Compare Hightouch and Segment 
At a Glance
Market Segments
Mid-Market (63.8% of reviews)
Mid-Market (47.2% of reviews)
Entry-Level Pricing
Free Per Month
$120 Per month
Hightouch
Star Rating
(367)4.6 out of 5
Market Segments
Mid-Market (63.8% of reviews)
Entry-Level Pricing
Free Per Month
Browse all 4 pricing plansSegment
Star Rating
(555)4.5 out of 5
Market Segments
Mid-Market (47.2% of reviews)
Entry-Level Pricing
$120 Per month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Segment excels in Data Integration with a score of 9.3, allowing seamless connections with various platforms, while Hightouch also performs well but slightly lower at 9.1. Reviewers mention that Segment's pre-built connectors make it easier to integrate with popular tools.
- Reviewers mention that Hightouch shines in Real-Time Integration, scoring 9.6 compared to Segment's 9.5. Users appreciate Hightouch's ability to sync data instantly, which is crucial for time-sensitive operations.
- Users on G2 highlight that Hightouch offers superior Ease of Use with a score of 9.2, while Segment scores 8.8. Reviewers say that Hightouch's user interface is more intuitive, making it easier for teams to adopt the software quickly.
- G2 users report that Segment has a robust Data Mapping feature, scoring 8.9, which is essential for ensuring data accuracy across systems. Hightouch, while effective, scores lower at 8.6, leading some users to prefer Segment for complex data environments.
- Reviewers mention that Hightouch's Workflow Automations feature, scoring 8.8, is highly praised for its flexibility and ease of setup, while Segment's score of 8.6 indicates it may not be as user-friendly in this area.
- Users say that Segment's Quality of Support is rated at 8.6, which is decent, but Hightouch outperforms with a score of 9.2. Reviewers appreciate Hightouch's responsive customer service and extensive documentation, making troubleshooting easier.
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Pricing
Entry-Level Pricing
Hightouch
Free
Free
Per Month
Get started for Free! No credit card required.
- Up to 1 destination
- Unlimited destination fields
- SSO with Google
Segment
Team
$120
Per month
- Base includes 10,000 MTU
- Unlimited Sources
- Unlimited Destinations
Free Trial
Hightouch
Free Trial is available
Segment
Free Trial is available
Ratings
Meets Requirements
9.0
288
8.9
420
Ease of Use
9.2
291
8.8
421
Ease of Setup
9.2
131
8.5
239
Ease of Admin
9.0
126
9.0
234
Quality of Support
9.2
241
8.6
361
Has the product been a good partner in doing business?
9.4
123
8.8
223
Product Direction (% positive)
9.4
264
8.3
380
Features by Category
Administration
Not enough data
8.6
85
Not enough data
8.2
67
Not enough data
8.7
76
Not enough data
8.0
84
Management
Not enough data
8.2
42
Not enough data
8.5
51
Not enough data
8.6
48
Not enough data
8.0
47
Not enough data
8.6
45
Compliance
Not enough data
8.9
95
Not enough data
8.7
79
Not enough data
8.8
84
Not enough data
8.7
82
Security
Not enough data
9.0
55
Not enough data
8.4
53
Not enough data
8.9
49
Data Quality
Not enough data
8.7
98
Not enough data
9.1
97
Not enough data
9.3
97
Maintainence
Not enough data
9.0
52
Not enough data
8.7
45
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Data Sourcing
8.8
72
8.6
137
|
Verified
8.7
67
8.8
140
|
Verified
8.0
58
Feature Not Available
7.8
58
8.8
132
|
Verified
Intelligence
8.4
61
8.1
119
|
Verified
7.3
52
7.0
81
|
Verified
7.8
54
Feature Not Available
Functionality
Not enough data
9.1
27
Not enough data
8.4
18
Not enough data
8.8
26
Not enough data
9.0
24
Not enough data
8.7
25
Not enough data
9.1
25
Not enough data
9.0
26
Not enough data
8.7
25
Not enough data
8.6
24
Not enough data
8.7
29
Not enough data
9.0
27
Not enough data
9.0
28
Functionality
Not enough data
9.0
20
Not enough data
8.6
20
Not enough data
9.1
23
Not enough data
8.3
20
Not enough data
8.4
17
Not enough data
8.5
22
Not enough data
8.6
19
Not enough data
8.2
14
Not enough data
8.6
17
Development
9.6
12
Not enough data
9.3
12
Not enough data
9.2
11
Not enough data
9.5
13
Not enough data
9.0
10
Not enough data
9.6
12
Not enough data
9.0
10
Not enough data
Management
8.6
13
Not enough data
9.0
12
Not enough data
9.2
13
Not enough data
9.4
12
Not enough data
Feature Not Available
Not enough data
Security
9.5
11
Not enough data
9.5
13
Not enough data
9.6
12
Not enough data
Integration Options
9.4
11
Not enough data
9.2
10
Not enough data
9.0
10
Not enough data
8.3
9
Not enough data
Deployment
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Development
9.4
35
8.9
47
8.7
30
8.1
39
Management
