Compare Moz Pro and Semrush 
At a Glance
Market Segments
Small-Business (58.1% of reviews)
Small-Business (66.7% of reviews)
Entry-Level Pricing
Free Trial 1 User Per Month
$0.00 Per Month
Moz Pro
Star Rating
(569)4.3 out of 5
Market Segments
Small-Business (58.1% of reviews)
Entry-Level Pricing
Free Trial 1 User Per Month
Free Trial is available
Browse all 6 pricing plansSemrush
Star Rating
(2,530)4.5 out of 5
Market Segments
Small-Business (66.7% of reviews)
Entry-Level Pricing
$0.00 Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Moz Pro excels in its Keyword Research capabilities, with a score of 8.5, while Semrush shines with a higher score of 9.1, indicating a more robust feature set for identifying and analyzing keywords.
- Reviewers mention that Semrush offers superior SEO Auditing tools, scoring 9.2 compared to Moz Pro's 8.4, highlighting Semrush's comprehensive approach to identifying SEO issues and providing actionable insights.
- G2 users note that Moz Pro's Link Building features score 7.8, which is lower than Semrush's 8.2, suggesting that Semrush provides more effective tools for acquiring backlinks and improving domain authority.
- Users on G2 report that Semrush's Content Creation Tools are more advanced, scoring 8.3, while Moz Pro's tools score 8.0, indicating that Semrush may offer better resources for content strategy and development.
- Reviewers say that Semrush's Reporting and Dashboards are more customizable, with a score of 8.7 compared to Moz Pro's 8.5, allowing users to tailor their reports to better fit their specific needs.
- Users report that Moz Pro has a more user-friendly interface, scoring 8.6 for Ease of Use, while Semrush scores slightly lower at 8.4, suggesting that Moz Pro may be easier for beginners to navigate.
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Pricing
Entry-Level Pricing
Moz Pro
Free Trial
Free Trial
1 User Per Month
A free trial is a great way to test out Moz Pro. Ample limits plus full access to keyword research tools.
- Campaigns - 10
- Keyword Rankings - 1,500 (6,000 total collected search results)
- Mobile Rankings
Semrush
Free
$0.00
Per Month
You can use Semrush with a free account, but the number of features and amount of data will be limited.
- Position Tracking: 10 keywords, updated daily
- Site Audit: 100 pages per month
- Social Media profiles: track 5, post to 2 (schedule 10 posts)
Free Trial
Moz Pro
Free Trial is available
Semrush
Free Trial is available
Ratings
Meets Requirements
8.4
492
8.9
2,020
Ease of Use
8.6
495
8.4
2,037
Ease of Setup
8.8
291
8.6
1,254
Ease of Admin
8.9
229
8.6
1,052
Quality of Support
8.5
409
8.6
1,749
Has the product been a good partner in doing business?
8.9
220
8.8
1,036
Product Direction (% positive)
8.2
486
8.9
1,930
Features by Category
Metrics
Not enough data
8.3
340
Not enough data
8.3
335
Not enough data
7.9
321
Not enough data
7.7
295
Not enough data
7.4
284
Not enough data
7.6
281
Not enough data
7.5
282
Not enough data
7.6
292
Not enough data
7.2
277
Reporting
Not enough data
8.1
332
Not enough data
8.2
320
Not enough data
7.9
304
Not enough data
7.8
307
Not enough data
7.8
303
Not enough data
7.7
283
Not enough data
8.2
319
Other
Not enough data
7.8
295
Not enough data
8.1
308
Not enough data
7.7
298
Not enough data
8.0
300
Not enough data
7.5
268
Not enough data
7.1
249
Not enough data
7.7
267
Administration
Not enough data
7.7
275
Not enough data
7.5
267
Not enough data
8.5
319
Not enough data
8.3
310
Social Analytics
Not enough data
8.8(won by default)
259
Not enough data
8.5(won by default)
241
Not enough data
8.8(won by default)
246
Not enough data
8.2(won by default)
215
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
185
Not enough data
8.1(won by default)
182
Reports & Dashboards
Not enough data
8.4(won by default)
245
Not enough data
8.9(won by default)
252
Not enough data
8.7(won by default)
239
Not enough data
7.9(won by default)
177
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
Not enough data
8.8
96
Not enough data
8.5
97
Not enough data
8.6
95
Formatting
Not enough data
8.3
94
Not enough data
8.2
90
Not enough data
8.0
86
Content
Not enough data
8.7
103
Not enough data
8.4
96
Not enough data
7.7
81
Product Type
Not enough data
8.5
90
Not enough data
8.0
89
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Listing Management
Not enough data
8.6
199
|
Verified
Not enough data
8.2
195
|
Verified
Not enough data
8.4
198
|
Verified
Not enough data
8.5
210
|
Verified
Performance
Not enough data
8.3
216
|
Verified
Not enough data
8.7
219
