Compare Looker and Matomo (Formerly Piwik) 
Featured Products
At a Glance
Market Segments
Mid-Market (60.7% of reviews)
Small-Business (54.8% of reviews)
Entry-Level Pricing
No pricing available
FREE download
Looker
Star Rating
(1,603)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LookerMatomo (Formerly Piwik)
Star Rating
(95)4.2 out of 5
Market Segments
Small-Business (54.8% of reviews)
Pros & Cons
Entry-Level Pricing
FREE download
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Looker excels in creating interactive and visually appealing reports, with users praising its customizable interface that allows for easy integration of various charts and graphs. This makes it a preferred choice for those needing to present data in a clear and engaging manner.
- Users say Matomo stands out for its precision and control, particularly for those who prioritize data privacy. The open-source nature of Matomo allows users to manage their analytics data gathering, ensuring compliance with regulations like GDPR, which is a significant advantage for businesses concerned about data security.
- Reviewers mention that Looker offers a robust set of integrations and functionalities, making it a versatile tool for e-commerce professionals. Users appreciate its ability to track sales performance and customer trends effectively, which enhances decision-making processes.
- According to verified reviews, Matomo is noted for its simplicity and ease of use, especially for small businesses. Users find it straightforward to implement and navigate, which can be a crucial factor for teams with limited technical resources.
- G2 reviewers highlight that while Looker has a higher overall satisfaction score, Matomo's free entry-level option is a significant draw for startups and small businesses looking to minimize costs while still gaining valuable insights from their analytics.
- Users report that Looker’s quality of support is notably higher, with many praising the responsiveness and helpfulness of the support team. This can be a deciding factor for organizations that require ongoing assistance and guidance as they navigate their analytics needs.
Pricing
Entry-Level Pricing
Looker
No pricing availableMatomo (Formerly Piwik)
On-Premise (Self-Hosted)
FREE download
GPL v3+ licensed. Premium Features & Support options available.
Read more on whether On-Premise is right for you: https://matomo.org/what-is-on-premise/
Downloadable digital analytics plaform that runs on your servers and database and you 100% own the data.
Free Trial
Looker
Free Trial is available
Matomo (Formerly Piwik)
Free Trial is available
Ratings
Meets Requirements
8.7
1,098
8.4
79
Ease of Use
8.3
1,103
8.0
81
Ease of Setup
8.2
581
7.6
52
Ease of Admin
8.3
430
7.9
48
Quality of Support
8.6
936
7.7
48
Has the product been a good partner in doing business?
8.9
408
8.4
31
Product Direction (% positive)
8.7
1,030
8.1
79
Features by Category
Reports
8.6
662
|
Verified
Not enough data
8.2
614
|
Verified
Not enough data
8.2
658
|
Verified
Not enough data
8.3
527
|
Verified
Not enough data
8.7
662
|
Verified
Not enough data
Self Service
8.4
620
|
Verified
Not enough data
8.6
636
|
Verified
Not enough data
8.4
610
|
Verified
Not enough data
8.1
614
|
Verified
Not enough data
8.3
588
|
Verified
Not enough data
7.7
499
|
Verified
Not enough data
Advanced Analytics
7.6
428
|
Verified
Not enough data
8.4
630
|
Verified
Not enough data
8.0
512
|
Verified
Not enough data
Building Reports
8.3
383
|
Verified
Not enough data
8.3
396
|
Verified
Not enough data
8.0
354
|
Verified
Not enough data
8.1
327
|
Verified
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
662
|
Verified
Not enough data
8.2
614
|
Verified
Not enough data
8.2
658
|
Verified
Not enough data
8.3
527
|
Verified
Not enough data
8.7
662
|
Verified
Not enough data
Reports
8.5
109
Not enough data
8.5
107
Not enough data
8.0
102
Not enough data
Generative AI
7.0
101
Not enough data
7.1
101
Not enough data
Visualization
8.5
113
Not enough data
8.4
110
Not enough data
8.7
112
Not enough data
8.3
110
Not enough data
Data Updates
8.1
108
Not enough data
8.3
106
Not enough data
Collaboration
8.4
107
Not enough data
8.0
107
Not enough data
8.0
103
Not enough data
Data Updates
7.8
137
Not enough data
8.0
140
Not enough data
8.4
143
Not enough data
Reports
8.6
662
|
Verified
Not enough data
8.2
614
|
Verified
Not enough data
8.2
658
|
Verified
Not enough data
8.3
527
|
Verified
Not enough data
8.7
662
|
Verified
Not enough data
Data Preparation
8.3
284
|
Verified
Not enough data
8.3
263
|
Verified
Not enough data
Data Modeling and Blending
8.4
311
|
Verified
Not enough data
8.7
328
|
Verified
Not enough data
8.3
311
|
Verified
Not enough data
Generative AI
7.1
89
Not enough data
7.1
87
Not enough data
