Compare Infogram and Looker Studio 
At a Glance
Market Segments
Small-Business (51.4% of reviews)
Small-Business (48.4% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Infogram
Star Rating
(181)4.7 out of 5
Market Segments
Small-Business (51.4% of reviews)
Entry-Level Pricing
No pricing available
Learn more about InfogramLooker Studio
Star Rating
(437)4.4 out of 5
Market Segments
Small-Business (48.4% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Looker StudioSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Infogram excels in ease of use with a score of 9.5, making it a preferred choice for those who prioritize a user-friendly interface. In contrast, Looker Studio has a lower ease of use rating of 8.2, which some users find less intuitive.
- Reviewers mention that Infogram's reporting capabilities shine, particularly with its Reports Interface scoring 9.1, while Looker Studio's interface, although decent at 8.8, does not match the same level of user satisfaction.
- G2 users highlight Infogram's superior quality of support, rated at 9.0, as a significant advantage, whereas Looker Studio's support rating of 7.3 leaves some users feeling underserved when they encounter issues.
- Users on G2 appreciate Infogram's strong performance in data visualization, with a score of 9.3 for Graphs and Charts, while Looker Studio, although competent at 9.0, does not provide the same level of visual appeal according to some reviewers.
- Reviewers mention that Infogram's collaboration features, particularly in sharing reports (8.0), are less robust compared to Looker Studio's higher score of 9.1, indicating a more seamless experience for team collaboration in Looker Studio.
- Users say that Infogram's mobile user support is rated at 9.0, making it highly accessible for on-the-go users, while Looker Studio's score of 6.6 suggests a need for improvement in mobile functionality.
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Pricing
Entry-Level Pricing
Infogram
No pricing availableLooker Studio
No pricing availableFree Trial
Infogram
Free Trial is available
Looker Studio
No trial information availableRatings
Meets Requirements
8.8
152
8.5
339
Ease of Use
9.5
153
8.2
342
Ease of Setup
9.2
43
8.3
159
Ease of Admin
9.1
39
8.2
145
Quality of Support
9.0
110
7.3
267
Has the product been a good partner in doing business?
8.9
28
8.2
128
Product Direction (% positive)
9.1
151
8.7
322
Features by Category
Reports
9.1
47
8.8
261
8.1
34
7.9
225
9.2
56
8.7
264
8.8
34
8.4
217
8.7
45
8.9
256
Self Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
9.1
47
8.8
261
8.1
34
7.9
225
9.2
56
8.7
264
8.8
34
8.4
217
8.7
45
8.9
256
Reports
8.4
16
8.8
87
8.0
16
9.1
85
8.6
12
7.9
74
Generative AI
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Visualization
9.3
19
9.0
87
8.9
14
8.8
78
9.2
15
9.1
88
9.4
16
8.5
81
Data Updates
9.1
13
8.3
75
8.8
15
8.7
84
Collaboration
8.3
17
8.9
86
8.8
12
8.5
79
8.3
17
8.1
72
Data Updates
8.0
27
8.1
187
8.2
33
8.3
225
7.4
24
8.2
190
Categories
Categories
Shared Categories
Infogram and Looker Studio are categorized as Data Visualization
Unique Categories
Infogram has no unique categories
Looker Studio has no unique categories
Reviews
Reviewers' Company Size
Infogram
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Looker Studio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Education Management
8.6%
Marketing and Advertising
6.3%
Information Technology and Services
5.1%
Non-Profit Organization Management
4.6%
Media Production
4.6%
Other
70.9%
Marketing and Advertising
23.2%
Computer Software
7.7%
Information Technology and Services
7.5%
Internet
5.1%
Financial Services
3.4%
Other
53.1%
Most Helpful Reviews
Infogram
Most Helpful Favorable Review
Zafar K.
Verified User in Financial Services
I love the various types of charts available. Plus, the User Interface is easy to use and colourful.
Most Helpful Critical Review
Benjamin B.
Verified User in Marketing and Advertising
- The premuim account is pretty expensive. - Charts could be more flexible. They offer good default settings but if you need something special (like I do) then Infogram is the wrong tool.
Looker Studio
Most Helpful Favorable Review
Amir H.
Verified User in E-Learning
Its ease of use and the means of representing data in visual format are what I have liked the most about Google Data Studio.
Most Helpful Critical Review
Verified User in Marketing and Advertising
It does still seem "new" and the functionality is not perfect
Zafar K.
Verified User in Financial Services
I love the various types of charts available. Plus, the User Interface is easy to use and colourful.
Amir H.
Verified User in E-Learning
Its ease of use and the means of representing data in visual format are what I have liked the most about Google Data Studio.
Benjamin B.
Verified User in Marketing and Advertising
- The premuim account is pretty expensive. - Charts could be more flexible. They offer good default settings but if you need something special (like I do) then Infogram is the wrong tool.
Verified User in Marketing and Advertising
It does still seem "new" and the functionality is not perfect
Discussions
Is it possible to add more types of interactive graphs, say 3-D graphs if possible?
1 comment
DD
Hi, sorry for the delay. All charts are 2D templated, for 3D charts I use Flourish. 2D is great for mobile and web, and smaller data sets, easy to see the...Read more
how do I integrate Infogram with other software that I already have?
1 comment
DD
Hi Manuel, even tho Infogram is an html5 graphics creation tool, you can still download the infographics or charts as .png, jpg and pdf.
As far as I'm...Read more
How much can be customized for a company (fonts, styles, etc.)
1 comment
DD
Hi Freddy, we have several brands in our business, each with different brand guidelines. Infogram allows us to set primary and secondary fonts and our brand...Read more
Is Google Data Studio free to use?
4 comments
KH
Certainly! Please provide the text in the Unknown Language that you would like translated into English.Read more
How good is Google Data Studio?
2 comments
CM
Best tool to play around with data and also single page dashboard creation toolRead more
What is the best way to zoom into a specific country when using a map visual?
1 comment
EP
When you create a new map, the default Dimension is set to "Country ISO Code" which, when you try to select a Zoom Area, doesn't allow for countries.
If...Read more
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