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Compare Kantar Advertising Insights and Pathmatics by Sensor Tower 
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Mid-Market (47.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Kantar Advertising Insights
Star Rating
(14)4.2 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Kantar Advertising InsightsPathmatics by Sensor Tower
Star Rating
(346)4.3 out of 5
Market Segments
Mid-Market (47.5% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Pathmatics by Sensor TowerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Pathmatics by Sensor Tower excels in ease of use with a score of 9.2, while Kantar Advertising Insights falls short with a score of 6.9. Reviewers mention that the intuitive interface of Pathmatics makes it easy for teams to navigate and utilize effectively.
- Reviewers say that Pathmatics offers superior ad intelligence reporting, scoring 9.0 compared to Kantar's 7.7. Users highlight the detailed insights and actionable data provided by Pathmatics, which help in making informed advertising decisions.
- G2 users note that Pathmatics shines in ad creatives, achieving a score of 9.4, while Kantar's score of 8.3 indicates a less robust offering. Reviewers mention that the variety and quality of ad creative examples in Pathmatics are particularly beneficial for benchmarking and inspiration.
- Users on G2 report that Pathmatics provides better buying strategies with a score of 8.9, compared to Kantar's 6.7. Reviewers mention that the strategic insights offered by Pathmatics help in optimizing ad spend and targeting effectively.
- Reviewers mention that Pathmatics has a more centralized platform with a score of 8.3, which enhances user experience by consolidating various advertising metrics in one place, while Kantar lacks this level of integration.
- Users say that Pathmatics has a higher quality of support, scoring 8.7 compared to Kantar's 7.8. Reviewers highlight the responsiveness and helpfulness of Pathmatics' support team, which is crucial for resolving issues quickly.
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Pricing
Entry-Level Pricing
Kantar Advertising Insights
No pricing availablePathmatics by Sensor Tower
No pricing availableFree Trial
Kantar Advertising Insights
No trial information availablePathmatics by Sensor Tower
Free Trial is available
Ratings
Meets Requirements
7.5
8
8.2
272
Ease of Use
6.9
7
9.2
270
Ease of Setup
Not enough data
9.1
122
Ease of Admin
Not enough data
8.7
114
Quality of Support
7.8
6
8.7
224
Has the product been a good partner in doing business?
Not enough data
9.0
110
Product Direction (% positive)
6.7
7
8.4
255
Features by Category
Platform Basics
Not enough data
8.3
39
Not enough data
8.0
32
Platform Data
Not enough data
7.1
33
Not enough data
Feature Not Available
Not enough data
7.2
28
Platform Content
Not enough data
8.3
18
Platform Reporting
Not enough data
8.5
33
Not enough data
7.7
25
Platform Insights
8.3
5
9.4
32
6.7
5
8.9
29
8.3
5
8.6
27
7.8
6
8.9
32
6.7
6
8.8
31
Not enough data
8.8
30
7.7
5
9.0
28
Platform Additional Functionality
8.1
6
8.4
22
Not enough data
8.5
21
Marketing Operations
Not enough data
7.3
76
|
Verified
Not enough data
8.4
147
|
Verified
Not enough data
7.5
95
|
Verified
Not enough data
8.1
89
|
Verified
Not enough data
Feature Not Available
Not enough data
6.9
8
Campaign Activity
Not enough data
8.2
164
|
Verified
Not enough data
8.6
167
|
Verified
Not enough data
7.8
105
|
Verified
Not enough data
8.2
141
|
Verified
Not enough data
8.0
120
|
Verified
Not enough data
7.4
12
Categories
Categories
Shared Categories
Kantar Advertising Insights and Pathmatics by Sensor Tower are categorized as Digital Advertising Intelligence
Unique Categories
Kantar Advertising Insights has no unique categories
Pathmatics by Sensor Tower is categorized as Competitive Intelligence and Marketing Analytics
Reviews
Reviewers' Company Size
Kantar Advertising Insights
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Pathmatics by Sensor Tower
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
35.7%
Internet
14.3%
Telecommunications
7.1%
Retail
7.1%
Market Research
7.1%
Other
28.6%
Marketing and Advertising
61.9%
Online Media
4.7%
Consumer Goods
3.4%
Market Research
3.1%
Internet
2.8%
Other
24.1%
Most Helpful Reviews
Kantar Advertising Insights
Most Helpful Favorable Review
Matt C.
Verified User in Marketing and Advertising
Kantar's data is extremely granular and allows for a holistic view of a given competitive landscape. The data is also easily exported.
Most Helpful Critical Review
Pathmatics by Sensor Tower
Most Helpful Favorable Review
Verified User in Marketing and Advertising
Platform's ease of use, stronger accuracy vs. competitors
Most Helpful Critical Review
Verified User in Marketing and Advertising
That it doesn't report on all of the media channels my client runs on (especially Instagram) & that impressions are just backed into based on spend
Matt C.
Verified User in Marketing and Advertising
Kantar's data is extremely granular and allows for a holistic view of a given competitive landscape. The data is also easily exported.
Verified User in Marketing and Advertising
Platform's ease of use, stronger accuracy vs. competitors
Verified User in Marketing and Advertising
That it doesn't report on all of the media channels my client runs on (especially Instagram) & that impressions are just backed into based on spend
Alternatives
Discussions
Kantar Advertising Insights has no discussions with answers
Am I able to see news for brands I'm following using Pathmatics?
1 comment
WM
Great question Allie. What we've seen work best for most of our clients regarding news is to setup Google alerts for those brands or leverage a tool like...Read more
Pathmatics by Sensor Tower has no more discussions with answers
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