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Compare Instantly and Snov.io 
Featured Products
At a Glance
Market Segments
Small-Business (95.5% of reviews)
Small-Business (72.8% of reviews)
Entry-Level Pricing
Free Trial Per Month
Free Trial Per Month
Instantly
Star Rating
(3,967)4.8 out of 5
Market Segments
Small-Business (95.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Free Trial is available
Browse all 4 pricing plansSnov.io
Star Rating
(472)4.5 out of 5
Market Segments
Small-Business (72.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Browse all 8 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Instantly excels in user experience, particularly highlighting its superb onboarding process and straightforward setup. Users appreciate how easy it is to launch cold outreach campaigns right out of the box, thanks to features like AI agents that assist with troubleshooting.
- Users say Snov.io simplifies the lead generation process by integrating multiple tools into one platform, making it easier for users to manage email finding, verification, and outreach automation. This all-in-one approach is particularly valued by those who prefer having everything in one place.
- Reviewers mention that Instantly's user interface is not only simple but also packed with essential features like Unibox and Inbox Placement tests. This combination of simplicity and functionality contributes to a higher overall satisfaction rating compared to Snov.io.
- According to verified reviews, Snov.io users appreciate its ease of use and good human-computer interaction, which makes it a solid choice for small businesses looking for a straightforward lead generation tool. However, some users feel it could benefit from additional features to enhance its capabilities.
- G2 reviewers highlight that Instantly offers excellent customer support, which is crucial for users navigating its more complex features. This level of support is often cited as a key differentiator, especially for those who may need assistance during their initial setup.
- Users report that while Snov.io has a strong focus on lead generation, it sometimes struggles to meet specific workflow needs, with some reviewers noting configuration challenges. In contrast, Instantly's robust feature set and support structure seem to better accommodate diverse user requirements.
Pricing
Entry-Level Pricing
Instantly
Free
Free Trial
Per Month
Everything you need to scale your cold outreach campaigns.
- Unlimited email sending accounts
- Unlimited domain warmup
- Advanced sequences
Snov.io
Trial
Free Trial
Per Month
Trial is a renewable plan that lets you test Snov.io tools before you commit to a paid plan. On trial you can search for leads, verify emails, warm up your sender account, send campaigns and manage deals in the CRM.
- 50 credits
- 100 email recipients
- 1 email warm-up slot
Free Trial
Instantly
Free Trial is available
Snov.io
Free Trial is available
Ratings
Meets Requirements
9.4
3,387
8.9
375
Ease of Use
9.5
3,555
9.1
385
Ease of Setup
9.2
2,721
8.8
185
Ease of Admin
9.4
1,828
9.0
127
Quality of Support
9.6
3,360
9.1
358
Has the product been a good partner in doing business?
9.5
1,801
9.1
125
Product Direction (% positive)
9.8
3,421
9.1
362
Features by Category
Sales Force Automation
9.0
156
8.3
50
8.6
150
8.0
43
8.9
163
8.1
51
8.9
151
8.3
50
8.6
151
8.0
45
8.9
152
8.3
44
8.6
146
8.2
42
8.5
141
8.1
43
8.6
149
8.4
43
Marketing Automation
9.4
154
9.0
47
9.4
155
8.6
48
9.3
155
8.7
50
9.0
159
7.9
47
Customer Support
8.9
152
8.3
47
9.1
149
8.7
47
9.0
148
8.7
40
8.2
139
8.1
48
8.8
143
8.4
46
Reporting & Analytics
9.0
137
8.4
50
9.2
135
8.4
51
8.7
135
7.8
45
Mobile & Social
8.6
141
8.2
46
8.4
129
8.5
47
8.5
132
8.2
43
Platform
8.7
191
7.7
42
8.9
185
8.2
41
9.0
183
8.4
41
8.5
184
8.1
44
8.5
181
7.7
38
8.8
179
8.1
39
9.3
187
8.5
41
8.6
191
7.7
42
Integration
9.2
157
8.7
42
8.8
153
7.9
41
8.8
151
8.3
39
Generative AI
8.7
114
Feature Not Available
Agentic AI - CRM
8.2
11
7.8
17
7.9
11
7.2
17
7.4
11
7.3
16
7.1
11
7.1
16
7.7
11
7.3
17
7.6
11
7.3
16
8.0
11
7.5
16
Email Marketing
8.9
2337
Not enough data
9.3
2367
Not enough data
9.5
2372
Not enough data
9.4
2336
Not enough data
9.6
2391
Not enough data
9.4
2345
Not enough data
9.1
2229
Not enough data
9.1
2052
Not enough data
8.4
1942
Not enough data
Reporting & Analytics
9.2
2294
Not enough data
9.2
2299
Not enough data
Generative AI
8.7
1401
Not enough data
8.7
1405
Not enough data
Agentic AI - Email Marketing
8.4
57
Not enough data
8.3
56
Not enough data
8.7
57
Not enough data
8.8
56
Not enough data
8.8
56
Not enough data
Integration
9.3
2332
Not enough data
8.9
2201
Not enough data
8.7
2166
Not enough data
8.7
2048
Not enough data
8.2
1999
Not enough data
8.2
1930
Not enough data
Data Availability
9.1
531
8.6
44
9.1
522
8.7
44
8.9
507
8.3
43
8.7
191
7.1
15
Data Accuracy
9.1
484
8.0
39
9.1
500
7.9
38
8.8
212
7.9
17
Agentic AI - Sales Intelligence
Not enough data
6.4
7
Not enough data
