Compare Lead Liaison and Ortto 
At a Glance
Market Segments
Small-Business (54.4% of reviews)
Small-Business (71.7% of reviews)
Entry-Level Pricing
$250.00 Per Month
Starting at $509.00 10000 Contacts
Lead Liaison
Star Rating
(58)4.6 out of 5
Market Segments
Small-Business (54.4% of reviews)
Entry-Level Pricing
$250.00 Per Month
Browse all 3 pricing plansOrtto
Star Rating
(592)4.4 out of 5
Market Segments
Small-Business (71.7% of reviews)
Entry-Level Pricing
Starting at $509.00 10000 Contacts
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Ortto excels in automated email responses, scoring 9.1, which reviewers mention significantly enhances their email marketing efficiency compared to Lead Liaison's score of 8.4.
- Reviewers mention that Lead Liaison offers superior quality of support, with a score of 9.4, which users on G2 appreciate for its responsiveness and helpfulness, while Ortto's support quality is rated at 8.9.
- G2 users highlight that Lead Liaison's online behavior tracking is particularly strong, scoring 9.0, allowing for better lead nurturing, whereas Ortto's score of 8.5 is seen as less comprehensive in this area.
- Users say that Ortto's ease of setup is a standout feature, rated at 8.6, making it more user-friendly for new users compared to Lead Liaison's lower score of 7.9.
- Reviewers mention that Lead Liaison shines in lead scoring and grading, with a score of 8.5, which users find crucial for prioritizing leads, while Ortto's score of 7.8 is perceived as less effective.
- Users on G2 report that Ortto's mobile optimization is impressive, scoring 9.0, which reviewers say is essential for accessing marketing tools on the go, while Lead Liaison's mobile optimization score is slightly lower at 8.7.
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Pricing
Entry-Level Pricing
Lead Liaison
Website Visitor Tracking w/ ProspectVision
$250.00
Per Month
Our Inbound Package offers solutions to generate sales insight and track inbound marketing.
- Track Pages, Documents, Videos, Sales Emails, Email Marketing & More!
- Proactive Visitor Tracking
- Buy Signal Alerts
Ortto
Professional
Starting at $509.00
10000 Contacts
A complete marketing automation solution, connected to customer data and analytics.
- Journey builder
- Customer data platform (CDP)
- Report & dashboard builder
Free Trial
Lead Liaison
No trial information availableOrtto
Free Trial is available
Ratings
Meets Requirements
8.7
50
8.5
533
Ease of Use
8.3
50
8.7
538
Ease of Setup
7.9
32
8.6
287
Ease of Admin
8.5
34
8.8
284
Quality of Support
9.4
50
8.9
502
Has the product been a good partner in doing business?
8.8
34
8.9
275
Product Direction (% positive)
9.0
49
8.9
531
Features by Category
Email Marketing
8.2
35
|
Verified
8.4
378
|
Verified
8.5
36
|
Verified
8.9
364
|
Verified
8.3
34
|
Verified
8.3
358
|
Verified
8.4
32
|
Verified
9.1
325
|
Verified
Online Marketing
8.0
28
|
Verified
6.9
180
|
Verified
7.9
21
|
Verified
7.8
185
|
Verified
7.6
15
|
Verified
8.2
192
|
Verified
8.7
22
|
Verified
8.2
248
|
Verified
8.2
24
|
Verified
7.6
150
|
Verified
Lead Management
8.7
33
|
Verified
8.2
278
|
Verified
8.4
32
|
Verified
7.7
252
|
Verified
8.7
30
|
Verified
8.5
303
|
Verified
8.5
36
|
Verified
7.8
219
|
Verified
8.4
34
|
Verified
8.8
301
|
Verified
9.0
35
|
Verified
8.5
270
|
Verified
8.6
35
|
Verified
8.7
261
|
Verified
8.1
27
|
Verified
8.3
241
|
Verified
Campaign Management
8.5
25
|
Verified
7.9
198
|
Verified
8.3
15
|
Verified
7.6
126
Not enough data
7.7
45
|
Verified
Not enough data
7.2
34
Social
Not enough data
6.6
98
7.7
16
|
Verified
7.3
79
|
Verified
7.6
15
|
Verified
8.0
45