|
Verified
Local Search Optimization
Not enough data
8.9
461
|
Verified
Not enough data
8.5
423
|
Verified
Not enough data
8.5
395
|
Verified
Not enough data
8.4
406
|
Verified
Not enough data
8.1
396
|
Verified
Not enough data
8.9
451
|
Verified
Platform Basics
Not enough data
8.5
421
Not enough data
8.7
437
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
396
Platform Content
Not enough data
7.5
340
Platform Reporting
Not enough data
8.1
410
Not enough data
8.4
420
Platform Basics
Not enough data
8.7
88
Not enough data
8.2
85
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
77
Not enough data
8.5
88
Content Planning
Not enough data
Feature Not Available
Not enough data
8.3
81
Not enough data
8.8
91
Marketing Campaign Performance
Not enough data
8.4
65
Not enough data
8.7
67
Other Features
Not enough data
8.5
89
Not enough data
8.9
75
SEO Auditing & Monitoring
8.1
215
8.8
713
8.4
200
9.2
564
Feature Not Available
9.0
550
8.0
201
9.0
551
SEO Content & Rankings
7.8
418
8.2
1182
8.5
427
9.1
1281
8.6
418
8.8
1208
7.4
210
8.3
631
7.5
189
8.6
541
SEO Reporting
8.4
422
8.9
1258
7.7
212
8.6
712
7.4
210
8.4
668
6.8
198
8.0
553
Generative AI
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Content & Collaboration
Not enough data
8.8
172
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
160
Not enough data
Feature Not Available
Not enough data
8.2
142
Social Management
Not enough data
8.7
206
Not enough data
8.8
200
Not enough data
Feature Not Available
Not enough data
8.5
197
Not enough data
7.9
174
Not enough data
8.0
148
Not enough data
7.7
120
Media Channels
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
98
Geographic Coverage
Not enough data
Feature Not Available
Not enough data
8.2
84
Not enough data
8.1
76
Reporting
Not enough data
8.9
115
Not enough data
Feature Not Available
Not enough data
9.0
104
Not enough data
9.1
113
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform Interoperability
Not enough data
8.5
72
Social Functionality
Not enough data
8.8
84
Campaign Management
Not enough data
9.1
82
Not enough data
8.8
81
Not enough data
8.7
82
Not enough data
8.6
75
Not enough data
8.6
76
Not enough data
8.5
77
Not enough data
8.5
75
Not enough data
8.4
77
Not enough data
8.4
76
Not enough data
8.6
80
Not enough data
8.5
76
Not enough data
8.2
74
Not enough data
8.3
77
Targeting
Not enough data
8.6
79
Not enough data
8.5
76
Not enough data
8.5
74
Not enough data
8.7
74
Platform
Not enough data
8.5
77
Not enough data
8.7
84
Not enough data
9.0
83
Not enough data
9.0
84
Not enough data
8.8
80
Not enough data
8.6
79
Not enough data
8.4
74
Not enough data
8.6
76
Not enough data
8.6
79
Grammar Tools
Not enough data
8.4
18
Not enough data
9.0
21
Not enough data
8.0
17
Writing Support
Not enough data
7.4
19
Not enough data
8.3
18
Not enough data
7.4
19
Not enough data
7.7
19
Software Availability
Not enough data
8.5
19
Not enough data
8.3
18
Not enough data
7.1
19
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Data collection
Not enough data
7.8
146
Not enough data
8.3
173
|
Verified
Not enough data
8.3
164
|
Verified
Not enough data
7.7
146
|
Verified
Not enough data
8.3
164
Segment Trending
Not enough data
8.7
194
|
Verified
Not enough data
8.2
184
|
Verified
Not enough data
8.4
189
|
Verified
Not enough data
7.6
152
Analysis
Not enough data
8.4
183
Not enough data
8.7
205
|
Verified
Not enough data
8.4
166
|
Verified
Platform
Not enough data
8.8
207
|
Verified
Not enough data
8.4
187
|
Verified
Not enough data
7.7
163
|
Verified
Not enough data
8.4
185
|
Verified
Not enough data
8.1
160
|
Verified
Not enough data
8.3
156
Platform Basics
Not enough data
8.7
109
Not enough data
7.8
94
Not enough data
8.4
110
Platform Data
Not enough data
8.3
98
Not enough data
8.5
104
Not enough data
8.8
112
Not enough data
8.4
99
Planning
Not enough data
7.8
159
Publishing
Not enough data
7.8
163
Social Media
Not enough data
7.6
162
Planning
Not enough data
7.9
282
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Tools
Not enough data
Feature Not Available
Not enough data
8.2
556
Not enough data
Feature Not Available
Metrics
Not enough data
Feature Not Available
Not enough data
8.2
547
Not enough data
8.3
536
Not enough data
8.1
478
Not enough data
7.9
474
Not enough data
8.9
609
Marketing Operations
Not enough data
7.9
281
|
Verified
Not enough data
8.5
299
|
Verified
Not enough data
8.2
294
|
Verified
Not enough data
8.1
271
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.5
284
|
Verified
Not enough data
8.7
321
|
Verified
Not enough data
7.9
260
