Compare Omniconvert and VWO Testing 
At a Glance
Market Segments
Small-Business (63.0% of reviews)
Mid-Market (57.5% of reviews)
Entry-Level Pricing
Starting at $320.00
Contact Us
Omniconvert
Star Rating
(108)4.6 out of 5
Market Segments
Small-Business (63.0% of reviews)
Entry-Level Pricing
Starting at $320.00
Browse all 3 pricing plansVWO Testing
Star Rating
(736)4.3 out of 5
Market Segments
Mid-Market (57.5% of reviews)
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Omniconvert excels in personalization, particularly with its Recommendation Engine and Personalized Messaging, achieving high scores of 9.2 and 9.0 respectively, while VWO Testing falls short with scores of 7.6 and 7.6.
- Reviewers mention that Omniconvert's Survey Builder is highly rated at 9.0, providing a user-friendly experience for creating surveys, whereas VWO Testing's survey features, including Survey Distribution, only reach a score of 8.1, indicating less flexibility.
- G2 users highlight that Omniconvert's AI/Machine Learning capabilities score 8.3, offering advanced targeting options, while VWO Testing's score of 6.5 suggests a lack of robust AI features, which may limit its effectiveness in personalized marketing.
- Users on G2 report that Omniconvert's Multivariate Testing capabilities are superior, scoring 9.0, compared to VWO Testing's 8.3, indicating that Omniconvert provides more comprehensive testing options for optimizing user experiences.
- Reviewers mention that Omniconvert's Quality of Support is rated at 9.1, reflecting a strong commitment to customer service, while VWO Testing's support, rated at 8.9, is still good but may not match the responsiveness of Omniconvert.
- Users say that Omniconvert's Customization features, scoring 9.1, allow for greater flexibility in tailoring experiences, while VWO Testing's score of 8.3 indicates that it may not offer the same level of adaptability for users looking to fine-tune their campaigns.
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Pricing
Entry-Level Pricing
Omniconvert
PAID
Starting at $320.00
Minimum annual starting plan comes with a free trial, 100k visitors to test, an initial onboarding & with ongoing assistance.
Code of conduct: we don't work with websites related to adult, guns or gambling.
- Create A/B Tests using our editor or your devs
- WYSIWYG visual editor or code editor
- Orchestrate personalized experiences
VWO Testing
GROWTH
Contact Us
Get started with experimenting to optimize your user experiences.
- Create A/B, MVT, and Split Tests powered by SmartStats.
- Perform advanced targeting for A/B, MVT, and split testing.
- Perform A/B, MVT, and split testing for mobile websites.
Free Trial
Omniconvert
Free Trial is available
VWO Testing
Free Trial is available
Ratings
Meets Requirements
8.7
104
8.5
613
Ease of Use
8.0
104
8.3
619
Ease of Setup
8.5
68
8.5
348
Ease of Admin
8.6
61
8.7
281
Quality of Support
9.1
102
8.9
591
Has the product been a good partner in doing business?
9.1
60
8.9
278
Product Direction (% positive)
9.2
100
8.8
607
Features by Category
Visitor Behavior
9.2
19
|
Verified
8.3
47
9.3
20
|
Verified
8.2
45
8.0
16
|
Verified
7.9
38
Templates
8.3
17
|
Verified
7.5
39
9.1
20
8.3
46
9.2
19
8.6
44
Personalization
Feature Not Available
7.6
40
8.6
15
|
Verified
7.7
35
8.7
14
|
Verified
7.3
36
Feature Not Available
6.8
33
8.5
12
|
Verified
7.1
36
Feature Not Available
6.9
33
9.2
15
|
Verified
9.0
49
9.0
14
|
Verified
7.6
34
Multichannel
8.9
17
|
Verified
7.8
41
Feature Not Available
5.8
30
8.9
17
|
Verified
7.5
35
Administration
Feature Not Available
7.5
34
8.7
15
|
Verified
8.3
46
9.0
14
|
Verified
7.7
44
8.6
15
|
Verified
7.6
43
Segmentation
Not enough data
8.6
7
Not enough data
7.5
6
Targeting
Not enough data
8.1
7
Not enough data
7.6
7
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.1
7
Management
Not enough data
7.2
34
Not enough data
7.3
36
Not enough data
8.4
43
Functionality
Not enough data
7.7
38
Not enough data
8.4
46
Not enough data
7.9
43
Survey Management
9.0
7
Not enough data
8.6
7
Not enough data
7.6
7
Not enough data
8.1
7
Not enough data
Survey Customization
8.9
6
Not enough data
7.5
6
Not enough data
7.5
6
Not enough data
7.2
6
Not enough data
Survey Insights
8.3
7
Not enough data
7.4
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
Computing
7.5
26
8.1
271
Feature Not Available
6.5
230
7.0
26
7.6
310
