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- Informatica Customer 360
- Salesforce Customer Data Platform (CDP)
- Informatica Customer 360-vs-Salesforce Customer Data Platform (CDP)
Compare Informatica Customer 360 and Salesforce Customer Data Platform (CDP) 
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Mid-Market (47.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Informatica Customer 360
Star Rating
(10)4.3 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Informatica Customer 360Salesforce Customer Data Platform (CDP)
Star Rating
(68)4.4 out of 5
Market Segments
Mid-Market (47.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Salesforce Customer Data Platform (CDP)Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Informatica Customer 360 excels in data enrichment with a score of 8.3, allowing businesses to enhance their customer profiles effectively, while Salesforce CDP, although strong, does not highlight this feature as prominently.
- Reviewers mention that the expandability of Informatica Customer 360 is rated at 9.3, indicating its robust ability to integrate with various data sources, whereas Salesforce CDP has a slightly lower score, suggesting some limitations in this area.
- G2 users highlight that the user interface of Salesforce CDP is more intuitive, contributing to its ease of administration score of 9.1, compared to Informatica's lower ease of use rating of 8.6, which some users find less user-friendly.
- Users on G2 report that Informatica Customer 360 shines in predictive modeling with a score of 8.3, providing valuable insights for marketing strategies, while Salesforce CDP's predictive capabilities are perceived as less advanced.
- Reviewers say that the quality of support for Informatica Customer 360 is rated at 9.0, with many users praising the responsiveness and helpfulness of the support team, whereas Salesforce CDP's support is rated at 8.8, indicating a slight edge for Informatica in this area.
- Users report that the product direction for Informatica Customer 360 is rated a perfect 10.0, reflecting strong confidence in its future development, while Salesforce CDP's score of 8.4 suggests some uncertainty among users regarding its roadmap.
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Pricing
Entry-Level Pricing
Informatica Customer 360
No pricing availableSalesforce Customer Data Platform (CDP)
No pricing availableFree Trial
Informatica Customer 360
No trial information availableSalesforce Customer Data Platform (CDP)
No trial information availableRatings
Meets Requirements
9.3
7
8.9
42
Ease of Use
8.6
7
8.1
51
Ease of Setup
Not enough data
7.1
28
Ease of Admin
Not enough data
9.1
11
Quality of Support
9.0
7
8.7
41
Has the product been a good partner in doing business?
Not enough data
9.2
11
Product Direction (% positive)
10.0
6
8.5
40
Features by Category
Data Sourcing
Not enough data
8.3
5
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
8.7
5
Intelligence
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Informatica Customer 360 and Salesforce Customer Data Platform (CDP) are categorized as Customer Data Platform (CDP)
Unique Categories
Informatica Customer 360 is categorized as Master Data Management (MDM)
Salesforce Customer Data Platform (CDP) has no unique categories
Reviews
Reviewers' Company Size
Informatica Customer 360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Customer Data Platform (CDP)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
37.5%
Pharmaceuticals
12.5%
Financial Services
12.5%
Dairy
12.5%
Computer Software
12.5%
Other
12.5%
Information Technology and Services
12.3%
Marketing and Advertising
9.2%
Computer Software
9.2%
Financial Services
7.7%
Pharmaceuticals
6.2%
Other
55.4%
Most Helpful Reviews
Informatica Customer 360
Most Helpful Favorable Review
Partik A.
Verified User in Pharmaceuticals
Data mastering for each customer with clean, consistent, and complete information. Potentially easy to integrate, onboarding the new customers.
Most Helpful Critical Review
Gaurav S.
Verified User in Financial Services
Deployment & scheduling of jobs is not very easy.
Salesforce Customer Data Platform (CDP)
Most Helpful Favorable Review
Verified User in Financial Services
Now I can have my customer data in just one place
Most Helpful Critical Review
Verified User in Pharmaceuticals
I dislike that we are limited to drop down options, and that accounts often do not merge when requested.
Partik A.
Verified User in Pharmaceuticals
Data mastering for each customer with clean, consistent, and complete information. Potentially easy to integrate, onboarding the new customers.
Verified User in Financial Services
Now I can have my customer data in just one place
Gaurav S.
Verified User in Financial Services
Deployment & scheduling of jobs is not very easy.
Verified User in Pharmaceuticals
I dislike that we are limited to drop down options, and that accounts often do not merge when requested.
Discussions
Informatica Customer 360 has no discussions with answers
Salesforce Customer Data Platform (CDP) has no discussions with answers
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