Introducing G2.ai, the future of software buying.Try now
Compare HubSpot Sales Hub and Zoho CRM 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
FullyRamped
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
AppNomu SalesQ
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Accord
Visit Website
At a Glance
Market Segments
Small-Business (60.8% of reviews)
Small-Business (61.9% of reviews)
Entry-Level Pricing
$0.00
Free
HubSpot Sales Hub
Star Rating
(13,384)4.4 out of 5
Market Segments
Small-Business (60.8% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansZoho CRM
Star Rating
(2,846)4.1 out of 5
Market Segments
Small-Business (61.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Zoho CRM offers a robust Advanced Search feature, scoring 9.2, which allows for detailed filtering and retrieval of data, while HubSpot Sales Hub's search functionality is rated lower at 8.3, making it less effective for users needing precise data access.
- Reviewers mention that HubSpot Sales Hub excels in Email Tracking/Automation, achieving a score of 9.0, which is significantly higher than Zoho CRM's 8.8. This feature is praised for its seamless integration and effectiveness in managing email campaigns.
- Users on G2 highlight that HubSpot Sales Hub's Lead Management capabilities are superior, with a score of 8.7 compared to Zoho CRM's 8.3. Reviewers appreciate the intuitive interface and automation features that streamline lead nurturing processes.
- Reviewers say that both platforms perform well in Opportunity & Pipeline Management, but HubSpot Sales Hub leads with a score of 9.0, while Zoho CRM scores 8.7. Users appreciate HubSpot's visual pipeline management tools that enhance tracking and forecasting.
- Users report that HubSpot Sales Hub provides a better overall Quality of Support, scoring 8.6 compared to Zoho CRM's 7.6. Many users mention the responsiveness and helpfulness of HubSpot's support team as a key factor in their satisfaction.
- G2 users mention that Zoho CRM shines in Customization, with both products scoring 8.1, but users appreciate Zoho's flexibility in tailoring the CRM to specific business needs, which is a significant advantage for small businesses looking for personalized solutions.
Pricing
Entry-Level Pricing
HubSpot Sales Hub
Free HubSpot CRM
$0.00
A foundational CRM that helps businesses organize their interactions, and create great experiences for their customers.
- Contact management
- Contact website activity
- Companies
Zoho CRM
Free Edition
Free
With three free users and essentials like leads, documents and mobile apps, it’s a perfect fit
for your home business.
- Leads, Contacts, Accounts
- Tasks, Events, Call log, and Notes
- Opportunities
Free Trial
HubSpot Sales Hub
Free Trial is available
Zoho CRM
Free Trial is available
Ratings
Meets Requirements
8.6
9,752
8.4
2,424
Ease of Use
8.7
10,638
8.3
2,437
Ease of Setup
8.3
4,616
8.0
1,206
Ease of Admin
8.6
3,112
8.0
1,009
Quality of Support
8.6
8,780
7.6
2,218
Has the product been a good partner in doing business?
8.7
3,066
8.0
985
Product Direction (% positive)
8.7
9,332
8.0
2,359
Features by Category
Sales Force Automation
8.7
6035
|
Verified
8.5
1624
|
Verified
Feature Not Available
8.3
872
|
Verified
8.5
5886
|
Verified
8.2
1546
|
Verified
8.5
6078
|
Verified
8.2
1622
|
Verified
7.8
4184
|
Verified
7.8
1185
|
Verified
8.5
5045
|
Verified
8.4
666
|
Verified
7.8
3240
|
Verified
7.9
1215
|
Verified
7.8
3146
|
Verified
8.0
1205
|
Verified
8.2
2439
8.2
1317
|
Verified
Marketing Automation
8.7
5368
|
Verified
8.0
1334
|
Verified
8.5
5035
|
Verified
7.9
1298
|
Verified
8.7
5177
|
Verified
8.4
1520
|
Verified
8.1
4425
|
Verified
7.9
1123
|
Verified
Customer Support
8.3
3618
|
Verified
8.0
1198
|
Verified
8.2
