Compare Mixpanel and Pendo 
At a Glance
Market Segments
Small-Business (53.7% of reviews)
Mid-Market (63.0% of reviews)
Entry-Level Pricing
Free Per Year
Free
Mixpanel
Star Rating
(1,145)4.6 out of 5
Market Segments
Small-Business (53.7% of reviews)
Entry-Level Pricing
Free Per Year
Free Trial is available
Browse all 3 pricing plansPendo
Star Rating
(1,483)4.4 out of 5
Market Segments
Mid-Market (63.0% of reviews)
Entry-Level Pricing
Free
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Mixpanel excels in Custom Event Tracking with a score of 9.1, while Pendo's score of 8.4 indicates it may not offer the same level of flexibility in tracking unique user interactions. Reviewers mention that Mixpanel's ability to create tailored events is crucial for detailed analytics.
- Reviewers mention that Mixpanel's User-Level Analytics scored 9.0, outperforming Pendo's 8.7. Users say this feature allows for deeper insights into individual user behavior, which is essential for targeted marketing strategies.
- G2 users highlight that Mixpanel's Engagement metrics received a high score of 9.0, compared to Pendo's 8.7. Users report that this feature provides actionable insights that help improve user retention and satisfaction.
- Users on G2 note that Pendo shines in Quality of Support, scoring 8.5, slightly higher than Mixpanel's 8.4. Reviewers mention that Pendo's customer service is responsive and helpful, which is vital for businesses needing quick resolutions.
- Reviewers mention that Mixpanel's Real-Time Reporting feature scored 8.8, while Pendo's was slightly lower at 8.4. Users say that the ability to access real-time data is critical for making immediate business decisions.
- Users report that Pendo's Promotional Messages feature scored 8.5, which is higher than Mixpanel's 7.9. Reviewers mention that Pendo's capabilities in delivering targeted messages to users enhance user engagement effectively.
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Pricing
Entry-Level Pricing
Mixpanel
Free
Free
Per Year
Essentials to find product-market fit
- 20M events / month
- All core report types for user journey analysis
- Templates to get started quickly
Pendo
Free
Free
Try Pendo for free for up to 500 monthly active users. Includes: product analytics, in-app guides, net promoter score (NPS), roadmaps.
- Product analytics
- In-app guides
- Net Promoter Score (NPS)
Free Trial
Mixpanel
Free Trial is available
Pendo
Free Trial is available
Ratings
Meets Requirements
8.7
858
8.5
1,130
Ease of Use
8.5
863
8.2
1,144
Ease of Setup
8.0
339
7.9
513
Ease of Admin
8.5
327
8.5
530
Quality of Support
8.4
670
8.5
989
Has the product been a good partner in doing business?
8.8
294
8.9
507
Product Direction (% positive)
8.5
776
8.5
1,046
Features by Category
Metrics
8.8
242
8.7
433
8.8
311
8.7
451
8.3
268
8.4
400
8.9
326
8.8
445
8.9
321
8.4
402
8.5
288
8.2
374
8.4
260
8.2
338
8.8
289
8.2
315
8.9
313
8.2
375
Reporting
8.8
284
8.4
443
8.6
268
8.5
406
8.4
187
8.7
417
8.7
304
8.7
447
8.3
215
7.9
243
8.2
220
8.1
266
8.6
308
8.2
429
Other
8.8
304
8.7
418
8.2
159
8.0
287
8.0
151
7.5
244
8.3
211
7.9
254
8.2
157
7.3
180
7.9
154
8.5
320
8.0
162
8.2
280
Administration
8.5
256
8.1
356
8.2
225
8.0
279
8.7
319
8.7
403
8.7
264
8.5
435
User Identification
8.4
218
7.8
102
8.8
239
8.5
129
8.5
227
7.9
96
Tracking & Reporting
9.1
264
8.4
118
8.7
253
8.4
124
8.2
206
8.2
101
8.9
267
8.4
133
8.6
212
8.5
125
9.0
255
8.6
130
Metrics
9.0
215
8.7
76
8.4
172
8.3
57
8.7
206
8.3
65
8.7
176
8.2
62
9.1
199
8.3
59
User Behavior
Not enough data
9.6
16
Not enough data
6.4
15
Not enough data
8.3
15
Not enough data
8.8
16
A/B Testing
Not enough data
7.7
14
Not enough data
7.3
14
Not enough data
9.2
15
Not enough data
7.3
14
Visitor Information
Not enough data
7.8
15
Not enough data
8.2
14
User Analysis
Not enough data
8.6
323
Not enough data
8.4
368
User Support
Not enough data
8.5
367
Not enough data
7.7
188
Not enough data
8.0
275
Walkthrough Type
Not enough data
8.2
276
Not enough data
8.6
343
Product Analytics
8.7
322
8.6
534
9.0
406
8.7
564
8.7
359
8.6
545
8.8
392
8.1
457
7.7
244
8.0
367
8.5
285
8.2
398
7.9
218
8.0
359
8.1
274
7.9
400
Analytics
9.2
102
Not enough data
8.8
104
