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At a Glance
Marin Software
Marin Software
Star Rating
(453)3.8 out of 5
Market Segments
Mid-Market (51.0% of reviews)
Information
Entry-Level Pricing
No pricing available
Learn more about Marin Software
Skai
Skai
Star Rating
(296)4.1 out of 5
Market Segments
Mid-Market (44.6% of reviews)
Information
Entry-Level Pricing
No pricing available
Learn more about Skai
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that Marin Software excels in Paid Keyword Optimization with a score of 8.2, while Skai offers a slightly higher score of 8.5, indicating that Skai may provide more effective tools for optimizing paid keywords.
  • Reviewers mention that Marin Software's Quality of Support is rated at 7.7, which is lower than Skai's impressive score of 8.3, suggesting that users may find Skai's customer support more responsive and helpful.
  • G2 users highlight Marin Software's Portfolio Bid Optimization feature with a score of 7.8, but Skai outshines with a score of 8.2, indicating that Skai may offer more robust capabilities for managing bids across multiple campaigns.
  • Users on G2 report that Marin Software's Scenario Planning feature is rated at 6.8, which is lower than Skai's score of 7.1, suggesting that Skai provides a more effective tool for planning and forecasting campaign scenarios.
  • Reviewers say that Marin Software's Ad Creation and Editing functionality scores 7.3, while Skai's score of 7.6 indicates a slight edge in ease of use and features for creating and editing ads.
  • Users report that Marin Software's Budget Execution & Monitoring feature scores 7.7, but Skai's higher score of 8.1 suggests that users may find Skai's tools more effective for managing and monitoring their advertising budgets.
Pricing
Entry-Level Pricing
Marin Software
No pricing available
Skai
No pricing available
Free Trial
Marin Software
No trial information available
Skai
No trial information available
Ratings
Meets Requirements
7.6
419
8.0
259
Ease of Use
7.6
419
7.6
258
Ease of Setup
7.1
246
7.4
153
Ease of Admin
7.8
251
7.7
157
Quality of Support
7.7
412
8.3
253
Has the product been a good partner in doing business?
8.0
250
8.3
155
Product Direction (% positive)
6.9
415
8.0
250
Features by Category
8.0
3,348
7.9
1,578
Channel Functionality
7.3
91
Not enough data
Platform Interoperability
Not enough data
Not enough data
Campaign Management
8.0
169
7.8
92
8.3
167
8.0
90
7.9
147
8.0
82
8.1
163
8.3
84
8.1
155
7.9
79
Feature Not Available
Feature Not Available
7.9
95
Feature Not Available
8.0
114
8.0
62
8.1
142
8.2
77
7.6
144
7.6
71
7.4
89
Feature Not Available
7.7
47
8.0
29
7.7
52
Feature Not Available
Targeting
8.0
135
8.3
82
7.9
121
8.0
74
7.6
136
8.3
83
7.6
113
7.9
60
Platform
7.9
131
7.6
65
8.4
152
7.6
70
8.6
154
8.2
79
8.1
155
7.6
86
8.4
136
8.2
73
7.9
143
7.9
80
8.2
140
7.8
83
8.2
112
Feature Not Available
8.1
145
7.6
77
Paid Search AdvertisingHide 22 FeaturesShow 22 Features
7.6
6,080
7.8
3,170
8.0
3,534
8.0
1,689
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
7.5
87
7.8
41
Campaign Management
8.0
169
7.8
92
8.3
167
8.0
90
7.9
147
8.0
82
8.1
163
8.3
84
8.1
155
7.9
79
Feature Not Available
Feature Not Available
7.9
95
Feature Not Available
8.0
114
8.0
62
8.1
142
8.2
77
7.6
144
7.6
71
7.4
89
Feature Not Available
7.7
47
8.0
29
7.7
52
Feature Not Available
Targeting
8.0
135
8.3
82
7.9
121
8.0
74
7.6
136
8.3
83
7.6
113
7.9
60
Mobile
8.0
91
8.2
41
7.7
47
8.0
29
7.7
52
Feature Not Available
Platform
7.9
131
7.6
65
8.4
152
7.6
70
8.6
154
8.2
79
8.1
155
7.6
86
8.4
136
8.2
73
7.9
143
7.9
80
8.2
140
7.8
83
8.2
112
Feature Not Available
8.1
145
7.6
77
Social Media AdvertisingHide 28 FeaturesShow 28 Features
8.0
3,325
7.9
1,641
Platform Interoperability
Not enough data
7.5
6
Social Functionality
7.0
68
7.9
57
Campaign Management
8.0
169
7.8
92
8.3
167
8.0
90
7.9
147
8.0
82
8.1
163
8.3
84
8.1
155
7.9
79
Feature Not Available
Feature Not Available
7.9
95
Feature Not Available
8.0
114
8.0
62
8.1
142
8.2
77
7.6
144
7.6
71
7.4
89
Feature Not Available
7.7
47
8.0
29
7.7
52
Feature Not Available
Targeting
8.0
135
8.3
82
7.9
121
8.0
74
7.6
136
8.3
83
7.6
113
7.9
60
Platform
7.9
131
7.6
65
8.4
152
7.6
70
8.6
154
8.2
79
8.1
155
7.6
86
8.4
136
8.2
73
7.9
143
7.9
80
8.2
140
7.8
83
8.2
112
Feature Not Available
8.1
145
7.6
77
Retail Media Advertising PlatformsHide 11 FeaturesShow 11 Features
Not enough data
8.6
50
Platform Basics
Not enough data
8.6
6
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
Not enough data
Platform Data
Not enough data
9.0
7
Not enough data
9.5
7
Not enough data
8.6
7
Platform Additional Functionality
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.5
6
Not enough data
7.9
7
Categories
Categories
Shared Categories
Unique Categories
Marin Software
Marin Software is categorized as Display Advertising
Skai
Skai has no unique categories
Reviews
Reviewers' Company Size
Marin Software
Marin Software
Small-Business(50 or fewer emp.)
24.9%
Mid-Market(51-1000 emp.)
51.0%
Enterprise(> 1000 emp.)
24.0%
Skai
Skai
Small-Business(50 or fewer emp.)
26.1%
Mid-Market(51-1000 emp.)
44.6%
Enterprise(> 1000 emp.)
29.3%
Reviewers' Industry
Marin Software
Marin Software
Marketing and Advertising
51.0%
Internet
7.3%
Retail
7.0%
Financial Services
4.8%
Information Technology and Services
2.5%
Other
27.4%
Skai
Skai
Marketing and Advertising
56.1%
Internet
11.1%
Retail
7.9%
Consumer Goods
2.1%
Financial Services
1.4%
Other
21.4%
Most Helpful Reviews
Marin Software
Marin Software
Most Helpful Favorable Review
Erica C.
EC
Erica C.
Verified User in Marketing and Advertising