2448
7.9
1199
|
Verified
8.4
3281
|
Verified
7.9
1233
|
Verified
8.0
3263
|
Verified
7.8
1066
|
Verified
8.3
3496
|
Verified
8.0
1109
|
Verified
Reporting & Analytics
8.2
5743
|
Verified
8.2
1496
|
Verified
8.4
6096
|
Verified
8.2
1551
|
Verified
7.9
4270
|
Verified
8.1
1051
|
Verified
Mobile & Social
8.0
3791
|
Verified
8.1
1079
|
Verified
8.1
2443
|
Verified
8.0
1090
|
Verified
7.7
4111
|
Verified
8.0
1195
|
Verified
Platform
8.1
2899
|
Verified
8.1
855
|
Verified
8.3
2515
|
Verified
8.1
828
|
Verified
8.5
2971
|
Verified
8.4
858
|
Verified
8.1
2274
|
Verified
8.1
648
|
Verified
7.5
1968
7.8
548
|
Verified
8.0
2568
|
Verified
8.1
718
|
Verified
8.6
2971
|
Verified
8.4
839
|
Verified
8.0
1657
8.1
662
|
Verified
Integration
8.4
2258
|
Verified
8.3
649
|
Verified
8.2
2362
|
Verified
8.1
633
|
Verified
8.1
2221
|
Verified
8.0
598
|
Verified
Generative AI
7.4
667
8.2
178
Agentic AI - CRM
7.1
206
8.1
64
7.1
204
8.3
62
7.3
202
8.0
63
7.1
205
8.0
63
7.0
204
8.2
63
7.0
204
8.2
63
7.1
204
8.2
63
Configuration - cpq
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
60
Not enough data
8.3
56
Not enough data
8.4
61
Pricing
Not enough data
8.1
63
Not enough data
7.5
58
Not enough data
8.1
57
Not enough data
8.4
59
Not enough data
8.6
59
Not enough data
8.5
57
Quoting
Not enough data
8.4
59
Not enough data
8.3
53
Not enough data
8.4
54
Not enough data
8.4
56
Not enough data
8.6
53
Admin
Not enough data
8.2
90
Not enough data
7.7
84
Not enough data
8.3
87
Not enough data
8.3
84
Channels
Not enough data
8.1
58
Not enough data
7.7
53
Not enough data
8.0
50
Platform
Not enough data
8.4
90
Not enough data
8.2
86
Not enough data
8.0
78
Not enough data
8.5
89
Not enough data
8.4
91
Not enough data
8.6
20
Generative AI - cpq
Not enough data
7.4
15
Not enough data
7.5
16
Not enough data
7.7
16
Competition
Not enough data
8.7
58
|
Verified
Not enough data
8.7
57
|
Verified
Not enough data
8.7
57
|
Verified
Not enough data
8.5
53
|
Verified
Not enough data
8.5
55
|
Verified
Not enough data
7.9
18
Agentic AI - Sales Gamification
Not enough data
Not enough data
Integrations
Not enough data
8.9
61
|
Verified
Not enough data
8.8
59
Not enough data
8.7
45
Platform
Not enough data
8.8
65
|
Verified
Not enough data
8.9
64
|
Verified
Not enough data
8.8
58
|
Verified
Not enough data
8.8
63
|
Verified
Not enough data
8.8
63
|
Verified
Employee Features
Not enough data
8.9
66
|
Verified
Not enough data
8.8
68
|
Verified
Not enough data
8.8
68
|
Verified
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
8.4
526
8.4
72
8.6
622
8.8
73
8.8
650
8.8
73
8.9
657
8.8
73
Organization
9.0
679
8.6
74
8.8
665
8.4
73
8.6
603
8.6
73
Performance Analysis
8.3
557
Feature Not Available
8.8
666
8.6
75
Sales Analysis
8.5
561
8.4
69
8.7
617
8.4
73
Generative AI
8.1
156
8.1
27
8.3
156
8.0
27
Agentic AI - AI Sales Assistant
7.8
20
Not enough data
7.9
19
Not enough data
7.9
20
Not enough data
7.9
20
Not enough data
8.1
20
Not enough data
8.0
20
Not enough data
8.3
20
Not enough data
Integrated Workflows
8.8
1627
8.7
160
9.0
1671
8.8
156
8.3
1434
8.3
146
8.2
1334
8.2
141
8.8
1517
8.9
154
8.7
1380
8.8
153
8.6
1301
8.5
148
Repeatability and Reportability
8.6
1475
8.4
145
8.7
1543
8.6
150
8.6
1515
8.5
143
8.1
1391
8.2
138
Feature Not Available
7.9
121
AI and Automation
8.2
1241
8.2
147
8.1
1208
8.4
146
8.2
1200
8.3
140
7.8
1080
8.1
134
7.7
1026
7.8
126
Generative AI
7.3
491
7.4
69
Agentic AI - Sales Engagement
7.0
175
7.8
27
7.2
176
7.7
25
7.2
177
7.9
26
7.3
176
7.8
25
7.1
177
7.6
26
7.2
177
7.9
26
7.1
178
8.0
25
Call Analytics
8.2
299
Not enough data
7.9
267
Not enough data
8.0
276
Not enough data
Feature Not Available
Not enough data
Agent Performance Management
Feature Not Available
Not enough data
7.5
241
Not enough data
7.7
251
