Gym Management Software Features
Scheduling — Scheduling: Members and visitors of gyms and clubs don’t want to waste their time when it comes to working out. If a class is full, they want to know. If a class is cancelled, they want to know. If the cardio machines are closed for carpet cleaning, members want to know. Gym management software can efficiently inform visitors of what’s going on and when, allowing them the opportunity to save a spot in a course or program.
Customer profiles — Customer profiles enable clients to take control of their own gym memberships. They have autonomy to update their home address, email, phone number, and credit card information. This allows gyms to more easily and accurately send out newsletters, gym promotions, and other pertinent gym information. Through these profiles, users can view and edit the classes they’ve signed up for. Some will let customers record their workouts to track progress and remain aligned with physical goals. Gym managers should consider the customer-facing side of management software and find a tool that is parallel.
Notifications — Gym managers are handling the personal and financial information of hundreds and, for larger gyms, up to thousands of people. This information changes constantly with moves, marriages, and time. Gym management software can automate notifications, reminding members to update certain aspects of their profiles. Most notable is the reminder for clients to update expired credit card information or otherwise rectify a failed payment. This helps managers obtain the money owed without having to physically track down members. It also saves members from an embarrassing or uncomfortable phone call.
Administrative tools — Gym management tools have a lot of features geared toward the administrator. The platform gives trainers and teachers access to appointments and other valuable information. Managers can use the software to organize financial information such as bills, payroll, and member payments.
Back-end organization — Gym management tools can develop reports that determine factors such as estimated revenue, total sales within a specified period of time, and member retention rate. This information helps gym managers budget and form trusted business plans. Prospective software buyers should understand what features a gym management tool can offer them for the administration of their facility.
Marketing — An integral aspect to gym management is attracting and maintaining new clients to grow your business. Some gym management software allows owners and administrators to be more readily searchable on the web. For example, a certain platform might offer features that make member gyms more likely to appear when prospective clients search things such as “yoga class near me." This is helpful because it appeals to clients who might not be looking for a gym membership per se, but who could land on a gym decision after taking a yoga class.
Client portals — Client portals provide members with the ability to access their personal information and other membership perks without leaving the comfort of their own home. Members can update their contact information and payment information, and even upgrade their memberships. Members may also be able to sign up for programs or classes and schedule personal training sessions.
