Compare Marin Software and WideOrbit 
At a Glance
Market Segments
Mid-Market (51.0% of reviews)
Mid-Market (44.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Marin Software
Star Rating
(453)3.8 out of 5
Market Segments
Mid-Market (51.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Marin SoftwareWideOrbit
Star Rating
(50)4.1 out of 5
Market Segments
Mid-Market (44.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about WideOrbitSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Marin Software excels in Paid Keyword Optimization with a score of 8.2, while WideOrbit's performance in this area is not rated, indicating a potential gap in keyword management capabilities.
- Reviewers mention that Marin Software's Custom Reports feature is highly rated at 8.4, providing users with tailored insights, whereas WideOrbit's custom reporting capabilities are rated lower at 7.8, suggesting less flexibility in reporting.
- G2 users highlight Marin Software's superior Campaign Optimization capabilities, scoring 8.3, compared to WideOrbit's 6.7, indicating that Marin may offer more effective tools for enhancing campaign performance.
- Users on G2 note that Marin Software has a better Brand Safety feature with a score of 8.0, while WideOrbit's score of 6.9 suggests that users may have concerns about ad placements and safety.
- Reviewers mention that Marin Software's Bulk Editing feature is rated at 8.1, allowing for efficient management of multiple campaigns, while WideOrbit's score of 6.7 indicates a less robust bulk editing functionality.
- Users say that Marin Software's Performance and Reliability is rated at 8.1, reflecting a strong user experience, while WideOrbit's lower score of 7.2 suggests potential issues with system performance or reliability.
Pricing
Entry-Level Pricing
Marin Software
No pricing availableWideOrbit
No pricing availableFree Trial
Marin Software
No trial information availableWideOrbit
No trial information availableRatings
Meets Requirements
7.6
419
8.0
44
Ease of Use
7.6
419
7.8
44
Ease of Setup
7.1
246
7.2
6
Ease of Admin
7.8
251
8.3
6
Quality of Support
7.7
412
8.2
41
Has the product been a good partner in doing business?
8.0
250
8.7
5
Product Direction (% positive)
6.9
415
6.6
41
Features by Category
Channel Functionality
7.3
91
7.2
12
Platform Interoperability
Not enough data
Not enough data
Campaign Management
8.0
169
7.6
14
|
Verified
8.3
167
6.7
10
|
Verified
7.9
147
7.4
13
|
Verified
8.1
163
6.7
12
|
Verified
8.1
155
5.7
9
|
Verified
Feature Not Available
6.9
7
|
Verified
7.9
95
7.1
7
|
Verified
8.0
114
6.7
10
|
Verified
8.1
142
7.2
13
|
Verified
7.6
144
5.8
12
|
Verified
7.4
89
5.8
8
|
Verified
7.7
47
6.9
7
|
Verified
7.7
52
7.5
6
|
Verified
Targeting
8.0
135
6.5
10
|
Verified
7.9
121
6.0
8
|
Verified
7.6
136
6.5
8
|
Verified
7.6
113
6.9
7
|
Verified
Platform
7.9
131
5.8
12
|
Verified
8.4
152
7.8
22
|
Verified
8.6
154
Feature Not Available
8.1
155
7.2
25
|
Verified
8.4
136
7.2
10
|
Verified
7.9
143
7.7
23
|
Verified
8.2
140
7.7
24
|
Verified
8.2
112
7.3
17
|
Verified
8.1
145
7.4
16
|
Verified
Campaign Management & Optimization
8.2
326
Not enough data
8.0
321
Not enough data
7.3
310
Not enough data
7.6
253
Not enough data
6.8
207
Not enough data
7.8
293
Not enough data
7.3
272
Not enough data
6.0
179
Not enough data
6.3
291
Not enough data
7.3
173
Not enough data
