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- HubSpot Marketing Hub-vs-Total Expert
Compare HubSpot Marketing Hub and Total Expert 
At a Glance
Market Segments
Small-Business (52.5% of reviews)
Mid-Market (69.9% of reviews)
Entry-Level Pricing
$0.00
No pricing available
HubSpot Marketing Hub
Star Rating
(12,345)4.4 out of 5
Market Segments
Small-Business (52.5% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansTotal Expert
Star Rating
(134)4.5 out of 5
Market Segments
Mid-Market (69.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Total ExpertSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HubSpot Marketing Hub excels in "Building and Personalizing Emails" with a score of 8.8, while Total Expert falls short with a score of 7.9. Reviewers mention that HubSpot's email templates and customization options are particularly user-friendly.
- Reviewers mention that Total Expert shines in "Lead Management" with a strong score of 8.4, particularly in "CRM Lead Integration" and "Automated Alerts and Tasks," which users find beneficial for managing leads effectively. In contrast, HubSpot's scores in these areas are slightly lower, indicating room for improvement.
- G2 users highlight HubSpot's superior "Ease of Use" with a score of 8.6 compared to Total Expert's 8.4. Users say that HubSpot's intuitive interface and comprehensive onboarding resources make it easier for new users to get started.
- Users on G2 report that Total Expert has a better "Quality of Support" with a score of 8.5, while HubSpot's score is slightly higher at 8.7. However, reviewers mention that Total Expert's support team is particularly responsive and knowledgeable about mortgage-specific needs.
- Reviewers mention that HubSpot's "Dynamic Content" feature scores 8.3, allowing for personalized user experiences, while Total Expert's score of 7.8 indicates it may not offer the same level of customization. Users appreciate how HubSpot allows for tailored marketing strategies based on user behavior.
- Users report that HubSpot's "Campaign Management" capabilities, particularly in "Email Campaigns" with a score of 9.1, are highly effective, while Total Expert's score of 8.0 suggests it may not be as robust in this area. Reviewers say that HubSpot's analytics and tracking features provide valuable insights for optimizing campaigns.
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Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Total Expert
No pricing availableFree Trial
HubSpot Marketing Hub
Free Trial is available
Total Expert
No trial information availableRatings
Meets Requirements
8.5
8,642
8.4
115
Ease of Use
8.6
9,468
8.4
113
Ease of Setup
8.1
5,357
7.7
85
Ease of Admin
8.5
4,502
8.4
91
Quality of Support
8.7
8,189
8.5
112
Has the product been a good partner in doing business?
8.8
4,423
8.9
94
Product Direction (% positive)
8.8
8,301
9.3
96
Features by Category
Email Marketing
8.8
4896
|
Verified
7.9
76
|
Verified
8.9
4766
|
Verified
8.4
71
|
Verified
8.6
4769
|
Verified
7.9
73
|
Verified
8.8
4479
|
Verified
8.0
69
|
Verified
Online Marketing
8.5
4635
|
Verified
7.4
61
|
Verified
8.3
3980
|
Verified
7.7
66
|
Verified
8.1
3700
|
Verified
6.9
56
|
Verified
8.2
4233
|
Verified
7.2
61
|
Verified
8.1
3893
|
Verified
6.8
47
Lead Management
8.6
4421
|
Verified
8.4
62
|
Verified
8.2
4168
|
Verified
7.5
60
|
Verified
8.4
4272
|
Verified
8.1
57
|
Verified
8.0
3787
|
Verified
7.4
51
|
Verified
8.5
4213
|
Verified
8.4
60
|
Verified
8.3
3957
|
Verified
7.4
47
8.4
3936
|
Verified
8.6
59
|
Verified
8.4
3938
|
Verified
8.4
59
|
Verified
Campaign Management
8.2
3546
|
Verified
8.0
57
|
Verified
8.0
3145
|
Verified
7.7
53
|
Verified
8.0
3103
|
Verified
7.1
45
|
Verified
7.3
2261
|
Verified
6.8
43
Social
7.8
3219
|
Verified
6.2
44
8.3
3619
|
Verified
7.3
60
|
Verified
8.2
3588
|
Verified
7.2
49
|
Verified
8.1
3466
|
Verified
7.0
50
7.8
2696
|
Verified
6.3
43
Reporting & Analytics
8.3
4598
|
Verified
7.6
68
|
Verified
8.1
4278
|
Verified
6.5
53
|
Verified
7.6
3443
|
Verified
6.9
49
|
Verified
7.6
3128
|
Verified
6.9
46
|
Verified
7.7
3560
|
Verified
6.2
45
Platform
8.0
2925
|
Verified
7.7