Agentic AI - Analytics Platforms
7.2
40
Not enough data
7.4
39
Not enough data
7.3
39
Not enough data
7.1
40
Not enough data
7.3
40
Not enough data
7.4
39
Not enough data
7.6
38
Not enough data
Self Service
8.4
620
|
Verified
Not enough data
8.6
636
|
Verified
Not enough data
8.4
610
|
Verified
Not enough data
8.1
614
|
Verified
Not enough data
8.3
588
|
Verified
Not enough data
7.7
499
|
Verified
Not enough data
Deployment & Integration - Analytics Platforms
8.0
37
Not enough data
8.1
35
Not enough data
7.7
35
Not enough data
8.3
42
Not enough data
Advanced Analytics
7.6
428
|
Verified
Not enough data
8.4
630
|
Verified
Not enough data
8.0
512
|
Verified
Not enough data
Performance & Scalability - Analytics Platforms
7.9
42
Not enough data
8.0
36
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
8.2
41
Not enough data
7.2
35
Not enough data
7.3
35
Not enough data
Agentic AI Capabilities - Analytics Platforms
7.2
35
Not enough data
7.5
36
Not enough data
7.7
35
Not enough data
7.4
35
Not enough data
Personalized Intelligence - Analytics Platforms
7.6
35
Not enough data
7.3
36
Not enough data
7.6
35
Not enough data
Building Reports
8.3
383
|
Verified
Not enough data
8.3
396
|
Verified
Not enough data
8.0
354
|
Verified
Not enough data
8.1
327
|
Verified
Not enough data
Reports
8.6
662
|
Verified
Not enough data
8.2
614
|
Verified
Not enough data
8.2
658
|
Verified
Not enough data
8.3
527
|
Verified
Not enough data
8.7
662
|
Verified
Not enough data
Self Service
8.4
620
|
Verified
Not enough data
8.6
636
|
Verified
Not enough data
8.4
610
|
Verified
Not enough data
8.1
614
|
Verified
Not enough data
8.3
588
|
Verified
Not enough data
7.7
499
|
Verified
Not enough data
Building Reports
8.3
383
|
Verified
Not enough data
8.3
396
|
Verified
Not enough data
8.0
354
|
Verified
Not enough data
8.1
327
|
Verified
Not enough data
Metrics
8.8
238
8.5
62
8.7
238
8.5
57
8.4
224
8.8
58
8.4
226
8.5
60
8.4
215
8.2
58
8.3
225
8.1
49
8.4
219
8.1
51
8.5
230
7.9
46
8.3
222
7.5
38
Reporting
8.4
241
8.3
58
Feature Not Available
8.1
40
8.6
242
8.2
42
8.6
245
7.9
49
8.1
199
8.1
37
8.4
205
8.0
42
9.0
254
8.3
55
Other
8.7
226
8.4
55
8.6
209
8.5
52
8.4
201
7.8
41
8.7
215
8.3
45
8.7
207
7.9
30
8.2
179
7.4
22
8.3
191
8.3
40
Agentic AI - Digital Analytics
7.6
16
Not enough data
7.8
15
Not enough data
7.8
16
Not enough data
7.9
16
Not enough data
Administration
8.4
217
8.4
38
8.4
194
7.8
34
8.5
246
8.5
49
8.6
240
8.9
54
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
7.0
11
Not enough data
7.6
11
Not enough data
6.7
11
Not enough data
7.4
12
Not enough data
7.3
11
Not enough data
Data Sourcing
8.8
204
Not enough data
8.8
220
Not enough data
8.6
188
Not enough data
8.8
225
Not enough data
8.7
208
Not enough data
Predictive Analytics
8.3
152
Not enough data
8.2
148
Not enough data
8.2
146
Not enough data
8.0
164
Not enough data
Sales Management
8.4
161
Not enough data
8.2
140
Not enough data
8.6
170
Not enough data
8.7
168
Not enough data
Tools
Not enough data
8.2
13
Not enough data
9.3
20
Not enough data
8.7
15
Metrics
Not enough data
9.1
18
Not enough data
8.9
20
Not enough data
9.2
19
Not enough data
9.0
19
Not enough data
9.0
17
Not enough data
8.6
14
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.6
221
|
Verified
Not enough data
8.7
240
|
Verified
Not enough data
8.5
227
|
Verified
Not enough data
8.9
244
|
Verified
Not enough data
8.3
129
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.6
230
|
Verified
Not enough data
8.8
260
|
Verified
Not enough data
8.5
212
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.4
199
|
Verified
Not enough data
7.9
119
|
Verified
Not enough data
Agentic AI - Marketing Analytics
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Not enough data
Categories
Categories
Shared Categories
Looker and Matomo (Formerly Piwik) are categorized as Digital Analytics
Unique Categories
Looker is categorized as Sales Analytics, Marketing Analytics, Embedded Business Intelligence, Analytics Platforms, and Data Visualization
Matomo (Formerly Piwik) is categorized as Content Analytics
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Matomo (Formerly Piwik)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.7%
Information Technology and Services
11.1%
Marketing and Advertising
8.2%
Financial Services
7.6%
Internet
6.1%
Other
55.4%
Marketing and Advertising
14.6%
Computer Software
11.2%
Internet
9.0%
Information Technology and Services
9.0%
Retail
4.5%
Other
51.7%
Discussions
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
Is the data your own?
3 Comments
BT
If by security and privacy reasons you refer to GDPR framework, yes, Matomo has its privacy by design feature, allowing you to use this tool in complete...Read more
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