7.7
304
Not enough data
Analytics & Administration
7.9
311
Not enough data
7.5
261
Not enough data
8.2
326
Not enough data
Platform
7.6
235
Not enough data
7.6
302
Not enough data
7.6
299
Not enough data
8.3
308
Not enough data
7.5
329
Not enough data
8.1
283
Not enough data
7.7
283
Not enough data
7.9
214
Not enough data
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
7.5
87
6.0
8
Campaign Management
8.0
169
7.6
14
|
Verified
8.3
167
6.7
10
|
Verified
7.9
147
7.4
13
|
Verified
8.1
163
6.7
12
|
Verified
8.1
155
5.7
9
|
Verified
Feature Not Available
6.9
7
|
Verified
7.9
95
7.1
7
|
Verified
8.0
114
6.7
10
|
Verified
8.1
142
7.2
13
|
Verified
7.6
144
5.8
12
|
Verified
7.4
89
5.8
8
|
Verified
7.7
47
6.9
7
|
Verified
7.7
52
7.5
6
|
Verified
Targeting
8.0
135
6.5
10
|
Verified
7.9
121
6.0
8
|
Verified
7.6
136
6.5
8
|
Verified
7.6
113
6.9
7
|
Verified
Mobile
8.0
91
6.0
5
7.7
47
6.9
7
|
Verified
7.7
52
7.5
6
|
Verified
Platform
7.9
131
5.8
12
|
Verified
8.4
152
7.8
22
|
Verified
8.6
154
Feature Not Available
8.1
155
7.2
25
|
Verified
8.4
136
7.2
10
|
Verified
7.9
143
7.7
23
|
Verified
8.2
140
7.7
24
|
Verified
8.2
112
7.3
17
|
Verified
8.1
145
7.4
16
|
Verified
Platform Interoperability
Not enough data
Not enough data
Video Functionality
Not enough data
7.0
10
Campaign Management
8.0
169
7.6
14
|
Verified
8.3
167
6.7
10
|
Verified
7.9
147
7.4
13
|
Verified
8.1
163
6.7
12
|
Verified
8.1
155
5.7
9
|
Verified
Feature Not Available
6.9
7
|
Verified
7.9
95
7.1
7
|
Verified
8.0
114
6.7
10
|
Verified
8.1
142
7.2
13
|
Verified
7.6
144
5.8
12
|
Verified
7.4
89
5.8
8
|
Verified
7.7
47
6.9
7
|
Verified
7.7
52
7.5
6
|
Verified
Targeting
8.0
135
6.5
10
|
Verified
7.9
121
6.0
8
|
Verified
7.6
136
6.5
8
|
Verified
7.6
113
6.9
7
|
Verified
Platform
7.9
131
5.8
12
|
Verified
8.4
152
7.8
22
|
Verified
8.6
154
Feature Not Available
8.1
155
7.2
25
|
Verified
8.4
136
7.2
10
|
Verified
7.9
143
7.7
23
|
Verified
8.2
140
7.7
24
|
Verified
8.2
112
7.3
17
|
Verified
8.1
145
7.4
16
|
Verified
Platform Interoperability
Not enough data
Not enough data
Social Functionality
7.0(won by default)
68
Not enough data
Campaign Management
8.0(won by 0.4)
169
7.6
14
|
Verified
8.3(won by 1.6)
167
6.7
10
|
Verified
7.9(won by 0.5)
147
7.4
13
|
Verified
8.1(won by 1.4)
163
6.7
12
|
Verified
8.1(won by 2.4)
155
5.7
9
|
Verified
Feature Not Available
6.9(won by default)
7
|
Verified
7.9(won by 0.8)
95
7.1
7
|
Verified
8.0(won by 1.3)
114
6.7
10
|
Verified
8.1(won by 0.9)
142
7.2
13
|
Verified
7.6(won by 1.8)
144
5.8
12
|
Verified
7.4(won by 1.6)
89
5.8
8
|
Verified
7.7(won by 0.8)
47
6.9
7
|
Verified
7.7(won by 0.2)
52
7.5
6
|
Verified
Targeting
8.0(won by 1.5)
135
6.5
10
|
Verified
7.9(won by 1.9)
121
6.0
8
|
Verified
7.6(won by 1.1)
136
6.5
8
|
Verified
7.6(won by 0.7)
113
6.9
7
|
Verified
Platform
7.9(won by 2.1)
131
5.8
12
|
Verified
8.4(won by 0.6)
152
7.8
22
|
Verified
8.6(won by default)
154
Feature Not Available
8.1(won by 0.9)
155
7.2
25
|
Verified
8.4(won by 1.2)
136
7.2
10
|
Verified
7.9(won by 0.2)
143
7.7
23
|
Verified
8.2(won by 0.5)
140
7.7
24
|
Verified
8.2(won by 0.9)
112
7.3
17
|
Verified
8.1(won by 0.7)
145
7.4
16
|
Verified
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Campaign Management
8.0
169
7.6
14
|
Verified
8.3
167
6.7
10
|
Verified
7.9
147
7.4
13
|
Verified
8.1
163
6.7
12
|
Verified
8.1
155
