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- MobileAction-vs-Sensor Tower
Compare MobileAction and Sensor Tower 
At a Glance
Market Segments
Small-Business (49.5% of reviews)
Mid-Market (51.0% of reviews)
Entry-Level Pricing
$69.00 Per Month
No pricing available
MobileAction
Star Rating
(106)4.4 out of 5
Market Segments
Small-Business (49.5% of reviews)
Entry-Level Pricing
$69.00 Per Month
Browse all 10 pricing plansSensor Tower
Star Rating
(53)4.4 out of 5
Market Segments
Mid-Market (51.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Sensor TowerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Sensor Tower excels in "App Store Page Design & Preview" with a score of 9.0, indicating a strong capability in optimizing app store listings, while MobileAction, with a score of 8.5, is noted to have slightly less effective tools in this area.
- Reviewers mention that MobileAction shines in "Keyword Tools" with a score of 9.0, which is higher than Sensor Tower's score of 8.0, suggesting that MobileAction provides more robust keyword optimization features for app marketing.
- G2 users highlight that Sensor Tower's "Ad and Conversion Tracking" feature is rated at 9.0, showcasing its effectiveness in tracking ad performance, whereas MobileAction's score of 7.9 indicates it may not be as comprehensive in this aspect.
- Users on G2 report that MobileAction offers superior "Real-Time Insights" with a score of 8.3 compared to Sensor Tower's 6.9, suggesting that MobileAction provides more timely data for decision-making.
- Reviewers say that Sensor Tower's "User Identification" features, particularly in "Demographics" and "User Segmentation," scored 7.3 and 7.6 respectively, while MobileAction's scores of 5.2 and 6.2 indicate a noticeable gap in user analytics capabilities.
- Users mention that both platforms have similar scores in "Campaign Management" with MobileAction slightly ahead in "Campaign Dashboard" at 9.5 compared to Sensor Tower's 9.4, but users feel that Sensor Tower's overall campaign optimization tools are more intuitive.
Featured Products
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Pricing
Entry-Level Pricing
MobileAction
ASO Basic
$69.00
Per Month
Perfect for individuals or small teams new to App Store optimization.
- 500 keywords
- 5 apps and 5 competitors per app
- 6-month long historical data
Sensor Tower
No pricing availableFree Trial
MobileAction
Free Trial is available
Sensor Tower
Free Trial is available
Ratings
Meets Requirements
8.4
89
8.2
42
Ease of Use
8.5
94
8.0
44
Ease of Setup
8.9
62
8.6
13
Ease of Admin
8.9
30
9.0
12
Quality of Support
9.0
84
8.6
36
Has the product been a good partner in doing business?
8.9
31
8.5
13
Product Direction (% positive)
9.2
87
8.7
44
Features by Category
Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Online Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
7.8
6
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
7.0
5
Not enough data
7.8
6
Not enough data
Not enough data
Not enough data
Integration
7.8
6
Not enough data
7.8
6
Not enough data
7.5
6
Not enough data
Campaign Management & Optimization
8.5
26
Not enough data
8.5
24
Not enough data
8.5
24
Not enough data
8.3
24
Not enough data
7.7
22
Not enough data
7.8
22
Not enough data
7.8
23
Not enough data
7.0
17
Not enough data
7.3
20
Not enough data
8.1
19
Not enough data
8.3
22
Not enough data
Analytics & Administration
9.1
22
Not enough data
7.9
22
Not enough data
8.2
23
Not enough data
Platform
7.9
16
Not enough data
8.7
19
Not enough data
8.2
19
Not enough data
8.4
19
Not enough data
8.8
19
Not enough data
8.2
18
Not enough data
7.9
18
Not enough data
8.3
17
Not enough data
User Identification
5.2
7
7.3
27
6.2
7
7.6
23
8.1
7
8.7
26
Tracking & Reporting
8.1
8
5.9
20
8.3
7
6.9
27
8.1
8
6.7
25
8.1
8
8.3
29
7.6
7
7.1
23
6.2
7
7.0
23
Metrics
7.2
9
7.7
29
6.7
9
7.3
22
6.3
9
7.8
28
7.7
8
7.3
22
8.0
9
7.3
25
Optimization
Feature Not Available
7.6
9
7.7
25
8.2
11
8.5
28
9.0
10
9.0
35
8.0
15
8.5
28
9.2
12
8.6
29
7.6
11
8.8
14
6.7
7
Reporting & Alerts
8.4
34
8.5
13
7.7
25
6.7
8
Feature Not Available
8.6
11
8.1
26
7.8
9
Competition Monitoring
7.9
26
8.5
8
8.3
27
8.3
11
6.8
20
7.4
9
8.8
26
9.6
13
Platform Additional Functionality
7.7
27
7.6
7
8.1
27
8.3
9
7.7
28
8.5
10
Platform Basics
8.9
15
Not enough data
7.1
14
Not enough data
Platform Data
8.9
14
Not enough data
9.0
14
Not enough data
8.0
14
Not enough data
Platform Content
7.4
14
Not enough data
Platform Reporting
8.4
15
Not enough data
8.6
15
Not enough data
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
9.4
6
Not enough data
Campaign Management
9.6
8
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
9.3
7
Not enough data
9.4
6
Not enough data
9.3
5
