For us,...
Most Helpful Critical Review
Verified User in Arts and Crafts
At the begining was ok, later paid (transfered) for better plan, and "fun" has started. Firstly, their consultants started asking about our subscribed contacts, as they did not like something, but we provided all info including screen shots on subscription...
Verified User in Apparel & Fashion
It's all in one experience which means that you don't need to use many other tools for marketing your online store. Omnisend has not only regular newsletter campaigns, signup forms, segmentation option but also powerful automation that they keep on...
Verified User in Information Technology and Services
We are using eSputnik not so long ago. We decided to start with an email marketing channel. The first email template made in our corporate style was free. On this template basis, new emails have been creating within message editor in a few minutes. For us,...
Phil T.
Verified User in Sporting Goods
Absolutely hate the design options and template layouts, and the editing of email campaigns. Not only do they look different when you finally send, but creating them in general is just an awedul process. They also dont automatically save. I have lost...
Verified User in Arts and Crafts
At the begining was ok, later paid (transfered) for better plan, and "fun" has started. Firstly, their consultants started asking about our subscribed contacts, as they did not like something, but we provided all info including screen shots on subscription...
Alternatives
Discussions
Is Omnisend better than Mailchimp?
2 comments
MS
Yes, it is SO much easier to use and integrate. It's a lot more user-friendly. Read more
Is there a way -like Drip tracking pixel- to track my Squarespace website activity in OMNISEND?
2 comments
NB
If the activity you are referring to is: campaign tracking, conversion tracking, website visitor tracking. Then let me tell you that all these tracking...Read more
Omnichannel marketing
2 comments
NC
Omnichannel marketing is a strategy that businesses use to create a seamless and integrated experience for customers across multiple channels, both online...Read more
eSputnik has no discussions with answers
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