Compare Mixpanel and Upland Localytics 
At a Glance
Market Segments
Small-Business (53.6% of reviews)
Mid-Market (61.1% of reviews)
Entry-Level Pricing
Free Per Year
No pricing available
Mixpanel
Star Rating
(1,143)4.6 out of 5
Market Segments
Small-Business (53.6% of reviews)
Entry-Level Pricing
Free Per Year
Free Trial is available
Browse all 3 pricing plansUpland Localytics
Star Rating
(18)3.9 out of 5
Market Segments
Mid-Market (61.1% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Upland LocalyticsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Mixpanel excels in Custom Event Tracking with a score of 9.1, while Upland Localytics falls short with a score of 6.7. Reviewers mention that Mixpanel's ability to track specific user interactions provides deeper insights into user behavior.
- Reviewers mention that Mixpanel's Real-Time Reporting feature, rated at 8.8, allows for immediate insights, whereas Upland Localytics' reporting capabilities, rated at 8.3, are perceived as less responsive. Users on G2 appreciate the immediacy of data in Mixpanel for timely decision-making.
- Users say that Mixpanel's User-Level Analytics scored 9.0, offering detailed insights into individual user behavior, while Upland Localytics' score of 8.5 indicates a more generalized approach. Reviewers highlight the importance of granular data for targeted marketing strategies.
- G2 users report that Mixpanel's Engagement Metrics are rated at 9.0, showcasing its strength in measuring user interactions, while Upland Localytics' engagement metrics, rated at 8.7, are seen as slightly less comprehensive. Users mention that this difference impacts their ability to optimize user engagement effectively.
- Reviewers mention that Mixpanel's Segmentation capabilities, rated at 8.7, allow for more refined targeting compared to Upland Localytics' score of 8.3. Users on G2 appreciate the flexibility in creating segments based on various user behaviors in Mixpanel.
- Users report that Mixpanel's Quality of Support is rated at 8.4, which is slightly higher than Upland Localytics' 8.3. Reviewers say that responsive customer support is crucial for resolving issues quickly, making Mixpanel a more reliable partner in business.
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Pricing
Entry-Level Pricing
Mixpanel
Free
Free
Per Year
Essentials to find product-market fit
- 20M events / month
- All core report types for user journey analysis
- Templates to get started quickly
Upland Localytics
No pricing availableFree Trial
Mixpanel
Free Trial is available
Upland Localytics
No trial information availableRatings
Meets Requirements
8.7
856
8.1
18
Ease of Use
8.5
861
9.0
18
Ease of Setup
8.0
337
Not enough data
Ease of Admin
8.5
327
8.0
5
Quality of Support
8.4
668
8.3
17
Has the product been a good partner in doing business?
8.8
294
7.7
5
Product Direction (% positive)
8.5
774
7.9
17
Features by Category
Metrics
8.8
241
Not enough data
8.8
310
Not enough data
8.3
267
Not enough data
8.9
325
Not enough data
8.9
320
Not enough data
8.5
287
Not enough data
8.4
259
Not enough data
8.8
288
Not enough data
8.9
312
Not enough data
Reporting
8.8
283
Not enough data
8.6
267
Not enough data
8.4
186
Not enough data
8.7
303
Not enough data
8.3
214
Not enough data
8.2
219
Not enough data
8.6
307
Not enough data
Other
8.8
303
Not enough data
8.2
158
Not enough data
8.0
150
Not enough data
8.3
210
Not enough data
8.2
156
Not enough data
7.9
153
Not enough data
8.0
161
Not enough data
Administration
8.5
255
Not enough data
8.2
224
Not enough data
8.7
318
Not enough data
8.7
263
Not enough data
User Identification
8.4
218
6.7
6
8.8
239
8.3
8
8.5
227
7.3
5
Tracking & Reporting
9.1
264
6.7
6
8.7
253
Not enough data
8.2
206
Not enough data
8.9
267
Not enough data
8.6
212
7.3
5
9.0
255
Not enough data
Metrics
9.0
215
Not enough data
8.4
172
Not enough data
8.7
206
Not enough data
8.7
176
Not enough data
9.1
199
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Analytics
8.7
321
Not enough data
9.0
405
Not enough data
8.7
358
Not enough data
8.8
391
Not enough data
7.7
243
Not enough data
8.6
284
Not enough data
7.9
217
Not enough data
8.1
273
Not enough data
Analytics
9.2
101
Not enough data
8.9
103
Not enough data
9.0
93
Not enough data
8.7
85
Not enough data
8.8
90
Not enough data
Feature Not Available
Not enough data
Administration
8.7
78
Not enough data
8.4
79
Not enough data
8.6
82
Not enough data
Generative AI
Feature Not Available
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Engagement
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Metrics
9.0
215
Not enough data
8.4
172
Not enough data
8.7
206
Not enough data
8.7
176
Not enough data
9.1
199
Not enough data
Categories
Categories
Shared Categories
Mixpanel and Upland Localytics are categorized as Mobile App Analytics
Unique Categories
Reviews
Reviewers' Company Size
Mixpanel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Upland Localytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.0%
Information Technology and Services
11.8%
Financial Services
9.7%
Internet
7.0%
Health, Wellness and Fitness
5.2%
Other
41.3%
Telecommunications
11.1%
Publishing
11.1%
Market Research
11.1%
Internet
11.1%
Religious Institutions
5.6%
Other
50.0%
Most Helpful Reviews
Mixpanel
Most Helpful Favorable Review
Erich R.
Verified User in Computer Software
We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.
Most Helpful Critical Review
Dominic B.
Verified User in Information Technology and Services
MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.
Upland Localytics
Most Helpful Favorable Review
Brianne M.
Verified User in Oil & Energy
Combined system for assessment of measuring, great section development and campaign implementation. It's convenient having one platform rather than multiple that you have to switch between
Most Helpful Critical Review
Verified User in Marketing and Advertising
The thing I would like to see with the product is the capabilities for more correlations. The amount available does restrict the type of analytics that could be done with the data. Also if you were able to easily export it to an Excel document, Rather than...
Erich R.
Verified User in Computer Software
We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.
Brianne M.
Verified User in Oil & Energy
Combined system for assessment of measuring, great section development and campaign implementation. It's convenient having one platform rather than multiple that you have to switch between
Dominic B.
Verified User in Information Technology and Services
MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.
Verified User in Marketing and Advertising
The thing I would like to see with the product is the capabilities for more correlations. The amount available does restrict the type of analytics that could be done with the data. Also if you were able to easily export it to an Excel document, Rather than...
Discussions
Is mixpanel free?
4 comments
MS
NoRead more
C
1 comment
SN
C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential.Read more
Upland Localytics has no discussions with answers
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