Compare Looker and Looker Studio 
At a Glance
Market Segments
Mid-Market (61.5% of reviews)
Small-Business (48.2% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Looker
Star Rating
(1,482)4.4 out of 5
Market Segments
Mid-Market (61.5% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about LookerLooker Studio
Star Rating
(439)4.4 out of 5
Market Segments
Small-Business (48.2% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Looker StudioSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Looker excels in its "Quality of Support" with a score of 8.7, while Looker Studio falls short at 7.3. Reviewers mention that Looker's support team is responsive and knowledgeable, making it easier to resolve issues quickly.
- Reviewers mention that Looker Studio shines in "Share Reports" with a score of 9.1 compared to Looker's 8.3. Users on G2 appreciate the ease of sharing reports with stakeholders, highlighting the intuitive sharing options available in Looker Studio.
- Users say that Looker has a more robust "Data Governance" feature with a score of 8.3, while Looker Studio's governance capabilities are less impressive. Reviewers mention that Looker's governance tools help maintain data integrity and compliance effectively.
- G2 users report that Looker Studio offers superior "Graphs and Charts" functionality, scoring 9.0 compared to Looker's 8.3. Users appreciate the variety and customization options available for visualizations in Looker Studio, making data presentation more engaging.
- Reviewers mention that Looker provides better "Data Modeling and Blending" capabilities, scoring 8.5, while Looker Studio scores lower at 7.3. Users say that Looker's advanced modeling features allow for more complex data analysis and integration.
- Users on G2 report that Looker Studio has a slight edge in "Ease of Setup" with a score of 8.3 compared to Looker's 8.0. Reviewers mention that Looker Studio's setup process is more straightforward, making it accessible for small businesses with limited technical resources.
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Pricing
Entry-Level Pricing
Looker
No pricing availableLooker Studio
No pricing availableFree Trial
Looker
Free Trial is available
Looker Studio
No trial information availableRatings
Meets Requirements
8.7
996
8.5
341
Ease of Use
8.2
997
8.2
344
Ease of Setup
8.1
474
8.3
161
Ease of Admin
8.3
402
8.2
147
Quality of Support
8.7
843
7.3
269
Has the product been a good partner in doing business?
8.9
380
8.2
130
Product Direction (% positive)
8.7
929
8.7
324
Features by Category
Reports
8.6
570
|
Verified
8.8
261
8.2
532
|
Verified
7.9
225
8.2
571
|
Verified
8.7
264
8.2
444
|
Verified
8.4
217
8.7
570
|
Verified
8.9
256
Self Service
8.5
541
|
Verified
Not enough data
8.6
553
|
Verified
Not enough data
8.5
530
|
Verified
Not enough data
8.1
534
|
Verified
Not enough data
8.3
507
|
Verified
Not enough data
7.7
421
|
Verified
Not enough data
Advanced Analytics
7.6
351
|
Verified
Not enough data
8.4
548
|
Verified
Not enough data
8.0
434
|
Verified
Not enough data
Building Reports
8.3
321
|
Verified
Not enough data
8.4
330
|
Verified
Not enough data
8.0
295
|
Verified
Not enough data
8.1
270
|
Verified
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
570
|
Verified
8.8
261
8.2
532
|
Verified
7.9
225
8.2
571
|
Verified
8.7
264
8.2
444
|
Verified
8.4
217
8.7
570
|
Verified
8.9
256
Reports
8.3
69
8.8
87
8.5
68
9.1
85
7.9
64
7.9
74
Generative AI
6.6
64
Feature Not Available
6.9
64
Feature Not Available
Visualization
8.4
69
9.0
87
8.3
69
8.8
78
8.5
70
9.1
88
8.2
69
8.5
81
Data Updates
8.0
68
8.3
75
8.1
66
8.7
84
Collaboration
8.2
69
8.9
86
7.9
68
8.5
79
7.9
64
8.1
72
Data Updates
7.7
95
8.1
187
7.9
98
8.3
225
8.4
101
8.2
190
Reports
8.6
570
|
Verified
8.8
261
8.2
532
|
Verified
7.9
225
8.2
571
|
Verified
8.7
264
8.2
444
|
Verified
8.4
217
8.7
570
|
Verified
8.9
256
Data Preparation
8.4
233
|
Verified
Not enough data
8.3
213
|
Verified
Not enough data
Data Modeling and Blending
8.5
263
|
Verified
Not enough data
8.7
280
|
Verified
Not enough data
8.4
260
|
Verified
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Self Service
8.5
541
|
Verified
Not enough data
8.6
553
|
Verified
Not enough data
8.5
530
|
Verified
Not enough data
8.1
534
|
Verified
Not enough data
8.3
507
|
Verified
Not enough data
7.7
421
|
Verified
Not enough data
Advanced Analytics
7.6
351
|
Verified
Not enough data
8.4
548
|
Verified
Not enough data
8.0
434
|
Verified
Not enough data
Building Reports
8.3
321
|
Verified
Not enough data
8.4
330
|
Verified
Not enough data
8.0
295
|
Verified
Not enough data
8.1
270
|
Verified
Not enough data
Reports
8.6
570
|
Verified
8.8
261
8.2
532
|
Verified
7.9
225
8.2
571
|
Verified
8.7
264
8.2
444
|
Verified
8.4
217
8.7
570
|
Verified
8.9
256
