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- MobileAction
- data.ai by Sensor Tower-vs-MobileAction
Compare MobileAction and data.ai by Sensor Tower 
At a Glance
Market Segments
Small-Business (49.5% of reviews)
Mid-Market (45.7% of reviews)
Entry-Level Pricing
$69.00 Per Month
No pricing available
MobileAction
Star Rating
(106)4.4 out of 5
Market Segments
Small-Business (49.5% of reviews)
Entry-Level Pricing
$69.00 Per Month
Browse all 10 pricing plansdata.ai by Sensor Tower
Star Rating
(94)4.3 out of 5
Market Segments
Mid-Market (45.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about data.ai by Sensor TowerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that data.ai by Sensor Tower excels in Ad and Conversion Tracking with a score of 9.0, while MobileAction's score of 8.1 indicates it may not be as robust in this area. Reviewers mention that the detailed tracking capabilities of data.ai help in understanding user behavior more effectively.
- Reviewers mention that MobileAction shines in App Store Page Design & Preview with a score of 8.5, compared to data.ai's 7.3. Users on G2 appreciate the intuitive design tools that MobileAction offers, making it easier to optimize app store listings.
- G2 users highlight the superior Quality of Support for MobileAction, scoring 9.0, while data.ai's score of 8.6 suggests it may not provide the same level of assistance. Users report that MobileAction's support team is responsive and helpful, which is crucial for timely issue resolution.
- Users say that data.ai by Sensor Tower has a more comprehensive Keyword Tools feature, scoring 8.1, while MobileAction leads with a score of 9.0. Reviewers mention that MobileAction's keyword optimization tools are particularly effective for improving app visibility.
- Reviewers mention that data.ai by Sensor Tower offers better Campaign Management features, with a score of 9.5, compared to MobileAction's 8.3. Users report that the campaign dashboard in data.ai provides a more streamlined experience for managing multiple campaigns.
- Users on G2 report that MobileAction's Mobile User Support is exceptional, scoring 9.5, while data.ai's score of 8.9 indicates it may not be as user-friendly on mobile devices. Reviewers appreciate the seamless mobile experience provided by MobileAction, which is essential for on-the-go management.
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Pricing
Entry-Level Pricing
MobileAction
ASO Basic
$69.00
Per Month
Perfect for individuals or small teams new to App Store optimization.
- 500 keywords
- 5 apps and 5 competitors per app
- 6-month long historical data
data.ai by Sensor Tower
No pricing availableFree Trial
MobileAction
Free Trial is available
data.ai by Sensor Tower
Free Trial is available
Ratings
Meets Requirements
8.4
89
8.2
73
Ease of Use
8.5
94
8.1
76
Ease of Setup
8.9
62
7.9
26
Ease of Admin
8.9
30
8.1
26
Quality of Support
9.0
84
8.6
71
Has the product been a good partner in doing business?
8.9
31
8.3
27
Product Direction (% positive)
9.2
87
8.9
76
Features by Category
Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Online Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
7.8
6
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
7.0
5
Not enough data
7.8
6
Not enough data
Not enough data
Not enough data
Integration
7.8
6
Not enough data
7.8
6
Not enough data
7.5
6
Not enough data
Campaign Management & Optimization
8.5
26
Not enough data
8.5
24
Not enough data
8.5
24
Not enough data
8.3
24
Not enough data
7.7
22
Not enough data
7.8
22
Not enough data
7.8
23
Not enough data
7.0
17
Not enough data
7.3
20
Not enough data
8.1
19
Not enough data
8.3
22
Not enough data
Analytics & Administration
9.1
22
Not enough data
7.9
22
Not enough data
8.2
23
Not enough data
Platform
7.9
16
Not enough data
8.7
19
Not enough data
8.2
19
Not enough data
8.4
19
Not enough data
8.8
19
Not enough data
8.2
18
Not enough data
7.9
18
Not enough data
8.3
17
Not enough data
User Identification
5.2
7
7.4
38
6.2
7
7.3
37
8.1
7
8.1
36
Tracking & Reporting
8.1
8
Feature Not Available
8.3
7
8.0
35
8.1
8
Feature Not Available
8.1
8
8.0
38
7.6
7
Feature Not Available
6.2
7
Feature Not Available
Metrics
7.2
9
8.3
20
6.7
9
Feature Not Available
6.3
9
Feature Not Available
7.7
8
Feature Not Available
8.0
9
Feature Not Available
Optimization
Feature Not Available
7.3
20
7.7
25
7.4
20
8.5
28
7.3
21
9.0
35
8.1
22
8.5
28
8.6
18
8.6
29
7.5
18
8.8
14
7.3
16
Reporting & Alerts
8.4
34
8.7
18
7.7
25
8.5
13
Feature Not Available
8.1
14
8.1
26
7.9
13
Competition Monitoring
7.9
26
7.7
13
8.3
27
8.2
14
6.8
20
7.6
12
8.8
26
8.9
14
Platform Additional Functionality
7.7
27
7.2
15
8.1
27
8.1
16
7.7
28
8.4
16
Platform Basics
8.9
15
8.4
29
7.1
14
6.9
27
Platform Data
8.9
14
7.9
26
9.0
14
8.5
27
8.0
14
8.2
25
Platform Content
7.4
14
7.0
28
Platform Reporting
8.4
15
8.2
32
8.6
15
8.3
31
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
9.4
6
Not enough data
Campaign Management
9.6
8
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
9.3
7
Not enough data
9.4
6
Not enough data
9.3
5
Not enough data
9.4
6
Not enough data
9.5
