Kissmetrics Reviews & Product Details

I've been using Kissmetrics for about a year now, and it has considerably transformed how we analyze and interpret our customer data.

Features:

Kissmetrics shines when it comes to its features. The ability to track, analyze, and segment our customers' online behavior is unrivaled. It's also extremely helpful that Kissmetrics allows us to integrate data from multiple platforms, making it a one-stop shop for all our analytics needs. The funnel and cohort analyses provide invaluable insights into our customers' journey and behaviors, helping us make informed decisions to improve our marketing strategies.

Ease of use:

Kissmetrics comes with great onboarding support to help get start. This is especially great for those not well-versed in data analytics. The interface and capabilities are super simple and now has become an indispensable tool. The platform is well-designed, and the various charts and visualizations make it easier to understand complex data.

Customer service:

The customer service team at Kissmetrics is prompt and helpful. Whenever we've had issues or needed clarification, their team was quick to respond and resolve our concerns.

Value for your money:

Kissmetrics definitely is the best value for your money compared to its competition. We have tried other solutions but Kissmetrics has become a team favorite in terms of cost and usage.

Room for Improvement:

I would like to see new features coming out like AI and Heatmaps which was told to me that it is in the works so will be getting most of the product.

Overall, I would highly recommend Kissmetrics to any business seeking an in-depth understanding of their customers' behavior. It's a powerful tool that, when used correctly, can have a significant impact on your business's marketing efforts and, consequently, its success. Review collected by and hosted on G2.com.

The only problem we ran into with Kissmetrics was that sometimes the data analysis would take about 10-20 minutes. This also depends on how big your report range is or the type of report we are running. Sometimes we run Yearly ones and those are the ones that take a bit longer. I have brought this up with their support and sounds like they are making improvements to speed up longer range reports. Other than that no issues. Review collected by and hosted on G2.com.

Kissmetrics has many qualities that have been positive for our organization, most notably secure web data analytics and tracking customers, content and social media submissions quickly from our desktops and mobiles. It is a straightforward installation tool; it has taken us a few minutes and allows us to enjoy excellent visualization and customization options. What I liked the most is that it provides safely and reliably a large amount of data and information that allows us to control better what we need to perform as analysts; we use it to make decisions based on data, and in my opinion, we are happy with the results we have obtained. Review collected by and hosted on G2.com.

It is not an intuitive or easy-to-use tool; it takes a little time to adapt and master the proposed learning curve. Likewise, we have found it challenging to summarize data and make integrations with third-party tools. Review collected by and hosted on G2.com.

It's a tracking and analytics tool that has been well-liked within my organization; it allows us to understand how users interact with our products and services. I love the ability it has to track individual users throughout the journey, from first visit to conversion; this allows us to see how key metrics such as time-on-site and several visits evolve and take the necessary steps to improve the user experience; it also has a variety of valuable reports and visualizations to identify patterns and trends in user interaction with our site. Another great attraction of Kissmetrics is its integration with marketing and analytics tools; this is very useful for having a panoramic view of our marketing strategy and its results. Review collected by and hosted on G2.com.

First of all, although it is an intuitive tool, it has a learning curve for users who are not so familiar with other tracking and analytics solutions, and on the other hand, the configuration and customization of the tool are a bit complex; it is something that could demand more time and effort to get the results you want. Review collected by and hosted on G2.com.

Kissmetrics is leaps and bounds above Google Analytics -- we use it to track all of our website visitors and collect data on behaviors. They also have great customer service and would def recommend Review collected by and hosted on G2.com.

Sometimes the data can be slower to load when we have a ton of events to load but nothing too bad Review collected by and hosted on G2.com.

Kissmetrics suits my way of working very well because it is easy to use, has fantastic support and has an excellent platform for ongoing data analysis, all of which I find very useful. It's easy to operate and provides quick access to a wealth of valuable tools for researching, discovering and solving problems in the enterprise and beyond. It loads quickly, offers powerful search tools, provides revealing data in a clear format, and generates digestible reports that can be studied effortlessly. In the years I have used it, it has become quite robust, and its many enhancements have been tremendously helpful and impressive. Review collected by and hosted on G2.com.

There seem to be software issues inside that cause it to run slowly and even crash. Review collected by and hosted on G2.com.

I like being able to monitor my company's marketing by conducting a geographic study of consumer behavior concerning services, including which services are the most viewed, which are the best sellers, and what people's criteria are for these things. Kissmetrics is significantly better than competitors in terms of quality, and I like that I can quickly analyze the data and use it to identify important information in statistical distribution frequencies. Kissmetrics has an amazing user interface that makes everything simple to visualize. Review collected by and hosted on G2.com.

One thing I don't like is that they charge extra for simple services, lack qualified support staff to handle all customer inquiries, and sometimes take a long time to respond to requests for information. Review collected by and hosted on G2.com.

Kissmetrics is easier to use than Google Analytics if you are trying to create funnel metrics. We were able to quickly assign URL's to specific funnels to test out the conversions Review collected by and hosted on G2.com.

There can be a bit of a learning curve at first - it is pretty overwhelming, and you can suffer from analysis paralysis as a result. It does take a lot of effort and time to set up Review collected by and hosted on G2.com.

If you're selling three or four items a month, Kissmetrics may not be for you. However, if you are the owner of a midsized business (wth a solid IT department!) this is an excellent solution that should cover most of your needs. All of that aside, I like Kissmetric's personal touch. You're seeing people doing things, not just numbers (as opposed to Google analytics). Review collected by and hosted on G2.com.

Kissmetrics is not a walk in the park to set up. If you are not tech-savvy or have a dedicated staff member with IT skills, please reconsider your decision. It's a not tool, but I'm not sure I would hire a new employee just to install and maintain it. My colleagues have told me it has some limitations when it comes to aggregated data. It served our purpose, in any case. Review collected by and hosted on G2.com.

Funnel report helps in tracking cart abandonments and drop offs in other events. Cohort report helps in measuring groups of people who have similar experiences. People search report assists in finding dedicated customers and those who need to be re-engaged. A/B test report is great to track response of customers to different page layouts and apply those findings in real time to lift conversion rate. Review collected by and hosted on G2.com.

Too much dependence on tracking code customization to get actionable reports. Funnel reports are limited to showing five levels of customer purchase flow. This may not work well for websites that have more than five levels of checkout process. Requires significant investment upfront and ongoing code implementation expenses to customize the metrics this tool captures. Integration with other business intelligence tools such as MicroStrategy or sugarCRM is complex, so difficult to establish a single data pipeline. Review collected by and hosted on G2.com.