Compare Hotjar and Piwik PRO 
Featured Products
At a Glance
Market Segments
Small-Business (52.1% of reviews)
Small-Business (55.3% of reviews)
Entry-Level Pricing
Free 35 Daily sessions
Free Trial
Hotjar
Star Rating
(341)4.3 out of 5
Market Segments
Small-Business (52.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free 35 Daily sessions
Browse all 12 pricing plansPiwik PRO
Star Rating
(49)4.5 out of 5
Market Segments
Small-Business (55.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Hotjar excels in user experience, particularly with its heatmaps and session recordings, which help users easily identify where visitors hesitate or drop off. This feature is praised for saving time and making UX improvements straightforward.
- Users say that Piwik PRO stands out for its strong focus on privacy, making it a preferred choice for companies in regulated industries. Reviewers appreciate the ease of configuring data residency and managing user consent, which is crucial for compliance.
- Reviewers mention that Hotjar's implementation process is notably quick and intuitive, allowing users to start analyzing their website's performance without extensive setup time. This ease of setup is a significant advantage for small businesses looking to optimize their online presence.
- According to verified reviews, Piwik PRO offers a comprehensive product suite that includes a tag manager, which is a rare find among free options. Users find this integration beneficial for managing their analytics needs effectively.
- G2 reviewers highlight that Hotjar's quality of support is a strong point, with many users noting responsive and helpful customer service. This support can be a game-changer for businesses that need assistance in navigating analytics tools.
- Users report that while both products have their strengths, Hotjar's overall usability and engagement features, such as its ability to track user behavior effectively, give it an edge in day-to-day operations compared to Piwik PRO's more complex setup.
Pricing
Entry-Level Pricing
Hotjar
Observe Basic
Free
35 Daily sessions
Visualize user behavior with Heatmaps and see what your users see with Recordings.
- Automatic data capture
- Unlimited heatmaps
- Up to 1,050 sessions/month
Piwik PRO
Business Plan
Free Trial
Privacy-compliant analytics and data activation platform with built-in consent & tag management starting at €35/month . Collect accurate data, get valuable insights into user behavior and act on them in real-time.
- 4 modules: Analytics, Tag Manager, Consent Manager & Customer Data Platform
- Custom reports and dashboards generated in seconds
- Safe EU cloud hosting
Free Trial
Hotjar
Free Trial is available
Piwik PRO
Free Trial is available
Ratings
Meets Requirements
8.6
261
8.5
42
Ease of Use
8.9
264
8.2
43
Ease of Setup
9.0
125
8.2
34
Ease of Admin
8.9
115
8.4
29
Quality of Support
8.6
179
7.6
32
Has the product been a good partner in doing business?
8.7
102
8.8
21
Product Direction (% positive)
8.1
257
8.6
42
Features by Category
Metrics
8.7
25
8.9
33
9.1
27
8.9
32
9.0
24
8.9
33
9.1
23
8.8
33
8.8
20
8.6
29
8.6
19
8.9
32
8.7
17
8.5
31
8.9
20
8.5
28
8.9
25
8.6
26
Reporting
Feature Not Available
8.1
34
8.9
19
8.4
27
Feature Not Available
8.4
29
8.1
20
8.3
29
8.5
19
7.9
24
8.2
17
7.8
23
8.8
21
8.8
29
Other
8.0
24
8.4
33
Feature Not Available
8.6
30
Feature Not Available
8.2
29
7.6
17
8.2
25
8.1
15
8.6
22
Feature Not Available
7.9
20
Feature Not Available
8.2
22
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.2
70
8.2
31
Feature Not Available
7.8
23
8.9
139
8.4
31
8.8
139
8.5
32
User Response Methods
8.8
47
|
Verified
Not enough data
8.9
41
|
Verified
Not enough data
8.8
15
Not enough data
8.7
26
Not enough data
8.3
30
|
Verified
Not enough data
Participant Selection
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
37
|
Verified
Not enough data
9.2
15
Not enough data
Insights
8.8
52
|
Verified
Not enough data
8.6
38
|
Verified
Not enough data
8.5
39
|
Verified
Not enough data
Generative AI
7.7
5
Not enough data
User Behavior
9.0
70
|
Verified
Not enough data
8.9
71
|
Verified
Not enough data
8.5
51
|
Verified
Not enough data
A/B Testing
9.1
36
|
Verified
Not enough data
8.8
36
Not enough data
8.8
52
|
Verified
Not enough data
8.8
36
|
Verified
Not enough data
Visitor Information
7.6
45
|
Verified
Not enough data
8.6
40
Not enough data
Agentic AI - Session Replay
8.8
7
Not enough data
Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
7.8
9
Not enough data
8.1
9
Not enough data
9.1
9
Not enough data
7.8
6
Not enough data
8.6
7
Not enough data
Feature Not Available
Not enough data
Administration
7.6
7
Not enough data
5.7
5
Not enough data
8.8
8
Not enough data
Generative AI
6.7
5
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experience
9.0
10
Not enough data
9.2
10
Not enough data
9.0
10
Not enough data
Agentic AI - Digital Experience Monitoring (DEM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Performance
Feature Not Available
Not enough data
8.5
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
7.0
9
|
Verified
Not enough data
6.7
9
|
Verified
Platform Data
Not enough data
7.6
9
|
Verified
Not enough data
7.2
9
|
Verified
Not enough data
7.8
10
|
Verified
Not enough data
7.0
10
|
Verified
Platform Additional Functionality
Not enough data
7.6
9
|
Verified
Not enough data
7.6
9
|
Verified
Not enough data
Feature Not Available
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feedback Management
Feature Not Available
Not enough data
8.7
10
Not enough data
8.6
11
Not enough data
Feedback Analysis
8.8
8
Not enough data
Feature Not Available
Not enough data
8.8
7
Not enough data
Feedback Sources
Feature Not Available
Not enough data
8.7
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.1
6
Not enough data
8.0
5
Not enough data
Survey Management
9.3
7
Not enough data
8.3
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Customization
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Insights
8.3
5
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Software Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.6
114
Not enough data
8.2
95
Not enough data
8.6
109
Not enough data
8.1
102
Not enough data
8.9
125
Not enough data
Reporting
9.3
153
Not enough data
9.0
147
Not enough data
8.7
127
Not enough data
7.9
106
Not enough data
Categories
Categories
Shared Categories
Hotjar and Piwik PRO are categorized as Digital Analytics
Unique Categories
Hotjar is categorized as Feedback Analytics, Digital Experience Monitoring (DEM), Product Analytics, Session Replay, User Research, Heatmap Tools, Software Testing, Survey, and E-Commerce Analytics
Piwik PRO is categorized as Tag Management Systems, Customer Journey Analytics, Customer Data Platform (CDP), and Consent Management Platform (CMP)
Reviews
Reviewers' Company Size
Hotjar
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Piwik PRO
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.8%
Computer Software
14.9%
Information Technology and Services
11.1%
Internet
9.5%
Retail
5.7%
Other
43.0%
Information Technology and Services
14.9%
Marketing and Advertising
12.8%
Computer Software
10.6%
Consulting
6.4%
Computer & Network Security
6.4%
Other
48.9%
Alternatives
Discussions
What is Hotjar?
1 Comment
MN
https://boardsontop.com/longboard-size-chart/Read more
How is Hotjar different from Google Analytics?
1 Comment
AM
Hotjar has a better set of advanced tools to get a better look at heatmaps and visitor recordings. Where as Google Analytics majorly focuses on all the...Read more
Piwik PRO has no discussions with answers
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