Not enough data
Generative AI
7.6
110
Not enough data
Agentic AI - Conversation Intelligence
7.4
24
Not enough data
7.4
24
Not enough data
7.6
24
Not enough data
7.2
24
Not enough data
7.6
23
Not enough data
7.2
23
Not enough data
7.2
23
Not enough data
Customer Requirements
Not enough data
8.5
52
Not enough data
8.5
51
Not enough data
8.5
53
Contracts
Not enough data
8.5
51
Not enough data
8.2
48
Not enough data
8.4
51
Revenue
Not enough data
8.5
53
Not enough data
8.5
51
Not enough data
8.4
48
Platform Basics
Not enough data
8.4
97
Not enough data
8.6
92
Not enough data
8.5
96
Not enough data
8.3
88
Not enough data
8.8
55
Agentic AI - Customer Journey Mapping
Not enough data
6.7
10
Content
Not enough data
8.9
78
Not enough data
8.6
75
Not enough data
8.5
75
Not enough data
8.7
76
Not enough data
8.6
74
Collaboration
Not enough data
8.7
75
Not enough data
8.5
77
Not enough data
8.9
79
Not enough data
8.9
82
Not enough data
8.7
76
Not enough data
8.6
74
Responses
7.9
8
Not enough data
8.1
8
Not enough data
7.1
8
Not enough data
Automation - AI Agents
8.6
7
Not enough data
8.8
7
Not enough data
8.3
7
Not enough data
8.3
7
Not enough data
8.3
6
Not enough data
Platform
7.7
8
Not enough data
7.9
8
Not enough data
8.6
7
Not enough data
Autonomy - AI Agents
7.4
7
Not enough data
7.1
7
Not enough data
7.6
7
Not enough data
7.1
7
Not enough data
Generative AI
8.8
7
Not enough data
8.8
7
Not enough data
Lead Monitoring
Not enough data
9.0
41
Not enough data
8.9
41
Not enough data
8.7
41
Agentic AI - Lead Capture
Not enough data
7.1
26
Not enough data
7.1
26
Data Capture
Not enough data
8.3
41
Not enough data
8.5
41
Not enough data
8.1
41
Not enough data
8.3
41
Analytics
Not enough data
9.1
41
Not enough data
8.8
41
Customization
Not enough data
8.7
40
Not enough data
8.5
40
Not enough data
8.8
41
Not enough data
8.7
41
Integrations
8.3
521
Not enough data
9.0
717
Not enough data
8.3
586
Not enough data
8.4
575
Not enough data
7.7
486
Not enough data
Branding & Customizatio
8.6
626
Not enough data
8.7
646
Not enough data
8.4
568
Not enough data
Automatic Rules & Configurations
8.7
620
Not enough data
8.9
629
Not enough data
8.5
586
Not enough data
Agentic AI - Business Scheduling
7.6
45
Not enough data
7.6
45
Not enough data
Agentic AI - Visitor Identification
5.7
16
Not enough data
Agentic AI - Lead Scoring
Not enough data
6.1
11
Not enough data
6.4
12
Not enough data
6.4
11
Not enough data
6.5
11
Attribution
Not enough data
8.4
20
Not enough data
8.5
21
Not enough data
7.9
20
Discovery
Not enough data
8.6
21
Not enough data
8.3
20
Not enough data
8.2
21
Management
Not enough data
8.3
21
Not enough data
8.3
21
Platform
Not enough data
8.3
21
Not enough data
8.3
20
Agentic AI - Sales Performance Management
6.6
77
7.9
20
6.8
77
8.2
19
6.6
77
7.8
20
Incentives
7.9
767
8.2
152
|
Verified
8.1
844
|
Verified
8.3
159
|
Verified
7.6
715
|
Verified
8.0
151
|
Verified
8.3
940
8.4
160
|
Verified
Personalization
8.4
965
8.5
176
|
Verified
8.5
1095
|
Verified
8.6
177
|
Verified
8.8
1193
|
Verified
8.6
183
|
Verified
8.5
985
|
Verified
8.4
170
|
Verified
Administrative
8.6
1019
|
Verified
8.5
168
|
Verified
8.4
899
|
Verified
8.5
172
|
Verified
8.3
855
8.3
160
Agentic AI - Email Tracking
6.9
114
7.6
29
6.8
114
7.4
28
6.9
114
7.5
29
6.9
114
6.9
28
6.9
113
6.9
29
6.8
114
7.4
29
6.9
115
7.5
28
Analytics
8.7
2088
8.3
138
8.8
2077
8.3
144
Feature Not Available
8.4
145
Customizations
8.8
2129
8.7
149
8.9
2128
8.8
146
8.8
2221
8.7
147
Feature Not Available
8.7
143
8.9
2201
8.6
148
Generative AI
7.5
481
7.6
59
Agentic AI - Sales Analytics
6.9
100
7.4
28
7.1
99
7.5
28
7.2
97
7.0
28
7.3
99
7.3
28
7.1
98
7.4
28
Data Sourcing
8.3
1349
8.3
143
8.4
1418
8.4
147
8.2
1286
8.3
140
8.6
1536
8.6
152
8.4
1380
8.5
144
