Kantar Advertising Insights Reviews & Product Details

They help our conpany since years in planing the way of advertisement and providing insight of the market (people thinking)

Their data are so accurate and viable that we depend on them so much and always seek statistics in various factors before taking major administrative decision.

Easy to use dashboard.

Tremendous costamization option.

Quite quick and detailed insights. Review collected by and hosted on G2.com.

Sometime it work slow especially during weekend and festivals

Data interpretation need skill , should be more simplified Review collected by and hosted on G2.com.

I've worked with Kantar across multiple accounts and agencies. They have great insights into what's happening in the industry and help with pivoting media planning based on trends. Review collected by and hosted on G2.com.

Kantar should be more proactive with their response times. If you're having an issue with the site or need further help on something, if you do not have a rep or a point of contact, it can take days for a response. The site servers are dated, if you're pulling an extensive report, the page will take a lifetime to load or may crash altogether. Review collected by and hosted on G2.com.

The relevance of the insights is something totally different from the other products in the market. The reports are also detail-oriented and are many ways better than the competition. Review collected by and hosted on G2.com.

The response time could be better in the overall experience. The dedicated sales manage should also be preceded with a point of contact for technical and other issues one can face during the timeline of use. Review collected by and hosted on G2.com.

Kantar's data is extremely granular and allows for a holistic view of a given competitive landscape. The data is also easily exported. Review collected by and hosted on G2.com.

There are a few larger vertical-specific data blindspots and issues around finding the correct brands and manipulating the data in-platform. Review collected by and hosted on G2.com.

Kantar offers useful and accurate data to help better make decisions. The data is also extensive and covers a lot of industries. Review collected by and hosted on G2.com.

There is a lot of data which can be hard to get to the data you want. Review collected by and hosted on G2.com.

Real time insights that provide more meaningful information. Helps me to better understand competitive media strategies while providing a more detailed analysis of my campaigns. Review collected by and hosted on G2.com.

Right now, there really is nothing I dislike. The information is compiled in real time. No more waiting for campaigns to finish or to have someone else compile the data. Review collected by and hosted on G2.com.

It is easy to use, and you can quickly search for information using the dashboard feature. Using the real-time insights and getting all information on advertising performance faster helps me compete with competitors. I also like end-to-end solutions on advertising like other platforms like complete view of creatives, impression, and spend estimation. Review collected by and hosted on G2.com.

The only thing I don't like about it is, it gets slow sometimes, but you get the results in any case. We would also love to have more transparency on spend estimation, which is not available in many tools available online. Review collected by and hosted on G2.com.

Helpful for monitoring competitor strategy and updating our media spend strategy. Review collected by and hosted on G2.com.

Data is directionally correct, but the scale of inaccuracy changes often, so we typically look at ratios and deltas. I also wish we had better geo granularity. Review collected by and hosted on G2.com.

I like that it's easy to use. The dashboard feature makes it really quick and easy to search for information. Review collected by and hosted on G2.com.

It can be a little slow at times, but it just takes some patience and you can get the job done. Review collected by and hosted on G2.com.