6.0
7
Not enough data
7.1
7
Not enough data
6.9
7
Not enough data
7.4
7
Not enough data
6.9
6
Platform
9.0
462
8.0
35
9.2
467
8.0
36
9.4
503
8.3
38
9.3
469
8.0
36
8.8
447
7.5
33
8.9
472
7.5
34
Features
9.2
472
8.1
37
8.9
495
7.7
38
9.0
461
8.0
38
9.0
474
8.1
36
9.1
458
8.0
39
8.8
446
7.3
34
9.0
463
7.5
37
9.2
455
7.9
38
9.3
472
8.0
39
Lead Intelligence
8.7
169
Not enough data
8.9
170
Not enough data
8.9
170
Not enough data
Lead Management
9.0
194
Not enough data
8.5
197
Not enough data
8.9
192
Not enough data
Marketing Campaigns
8.6
205
Not enough data
8.3
227
Not enough data
8.5
205
Not enough data
8.9
195
Not enough data
8.9
194
Not enough data
Campaign Execution
8.4
162
Not enough data
8.9
179
Not enough data
8.5
160
Not enough data
9.4
161
Not enough data
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
8.8
436
7.5
14
9.0
410
7.7
14
9.4
454
8.4
15
8.9
404
6.9
14
Organization
9.1
413
7.8
13
9.1
395
7.7
13
9.0
400
7.3
13
Performance Analysis
8.8
406
7.5
12
9.2
432
7.6
13
Sales Analysis
8.6
443
7.1
12
8.7
404
6.5
12
Generative AI
9.0
289
8.3
8
9.0
286
8.3
8
Agentic AI - AI Sales Assistant
8.7
5
Not enough data
8.7
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
Diagnosis
8.8
1496
Not enough data
9.2
1543
Not enough data
9.1
1575
Not enough data
9.2
1478
Not enough data
Tracking
9.1
1496
Not enough data
9.1
1455
Not enough data
9.3
1556
Not enough data
9.1
1472
Not enough data
9.0
1464
Not enough data
Reporting
9.3
1612
Not enough data
9.3
1626
Not enough data
9.2
1562
Not enough data
9.0
1586
Not enough data
Agentic AI - Email Deliverability
8.7
37
Not enough data
8.8
38
Not enough data
8.8
38
Not enough data
8.8
38
Not enough data
9.0
38
Not enough data
Integrated Workflows
8.3
240
Not enough data
9.2
252
Not enough data
7.0
229
Not enough data
7.4
228
Not enough data
8.2
249
Not enough data
7.7
230
Not enough data
7.9
240
Not enough data
Repeatability and Reportability
8.0
223
Not enough data
8.2
221
Not enough data
8.4
221
Not enough data
7.9
229
Not enough data
7.4
220
Not enough data
AI and Automation
8.4
230
Not enough data
8.3
233
Not enough data
8.4
232
Not enough data
8.1
229
Not enough data
8.1
217
Not enough data
Generative AI
8.3
223
Not enough data
Agentic AI - Sales Engagement
8.1
75
Not enough data
8.2
75
Not enough data
8.0
76
Not enough data
8.0
73
Not enough data
8.0
75
Not enough data
8.0
74
Not enough data
7.9
74
Not enough data
Lead Intelligence
9.2
508
8.6
72
8.9
500
8.5
69
9.0
505
8.6
69
9.0
503
8.7
70
8.5
513
8.8
69
Agentic AI - Lead Intelligence
7.5
8
6.9
9
Generative AI
Not enough data
7.5
75
Not enough data
Feature Not Available
Agentic AI - Email Verification
Not enough data
8.2
10
Agentic AI - Lead Mining
8.8
11
Not enough data
8.3
11
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Email Tracking
8.6
32
Not enough data
8.5
32
Not enough data
8.5
31
Not enough data
8.5
31
Not enough data
8.3
31
Not enough data
8.5
31
Not enough data
8.5
31
Not enough data
Analytics
9.3
926
Not enough data
9.2
900
Not enough data
8.9
860
Not enough data
Customizations
9.3
887
Not enough data
9.5
919
Not enough data
9.1
950
Not enough data
9.3
917
Not enough data
9.1
899
Not enough data
Generative AI
8.9
636
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
7.8
6
Not enough data
6.7
6
Lead Intelligence
Not enough data
8.6
19
Not enough data
8.3
19
Not enough data
8.8
20
Lead Management
Not enough data
9.2
17
Not enough data
8.6
15
Not enough data
8.6
14
Marketing Campaigns
Not enough data
8.3
14
Not enough data
7.7
14
Not enough data
8.2
14
Not enough data
7.9
15
Not enough data
8.2
15
Data Availability - Marketing Account Intelligence
Not enough data
8.3
10
Data Accuracy - Marketing Account Intelligence
Not enough data
8.3
10
Categories
Categories
Shared Categories
Instantly and Snov.io are categorized as AI Sales Assistant, Lead Intelligence, CRM, and Sales Intelligence
Unique Categories
Instantly is categorized as Sales Engagement, Email Deliverability, Account Data Management, Lead Mining, Visitor Identification, Email Tracking, and Email Marketing
Snov.io is categorized as Email Verification and Marketing Account Intelligence
Reviews
Reviewers' Company Size
Instantly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Snov.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
45.4%
Computer Software
8.5%
Information Technology and Services
6.9%
Consulting
5.4%
Staffing and Recruiting
4.1%
Other
29.7%
Marketing and Advertising
23.3%
Information Technology and Services
19.9%
Computer Software
15.6%
Telecommunications
2.4%
Management Consulting
2.4%
Other
36.5%
Discussions
What is Instantly used for?
7 Comments
AP
a) Sending cold emails
b) Searching for prospects
Read more
Instantly has no more discussions with answers
Will there be a Pipedrive Integration?
1 Comment
MN
Hello Alex!
Our Pipedrive integration is in Beta status.
Read how to set up your integration with Pipedrive here →...Read more
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