Not enough data
9.4
6
Not enough data
9.5
7
Not enough data
9.4
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
9.2
6
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
9.2
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
9.0
5
Not enough data
9.0
5
Not enough data
9.0
5
Not enough data
9.0
5
Not enough data
9.4
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data collection
7.6
11
Not enough data
8.2
11
Not enough data
7.8
10
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
Segment Trending
7.3
10
Not enough data
7.4
9
Not enough data
8.8
10
Not enough data
7.0
10
Not enough data
Analysis
8.3
10
Not enough data
9.2
11
Not enough data
8.9
11
Not enough data
Platform
8.8
10
Not enough data
8.8
10
Not enough data
9.5
11
Not enough data
9.0
10
Not enough data
9.2
10
Not enough data
9.2
10
Not enough data
Platform Insights
8.1
8
8.8
22
7.7
8
7.6
13
7.6
7
8.7
18
7.7
8
7.1
19
7.9
7
7.5
17
8.3
7
7.7
20
8.3
6
7.7
19
Platform Additional Functionality
8.1
7
8.0
20
8.8
7
8.2
19
Platform Basics
8.8
12
Not enough data
8.3
11
Not enough data
8.3
12
Not enough data
Platform Data
8.5
12
Not enough data
8.2
11
Not enough data
6.7
10
Not enough data
6.1
9
Not enough data
Marketing Operations
8.1
8
Not enough data
9.0
8
Not enough data
8.3
8
Not enough data
8.1
8
Not enough data
8.1
8
Not enough data
8.3
8
Not enough data
Campaign Activity
9.2
8
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
9.0
7
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
Metrics
7.2
9
7.7
29
6.7
9
7.3
22
6.3
9
7.8
28
7.7
8
7.3
22
8.0
9
7.3
25
Categories
Categories
Shared Categories
MobileAction and Sensor Tower are categorized as Digital Advertising Intelligence, Competitive Intelligence, App Store Optimization, Market Intelligence, and Mobile App Analytics
Unique Categories
MobileAction is categorized as Paid Search Advertising, Marketing Automation, Mobile Advertising, Marketing Analytics, and Paid Search Intelligence
Sensor Tower has no unique categories
Reviews
Reviewers' Company Size
MobileAction
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sensor Tower
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
34.3%
Computer Games
15.2%
Financial Services
8.6%
Gambling & Casinos
7.6%
Entertainment
5.7%
Other
28.6%
Computer Games
27.5%
Marketing and Advertising
11.8%
Information Technology and Services
11.8%
Entertainment
5.9%
Online Media
3.9%
Other
39.2%
Most Helpful Reviews
MobileAction
Most Helpful Favorable Review
Verified User in Computer Games
The platform is incredibly user-friendly, making it easy to navigate even for those not technically inclined. Additionally, the customer support is outstanding and responsive and always ready to assist with any queries.
Most Helpful Critical Review
Verified User in Financial Services
Search is impossible, a complete waste of time.
Sensor Tower
Most Helpful Favorable Review
Simon V.
Verified User in Marketing and Advertising
Charts, Competitive Intel, Keyword Reviews, Product Usage - we use these features continuously. Love being able to dump data in excel and pivot out and model.
Most Helpful Critical Review
Verified User in Financial Services
The least helpful aspect of Sensortower is the active users data, it has been restated several times since our adoption of the platform and we really don't know when to trust it.
Verified User in Computer Games
The platform is incredibly user-friendly, making it easy to navigate even for those not technically inclined. Additionally, the customer support is outstanding and responsive and always ready to assist with any queries.
Simon V.
Verified User in Marketing and Advertising
Charts, Competitive Intel, Keyword Reviews, Product Usage - we use these features continuously. Love being able to dump data in excel and pivot out and model.
Verified User in Financial Services
Search is impossible, a complete waste of time.
Verified User in Financial Services
The least helpful aspect of Sensortower is the active users data, it has been restated several times since our adoption of the platform and we really don't know when to trust it.
Discussions
What is Mobile Action used for?
1 comment
Official Response from MobileAction
MobileAction is a leading user acquisition optimization and mobile app intelligence platform designed especially for app developers, marketers, and...Read more
What is SearchAds.com used for?
1 comment
Official Response from SearchAds.com
Apple Search Ads spend is projected to reach almost $10 billion in 2024. With 650 million visitors weekly on the App Store and new privacy regulations making...Read more
MobileAction has no more discussions with answers
Sensor Tower has no discussions with answers
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