Predictive Analytics
8.1
1337
8.5
144
8.2
1297
8.3
136
7.7
1124
8.0
122
7.9
1256
8.2
128
Sales Management
8.7
1545
8.5
151
7.9
1238
8.3
129
8.4
1400
8.5
142
8.9
1610
8.8
149
Agentic AI - Outbound Call Tracking
7.5
63
Not enough data
7.1
61
Not enough data
Calling
8.6
1191
Not enough data
8.1
983
Not enough data
8.6
1150
Not enough data
8.7
1182
Not enough data
7.9
70
Not enough data
Contacts
8.7
1257
Not enough data
8.4
1099
Not enough data
8.6
1159
Not enough data
Insights
9.0
1346
Not enough data
8.7
1187
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
1091
Not enough data
7.5
66
Not enough data
Agentic AI - Sales Enablement
7.0
63
6.1
6
7.0
62
6.1
6
6.9
61
6.1
6
Content Management
8.4
803
8.2
10
Feature Not Available
8.0
10
Feature Not Available
8.0
10
8.2
812
8.8
10
8.4
798
8.2
10
Analytics
8.4
881
9.0
10
8.4
882
8.3
10
8.4
827
8.3
10
8.3
801
8.3
10
Learning Management - Sales Enablement
7.4
38
Not enough data
7.3
37
Not enough data
7.7
39
Not enough data
Revenue Enablement - Sales Enablement
7.2
37
Not enough data
7.1
37
Not enough data
7.4
38
Not enough data
Relationship Management - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Follow up Automation - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Document Management - Insurance CRM
Not enough data
Not enough data
Integrations & Reports - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HubSpot Sales Hub and Zoho CRM are categorized as Sales Engagement, AI Sales Assistant, Sales Enablement, Sales Analytics, Email Tracking, Sales Performance Management, CRM, and Insurance CRM
Unique Categories
HubSpot Sales Hub is categorized as Conversation Intelligence, Business Scheduling, Outbound Call Tracking, Visitor Identification, and AI Agents For Business Operations
Zoho CRM is categorized as Client Portal, Customer Journey Mapping, Quote-to-Cash, Quote Management, Sales Gamification, CPQ, Lead Capture, and Lead Scoring
Reviews
Reviewers' Company Size
HubSpot Sales Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho CRM
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.9%
Information Technology and Services
12.2%
Marketing and Advertising
9.9%
Financial Services
4.3%
Education Management
3.2%
Other
54.6%
Information Technology and Services
16.0%
Computer Software
9.8%
Marketing and Advertising
8.9%
Real Estate
3.5%
Financial Services
3.5%
Other
58.2%
Alternatives
Discussions
Can I automate multiple scheduled sales email sends based on the suggested optimized send times?
6 Comments
JF
Yes, you can schedule automated emails at suggested optimized times. You can send single emails or sequences.Read more
Will Hubspot connect well with variety of accounting softwares?
5 Comments
CM
There aren’t any native integrations that I’m aware of. There are a few you can set up through Zapier. A word of caution: HubSpot isn’t currently compliant...Read more
Is there any way to email and add a call task on the same day in sequences?
4 Comments
KH
yes you can use sequences for email and then make a workflow for adding task same day .Read more
What have you found better than ZOHO
5 Comments
PC
Zoho One, with over 45 business applications, all centrally managed and synchronized, is the leader in breadth of application and breadth of security versus...Read more
Is Zoho CRM really free?
4 Comments
AP
Zoho CRM offers a free version, but it also provides various paid plans with additional features and capabilities. The free version typically has...Read more
can we create segmentation in this
3 Comments
Official Response from Zoho CRM
Yes Lavanya,
Zoho CRM supports segmentation. Segment your prospects/customers into buckets based on a pre-defined criteria, to identify cross-sell/up-sell...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