8.7
33
8.0
46
9.4
36
8.6
43
Integration Options
9.1
29
8.4
23
8.6
26
8.4
23
9.4
31
8.8
39
8.3
24
8.5
20
Data Management
9.3
67
Not enough data
8.7
55
Not enough data
9.3
66
Not enough data
9.4
65
Not enough data
Analytics
8.2
48
Not enough data
7.4
47
Not enough data
Monitoring and Management
8.4
57
Not enough data
8.1
54
Not enough data
Cloud Deployment
Feature Not Available
Not enough data
8.6
48
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Management
8.5
100
Not enough data
8.1
82
Not enough data
8.5
99
Not enough data
8.9
114
Not enough data
8.1
90
Not enough data
Functionality
8.1
97
Not enough data
8.8
104
Not enough data
8.3
104
Not enough data
9.0
97
Not enough data
9.4
106
Not enough data
9.3
106
Not enough data
8.2
81
Not enough data
Security
8.4
88
Not enough data
8.4
76
Not enough data
Generative AI
Feature Not Available
Feature Not Available
Functionality
Not enough data
8.4
18
Not enough data
8.6
13
Not enough data
8.6
11
Not enough data
8.8
12
Categories
Categories
Shared Categories
Hightouch and Segment are categorized as Customer Data Platform (CDP), E-Commerce Data Integration, and Reverse ETL
Unique Categories
Segment is categorized as Consent Management Platform (CMP), Data Subject Access Request (DSAR), Data Privacy Management, and Data Governance
Reviews
Reviewers' Company Size
Hightouch
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Segment
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
19.3%
Information Technology and Services
15.5%
Financial Services
15.0%
Marketing and Advertising
5.2%
Leisure, Travel & Tourism
3.5%
Other
41.4%
Computer Software
21.7%
Information Technology and Services
12.9%
Financial Services
8.8%
Internet
7.4%
Marketing and Advertising
5.3%
Other
43.9%
Most Helpful Reviews
Hightouch
Most Helpful Favorable Review
Jens B.
Verified User in Media Production
We use Hightouch to send data from BigQuery into Pipedrive our CRM. We do various analyses in BigQuery that are important for our customer contact and which we reload via reverse ETL in Pipedrive. What we also like is that a connector is for free which...
Most Helpful Critical Review
Verified User in Market Research
- Error messages are not the most helpful, I often find I am only able to debug failed loads because I am very close to the data. - Not able to set the time of day at which your data sync happens - as far as I can tell this happens every 24h from the time...
Segment
Most Helpful Favorable Review
Bradley H.
Verified User in Internet
I think segment is best for early stage companies who want to test out lots of other services... One integration allows you to pipe your data pretty much anywhere you want. It keeps the codebase organized and uncluttered and lets developers focus on...
Most Helpful Critical Review
Verified User in Supermarkets
There are competitors that are more cheaper and efficient
Jens B.
Verified User in Media Production
We use Hightouch to send data from BigQuery into Pipedrive our CRM. We do various analyses in BigQuery that are important for our customer contact and which we reload via reverse ETL in Pipedrive. What we also like is that a connector is for free which...
Bradley H.
Verified User in Internet
I think segment is best for early stage companies who want to test out lots of other services... One integration allows you to pipe your data pretty much anywhere you want. It keeps the codebase organized and uncluttered and lets developers focus on...
Verified User in Market Research
- Error messages are not the most helpful, I often find I am only able to debug failed loads because I am very close to the data. - Not able to set the time of day at which your data sync happens - as far as I can tell this happens every 24h from the time...
Verified User in Supermarkets
There are competitors that are more cheaper and efficient
Alternatives
Discussions
What is Hightouch used for?
1 comment
JP
Hightouch is used for pushing data from your data warehouse to other tools/systems an SaaS tools. That process is called Reverse ETL or data activation. For...Read more
Hightouch has no more discussions with answers
What is the best way to do QA of tracking implementation?
1 comment
CR
My experience tells me that I always need to do end-to-end testing, just relying on that whenever an event ends up in segment, it will also end up in the...Read more
I used segment in different organizations as I was the one suggesting it, but then
1 comment
AB
There is if you become a referral partner, but is an involved process with approval....Read more
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