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Compare Google Tag Manager and Tealium Customer Data Hub 
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At a Glance
Market Segments
Small-Business (53.5% of reviews)
Enterprise (51.4% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Google Tag Manager
Star Rating
(415)4.6 out of 5
Market Segments
Small-Business (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Tag ManagerTealium Customer Data Hub
Star Rating
(407)4.3 out of 5
Market Segments
Enterprise (51.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about Tealium Customer Data HubSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Tag Manager excels in user satisfaction, with many praising its ease of use and quick ramp-up time for new users. Users appreciate how it simplifies the process of adding and updating tags, making it a handy tool for tracking conversions and site analytics.
- Users say that Tealium Customer Data Hub shines in its ability to consolidate data from various sources into a single customer profile. This feature is particularly beneficial for businesses looking to create a comprehensive view of their customers, as highlighted by users who value its adaptability and extensive integration options.
- Reviewers mention that Google Tag Manager's integration with other Google products, such as Analytics and AdWords, enhances its functionality. This seamless integration allows users to monitor campaign performance effectively, which is a significant advantage for those heavily invested in the Google ecosystem.
- According to verified reviews, Tealium Customer Data Hub is recognized for its robust support and partnership, with users noting high satisfaction in this area. The platform's ability to provide over 1,300 turnkey integrations makes it a versatile choice for businesses that may change their marketing tools over time.
- G2 reviewers highlight that while Google Tag Manager has a higher overall satisfaction score, some users find it challenging to match their specific workflow needs, particularly when it comes to configuration. This feedback suggests that while the tool is user-friendly, there may be limitations for more complex setups.
- Users report that Tealium Customer Data Hub, despite its lower overall ratings, offers a unique combination of data collection, transformation, and shipping in one platform. This comprehensive approach can help streamline processes, although some users may find it less intuitive compared to Google Tag Manager.
Pricing
Entry-Level Pricing
Google Tag Manager
No pricing availableTealium Customer Data Hub
Custom
Contact Us
Tealium AudienceStream CDP is priced based on the number of events collected with included service hours based on the volume tier.
- Discounts are available for solution bundles which include Tealium AudienceStream CDP along with the full suite of Tealium products, the Tealium Customer Data Hub.
- For a quote, please contact us to determine pricing at your volume level.
Free Trial
Google Tag Manager
No trial information availableTealium Customer Data Hub
No trial information availableRatings
Meets Requirements
9.2
338
8.7
321
Ease of Use
8.0
339
7.7
319
Ease of Setup
7.9
199
7.6
213
Ease of Admin
8.3
191
7.9
180
Quality of Support
7.1
277
8.9
306
Has the product been a good partner in doing business?
8.1
166
8.9
176
Product Direction (% positive)
8.8
329
8.8
314
Features by Category
Metrics
9.0
208
Not enough data
8.9
207
Not enough data
8.7
201
Not enough data
9.1
233
Not enough data
9.0
239
Not enough data
8.4
184
Not enough data
8.3
181
Not enough data
9.1
225
Not enough data
8.6
186
Not enough data
Reporting
Feature Not Available
Not enough data
8.4
167
Not enough data
8.0
158
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
171
Not enough data
Feature Not Available
Not enough data
Other
8.6
185
Not enough data
8.5
169
Not enough data
8.3
166
Not enough data
9.0
197
Not enough data
8.8
157
Not enough data
7.9
124
Not enough data
8.2
151
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.8
159
Not enough data
8.7
174
Not enough data
9.0
217
Not enough data
9.1
225
Not enough data
Administration
Not enough data
7.3
17
Not enough data
7.5
16
Not enough data
6.8
16
Not enough data
