Compare Kartra and Shopify 
At a Glance
Market Segments
Small-Business (91.1% of reviews)
Small-Business (80.3% of reviews)
Entry-Level Pricing
Free Trial With One-Time Purchase
$29/ per month
Kartra
Star Rating
(57)3.9 out of 5
Market Segments
Small-Business (91.1% of reviews)
Entry-Level Pricing
Free Trial With One-Time Purchase
Browse all 4 pricing plansShopify
Star Rating
(4,621)4.4 out of 5
Market Segments
Small-Business (80.3% of reviews)
Entry-Level Pricing
$29/ per month
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Kartra vs Shopify
When assessing the two solutions, reviewers found Shopify easier to use, set up, and administer. Reviewers also preferred doing business with Shopify overall.
- Reviewers felt that Shopify meets the needs of their business better than Kartra.
- When comparing quality of ongoing product support, reviewers felt that Shopify is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Shopify over Kartra.
Pricing
Entry-Level Pricing
Kartra
Free Trial
Free Trial
With One-Time Purchase
The Starter plan supports up to 2,500 contacts, 5 team members, and 1 custom domain. Users can send unlimited emails and SMS and create unlimited websites, pages, videos, products, and memberships and courses.
- Email Marketing Automation
- Landing Page Builder
- Memberships & Online Courses
Free Trial
Kartra
No trial information availableShopify
No trial information availableRatings
Meets Requirements
7.8
44
8.7
3,949
Ease of Use
7.3
44
8.9
3,966
Ease of Setup
7.0
18
8.8
2,257
Ease of Admin
7.3
17
8.9
2,211
Quality of Support
7.2
43
8.4
3,695
Has the product been a good partner in doing business?
7.3
17
8.8
2,168
Product Direction (% positive)
7.6
39
8.7
3,839
Features by Category
Email Marketing
7.7
21
|
Verified
Not enough data
7.8
21
|
Verified
Not enough data
7.7
20
|
Verified
Not enough data
8.1
19
|
Verified
Not enough data
Online Marketing
8.2
19
|
Verified
Not enough data
7.5
17
|
Verified
Not enough data
7.6
12
|
Verified
Not enough data
8.2
14
|
Verified
Not enough data
7.7
8
Not enough data
Lead Management
8.3
16
|
Verified
Not enough data
7.4
14
|
Verified
Not enough data
8.0
16
|
Verified
Not enough data
6.8
12
|
Verified
Not enough data
8.4
15
|
Verified
Not enough data
6.9
12
|
Verified
Not enough data
6.9
16
|
Verified
Not enough data
7.6
11
|
Verified
Not enough data
Campaign Management
6.7
14
|
Verified
Not enough data
8.3
10
Not enough data
6.4
15
|
Verified
Not enough data
5.3
10
Not enough data
Social
3.9
6
Not enough data
4.7
10
|
Verified
Not enough data
5.0
8
|
Verified
Not enough data
5.3
10
|
Verified
Not enough data
4.6
8
|
Verified
Not enough data
Reporting & Analytics
7.4
17
|
Verified
Not enough data
6.4
13
|
Verified
Not enough data
6.4
12
|
Verified
Not enough data
6.2
11
|
Verified
Not enough data
5.4
9
Not enough data
Platform
5.4
8
|
Verified
Not enough data
6.9
8
|
Verified
Not enough data
8.0
9
|
Verified
Not enough data
Not enough data
Not enough data
6.3
5
|
Verified
Not enough data
8.1
9
|
Verified
Not enough data
7.1
7
|
Verified
Not enough data
Integration
7.3
8
|
Verified
Not enough data
7.1
8
|
Verified
Not enough data
6.4
6
|
Verified
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Edit
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Feature Not Available
Not enough data
Design and Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Feature Not Available
Not enough data
Page Customization
7.9
7
|
Verified
Not enough data
8.1
7
|
Verified
Not enough data
7.5
6
|
Verified
Not enough data
7.2
6
|
Verified
Not enough data
Page Optimization
7.3
5
Not enough data
7.8
6
|
Verified
Not enough data
7.7
5
|
Verified
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
8.3
6
|
Verified
Not enough data
7.5
6
|
Verified
Not enough data
Generative AI
Not enough data
Not enough data
Lead Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Computing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experimental Design
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Feature Not Available
Not enough data
Headless Commerce
Not enough data
8.3
333
Not enough data
8.5
350
Not enough data
8.3
370
Not enough data
8.3
454
Not enough data
8.5
410
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Merchandising/Marketing
Not enough data
8.6
3279
Not enough data
8.6
3328
Not enough data
8.3
3255
Not enough data
8.3
3212
Not enough data
8.3
3039
Not enough data
8.3
2974
Not enough data
8.2
2949
Product Catalog
Not enough data
8.5
3222
Not enough data
8.5
3174
Not enough data
8.5
3220
Not enough data
8.4
2596
Order Process
Not enough data
8.8
3305
Not enough data
8.6
3226
Not enough data
8.6
3184
Not enough data
8.9
3267
Not enough data
8.8
3257
Not enough data
8.5
2978
Not enough data
8.6
3050
Not enough data
8.5
2669
Multi-Channel Support
Not enough data
8.5
2855
Not enough data
8.8
3081
Not enough data
8.7
2886
Not enough data
8.5
2982
Not enough data
8.3
2317
Not enough data
8.4
2369
Not enough data
8.2
2189
Platform
Not enough data
8.3
2389
Not enough data