7.7
17
|
Verified
7.6
38
Not enough data
7.9
85
|
Verified
Reporting & Analytics
8.4
37
|
Verified
8.2
327
|
Verified
8.3
31
|
Verified
7.6
229
|
Verified
8.2
21
|
Verified
7.0
171
|
Verified
7.9
18
|
Verified
6.6
143
|
Verified
Not enough data
6.0
105
Platform
8.5
27
|
Verified
8.0
186
|
Verified
8.3
23
|
Verified
8.6
137
|
Verified
8.7
26
|
Verified
8.3
197
|
Verified
7.9
12
|
Verified
7.7
31
Not enough data
6.9
101
|
Verified
8.7
26
|
Verified
8.6
206
|
Verified
7.5
16
|
Verified
7.4
83
|
Verified
Integration
8.4
22
|
Verified
8.4
202
|
Verified
8.1
20
|
Verified
8.4
198
|
Verified
7.3
15
|
Verified
7.8
157
|
Verified
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.0
78
|
Verified
Not enough data
7.0
49
|
Verified
Not enough data
7.9
54
|
Verified
Not enough data
8.7
56
Edit
Not enough data
8.4
59
|
Verified
Not enough data
8.5
79
|
Verified
Not enough data
Feature Not Available
Logistics
Not enough data
8.1
80
|
Verified
Not enough data
7.2
64
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
7.6
43
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Data Sourcing
Not enough data
7.7
25
Not enough data
8.0
29
Not enough data
8.7
34
Not enough data
8.2
26
Intelligence
Not enough data
8.4
34
Not enough data
6.7
18
Not enough data
6.9
20
Platform Basics
Not enough data
7.7
67
Not enough data
7.9
56
Not enough data
8.4
58
Not enough data
8.0
42
Not enough data
7.8
46
Design and Customization
Not enough data
6.8
12
Not enough data
8.5
12
Not enough data
7.7
11
Not enough data
8.8
8
Campaigns
Not enough data
9.2
8
Not enough data
9.2
12
Not enough data
8.5
9
Not enough data
8.1
12
Integrations
Not enough data
7.2
12
Not enough data
Not enough data
Not enough data
7.3
5
Not enough data
7.7
5
Generative AI
Not enough data
Feature Not Available
Lead Monitoring
Not enough data
8.5
29
Not enough data
8.2
30
Not enough data
7.6
19
Data Capture
Not enough data
8.7
21
Not enough data
8.9
19
Not enough data
8.1
15
Not enough data
8.4
22
Analytics
Not enough data
8.1
25
Not enough data
7.9
30
Customization
Not enough data
8.4
25
Not enough data
8.4
26
Not enough data
7.9
27
Not enough data
7.9
25
Development
Not enough data
6.5
19
Not enough data
6.9
15
Management
Not enough data
8.5
19
Not enough data
7.7
17
Integration Options
Not enough data
7.8
9
Not enough data
7.9
7
Not enough data
7.7
18
Not enough data
7.9
7
Customization
Not enough data
8.6
7
Not enough data
9.0
7
Not enough data
Not enough data
Not enough data
8.6
6
Additional Functionality
Not enough data
9.3
7
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
8.3
5
Analysis
Not enough data
8.5
17
|
Verified
Not enough data
9.4
21
|
Verified
Not enough data
8.4
16
|
Verified
Not enough data
7.9
20
|
Verified
Campaigns
Not enough data
7.5
20
Not enough data
9.1
16
Not enough data
8.2
18
Not enough data
8.9
15
|
Verified
Not enough data
9.4
24
|
Verified
Not enough data
8.9
22
|
Verified
Engagement
Not enough data
8.5
17
|
Verified
Platform
Not enough data
8.7
22
|
Verified
Not enough data
8.4
21
|
Verified
Not enough data
8.2
19
|
Verified
Attribution
Not enough data
8.6
11
Not enough data
8.2
10
Not enough data
8.1
9
Discovery
Not enough data
8.3
11
Not enough data
9.0
13
Not enough data
8.5
10
Management
Not enough data
8.7
9
Not enough data
9.2
12
Platform
Not enough data
8.7
14
Not enough data
8.3
13
Marketing Operations
Not enough data
8.0
28
|
Verified
Not enough data
8.7
39
|
Verified
Not enough data
8.5
36
|
Verified
Not enough data
8.8
34
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
48
|
Verified
Not enough data
8.6
48
|
Verified
Not enough data
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.5