57
|
Verified
8.5
2959
|
Verified
8.3
52
|
Verified
8.7
2925
|
Verified
8.3
58
|
Verified
8.0
1936
|
Verified
7.3
40
|
Verified
7.5
1829
|
Verified
6.8
42
|
Verified
8.6
2763
|
Verified
7.9
56
|
Verified
8.0
2010
|
Verified
7.7
45
|
Verified
Integration
8.4
2936
|
Verified
8.1
58
|
Verified
8.1
2633
|
Verified
7.7
57
|
Verified
8.1
2424
|
Verified
7.9
49
|
Verified
Lead Intelligence
7.8
940
|
Verified
Not enough data
8.0
974
Not enough data
8.1
1019
Not enough data
Lead Management
8.3
1108
Not enough data
7.6
938
Not enough data
8.1
998
Not enough data
Marketing Campaigns
7.9
958
Not enough data
7.4
849
Not enough data
7.6
904
Not enough data
7.9
896
|
Verified
Not enough data
8.2
1054
Not enough data
Campaign Execution
7.9
943
Not enough data
7.9
878
Not enough data
7.7
825
Not enough data
8.8
1191
Not enough data
Messenger
8.1
1068
|
Verified
Not enough data
7.5
896
|
Verified
Not enough data
8.0
1110
|
Verified
Not enough data
7.8
1035
|
Verified
Not enough data
Channels
8.1
1296
|
Verified
Not enough data
8.2
1275
|
Verified
Not enough data
7.2
699
|
Verified
Not enough data
7.0
599
|
Verified
Not enough data
7.6
661
|
Verified
Not enough data
Customers
8.2
1340
|
Verified
Not enough data
8.3
1325
|
Verified
Not enough data
8.3
1473
|
Verified
Not enough data
8.4
1422
|
Verified
Not enough data
8.2
1330
|
Verified
Not enough data
Loan Services
Not enough data
8.6
50
Not enough data
8.3
46
Not enough data
8.2
46
Not enough data
8.0
44
Client Management
Not enough data
8.5
48
Not enough data
8.3
46
Not enough data
8.7
51
Design and Customization
6.6
21
Not enough data
8.2
20
Not enough data
7.6
20
Not enough data
7.8
21
Not enough data
Campaigns
8.0
19
Not enough data
7.9
19
Not enough data
7.6
18
Not enough data
7.7
18
Not enough data
Integrations
8.3
19
Not enough data
7.3
17
Not enough data
7.1
15
Not enough data
7.1
18
Not enough data
Generative AI
6.2
20
Not enough data
Attribution Modeling
8.2
201
Not enough data
8.0
196
Not enough data
7.7
181
Not enough data
7.6
174
Not enough data
7.1
172
Not enough data
7.7
185
Not enough data
Marketing
7.9
173
Not enough data
7.5
160
Not enough data
8.4
199
Not enough data
8.6
204
Not enough data
Reporting
8.5
225
Not enough data
8.3
212
Not enough data
8.2
218
Not enough data
Platform Basics
8.6
197
Not enough data
8.6
200
Not enough data
8.6
200
Not enough data
Platform Data
8.4
196
Not enough data
8.0
191
Not enough data
Platform Additional Functionality
8.5
216
Not enough data
Platform Basics
8.3
471
Not enough data
8.6
554
Not enough data
Platform Reporting
8.5
570
Not enough data
8.7
613
Not enough data
Content & Collaboration
8.4(won by default)
1127
Not enough data
8.4(won by default)
1182
Not enough data
8.2(won by default)
876
Not enough data
8.4(won by default)
949
Not enough data
8.8(won by default)
1254
Not enough data
8.3(won by default)
816
Not enough data
Social Management
8.2(won by default)
2022
Not enough data
8.7(won by default)
2198
Not enough data
8.4(won by default)
1939
Not enough data
8.4(won by default)
2086
Not enough data
8.1(won by default)
1512
Not enough data
8.3(won by default)
788
Not enough data
7.4(won by default)
162
Not enough data
Platform Basics
8.3
276
Not enough data
8.2
290
Not enough data
Platform Data
8.1
283
Not enough data
8.1
285
Not enough data
8.7
328
Not enough data
8.3
291
Not enough data
Platform Additional Functionality
8.2
275
Not enough data
8.4
295
Not enough data
8.4
290
Not enough data
Platform Interoperability
8.1
480
Not enough data
Social Functionality
8.2
1171
Not enough data
Campaign Management
8.4
1185
Not enough data
8.2
1126
Not enough data
8.2
1053
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
947
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
981
Not enough data
8.1
930
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.4
1058
Not enough data
8.2
975
Not enough data
8.0
873
Not enough data
8.0
851
Not enough data
Platform
8.4
1030
Not enough data
8.2
1176
Not enough data
8.8
1200
Not enough data
8.8
1226
Not enough data
8.6
1050
Not enough data
8.4
1171
Not enough data
8.7
1215
Not enough data
8.5
927
Not enough data
8.4
1119