|
Verified
Not enough data
8.2
274
|
Verified
Not enough data
8.3
296
|
Verified
Not enough data
8.0
250
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Moz Pro and Semrush are categorized as SEO Tools
Unique Categories
Moz Pro has no unique categories
Semrush is categorized as Paid Search Intelligence, Marketing Calendar, Competitive Intelligence, AI Writing Assistant, Content Creation, Local Listing Management, Local SEO, Marketing Analytics, Market Intelligence, Content Analytics, Media Monitoring, Social Media Advertising, Social Media Analytics, Social Media Suites, Social Media Management, Digital Analytics, and Proofreading
Reviews
Reviewers' Company Size
Moz Pro
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
30.9%
Information Technology and Services
9.0%
Computer Software
8.1%
Internet
7.8%
Retail
2.7%
Other
41.5%
Marketing and Advertising
30.4%
Information Technology and Services
8.7%
Computer Software
7.8%
Internet
4.4%
Retail
3.5%
Other
45.1%
Most Helpful Reviews
Moz Pro
Most Helpful Favorable Review
Benjamin C.
Verified User in Staffing and Recruiting
Moz has been one of my most valued and integrated research tools for online marketing. Since a lot of my work involves community outreach, I use Fresh Web Explorer and Opensite Explorer to track brand mentions, linking progress and competitive analysis....
Most Helpful Critical Review
Corey N.
Verified User in Marketing and Advertising
If you're doing more than the most basic local work in a market with no competition, you'll need more. A lot more. Ahrefs has a vastly superior backlink database and Majestic has the only really usable link API. SEMrush and Search Metrics provide endless...
Semrush
Most Helpful Favorable Review
Stephen D.
Verified User in Internet
Well I use it mostly for keyword research to find more keywords that my client should be focusing on that they may have missed by looking at what their competitors are doing. However I think my favorite thing is the ability to find quality back-links that...
Most Helpful Critical Review
MacKenzie B.
Verified User in Mechanical or Industrial Engineering
In my years of using SEO tools, I've seen various changes and adaptations to platforms, but SEMrush's latest move to increase fees by 110% in one month left me highly disappointed. SEMrush's UI is cluttered and feels like it was designed in the 1990's....
Benjamin C.
Verified User in Staffing and Recruiting
Moz has been one of my most valued and integrated research tools for online marketing. Since a lot of my work involves community outreach, I use Fresh Web Explorer and Opensite Explorer to track brand mentions, linking progress and competitive analysis....
Stephen D.
Verified User in Internet
Well I use it mostly for keyword research to find more keywords that my client should be focusing on that they may have missed by looking at what their competitors are doing. However I think my favorite thing is the ability to find quality back-links that...
Corey N.
Verified User in Marketing and Advertising
If you're doing more than the most basic local work in a market with no competition, you'll need more. A lot more. Ahrefs has a vastly superior backlink database and Majestic has the only really usable link API. SEMrush and Search Metrics provide endless...
MacKenzie B.
Verified User in Mechanical or Industrial Engineering
In my years of using SEO tools, I've seen various changes and adaptations to platforms, but SEMrush's latest move to increase fees by 110% in one month left me highly disappointed. SEMrush's UI is cluttered and feels like it was designed in the 1990's....
Discussions
How to get audit report of my website?
3 comments
MP
The text is a suggestion to use more affordable tools like the SEO checker available at the provided link.Read more
What is Moz Pro used for?
2 comments
SP
To determine how you're ranking for whatever keyword phrases you enter with insight as to why, including the actual rankings, crawl errors, links to your...Read more
What does Moz Pro do?
1 comment
MM
Moz Pro helps users monitor, manage, and improve their website's online visibility in search engines. With Moz Pro, users can perform keyword research, track...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 comments
HM
Nuclear Power Lighting Electrical EngineeringRead more
What can SEMrush do?
3 comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
Does SEMrush have a free plan?
3 comments
BB
Yes they have a free plan where you can add 1 website.Read more
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