39
|
Verified
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
Lead Liaison and Ortto are categorized as Marketing Automation
Unique Categories
Lead Liaison has no unique categories
Reviews
Reviewers' Company Size
Lead Liaison
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Ortto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.1%
Computer Software
12.3%
Information Technology and Services
8.8%
Hospital & Health Care
5.3%
Higher Education
5.3%
Other
47.4%
Marketing and Advertising
13.8%
Computer Software
12.3%
Information Technology and Services
8.7%
Financial Services
4.7%
Internet
4.0%
Other
56.6%
Most Helpful Reviews
Lead Liaison
Most Helpful Favorable Review
Stacy J.
Verified User in Marketing and Advertising
I love the ability to set up and monitor marketing content tracking from one central location. Additionally, the ability to track prospects (actual individuals -- and know who they are) and their activities on my website. Lead Liaison provides powerful...
Most Helpful Critical Review
James S.
Verified User in Information Technology and Services
Sadly the data is bad. Real bad. We were poached from a competitor where we were getting 2600% ROI. This was a bad business decision on our part. Lead Liaison promised the same level of visitor identification with many more extra features but it never...
Ortto
Most Helpful Favorable Review
Eric L.
Verified User in Philanthropy
I'm a fan of "ease of use" its simple to set up and start using right out of the gate. Great client services , always prompt on answering my questions. One of my favorite features is the ability to add twitter to our campaigns.
Most Helpful Critical Review
Verified User in Management Consulting
This review used to be a 10 out of 10, and I've referred dozens of customers to them because I LOVE their product. But they have proven to be a completely untrustworthy company when it comes to their billing and pricing. I have been through 2 pricing...
Stacy J.
Verified User in Marketing and Advertising
I love the ability to set up and monitor marketing content tracking from one central location. Additionally, the ability to track prospects (actual individuals -- and know who they are) and their activities on my website. Lead Liaison provides powerful...
Eric L.
Verified User in Philanthropy
I'm a fan of "ease of use" its simple to set up and start using right out of the gate. Great client services , always prompt on answering my questions. One of my favorite features is the ability to add twitter to our campaigns.
James S.
Verified User in Information Technology and Services
Sadly the data is bad. Real bad. We were poached from a competitor where we were getting 2600% ROI. This was a bad business decision on our part. Lead Liaison promised the same level of visitor identification with many more extra features but it never...
Verified User in Management Consulting
This review used to be a 10 out of 10, and I've referred dozens of customers to them because I LOVE their product. But they have proven to be a completely untrustworthy company when it comes to their billing and pricing. I have been through 2 pricing...
Alternatives
Discussions
Lead Liaison has no discussions with answers
What is Ortto used for?
1 comment
DR
Comment deleted by user.Read more
What Integrations does Ortto have?
1 comment
JO
Hi Mark, Thanks for the question!
Ortto has powerful no- and low-code integrations with Salesforce, Stripe, Pipedrive, Facebook, Recurly, Zendesk, Google...Read more
Ortto has no more discussions with answers
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