Compare GoSquared and Google Analytics 
At a Glance
Market Segments
Small-Business (45.7% of reviews)
Small-Business (59.9% of reviews)
Entry-Level Pricing
Free
No pricing available
GoSquared
Star Rating
(74)4.6 out of 5
Market Segments
Small-Business (45.7% of reviews)
Entry-Level Pricing
Free
Learn more about GoSquaredGoogle Analytics
Star Rating
(6,442)4.5 out of 5
Market Segments
Small-Business (59.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics excels in its robust Real-Time Reporting feature, scoring 8.8, which allows businesses to monitor user activity as it happens. In contrast, GoSquared shines with a higher score of 9.3 in the same category, indicating a more user-friendly and efficient real-time analytics experience.
- Reviewers mention that Google Analytics offers strong Custom Event Tracking capabilities with a score of 8.5, allowing for detailed user interaction analysis. However, GoSquared matches this with an 8.6 score, and users appreciate its intuitive setup for tracking custom events, making it slightly easier to implement.
- G2 users highlight that GoSquared's Ease of Setup is significantly better, scoring 9.5 compared to Google Analytics' 7.9. This suggests that users find GoSquared more straightforward to configure, which is a crucial factor for businesses looking to get started quickly.
- Users on G2 report that GoSquared provides superior Quality of Support, with a score of 9.1, compared to Google Analytics' 7.5. Reviewers appreciate GoSquared's responsive customer service, which can be vital for troubleshooting and maximizing the software's potential.
- Reviewers mention that Google Analytics has a strong focus on SEO tracking, scoring 8.7, which is beneficial for businesses looking to optimize their online presence. However, GoSquared's overall analytics capabilities, including its Engagement metrics, score higher at 9.0, indicating a more comprehensive approach to understanding user behavior.
- Users say that GoSquared's Custom Reports and Dashboards feature, scoring 8.9, is more customizable and user-friendly than Google Analytics' 8.5, allowing businesses to tailor their reporting to better meet their specific needs and preferences.
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Pricing
Entry-Level Pricing
Google Analytics
No pricing availableFree Trial
GoSquared
Free Trial is available
Google Analytics
No trial information availableRatings
Meets Requirements
9.0
70
9.0
5,352
Ease of Use
9.0
70
7.8
5,379
Ease of Setup
9.5
22
7.9
2,586
Ease of Admin
8.9
22
8.2
2,533
Quality of Support
9.1
66
7.5
4,446
Has the product been a good partner in doing business?
8.9
21
8.3
2,321
Product Direction (% positive)
9.5
69
8.5
5,235
Features by Category
Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
9.1
55
9.0
3879
9.0
55
8.7
3864
8.5
54
8.7
3805
8.6
53
8.6
3487
8.6
49
8.4
3257
9.0
51
8.4
3465
Feature Not Available
8.5
3515
9.0
46
8.6
3579
Feature Not Available
8.2
3172
Reporting
9.3
54
Feature Not Available
8.9
54
8.5
3416
8.7
51
8.2
3133
8.4
47
8.4
3372
8.5
47
8.5
3313
8.8
48
8.3
2993
8.9
46
8.5
3531
Other
8.5
53
8.5
3561
Feature Not Available
8.5
3379
Feature Not Available
8.4
3169
8.7
45
8.7
3304
9.1
35
8.5
2582
8.7
32
8.0
2313
8.4
47
8.2
2687
Administration
8.8
40
8.5
2508
8.9
42
8.2
2220
9.1
53
8.9
3342
8.7
47
8.9
3450
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
Not enough data
8.9
1146
Not enough data
8.8
1106
Not enough data
9.1
1118
Tracking & Reporting
Not enough data
8.6
990
Not enough data
8.9
1133
Not enough data
8.5
1040
Not enough data
8.9
1148
Not enough data
8.7
1093
Not enough data
8.6
1068
Metrics
Not enough data
8.8
203
Not enough data
8.6
200
Not enough data
8.7
194
Not enough data
8.5
203
Not enough data
8.8
207
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Communication
8.9
24
|
Verified
Not enough data
9.2
24
|
Verified
Not enough data
9.1
22
Not enough data
8.9
24
|
Verified
Not enough data
Not enough data
Not enough data
Internal Use
8.9
24
|
Verified
Not enough data
8.7
24
|
Verified
Not enough data
9.0
24
|
Verified
Not enough data
Not enough data
Not enough data
9.3
23
|
Verified
Not enough data
8.8
24
|
Verified
Not enough data
Tools
Not enough data
8.3
1072
Not enough data
8.9
1439
Not enough data
8.4
1203
Metrics
Not enough data
8.9
1411
Not enough data
8.9
1446
Not enough data
8.9
1448
Not enough data
8.7
1364
Not enough data
8.7
1379
Not enough data
8.4
1316
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
8.8
203
Not enough data
8.6
200
Not enough data
8.7
194
Not enough data
8.5
203
Not enough data
8.8
207
Categories
Categories
Shared Categories
GoSquared and Google Analytics are categorized as Digital Analytics
Unique Categories
GoSquared is categorized as Conversational Marketing, Live Chat, Email Marketing, Lead Capture, and Marketing Analytics
Google Analytics is categorized as Content Analytics and Mobile App Analytics
Reviews
Reviewers' Company Size
GoSquared
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.1%
Information Technology and Services
5.5%
Health, Wellness and Fitness
5.5%
Financial Services
5.5%
Arts and Crafts
5.5%
Other
63.0%
Marketing and Advertising
21.4%
Information Technology and Services
7.9%
Computer Software
6.7%
Internet
4.6%
Retail
2.9%
Other
56.6%
Most Helpful Reviews
GoSquared
Most Helpful Favorable Review
Matthew N.
Verified User in Internet
I like GoSquared because of its no-nonsense approach to real time web analytics. It's easy implementation and customisation options made it an easy choice for me. Add to that a team of super enthusiastic people working behind the scenes and you have got a...
Most Helpful Critical Review
Brittany W.
Verified User in Education Management
I don't like how the dashboard is a little confusing on the website. It's easier to read than Google analytics, but still takes some time to figure out how to navigate.
Google Analytics
Most Helpful Favorable Review
Kristin H.
Verified User in Higher Education
Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.
Most Helpful Critical Review
Elizabeth P.
Verified User in Marketing and Advertising
Literally everything. It's difficult to find what I'm looking for, the analytics are different on literally every view, and G4 data overreports Sessions by up to 150%+ of what my ad managers report.
Matthew N.
Verified User in Internet
I like GoSquared because of its no-nonsense approach to real time web analytics. It's easy implementation and customisation options made it an easy choice for me. Add to that a team of super enthusiastic people working behind the scenes and you have got a...
Kristin H.
Verified User in Higher Education
Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.
Brittany W.
Verified User in Education Management
I don't like how the dashboard is a little confusing on the website. It's easier to read than Google analytics, but still takes some time to figure out how to navigate.
Elizabeth P.
Verified User in Marketing and Advertising
Literally everything. It's difficult to find what I'm looking for, the analytics are different on literally every view, and G4 data overreports Sessions by up to 150%+ of what my ad managers report.
Discussions
GoSquared has no discussions with answers
What is Google Analytics used for?
6 comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How do I link it to my SPSS journal
4 comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
How would you compare google analytics with something else
4 comments
TS
There's quite a few. The thing to remember is the free version of google analytics is sampled data. The paid version is not. Most paid analytics solution are...Read more
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