To be transparent - I initially had a hard time transitioning to Marin. I had been using Kenshoo for three years prior and was skeptical about Marin's capabilities. Fast forward three months and my viewpoint on the matter had done a complete 180. The UI...
The platform was very difficult to use and somewhat buggy. It was much harder to use than Google Ads' and Microsoft Advertising's native platforms.
As a company, Kenshoo is constantly innovating and staying ahead of the competition. As a platform, I love the enhancement to our productivity. My team gets more done faster, allowing them to focus on the elements of campaign management that can truly...
I'll start with things I haven't used very much: reporting, dashboard, dimensions or keyword tool. I use the Google Keyword Tool. I can't give an opinion of these because I don't use it much, but reporting isn't something I do very much since we don't have...
To be transparent - I initially had a hard time transitioning to Marin. I had been using Kenshoo for three years prior and was skeptical about Marin's capabilities. Fast forward three months and my viewpoint on the matter had done a complete 180. The UI...
As a company, Kenshoo is constantly innovating and staying ahead of the competition. As a platform, I love the enhancement to our productivity. My team gets more done faster, allowing them to focus on the elements of campaign management that can truly...
The platform was very difficult to use and somewhat buggy. It was much harder to use than Google Ads' and Microsoft Advertising's native platforms.
I'll start with things I haven't used very much: reporting, dashboard, dimensions or keyword tool. I use the Google Keyword Tool. I can't give an opinion of these because I don't use it much, but reporting isn't something I do very much since we don't have...