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Compare GTM Buddy and Highspot 
Featured Products
At a Glance
Market Segments
Mid-Market (86.1% of reviews)
Mid-Market (55.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
GTM Buddy
Star Rating
(146)4.8 out of 5
Market Segments
Mid-Market (86.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about GTM BuddyHighspot
Star Rating
(1,197)4.7 out of 5
Market Segments
Mid-Market (55.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about HighspotSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Highspot excels in user-friendliness, with many users highlighting its intuitive interface that allows sales teams to quickly share marketing collateral and gain valuable insights into usage. This ease of use is a significant advantage for teams looking to streamline their processes.
- Users say that GTM Buddy shines in providing immediate access to relevant content, which is particularly beneficial for training purposes. Reviewers appreciate how it eliminates the need to sift through multiple shared drives, making it easier for users to find the information they need when they need it.
- According to verified reviews, Highspot is praised for its versatility in organizing web marketing assets, which helps keep customers engaged and can potentially increase sales ratios. This feature is particularly valuable for marketing teams aiming to enhance customer communication.
- Reviewers mention that GTM Buddy serves as a comprehensive solution for managing sales collateral, with features like Digital Sales Rooms that help users track engagement metrics. This capability allows teams to understand which materials are most effective in their outreach efforts.
- Users highlight that Highspot's reporting capabilities provide actionable insights, which are crucial for sales teams looking to optimize their strategies. The ability to analyze how marketing materials are being utilized can lead to more informed decision-making.
- G2 reviewers note that while both products have strong support ratings, GTM Buddy edges out slightly in quality of support, with users appreciating the responsiveness and helpfulness of the support team. This can be a deciding factor for teams that prioritize ongoing assistance and guidance.
Pricing
Entry-Level Pricing
GTM Buddy
No pricing availableHighspot
No pricing availableFree Trial
GTM Buddy
No trial information availableHighspot
No trial information availableRatings
Meets Requirements
9.1
127
9.2
918
Ease of Use
9.2
130
9.1
933
Ease of Setup
9.1
102
8.8
363
Ease of Admin
9.1
42
8.7
331
Quality of Support
9.5
123
9.4
772
Has the product been a good partner in doing business?
9.5
43
9.6
324
Product Direction (% positive)
10.0
123
9.2
866
Features by Category
Lead Facilitation
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Organization
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
39
Not enough data
Performance Analysis
8.8
37
Not enough data
9.1
38
Not enough data
Sales Analysis
7.8
36
Not enough data
Feature Not Available
Not enough data
Generative AI
9.0
25
Not enough data
8.9
25
Not enough data
Agentic AI - AI Sales Assistant
9.0
19
Not enough data
9.1
19
Not enough data
9.1
19
Not enough data
9.2
19
Not enough data
9.1
19
Not enough data
8.9
19
Not enough data
9.3
19
Not enough data
Platform Basics
8.5
36
Not enough data
7.7
34
Not enough data
Agentic AI - Competitive Intelligence
8.2
13
Not enough data
Platform Data
8.2
33
Not enough data
7.7
36
Not enough data
Feature Not Available
Not enough data
Platform Content
8.8
37
Not enough data
Platform Reporting
8.6
37
Not enough data
Feature Not Available
Not enough data
Course Authoring
9.1
25
Not enough data
8.7
25
Not enough data
8.6
22
Not enough data
9.2
23
Not enough data
8.7
21
Not enough data
Course Management
8.5
21
Not enough data
8.8
23
Not enough data
8.7
24
Not enough data
8.9
21
Not enough data
9.0
24
Not enough data
Platform
9.3
23
Not enough data
Feature Not Available
Not enough data
8.9
23
Not enough data
Onboarding
9.5
24
Not enough data
9.4
24
Not enough data
9.3
23
Not enough data
Generative AI
9.0
18
Not enough data
Deal Analytics
9.0
42
Not enough data
8.8
41
Not enough data
8.9
35
Not enough data
Administration and Security
9.0
37
Not enough data
8.6
36
Not enough data
8.6
34
Not enough data
Platform
8.0
29
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
29
Not enough data
9.2
36
Not enough data
9.3
38
Not enough data
Feature Not Available
Not enough data
8.5
31
Not enough data
Integrations
9.0
37
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Sales Room
8.4
17
Not enough data
Feature Not Available
Not enough data
8.1
18
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Enablement
8.7
40
Not enough data
8.7
40
Not enough data
8.6
40
Not enough data
Content Management
9.3
98
9.3
606
8.7
97
8.8
568
8.8
89
8.6
561
8.8
95
8.9
637
9.3
93
9.4
625
Analytics
8.8
92
8.5
557
8.8
91
8.7
557
8.8
85
8.7
502
9.1
93
9.1
619
Learning Management - Sales Enablement
8.7
18
Not enough data
8.4
17
Not enough data
8.6
16
Not enough data
Revenue Enablement - Sales Enablement
8.8
15
Not enough data
8.8
16
Not enough data
9.1
16
Not enough data
Course Authoring
9.1
20
Not enough data
9.1
20
Not enough data
9.1
19
Not enough data
9.1
17
Not enough data
Course Delivery
9.0
20
Not enough data
9.5
18
Not enough data
9.4
17
Not enough data
Course Management
8.5
17
Not enough data
9.3
18
Not enough data
8.8
17
Not enough data
8.5
18
Not enough data
LMS Marketplace
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Interface
8.9
19
Not enough data
8.1
17
Not enough data
Training & eLearning
9.3
17
Not enough data
9.2
17
Not enough data
8.9
18
Not enough data
9.2
17
Not enough data
9.5
16
Not enough data
9.5
16
Not enough data
Feature Not Available
Not enough data
Generative AI
8.7
13
Not enough data
8.6
13
Not enough data
Feature Not Available
Not enough data
Agentic AI - Corporate Learning Management Systems
9.2
8
Not enough data
Feature Not Available
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
GTM Buddy and Highspot are categorized as Sales Enablement
Unique Categories
GTM Buddy is categorized as Digital Sales Room, AI Sales Assistant, Sales Training and Onboarding, Corporate Learning Management Systems, and Competitive Intelligence
Highspot has no unique categories
Reviews
Reviewers' Company Size
GTM Buddy
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Highspot
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
37.5%
Information Technology and Services
18.8%
Hospitality
10.4%
Marketing and Advertising
6.9%
Staffing and Recruiting
5.6%
Other
20.8%
Computer Software
27.6%
Information Technology and Services
15.0%
Marketing and Advertising
13.4%
Internet
6.6%
Financial Services
2.9%
Other
34.5%
Alternatives
Discussions
GTM Buddy has no discussions with answers
is there a way to "archive" material?
2 Comments
EM
Yes, you can archive content in Highspot. Archiving content hides older content without fully deleting the item. You can restore them if needed.
Also,...Read more
Why do I need Highspot?
2 Comments
Official Response from Highspot
Highspot helps companies create better customer experiences by ensuring go-to-market teams are aligned and prepared for any conversation with dynamic...Read more
How is Highspot different than other solutions?
2 Comments
MM
I don't where other solutions in this space of the market stand today, but the biggest differentiator that I have noticed that has had a substantial impact...Read more
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