Compare LiveRamp and Zeotap CDP 
At a Glance
Market Segments
Enterprise (50.0% of reviews)
Enterprise (43.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
LiveRamp
Star Rating
(108)4.2 out of 5
Market Segments
Enterprise (50.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about LiveRampZeotap CDP
Star Rating
(53)4.3 out of 5
Market Segments
Enterprise (43.5% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Zeotap CDPSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that LiveRamp excels in its Quality of Support, with a score of 8.0, while Zeotap CDP significantly outperforms with a score of 9.4, indicating that users find Zeotap's support team more responsive and helpful.
- Reviewers mention that LiveRamp has a lower Ease of Setup score of 7.7 compared to Zeotap CDP's 8.5, suggesting that users find Zeotap's onboarding process more straightforward and user-friendly.
- G2 users highlight that LiveRamp's Data Enrichment feature scores 8.4, but Zeotap CDP does not have a specific score listed, indicating that users may find LiveRamp's data enrichment capabilities more robust and reliable.
- Users on G2 report that LiveRamp's Multi-Touch Attribution feature scores 7.4, while Zeotap CDP's performance in this area is not explicitly mentioned, suggesting that LiveRamp may offer more comprehensive attribution modeling options.
- Reviewers say that LiveRamp's Predictive Analytics feature scores 6.7, which is lower than Zeotap CDP's overall performance, indicating that users may find Zeotap's predictive capabilities more effective for their marketing strategies.
- Users report that LiveRamp's Custom Reporting feature scores 7.5, while Zeotap CDP's reporting capabilities are not detailed, suggesting that LiveRamp may provide more flexibility in creating tailored reports for users' specific needs.
Featured Products
Sponsored
rampmetrics
(25)
Attribution
Visit Website
Sponsored
Syncari
(42)
Attribution
Visit Website
Sponsored
Reaktion
(2)
Attribution
Visit Website
Pricing
Entry-Level Pricing
LiveRamp
No pricing availableZeotap CDP
No pricing availableFree Trial
LiveRamp
No trial information availableZeotap CDP
No trial information availableRatings
Meets Requirements
8.4
57
8.7
39
Ease of Use
8.0
57
8.8
38
Ease of Setup
7.7
30
8.5
24
Ease of Admin
7.9
29
9.0
24
Quality of Support
8.1
52
9.4
39
Has the product been a good partner in doing business?
8.6
31
8.8
24
Product Direction (% positive)
7.3
51
8.4
36
Features by Category
Data Masking
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Sourcing
Not enough data
8.4
27
Not enough data
7.9
25
Not enough data
Feature Not Available
Not enough data
7.5
21
Intelligence
Not enough data
Feature Not Available
Not enough data
6.8
22
Not enough data
7.1
21
Attribution Modeling
6.7
9
Not enough data
7.4
7
Not enough data
Feature Not Available
Not enough data
6.3
8
Not enough data
Feature Not Available
Not enough data
6.0
7
Not enough data
Marketing
6.9
7
Not enough data
6.9
6
Not enough data
7.3
8
Not enough data
Feature Not Available
Not enough data
Reporting
7.7
10
Not enough data
7.9
8
Not enough data
7.5
8
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Compliance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.1
7
Not enough data
7.9
7
Not enough data
7.9
7
Not enough data
8.3
9
Not enough data
7.1
8
Not enough data
6.7
8
Not enough data
Campaign Activity
7.6
7
Not enough data
7.8
9
Not enough data
6.7
6
Not enough data
7.4
7
Not enough data
6.7
6
Not enough data
6.7
6
Not enough data
Categories
Categories
Shared Categories
LiveRamp and Zeotap CDP are categorized as Identity Resolution
Unique Categories
LiveRamp is categorized as Data Masking, Marketing Analytics, Attribution, and Data Management Suites
Zeotap CDP is categorized as Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
LiveRamp
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zeotap CDP
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
38.5%
Retail
7.3%
Financial Services
7.3%
Computer Software
6.3%
Pharmaceuticals
3.1%
Other
37.5%
Marketing and Advertising
28.3%
Leisure, Travel & Tourism
13.0%
Consumer Goods
13.0%
Telecommunications
4.3%
Pharmaceuticals
4.3%
Other
37.0%
Most Helpful Reviews
LiveRamp
Most Helpful Favorable Review
Connor S.
Verified User in Sporting Goods
Ability to stitch together an anonymous identity pool of our first party customers. This helps us put together our campaigns better.
Most Helpful Critical Review
Verified User in Leisure, Travel & Tourism
It’s the only option and it double cookies when data is returned to Resonate.
Zeotap CDP
Most Helpful Favorable Review
Verified User in Gambling & Casinos
If you are looking for Analytics & Data Science angle Zeotap is the goto platform, as the Data Clean Rooms is an awesome place to build your Propensity Models, this is again available with the Full stack solution.
Most Helpful Critical Review
Ivan G.
Verified User in Telecommunications
Develop UI, integration with content management systems
Connor S.
Verified User in Sporting Goods
Ability to stitch together an anonymous identity pool of our first party customers. This helps us put together our campaigns better.
Verified User in Gambling & Casinos
If you are looking for Analytics & Data Science angle Zeotap is the goto platform, as the Data Clean Rooms is an awesome place to build your Propensity Models, this is again available with the Full stack solution.
Verified User in Leisure, Travel & Tourism
It’s the only option and it double cookies when data is returned to Resonate.
Ivan G.
Verified User in Telecommunications
Develop UI, integration with content management systems
Alternatives
Discussions
LiveRamp has no discussions with answers
Zeotap CDP has no discussions with answers
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