Compare Infogram and Looker Studio 
At a Glance
Market Segments
Small-Business (51.4% of reviews)
Small-Business (48.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Infogram
Star Rating
(181)4.7 out of 5
Market Segments
Small-Business (51.4% of reviews)
Entry-Level Pricing
No pricing available
Learn more about InfogramLooker Studio
Star Rating
(432)4.4 out of 5
Market Segments
Small-Business (48.5% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Looker StudioSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Infogram excels in ease of use with a score of 9.5, making it a preferred choice for those who prioritize a user-friendly interface. In contrast, Looker Studio has a lower ease of use rating of 8.2, which some users find less intuitive.
- Reviewers mention that Infogram's reporting interface is highly rated at 9.1, allowing for seamless creation of visually appealing reports. Looker Studio, while still strong at 8.8, does not match the same level of user satisfaction in this area.
- G2 users highlight Infogram's superior quality of support with a score of 9.0, indicating that users feel well-supported when issues arise. Looker Studio's support rating of 7.3 suggests that users may experience challenges in getting timely assistance.
- Users on G2 appreciate Infogram's advanced analytics capabilities, particularly in predictive analytics, where it scores 9.0. In comparison, Looker Studio's predictive analytics score of 7.1 indicates a gap in this functionality that may affect data-driven decision-making.
- Reviewers say that Infogram shines in mobile user support with a score of 9.0, making it a great option for users who need to access their data on the go. Looker Studio, however, has a significantly lower mobile support score of 6.6, which could be a drawback for mobile-centric users.
- Users report that Infogram's customization options are robust, scoring 8.7, allowing for tailored solutions to meet specific business needs. Looker Studio, while still offering customization at 8.3, may not provide the same level of flexibility that some users desire.
Featured Products
Sponsored
CorralData
(15)
Data Visualization
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Pricing
Entry-Level Pricing
Infogram
No pricing availableLooker Studio
No pricing availableFree Trial
Infogram
Free Trial is available
Looker Studio
No trial information availableRatings
Meets Requirements
8.8
152
8.5
336
Ease of Use
9.5
153
8.2
339
Ease of Setup
9.2
43
8.3
156
Ease of Admin
9.1
39
8.2
144
Quality of Support
9.0
110
7.3
264
Has the product been a good partner in doing business?
8.9
28
8.2
127
Product Direction (% positive)
9.1
151
8.7
319
Features by Category
Reports
9.1
47
8.8
260
8.1
34
7.8
224
9.2
56
8.7
263
8.8
34
8.4
216
8.7
45
8.8
255
Self Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
9.1
47
8.8
260
8.1
34
7.8
224
9.2
56
8.7
263
8.8
34
8.4
216
8.7
45
8.8
255
Reports
8.4
16
8.8
86
8.0
16
9.1
84
8.6
12
7.9
73
Generative AI
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Visualization
9.3
19
9.0
86
8.9
14
8.7
77
9.2
15
9.1
87
9.4
16
8.5
80
Data Updates
9.1
13
8.2
74
8.8
15
8.7
83
Collaboration
8.3
17
8.9
85
8.8
12
8.5
78
8.3
17
8.1
71
Data Updates
8.0
27
8.1
186
8.2
33
8.3
224
7.4
24
8.2
189
Categories
Categories
Shared Categories
Infogram and Looker Studio are categorized as Data Visualization
Unique Categories
Infogram has no unique categories
Looker Studio has no unique categories
Reviews
Reviewers' Company Size
Infogram
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Looker Studio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Education Management
8.6%
Marketing and Advertising
6.3%
Information Technology and Services
5.1%
Non-Profit Organization Management
4.6%
Media Production
4.6%
Other
70.9%
Marketing and Advertising
23.4%
Information Technology and Services
7.5%
Computer Software
7.5%
Internet
5.1%
Financial Services
3.4%
Other
53.0%
Most Helpful Reviews
Infogram
Most Helpful Favorable Review
Mylin G.
Verified User in Internet
Infogram is an easy and effective way to craft visual representations of your spreadsheet data. While most spreadsheet programs have a built in function for charts and graphs, Infogram's graphics are more visually appealing and presents additional options....
Most Helpful Critical Review
Benjamin B.
Verified User in Marketing and Advertising
- The premuim account is pretty expensive. - Charts could be more flexible. They offer good default settings but if you need something special (like I do) then Infogram is the wrong tool.
Looker Studio
Most Helpful Favorable Review
Verified User in Management Consulting
Google Analytics solutions offer a unique and informative insight into my websites output. Enjoy the simple to navigate user interface Google offers, as well as the completely web-based solution that makes it easy to use from anywhere.
Most Helpful Critical Review
Verified User in Marketing and Advertising
It does still seem "new" and the functionality is not perfect
Mylin G.
Verified User in Internet
Infogram is an easy and effective way to craft visual representations of your spreadsheet data. While most spreadsheet programs have a built in function for charts and graphs, Infogram's graphics are more visually appealing and presents additional options....
Verified User in Management Consulting
Google Analytics solutions offer a unique and informative insight into my websites output. Enjoy the simple to navigate user interface Google offers, as well as the completely web-based solution that makes it easy to use from anywhere.
Benjamin B.
Verified User in Marketing and Advertising
- The premuim account is pretty expensive. - Charts could be more flexible. They offer good default settings but if you need something special (like I do) then Infogram is the wrong tool.
Verified User in Marketing and Advertising
It does still seem "new" and the functionality is not perfect
Discussions
How much can be customized for a company (fonts, styles, etc.)
1 comment
DD
Hi Freddy, we have several brands in our business, each with different brand guidelines. Infogram allows us to set primary and secondary fonts and our brand...Read more
Is it possible to add more types of interactive graphs, say 3-D graphs if possible?
1 comment
DD
Hi, sorry for the delay. All charts are 2D templated, for 3D charts I use Flourish. 2D is great for mobile and web, and smaller data sets, easy to see the...Read more
how do I integrate Infogram with other software that I already have?
1 comment
DD
Hi Manuel, even tho Infogram is an html5 graphics creation tool, you can still download the infographics or charts as .png, jpg and pdf.
As far as I'm...Read more
Is Google Data Studio free to use?
4 comments
KH
Certainly! Please provide the text in the Unknown Language that you would like translated into English.Read more
How good is Google Data Studio?
2 comments
CM
Best tool to play around with data and also single page dashboard creation toolRead more
What is the best way to zoom into a specific country when using a map visual?
1 comment
EP
When you create a new map, the default Dimension is set to "Country ISO Code" which, when you try to select a Zoom Area, doesn't allow for countries.
If...Read more
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