To be transparent - I initially had a hard time transitioning to Marin. I had been using Kenshoo for three years prior and was skeptical about Marin's capabilities. Fast forward three months and my viewpoint on the matter had done a complete 180. The UI...

Most Helpful Critical Review
Verified User
G
Verified User in Marketing and Advertising

The platform was very difficult to use and somewhat buggy. It was much harder to use than Google Ads' and Microsoft Advertising's native platforms.

Skai
Skai
Most Helpful Favorable Review
Janel L.
JL
Janel L.
Verified User in Marketing and Advertising

As a company, Kenshoo is constantly innovating and staying ahead of the competition. As a platform, I love the enhancement to our productivity. My team gets more done faster, allowing them to focus on the elements of campaign management that can truly...

Most Helpful Critical Review
Cory C.
CC
Cory C.
Verified User in Internet

I'll start with things I haven't used very much: reporting, dashboard, dimensions or keyword tool. I use the Google Keyword Tool. I can't give an opinion of these because I don't use it much, but reporting isn't something I do very much since we don't have...

Alternatives
Marin Software
Marin Software Alternatives
Facebook for Business
Facebook
Add Facebook for Business
AdRoll
AdRoll
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Google Marketing Platform
Google Marketing Platform
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Acquisio
Acquisio
Add Acquisio
Skai
Skai Alternatives
Facebook for Business
Facebook
Add Facebook for Business
AdRoll
AdRoll
Add AdRoll
Acquisio
Acquisio
Add Acquisio
Google Marketing Platform
Google Marketing Platform
Add Google Marketing Platform
Discussions
Marin Software
Marin Software Discussions
Monty the Mongoose crying
Marin Software has no discussions with answers
Skai
Skai Discussions
Monty the Mongoose crying
Skai has no discussions with answers