Experimental Design
Feature Not Available
8.3
296
8.9
25
8.5
286
8.8
26
8.0
288
Analytics
8.7
26
8.2
339
Feature Not Available
7.6
311
Variation Testing
Not enough data
9.3
21
Not enough data
8.4
18
Not enough data
8.8
21
Not enough data
8.9
20
Not enough data
8.3
20
Not enough data
8.5
18
Reporting
Not enough data
8.6
20
Not enough data
8.6
22
Personalization
Not enough data
8.5
17
Not enough data
8.5
16
Not enough data
8.8
14
Administration
Not enough data
8.6
14
Not enough data
9.0
13
Not enough data
8.7
18
Not enough data
9.0
18
Categories
Categories
Shared Categories
Omniconvert and VWO Testing are categorized as A/B Testing and E-Commerce Personalization
Unique Categories
Omniconvert is categorized as Survey
VWO Testing is categorized as Feature Management, Personalization, Personalization Engines, and Mobile App Optimization
Reviews
Reviewers' Company Size
Omniconvert
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
VWO Testing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.0%
Retail
12.0%
Internet
10.2%
Information Technology and Services
5.6%
Apparel & Fashion
5.6%
Other
53.7%
Computer Software
12.5%
Marketing and Advertising
11.5%
Retail
8.3%
Information Technology and Services
6.2%
Internet
4.6%
Other
56.9%
Most Helpful Reviews
Omniconvert
Most Helpful Favorable Review
Justin R.
Verified User in Online Media
What I like best is that this product does more than just A/B test. Qualitative data is crucial, and the tool helps you gather this vital information. I also like the personalization aspect of the technology. Overall, Marketizator captures where the market...
Most Helpful Critical Review
Katy K.
Verified User in Automotive
That there were many problems with the implementation. Our developer had a lot of contact with the Omniconvert crew but some problems were never solve.d therefor we were not able to perform some tests.
VWO Testing
Most Helpful Favorable Review
Scott A.
Verified User in Furniture
The platform is robust and yet somehow it still feels very simple to use. I like the flexibility of testing options and in establishing results -- keeps it easy for us to setup and manage campaigns without getting bogged down.
Most Helpful Critical Review
Verified User in Media Production
Separate from implementation, I have not used the tool enough to know.
Justin R.
Verified User in Online Media
What I like best is that this product does more than just A/B test. Qualitative data is crucial, and the tool helps you gather this vital information. I also like the personalization aspect of the technology. Overall, Marketizator captures where the market...
Scott A.
Verified User in Furniture
The platform is robust and yet somehow it still feels very simple to use. I like the flexibility of testing options and in establishing results -- keeps it easy for us to setup and manage campaigns without getting bogged down.
Katy K.
Verified User in Automotive
That there were many problems with the implementation. Our developer had a lot of contact with the Omniconvert crew but some problems were never solve.d therefor we were not able to perform some tests.
Verified User in Media Production
Separate from implementation, I have not used the tool enough to know.
Alternatives
Discussions
I am a marketing person, not a technical guy. Can I handle Omniconvert on my own?
2 comments
SK
I think it doesn't need any technical stuff
Read more
Can Omniconvert be used for any platform?
2 comments
SK
Yes, But it's best suitable for ecommerce websitesRead more
Are you able to embed videos or images into the questionnaire to help explain/educate before you ask a particular question?
1 comment
🎯C
yes it is possibleRead more
How scalable is Visual Website Optimizer?
1 comment
BS
I've used VWO on a few different sites and its pretty scablable, as long as the pagetypes align with a URL string, you should be able to test at...Read more
How do I set up click and scrollmaps?
1 comment
SV
Heatmaps are always-on in VWO Insights. It does not require any configuration. It runs continuously and setup is as simple as a toggle-on. Scrollmaps present...Read more
Will there be any improvement of setting up goals?
1 comment
SV
A general ‘add to cart’ goal can be setup and segmented based on conversion URL to narrow down to the specific product was added to cart. The list of...Read more
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