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Compare Informa TechTarget Portal (Priority Engine) and LinkedIn Sales Navigator 
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Informa TechTarget Portal (Priority Engine)
Optimized for quick response
At a Glance
Market Segments
Enterprise (50.0% of reviews)
Mid-Market (48.8% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Informa TechTarget Portal (Priority Engine)
Star Rating
(450)4.3 out of 5
Market Segments
Enterprise (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Informa TechTarget Portal (Priority Engine)LinkedIn Sales Navigator
Star Rating
(2,093)4.3 out of 5
Market Segments
Mid-Market (48.8% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that LinkedIn Sales Navigator excels in its Connections feature, with a score of 8.9, allowing for seamless networking and relationship building, while Priority Engine's score of 7.5 indicates it may not offer the same level of connectivity.
- Reviewers mention that LinkedIn Sales Navigator's Search functionality is highly rated at 8.7, providing users with robust filtering options to find leads effectively, whereas Priority Engine's score of 7.8 suggests it may lack some advanced search capabilities.
- G2 users highlight the superior Integrations of LinkedIn Sales Navigator, scoring 8.7, which allows for better connectivity with various CRM and marketing tools, compared to Priority Engine's lower score of 7.7, indicating fewer integration options.
- Users on G2 note that LinkedIn Sales Navigator's Lead Builder feature is particularly strong, with a score of 8.5, enabling users to create targeted lists efficiently, while Priority Engine's score of 7.8 suggests it may not be as effective in this area.
- Reviewers mention that the Quality of Support for Priority Engine is rated higher at 8.9, indicating a more responsive support team, while LinkedIn Sales Navigator's score of 8.1 suggests there may be room for improvement in customer service.
- Users say that LinkedIn Sales Navigator's Real-time Intent feature, with a score of 8.5, provides valuable insights into potential leads' behaviors, whereas Priority Engine's score of 8.1 indicates it may not deliver the same level of real-time insights.
Pricing
Entry-Level Pricing
Informa TechTarget Portal (Priority Engine)
No pricing availableLinkedIn Sales Navigator
Core
Contact Us
- Advanced lead & company search
- Alerts on your saved leads and accounts
- Create Custom Lists
Free Trial
Informa TechTarget Portal (Priority Engine)
No trial information availableLinkedIn Sales Navigator
Free Trial is available
Ratings
Meets Requirements
8.3
351
8.7
1,729
Ease of Use
8.4
355
8.6
1,750
Ease of Setup
8.4
98
9.0
450
Ease of Admin
8.2
48
8.7
275
Quality of Support
8.9
306
8.1
1,403
Has the product been a good partner in doing business?
8.8
49
8.2
272
Product Direction (% positive)
8.3
334
7.8
1,685
Features by Category
Data Availability
8.1
265
7.9
1368
8.1
267
8.5
1375
7.8
259
|
Verified
8.2
1318
|
Verified
8.0
52
7.7
156
Data Accuracy
7.5
260
8.1
1361
8.0
263
8.4
1365
7.5
51
7.8
154
Agentic AI - Sales Intelligence
7.3
5
7.8
61
7.3
5
7.9
61
7.3
5
8.1
60
7.3
5
8.3
60
7.3
5
7.9
60
7.3
5
8.1
61
Platform
7.5
121
8.5
402
8.1
135
|
Verified
8.5
428
|
Verified
8.4
141
8.7
460
7.8
136
|
Verified
7.8
425
|
Verified
Feature Not Available
8.1
407
|
Verified
7.3
120
Feature Not Available
Features
7.8
229
8.5
1291
7.4
215
7.7
1074
Feature Not Available
7.9
446
7.4
207
|
Verified
8.2
1232
|
Verified
7.8
247
|
Verified
8.7
1384
|
Verified
Feature Not Available
8.5
1311
|
Verified
7.5
220
|
Verified
8.9
1358
|
Verified
7.5
208
|
Verified
7.7
1067
|
Verified
Feature Not Available
8.2
1333
|
Verified
Data Availability
7.9
197
8.3
123
8.0
201
8.7
123
7.0
95
7.3
113
Platform Additional Functionality
7.6
156
8.5
124
7.8
106
8.2
119
7.4
94
8.2
111
8.0
111
8.6
119
8.0
114
8.4
119
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.2
122
Not enough data
8.3
125
Not enough data
8.1
123
Not enough data
Lead Management
8.0
113
Not enough data
7.6
111
Not enough data
8.1
114
Not enough data
Marketing Campaigns
7.6
92
Not enough data
Feature Not Available
Not enough data
7.2
89
Not enough data
7.4
89
Not enough data
7.4
88
Not enough data
Data Availability - Marketing Account Intelligence
7.8
23
Not enough data
Data Accuracy - Marketing Account Intelligence
8.1
22
Not enough data
Categories
Categories
Shared Categories
Informa TechTarget Portal (Priority Engine) and LinkedIn Sales Navigator are categorized as Buyer Intent Data Providers and Sales Intelligence
Unique Categories
Informa TechTarget Portal (Priority Engine) is categorized as Marketing Account Intelligence
LinkedIn Sales Navigator has no unique categories
Reviews
Reviewers' Company Size
Informa TechTarget Portal (Priority Engine)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
LinkedIn Sales Navigator
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
37.7%
Computer Software
28.6%
Computer & Network Security
9.1%
Telecommunications
6.8%
Hospital & Health Care
1.4%
Other
16.4%
Computer Software
26.6%
Information Technology and Services
19.9%
Marketing and Advertising
7.9%
Internet
6.1%
Financial Services
3.4%
Other
36.1%
Alternatives
Discussions
How is the data validated to ensure its accuracy?
1 Comment
SG
Hi James,
Check out the below link for TechTarget's prospect data qualification...Read more
Can we intergrate with SF.com?
1 Comment
SG
Hi Adam,
Yes, you can integrate Priority Engine with SFDC. For more details, check out the video on the TechTarget website here:...Read more
What is the best way to account map with priority engine?
1 Comment
SG
We help you map out the account buying team in two critical ways:
1.) Priority Engine automatically identifies the contacts who are part of the research...Read more
What is LinkedIn Sales Navigator used for?
5 Comments
MR
To target the right set of accounts and generate leadsRead more
Can you explain how to utilize LinkedIn Sales Navigator's lead recommendation feature for targeted sales outreach?
4 Comments
AS
Specify the industries, job titles, company sizes, and locations that match your target audience.
By saving specific accounts and leads, Sales Navigator can...Read more
InMail Usage
3 Comments
DL
My understanding is that InMail is a way to reach out to someone who is 2 or 3 removed from you, that you cannot message directly. I've been contacted on...Read more
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