Compare LiveRamp and Segment 
At a Glance
Market Segments
Enterprise (50.0% of reviews)
Mid-Market (47.2% of reviews)
Entry-Level Pricing
No pricing available
$120 Per month
LiveRamp
Star Rating
(108)4.2 out of 5
Market Segments
Enterprise (50.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about LiveRampSegment
Star Rating
(555)4.5 out of 5
Market Segments
Mid-Market (47.2% of reviews)
Entry-Level Pricing
$120 Per month
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LiveRamp vs Segment
When assessing the two solutions, reviewers found Segment easier to use, set up, and administer. Reviewers also preferred doing business with Segment overall.
- Reviewers felt that Segment meets the needs of their business better than LiveRamp.
- When comparing quality of ongoing product support, reviewers felt that Segment is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Segment over LiveRamp.
Pricing
Entry-Level Pricing
LiveRamp
No pricing availableSegment
Team
$120
Per month
- Base includes 10,000 MTU
- Unlimited Sources
- Unlimited Destinations
Free Trial
LiveRamp
No trial information availableSegment
Free Trial is available
Ratings
Meets Requirements
8.4
57
8.9
420
Ease of Use
8.0
57
8.8
421
Ease of Setup
7.7
30
8.5
239
Ease of Admin
7.9
29
9.0
234
Quality of Support
8.1
52
8.6
361
Has the product been a good partner in doing business?
8.6
31
8.8
223
Product Direction (% positive)
7.3
51
8.3
380
Features by Category
Data Masking
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Administration
Not enough data
8.6
85
Not enough data
8.2
67
Not enough data
8.7
76
Not enough data
8.0
84
Management
Not enough data
8.2
42
Not enough data
8.5
51
Not enough data
8.6
48
Not enough data
8.0
47
Not enough data
8.6
45
Compliance
Not enough data
8.9
95
Not enough data
8.7
79
Not enough data
8.8
84
Not enough data
8.7
82
Security
Not enough data
9.0
55
Not enough data
8.4
53
Not enough data
8.9
49
Data Quality
Not enough data
8.7
98
Not enough data
9.1
97
Not enough data
9.3
97
Maintainence
Not enough data
9.0
52
Not enough data
8.7
45
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Data Sourcing
Not enough data
8.6
137
|
Verified
Not enough data
8.8
140
|
Verified
Not enough data
Feature Not Available
Not enough data
8.8
132
|
Verified
Intelligence
Not enough data
8.1
119
|
Verified
Not enough data
7.0
81
|
Verified
Not enough data
Feature Not Available
Functionality
Not enough data
9.1
27
Not enough data
8.4
18
Not enough data
8.8
26
Not enough data
9.0
24
Not enough data
8.7
25
Not enough data
9.1
25
Not enough data
9.0
26
Not enough data
8.7
25
Not enough data
8.6
24
Not enough data
8.7
29
Not enough data
9.0
27
Not enough data
9.0
28
Attribution Modeling
6.7
9
Not enough data
7.4
7
Not enough data
Feature Not Available
Not enough data
6.3
8
Not enough data
Feature Not Available
Not enough data
6.0
7
Not enough data
Marketing
6.9
7
Not enough data
6.9
6
Not enough data
7.3
8
Not enough data
Feature Not Available
Not enough data
Reporting
7.7
10
Not enough data
7.9
8
Not enough data
7.5
8
Not enough data
Functionality
Not enough data
9.0
20
Not enough data
8.6
20
Not enough data
9.1
23
Not enough data
8.3
20
Not enough data
8.4
17
Not enough data
8.5
22
Not enough data
8.6
19
Not enough data
8.2
14
Not enough data
8.6
17
Development
Not enough data
8.9
47
Not enough data
8.1
39
Management
Not enough data
8.0
46
Not enough data
8.6
43
Integration Options
Not enough data
8.4
23
Not enough data
8.4
23
Not enough data
8.8
39
Not enough data
8.5
20
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Feature Not Available
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Compliance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.1
7
Not enough data
7.9
7
Not enough data
7.9
7
Not enough data
8.3
9
Not enough data
7.1
8
Not enough data
6.7
8
Not enough data
Campaign Activity
7.6
7
Not enough data
7.8
9
Not enough data
6.7
6
Not enough data
7.4
7
Not enough data
6.7
6
Not enough data
6.7
6
Not enough data
Functionality
Not enough data
8.4
18
Not enough data
8.6
13
Not enough data
8.6
11
Not enough data
8.8
12
Categories
Categories
Shared Categories
LiveRamp and Segment share no categories
Unique Categories
LiveRamp is categorized as Data Masking, Identity Resolution, Marketing Analytics, Attribution, and Data Management Suites
Reviews
Reviewers' Company Size
LiveRamp
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Segment
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
38.5%
Retail
7.3%
Financial Services
7.3%
Computer Software
6.3%
Pharmaceuticals
3.1%
Other
37.5%
Computer Software
21.7%
Information Technology and Services
12.9%
Financial Services
8.8%
Internet
7.4%
Marketing and Advertising
5.3%
Other
43.9%
Most Helpful Reviews
LiveRamp
Most Helpful Favorable Review
Connor S.
Verified User in Sporting Goods
Ability to stitch together an anonymous identity pool of our first party customers. This helps us put together our campaigns better.
Most Helpful Critical Review
Verified User in Leisure, Travel & Tourism
It’s the only option and it double cookies when data is returned to Resonate.
Segment
Most Helpful Favorable Review
Jack M.
Verified User in Information Technology and Services
Huge fan of the ability to send product event data everywhere (including sales tools)
Most Helpful Critical Review
Verified User in Computer Software
There are other other tools as well in the market provioding the same thing at a very much lower rate and much better docs and support
Connor S.
Verified User in Sporting Goods
Ability to stitch together an anonymous identity pool of our first party customers. This helps us put together our campaigns better.
Jack M.
Verified User in Information Technology and Services
Huge fan of the ability to send product event data everywhere (including sales tools)
Verified User in Leisure, Travel & Tourism
It’s the only option and it double cookies when data is returned to Resonate.
Verified User in Computer Software
There are other other tools as well in the market provioding the same thing at a very much lower rate and much better docs and support
Alternatives
Discussions
LiveRamp has no discussions with answers
What is the best way to do QA of tracking implementation?
1 comment
CR
My experience tells me that I always need to do end-to-end testing, just relying on that whenever an event ends up in segment, it will also end up in the...Read more
I used segment in different organizations as I was the one suggesting it, but then
1 comment
AB
There is if you become a referral partner, but is an involved process with approval....Read more
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