Self Service
8.5
541
|
Verified
Not enough data
8.6
553
|
Verified
Not enough data
8.5
530
|
Verified
Not enough data
8.1
534
|
Verified
Not enough data
8.3
507
|
Verified
Not enough data
7.7
421
|
Verified
Not enough data
Building Reports
8.3
321
|
Verified
Not enough data
8.4
330
|
Verified
Not enough data
8.0
295
|
Verified
Not enough data
8.1
270
|
Verified
Not enough data
Metrics
8.8
215
Not enough data
8.7
217
Not enough data
8.4
202
Not enough data
8.3
204
Not enough data
8.4
192
Not enough data
8.3
203
Not enough data
8.4
197
Not enough data
8.5
208
Not enough data
8.3
201
Not enough data
Reporting
8.4
220
Not enough data
Feature Not Available
Not enough data
8.6
221
Not enough data
8.5
223
Not enough data
8.1
178
Not enough data
8.4
185
Not enough data
9.0
233
Not enough data
Other
8.7
205
Not enough data
8.6
189
Not enough data
8.4
182
Not enough data
8.7
193
Not enough data
8.7
187
Not enough data
8.3
159
Not enough data
8.3
171
Not enough data
Administration
8.4
198
Not enough data
8.4
174
Not enough data
8.5
224
Not enough data
8.6
218
Not enough data
Data Sourcing
8.8
183
Not enough data
8.8
200
Not enough data
8.6
168
Not enough data
8.8
204
Not enough data
8.7
189
Not enough data
Predictive Analytics
8.4
133
Not enough data
8.3
130
Not enough data
8.2
128
Not enough data
8.2
146
Not enough data
Sales Management
8.4
143
Not enough data
8.4
122
Not enough data
8.8
155
Not enough data
8.7
153
Not enough data
Marketing Operations
8.6
203
|
Verified
Not enough data
8.7
222
|
Verified
Not enough data
8.6
209
|
Verified
Not enough data
8.9
226
|
Verified
Not enough data
8.3
111
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.6
212
|
Verified
Not enough data
8.8
242
|
Verified
Not enough data
8.5
195
|
Verified
Not enough data
8.5
195
|
Verified
Not enough data
8.5
181
|
Verified
Not enough data
7.9
103
|
Verified
Not enough data
Categories
Categories
Shared Categories
Looker and Looker Studio are categorized as Data Visualization
Unique Categories
Looker is categorized as Sales Analytics, Marketing Analytics, Embedded Business Intelligence, Analytics Platforms, and Digital Analytics
Looker Studio has no unique categories
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Looker Studio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.8%
Information Technology and Services
10.5%
Marketing and Advertising
8.0%
Financial Services
7.6%
Internet
6.5%
Other
55.6%
Marketing and Advertising
23.1%
Computer Software
7.7%
Information Technology and Services
7.5%
Internet
5.0%
Financial Services
3.6%
Other
53.1%
Most Helpful Reviews
Looker
Most Helpful Favorable Review
Alan C.
Verified User in Staffing and Recruiting
So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...
Most Helpful Critical Review
Verified User in Consumer Goods
Looker forces a company into two streams of thought: an analyst first culture and essentially married to Looker. Looker really thrives at young or small companies with no centralized reporting or analytics/data science teams. For the few people who know...
Looker Studio
Most Helpful Favorable Review
Verified User in Marketing and Advertising
I like how it's so easy to create custom slides/dashboards for clients.
Most Helpful Critical Review
Pete G.
Verified User in Marketing and Advertising
Unfortunately, connectors break quite regularly and reports containing a lot of data can take a lengthy time to load
Alan C.
Verified User in Staffing and Recruiting
So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...
Verified User in Marketing and Advertising
I like how it's so easy to create custom slides/dashboards for clients.
Verified User in Consumer Goods
Looker forces a company into two streams of thought: an analyst first culture and essentially married to Looker. Looker really thrives at young or small companies with no centralized reporting or analytics/data science teams. For the few people who know...
Pete G.
Verified User in Marketing and Advertising
Unfortunately, connectors break quite regularly and reports containing a lot of data can take a lengthy time to load
Discussions
Is looker an ETL tool?
3 comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
Is Google Data Studio free to use?
4 comments
KH
Certainly! Please provide the text in the Unknown Language that you would like translated into English.Read more
How good is Google Data Studio?
2 comments
CM
Best tool to play around with data and also single page dashboard creation toolRead more
What is the best way to zoom into a specific country when using a map visual?
1 comment
EP
When you create a new map, the default Dimension is set to "Country ISO Code" which, when you try to select a Zoom Area, doesn't allow for countries.
If...Read more
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