7
Not enough data
9.4
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
9.2
6
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
9.2
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
9.0
5
Not enough data
9.0
5
Not enough data
9.0
5
Not enough data
9.0
5
Not enough data
9.4
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data collection
7.6
11
7.0
22
8.2
11
8.6
25
7.8
10
7.9
23
7.3
10
7.3
21
7.8
10
8.6
22
Segment Trending
7.3
10
6.8
23
7.4
9
6.9
23
8.8
10
8.5
24
7.0
10
7.2
24
Analysis
8.3
10
8.1
26
9.2
11
8.3
26
8.9
11
7.6
24
Platform
8.8
10
8.2
23
8.8
10
8.5
25
9.5
11
8.9
24
9.0
10
8.4
24
9.2
10
8.4
24
9.2
10
8.2
24
Platform Insights
8.1
8
7.4
14
7.7
8
6.5
14
7.6
7
7.4
14
7.7
8
6.1
14
7.9
7
7.0
14
8.3
7
7.6
14
8.3
6
7.2
13
Platform Additional Functionality
8.1
7
7.6
13
8.8
7
6.8
13
Platform Basics
8.8
12
Not enough data
8.3
11
Not enough data
8.3
12
Not enough data
Platform Data
8.5
12
Not enough data
8.2
11
Not enough data
6.7
10
Not enough data
6.1
9
Not enough data
Marketing Operations
8.1
8
Not enough data
9.0
8
Not enough data
8.3
8
Not enough data
8.1
8
Not enough data
8.1
8
Not enough data
8.3
8
Not enough data
Campaign Activity
9.2
8
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
9.0
7
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
Metrics
7.2
9
8.3
20
6.7
9
Feature Not Available
6.3
9
Feature Not Available
7.7
8
Feature Not Available
8.0
9
Feature Not Available
Categories
Categories
Shared Categories
MobileAction and data.ai by Sensor Tower are categorized as Digital Advertising Intelligence, Competitive Intelligence, App Store Optimization, Market Intelligence, and Mobile App Analytics
Unique Categories
MobileAction is categorized as Paid Search Advertising, Marketing Automation, Mobile Advertising, Marketing Analytics, and Paid Search Intelligence
data.ai by Sensor Tower has no unique categories
Reviews
Reviewers' Company Size
MobileAction
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
data.ai by Sensor Tower
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
34.3%
Computer Games
15.2%
Financial Services
8.6%
Gambling & Casinos
7.6%
Entertainment
5.7%
Other
28.6%
Computer Games
20.7%
Information Technology and Services
10.9%
Marketing and Advertising
9.8%
Retail
5.4%
Financial Services
5.4%
Other
47.8%
Most Helpful Reviews
MobileAction
Most Helpful Favorable Review
Shaun M.
Verified User in Automotive
SearchAds.com has a user-friendly interface and a simple campaign process. The platform also allows targeting specific audiences and locations, which can help businesses reach their ideal customers. Additionally, SearchAds.com provides valuable insights...
Most Helpful Critical Review
Verified User in Marketing and Advertising
Only available with Apple platform Platform is non user friendly Non intuitive platform needs time to learn
data.ai by Sensor Tower
Most Helpful Favorable Review
Verified User in Computer Games
App Annie offers user-friendly tools you can leverage towards understanding market trends and identifying new opportunities.
Most Helpful Critical Review
David V.
Verified User in Internet
Not always has coverage in your markets. Specially when moving from Tier1 markets to other markets there are few metrics available. Some menus are difficult to manage and you can easily lost the track of where an option is placed. Lack of actionable...
Shaun M.
Verified User in Automotive
SearchAds.com has a user-friendly interface and a simple campaign process. The platform also allows targeting specific audiences and locations, which can help businesses reach their ideal customers. Additionally, SearchAds.com provides valuable insights...
Verified User in Computer Games
App Annie offers user-friendly tools you can leverage towards understanding market trends and identifying new opportunities.
Verified User in Marketing and Advertising
Only available with Apple platform Platform is non user friendly Non intuitive platform needs time to learn
David V.
Verified User in Internet
Not always has coverage in your markets. Specially when moving from Tier1 markets to other markets there are few metrics available. Some menus are difficult to manage and you can easily lost the track of where an option is placed. Lack of actionable...
Discussions
What is Mobile Action used for?
1 comment
Official Response from MobileAction
MobileAction is a leading user acquisition optimization and mobile app intelligence platform designed especially for app developers, marketers, and...Read more
What is SearchAds.com used for?
1 comment
Official Response from SearchAds.com
Apple Search Ads spend is projected to reach almost $10 billion in 2024. With 650 million visitors weekly on the App Store and new privacy regulations making...Read more
MobileAction has no more discussions with answers
What does App Annie do?
1 comment
AJ
Aggregates Data on app KPI's from the app stores and presents it through graphs and other visuals. It provides estimates on user metrics such as retention...Read more
data.ai by Sensor Tower has no more discussions with answers
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