Not enough data
Page Customization
8.5
1187
|
Verified
Not enough data
8.0
1226
|
Verified
Not enough data
7.9
1116
|
Verified
Not enough data
8.2
1157
|
Verified
Not enough data
Page Optimization
8.2
1022
|
Verified
Not enough data
8.1
1134
|
Verified
Not enough data
8.2
1174
|
Verified
Not enough data
7.9
1061
|
Verified
Not enough data
Integrations
7.5
609
|
Verified
Not enough data
8.8
1093
|
Verified
Not enough data
8.6
1088
|
Verified
Not enough data
Generative AI
Feature Not Available
Not enough data
Lead Intelligence
8.1
636
Not enough data
8.3
667
Not enough data
8.4
685
Not enough data
Lead Management
8.5
751
Not enough data
7.8
629
Not enough data
8.3
700
Not enough data
Marketing Campaigns
8.1
655
Not enough data
7.7
567
Not enough data
8.0
627
Not enough data
8.2
626
Not enough data
8.3
733
Not enough data
8.2
678
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.8
1932
|
Verified
Not enough data
8.3
2365
|
Verified
Not enough data
8.1
2141
|
Verified
Not enough data
8.5
2171
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
2571
|
Verified
Not enough data
8.4
2809
|
Verified
Not enough data
7.9
2075
|
Verified
Not enough data
8.2
2264
|
Verified
Not enough data
8.1
2102
|
Verified
Not enough data
Feature Not Available
Not enough data
Content
Not enough data
8.2
27
Platform Additional Functionality
Not enough data
7.2
20
Not enough data
7.6
27
Not enough data
7.8
20
Not enough data
6.9
23
Not enough data
7.9
21
Platform Reporting and Analytics
Not enough data
6.5
26
Not enough data
6.6
18
Customer Support
Not enough data
Feature Not Available
Not enough data
7.6
24
Not enough data
8.0
23
Not enough data
7.2
22
Marketing Automation
Not enough data
7.9
26
Not enough data
7.8
25
Not enough data
7.7
27
Sales Force Automation
Not enough data
7.4
21
Not enough data
8.0
22
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
HubSpot Marketing Hub and Total Expert are categorized as Marketing Automation
Unique Categories
HubSpot Marketing Hub is categorized as Marketing Platforms, Account-Based Web and Content Experiences, Account-Based Orchestration Platforms, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Social Media Advertising, Social Media Management, and Pop-Up Builder
Total Expert is categorized as Financial Services CRM and Mortgage CRM
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Total Expert
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
16.0%
Marketing and Advertising
13.1%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
51.9%
Financial Services
64.7%
Banking
14.3%
Real Estate
9.8%
Marketing and Advertising
4.5%
Wine and Spirits
0.8%
Other
6.0%
Most Helpful Reviews
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Total Expert
Most Helpful Favorable Review
Jacob P.
Verified User in Marketing and Advertising
The flexibility in the Journey Builder is top-notch. you can build, rebuild and make changes on the fly without kicking contacts off the journey. This makes testing and perfecting(yeah, right) a journey very simple.
Most Helpful Critical Review
Verified User in Financial Services
Requests for Total Expert to turn around are very slowly honored if at all.
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Jacob P.
Verified User in Marketing and Advertising
The flexibility in the Journey Builder is top-notch. you can build, rebuild and make changes on the fly without kicking contacts off the journey. This makes testing and perfecting(yeah, right) a journey very simple.
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Verified User in Financial Services
Requests for Total Expert to turn around are very slowly honored if at all.
Alternatives
Discussions
What is HubSpot marketing hub?
6 comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
4 comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
Is total expert free?
1 comment
ZS
I'm here to help with translations. If you have a specific text in an unknown language that you need translated into English, please provide it, and I'll do...Read more
Total Expert has no more discussions with answers
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