6.8
17
Management
Not enough data
7.3
14
Not enough data
7.0
15
Not enough data
7.3
15
Not enough data
6.7
15
Not enough data
7.8
15
Compliance
Not enough data
8.4
17
Not enough data
6.9
17
Not enough data
7.7
17
Not enough data
7.2
17
Security
Not enough data
7.8
15
Not enough data
8.3
15
Not enough data
7.7
15
Data Quality
Not enough data
7.7
16
Not enough data
7.2
15
Not enough data
8.0
15
Maintainence
Not enough data
8.1
15
Not enough data
8.2
15
Generative AI
Not enough data
5.3
10
Not enough data
5.5
10
Agentic AI - Data Governance
Not enough data
7.4
7
Not enough data
6.4
7
Not enough data
6.7
7
Not enough data
7.1
7
Not enough data
7.4
7
Not enough data
7.1
7
Data Sourcing
Not enough data
8.3
116
|
Verified
Not enough data
8.5
114
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
113
|
Verified
Intelligence
Not enough data
7.6
103
|
Verified
Not enough data
7.0
84
|
Verified
Not enough data
7.1
87
|
Verified
Functionality
Not enough data
7.3
16
Not enough data
7.7
16
Not enough data
8.0
16
Not enough data
8.2
16
Not enough data
7.9
16
Not enough data
7.5
16
Not enough data
7.0
16
Not enough data
7.1
16
Not enough data
7.9
15
Platform Basics
Not enough data
8.1
30
Not enough data
7.8
30
Platform Data
Not enough data
8.0
31
Not enough data
8.3
31
Not enough data
8.2
31
Not enough data
7.8
31
Platform Additional Functionality
Not enough data
7.7
31
Not enough data
7.8
31
Not enough data
7.8
31
Agentic AI - Customer Journey Analytics
Not enough data
8.4
21
Not enough data
7.8
20
Not enough data
7.8
20
Not enough data
8.1
20
Development
Not enough data
7.9
16
Not enough data
7.6
16
Management
Not enough data
8.8
16
Not enough data
8.1
16
Integration Options
Not enough data
8.4
16
Not enough data
7.7
16
Not enough data
8.3
16
Not enough data
8.2
15
Management
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
9
Not enough data
8.3
9
Functionality
Not enough data
7.8
9
Not enough data
7.6
9
Not enough data
8.7
9
Not enough data
7.8
9
Security
Not enough data
8.7
9
Not enough data
8.5
9
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Tag Manager and Tealium Customer Data Hub are categorized as Tag Management Systems
Unique Categories
Google Tag Manager is categorized as Digital Analytics
Tealium Customer Data Hub is categorized as Consent Management Platform (CMP), Data Governance, Identity Resolution, Customer Journey Analytics, Customer Data Platform (CDP), Stream Analytics, E-Commerce Data Integration, and Master Data Management (MDM)
Reviews
Reviewers' Company Size
Google Tag Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Tealium Customer Data Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
33.9%
Computer Software
9.0%
Information Technology and Services
8.5%
Internet
6.0%
Retail
3.0%
Other
39.4%
Financial Services
8.2%
Retail
7.1%
Information Technology and Services
6.0%
Marketing and Advertising
4.9%
Insurance
4.9%
Other
68.7%
Alternatives
Discussions
What is the difference between Google Analytics and Google Tag Manager?
2 Comments
MM
GTM: you create events/tags to use to track on GA4
Read more
How does Google Tag Manager integrate with Google Analytics?
1 Comment
SP
Google Analytics is connected with GTM using Messuerement ID. You need to configure GA M-ID to GTM ( create config event ) in order to connect.Read more
Google Tag Manager has no more discussions with answers
Can you supply any details about the deployment process?
1 Comment
Official Response from Tealium Customer Data Hub
Our standard net new deployment of our Universal Data Hub is 90 days. Deployment of AudienceStream alone may be shorter depending on steps already completed...Read more
How many product partnerships do you have?
1 Comment
Official Response from Tealium Customer Data Hub
We have over one thousand integration points with close to nine hundred different technologies, covering both client-side and server-side data management...Read more
What constitutes the primary key for your CDP solution?
1 Comment
Official Response from Tealium Customer Data Hub
Tealium supports more than one unique ID, and you can declare as many as necessary. In Tealium’s system, there is not one unique or master ID, but rather the...Read more
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