Compare Movable Ink and Salesforce Marketing Cloud Personalization (formerly Interaction Studio) 
At a Glance
Market Segments
Small-Business (40.0% of reviews)
Mid-Market (56.1% of reviews)
Entry-Level Pricing
No pricing available
$300,000.00 Per Year
Movable Ink
Star Rating
(10)4.4 out of 5
Market Segments
Small-Business (40.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Movable InkSalesforce Marketing Cloud Personalization (formerly Interaction Studio)
Star Rating
(225)4.4 out of 5
Market Segments
Mid-Market (56.1% of reviews)
Entry-Level Pricing
$300,000.00 Per Year
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Salesforce Marketing Cloud Personalization excels in Content Creation Tools with a score of 9.7, allowing for robust and versatile content development, while Movable Ink lacks a specific score in this area, indicating a potential gap in comprehensive content creation capabilities.
- Reviewers mention that Salesforce Marketing Cloud Personalization offers superior Visitor Behavior Monitoring with a score of 9.0, enabling businesses to track user interactions effectively, whereas Movable Ink's capabilities in this area are less emphasized, suggesting a less detailed approach to user behavior analytics.
- G2 users highlight Salesforce Marketing Cloud Personalization's strong performance in Segmentation with an 8.7 rating, which allows for precise targeting of customer segments, while Movable Ink's segmentation features are not as prominently rated, indicating a potential limitation in targeted marketing efforts.
- Users on G2 report that Salesforce Marketing Cloud Personalization shines in Personalization Engine capabilities with a score of 9.2, providing advanced options for tailored user experiences, while Movable Ink's personalization features, although effective, do not reach the same level of sophistication.
- Reviewers mention that Salesforce Marketing Cloud Personalization's Quality of Support is rated at 8.9, reflecting a strong commitment to customer service, whereas Movable Ink's support rating of 7.5 suggests that users may experience challenges in receiving timely assistance.
- Users say that Salesforce Marketing Cloud Personalization's Marketing Automation Integration is rated at 9.2, making it a strong choice for businesses looking to streamline their marketing processes, while Movable Ink's integration capabilities, rated at 7.8, may not offer the same level of seamless connectivity with other marketing tools.
Pricing
Entry-Level Pricing
Movable Ink
No pricing availableSalesforce Marketing Cloud Personalization (formerly Interaction Studio)
Premium
$300,000.00
Per Year
Go further with Einstein AI driving next-best customer offers in real time.
- Website Data and Personalization
- Email Data and Personalization
- Segment and Rule-Based Decisioning
Free Trial
Movable Ink
No trial information availableSalesforce Marketing Cloud Personalization (formerly Interaction Studio)
No trial information availableRatings
Meets Requirements
9.8
7
8.6
188
Ease of Use
7.9
7
7.5
204
Ease of Setup
8.0
5
7.6
110
Ease of Admin
7.7
5
7.9
95
Quality of Support
7.5
8
8.9
186
Has the product been a good partner in doing business?
8.3
5
9.2
95
Product Direction (% positive)
8.3
7
8.9
185
Features by Category
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
Not enough data
9.0
26
|
Verified
Not enough data
8.9
26
|
Verified
Not enough data
8.1
26
|
Verified
Templates
Not enough data
7.9
26
|
Verified
Not enough data
8.7
26
|
Verified
Not enough data
8.6
26
|
Verified
Personalization
Not enough data
8.7
26
|
Verified
Not enough data
8.5
26
|
Verified
Not enough data
8.1
26
|
Verified
Not enough data
Feature Not Available
Not enough data
9.2
26
|
Verified
Not enough data
8.7
25
|
Verified
Not enough data
8.1
25
|
Verified
Not enough data
8.5
25
|
Verified
Multichannel
Not enough data
8.7
26
|
Verified
Not enough data
8.7
26
|
Verified
Not enough data
8.6
26
|
Verified
Administration
Not enough data
9.0
25
|
Verified
Not enough data
8.4
25
|
Verified
Not enough data
8.1
25
|
Verified
Not enough data
7.8
25
|
Verified
Segmentation
Not enough data
9.0
35
Not enough data
8.4
38
Targeting
Not enough data
9.2
39
Not enough data
8.9
38
Triggered Content
Not enough data
8.5
24
Not enough data
8.1
19
Not enough data
8.9
30
Personalized Content
Not enough data
8.7
29
Not enough data
8.9
22
Not enough data
8.9
37
Platform Basics
Not enough data
9.1
17
Not enough data
8.9
18
Platform Reporting
Not enough data
8.4
18
Not enough data
8.9
18
Content Creation
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Computing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experimental Design
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Movable Ink and Salesforce Marketing Cloud Personalization (formerly Interaction Studio) are categorized as Personalization, Personalization Engines, and E-Commerce Personalization
Unique Categories
Movable Ink is categorized as Content Experience Platforms
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) is categorized as Account-Based Web and Content Experiences and A/B Testing
Reviews
Reviewers' Company Size
Movable Ink
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
40.0%
Marketing and Advertising
30.0%
Music
10.0%
Consumer Electronics
10.0%
Apparel & Fashion
10.0%
Other
0.0%
Computer Software
19.9%
Marketing and Advertising
9.0%
Retail
8.6%
Information Technology and Services
8.1%
Financial Services
5.4%
Other
48.9%
Most Helpful Reviews
Movable Ink
Most Helpful Favorable Review
Verified User in Retail
Movable Ink has excellent support and will set up your campaigns for you. They have videos to show you how to set it up yourself.
Most Helpful Critical Review
Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
Most Helpful Favorable Review
Verified User in Market Research
Evergage fills a space in the analytics market like no other product I've tried. As an analytics expert, I've tried many different products and I really push products to their breaking point because I know javaScript and apache server features and...
Most Helpful Critical Review
Verified User in Marketing and Advertising
Very complicated and hard to onboard new people
Verified User in Retail
Movable Ink has excellent support and will set up your campaigns for you. They have videos to show you how to set it up yourself.
Verified User in Market Research
Evergage fills a space in the analytics market like no other product I've tried. As an analytics expert, I've tried many different products and I really push products to their breaking point because I know javaScript and apache server features and...
Verified User in Marketing and Advertising
Very complicated and hard to onboard new people
Alternatives
Discussions
Movable Ink has no discussions with answers
Is there any demo account to learn Interaction Studio or best platform to learn it ?
1 comment
AZ
The text appears to be a suggestion to begin with a specific URL, which is likely a link to documentation or resources on the Evergage platform.Read more
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) has no more discussions with answers
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