Not enough data
9.0
94
Not enough data
8.7
86
Not enough data
8.8
91
Not enough data
Feature Not Available
Not enough data
Administration
8.7
79
Not enough data
8.4
80
Not enough data
8.6
83
Not enough data
Generative AI
Feature Not Available
Not enough data
Communication
Not enough data
8.1
303
Not enough data
7.8
284
Not enough data
8.0
285
Planning
Not enough data
7.2
212
Not enough data
7.2
204
Not enough data
6.7
180
Not enough data
7.7
216
Not enough data
7.3
191
Workflow Management
Not enough data
7.4
224
Not enough data
7.6
232
Not enough data
6.8
179
Not enough data
7.1
191
Metrics
9.0
215
8.7
76
8.4
172
8.3
57
8.7
206
8.3
65
8.7
176
8.2
62
9.1
199
8.3
59
Variation Testing
Not enough data
8.2
49
Not enough data
7.6
50
Not enough data
8.0
54
Not enough data
8.3
61
Not enough data
8.0
58
Not enough data
7.7
51
Reporting
Not enough data
8.5
79
Not enough data
8.6
82
Personalization
Not enough data
8.6
69
Not enough data
8.6
68
Not enough data
8.8
61
Administration
Not enough data
7.9
70
Not enough data
8.0
61
Not enough data
8.4
80
Not enough data
8.5
86
Categories
Categories
Shared Categories
Mixpanel and Pendo are categorized as Product Analytics, Mobile App Analytics, and Digital Analytics
Unique Categories
Mixpanel is categorized as E-Commerce Analytics
Pendo is categorized as Digital Adoption Platform, Product Management, Mobile App Optimization, and Session Replay
Reviews
Reviewers' Company Size
Mixpanel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Pendo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.0%
Information Technology and Services
11.8%
Financial Services
9.7%
Internet
7.0%
Health, Wellness and Fitness
5.2%
Other
41.3%
Computer Software
33.8%
Information Technology and Services
15.3%
Marketing and Advertising
7.3%
Financial Services
4.1%
Hospital & Health Care
2.9%
Other
36.6%
Most Helpful Reviews
Mixpanel
Most Helpful Favorable Review
Nick D.
Verified User in Marketing and Advertising
Interface is overall very easy to use and get started with. It does a very good job of supporting some advanced analysis without making the interface overly complex. Cohort analysis is very good. Very easy to integrate with.
Most Helpful Critical Review
Dominic B.
Verified User in Information Technology and Services
MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.
Pendo
Most Helpful Favorable Review
Yash K.
Verified User in E-Learning
Ease of use for all the powerful features available out of the box, empowering our PMs without being blocked by Eng
Most Helpful Critical Review
Tony D.
Verified User in Computer Games
but we ran into serious bugs that have not been addressed by Pendo and there are better analytics platforms
Nick D.
Verified User in Marketing and Advertising
Interface is overall very easy to use and get started with. It does a very good job of supporting some advanced analysis without making the interface overly complex. Cohort analysis is very good. Very easy to integrate with.
Yash K.
Verified User in E-Learning
Ease of use for all the powerful features available out of the box, empowering our PMs without being blocked by Eng
Dominic B.
Verified User in Information Technology and Services
MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.
Tony D.
Verified User in Computer Games
but we ran into serious bugs that have not been addressed by Pendo and there are better analytics platforms
Alternatives
Discussions
Is mixpanel free?
4 comments
MS
NoRead more
C
1 comment
SN
C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential.Read more
Which integrations does Pendo support?
2 comments
SG
Hi there! My name is Stephanie and I'm a research analyst in marketing & advertising at G2. Thanks for posting this question. As of November 2019, Pendo is...Read more
How can I participate remotely in a PUG?
1 comment
MW
Now, the PUG meetings are done remotely - just join one of the Pendomonium Slack channels as shown in the Community and join some of the PUGs! Read more
How do I change the badge for the resource center
1 comment
RD
It depends if you are using the Classic Designer or Visual Design Studio. Here's a reference for both:...Read more
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