8.4
3057
Not enough data
8.6
2908
Not enough data
8.6
3038
Not enough data
8.4
3073
Not enough data
8.9
3041
Not enough data
8.4
2365
Not enough data
8.8
2966
Not enough data
8.4
2458
Not enough data
8.5
2422
Not enough data
8.7
2778
Not enough data
8.8
3066
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Internal Use
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Payment processing - Merchant of Record
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.3
7
Not enough data
8.3
7
Not enough data
8.6
7
Not enough data
9.0
7
Tax management - Merchant of Record
Not enough data
8.8
7
Not enough data
8.6
7
Not enough data
8.3
7
Security and Compliance - Merchant of Record
Not enough data
7.9
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.6
7
Administration - Merchant of Record
Not enough data
7.9
7
Not enough data
8.3
7
Not enough data
8.6
7
Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Growth
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support
Not enough data
Not enough data
Categories
Categories
Shared Categories
Kartra and Shopify share no categories
Unique Categories
Kartra is categorized as Email Template Builder, Online Form Builder, Landing Page Builders, A/B Testing, Website Builder, Live Chat, Marketing Automation, Pop-Up Builder, Lead Capture, and Lead Scoring
Shopify is categorized as E-Commerce Platforms and Merchant of Record
Reviews
Reviewers' Company Size
Kartra
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Shopify
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
32.1%
Health, Wellness and Fitness
14.3%
Professional Training & Coaching
8.9%
Information Technology and Services
5.4%
E-Learning
3.6%
Other
35.7%
Retail
26.6%
Apparel & Fashion
8.8%
Marketing and Advertising
7.5%
Consumer Goods
5.3%
Internet
3.4%
Other
48.3%
Most Helpful Reviews
Kartra
Most Helpful Favorable Review
Alex B.
Verified User in E-Learning
So many aspects of my business can be addressed through Kartra. It saves me from having to subscribe to many different service providers. I truly love the (almost) All-in-One approach. There are many training videos and the Facebook group is an awesome...
Most Helpful Critical Review
Verified User in Executive Office
THEIR CUSTOMER SUPPORT IS THE WORST. You have to wait up to 6 days for an answer from their unqualified team. All they do is send you links to their FAQ or Blog and don't look at your issues. IMPORTANT: If you ever decide to leave kartra or cancel your...
Shopify
Most Helpful Favorable Review
Kathleen Virginia P.
Verified User in Motion Pictures and Film
That you can build a storefront very quickly and easily. You can also do mass uploading of products. Etsy only allows you to upload one product at a time. This is helpful for large inventory, also with lots of variances in your products. (ie: Small, red or...
Most Helpful Critical Review
Bradley R.
Verified User in Apparel & Fashion
Its expensive to own, all based on subscription every month
Alex B.
Verified User in E-Learning
So many aspects of my business can be addressed through Kartra. It saves me from having to subscribe to many different service providers. I truly love the (almost) All-in-One approach. There are many training videos and the Facebook group is an awesome...
Kathleen Virginia P.
Verified User in Motion Pictures and Film
That you can build a storefront very quickly and easily. You can also do mass uploading of products. Etsy only allows you to upload one product at a time. This is helpful for large inventory, also with lots of variances in your products. (ie: Small, red or...
Verified User in Executive Office
THEIR CUSTOMER SUPPORT IS THE WORST. You have to wait up to 6 days for an answer from their unqualified team. All they do is send you links to their FAQ or Blog and don't look at your issues. IMPORTANT: If you ever decide to leave kartra or cancel your...
Bradley R.
Verified User in Apparel & Fashion
Its expensive to own, all based on subscription every month
Alternatives
Discussions
How do I learn the platform with ease?
6 comments
SB
You dont. There is no live support tech that can help you. It is complicated and has many failures. Its ok for email but thats about it. I don’t recommend...Read more
What does Kartra cost?
1 comment
NM
Kartra charges $1 for 14 days then $99 per Month
Gives discounts on annual basisRead more
What is Kartra used for?
1 comment
KM
Email server and membership platform. Can create leadpages for checkout and coursesRead more
What are the features of Shopify?
5 comments
MM
In word you can say shopify is your own "shop"Read more
What is Shopify used for?
4 comments
PP
Shopify is an Ecommerce CMS platform where we can setup the store and sell our products.Read more
How can I change my store name in Shopify?
3 comments
CH
Yes, you can change your stores name as long as you are not paying back a cash advance given by Shopify. If you’re currently in repayment you can’t change...Read more
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