5.7
9
|
Verified
Feature Not Available
6.9
7
|
Verified
7.9
95
7.1
7
|
Verified
8.0
114
6.7
10
|
Verified
8.1
142
7.2
13
|
Verified
7.6
144
5.8
12
|
Verified
7.4
89
5.8
8
|
Verified
7.7
47
6.9
7
|
Verified
7.7
52
7.5
6
|
Verified
Targeting
8.0
135
6.5
10
|
Verified
7.9
121
6.0
8
|
Verified
7.6
136
6.5
8
|
Verified
7.6
113
6.9
7
|
Verified
Demand Side Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
7.9
131
5.8
12
|
Verified
8.4
152
7.8
22
|
Verified
8.6
154
Feature Not Available
8.1
155
7.2
25
|
Verified
8.4
136
7.2
10
|
Verified
7.9
143
7.7
23
|
Verified
8.2
140
7.7
24
|
Verified
8.2
112
7.3
17
|
Verified
8.1
145
7.4
16
|
Verified
SSP Functionality
Not enough data
Not enough data
SSP
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Marin Software and WideOrbit are categorized as Cross-Channel Advertising, Mobile Advertising, and Display Advertising
Unique Categories
Marin Software is categorized as Retail Media Advertising Platforms, Social Media Advertising, and Paid Search Advertising
WideOrbit is categorized as Video Advertising, Supply Side Platform (SSP), and Demand Side Platform (DSP)
Reviews
Reviewers' Company Size
Marin Software
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
WideOrbit
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
51.0%
Internet
7.3%
Retail
7.0%
Financial Services
4.8%
Information Technology and Services
2.5%
Other
27.4%
Broadcast Media
50.0%
Marketing and Advertising
16.0%
Entertainment
8.0%
Telecommunications
6.0%
Sports
4.0%
Other
16.0%
Most Helpful Reviews
Marin Software
Most Helpful Favorable Review
Erica C.
Verified User in Marketing and Advertising
To be transparent - I initially had a hard time transitioning to Marin. I had been using Kenshoo for three years prior and was skeptical about Marin's capabilities. Fast forward three months and my viewpoint on the matter had done a complete 180. The UI...
Most Helpful Critical Review
Verified User in Marketing and Advertising
The platform was very difficult to use and somewhat buggy. It was much harder to use than Google Ads' and Microsoft Advertising's native platforms.
WideOrbit
Most Helpful Favorable Review
Cassie F.
Verified User in Entertainment
Electronic order ingesting, ease of booking orders manually, being able to check on traffic instructions
Most Helpful Critical Review
Verified User in Marketing and Advertising
Very behind the curve asteticly, needs to be brought into the decade.
Erica C.
Verified User in Marketing and Advertising
To be transparent - I initially had a hard time transitioning to Marin. I had been using Kenshoo for three years prior and was skeptical about Marin's capabilities. Fast forward three months and my viewpoint on the matter had done a complete 180. The UI...
Cassie F.
Verified User in Entertainment
Electronic order ingesting, ease of booking orders manually, being able to check on traffic instructions
Verified User in Marketing and Advertising
The platform was very difficult to use and somewhat buggy. It was much harder to use than Google Ads' and Microsoft Advertising's native platforms.
Verified User in Marketing and Advertising
Very behind the curve asteticly, needs to be brought into the decade.
Discussions
Marin Software has no discussions with answers
WideOrbit has no discussions with answers
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