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Compare Google Tag Manager and Pendo 
At a Glance
Market Segments
Small-Business (53.5% of reviews)
Mid-Market (63.0% of reviews)
Entry-Level Pricing
No pricing available
Free
Google Tag Manager
Star Rating
(415)4.6 out of 5
Market Segments
Small-Business (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Tag ManagerPendo
Star Rating
(1,555)4.4 out of 5
Market Segments
Mid-Market (63.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Pendo excels in providing deep insights into user interactions, with features like comprehensive onboarding guides and walkthroughs that help users understand the product better. This level of support is often highlighted as a significant advantage over Google Tag Manager.
- Users say that Google Tag Manager is particularly effective for managing tags and conversion tracking, with seamless integration with other Google products. This makes it a go-to choice for those looking for a straightforward solution to monitor campaign performance without the complexity.
- Reviewers mention that Pendo's customer support is highly responsive and helpful, which enhances the overall user experience. Many users appreciate the platform's ability to provide a 360-degree view of user behavior, making it easier to tailor products to meet customer needs.
- According to verified reviews, Google Tag Manager is praised for its ease of use and quick ramp-up time for new users. Many find the process of adding and updating tags uncomplicated, which is a significant plus for small businesses looking to optimize their marketing efforts.
- G2 reviewers highlight that while Pendo has a slightly lower star rating, its overall G2 Score reflects higher user satisfaction, particularly in areas like quality of support and product direction. Users feel that Pendo is a strong partner in their business, which can be crucial for mid-market companies.
- Users report that Google Tag Manager shines in its performance and reliability, often scoring higher in technical aspects like standard event tracking and campaign tracking. This makes it a solid choice for users who prioritize robust analytics capabilities in their digital marketing strategies.
Pricing
Entry-Level Pricing
Google Tag Manager
No pricing availablePendo
Free
Free
Try Pendo for free for up to 500 monthly active users. Includes: product analytics, in-app guides, net promoter score (NPS), roadmaps.
- Product analytics
- In-app guides
- Net Promoter Score (NPS)
Free Trial
Google Tag Manager
No trial information availablePendo
Free Trial is available
Ratings
Meets Requirements
9.2
338
8.5
1,191
Ease of Use
8.0
339
8.2
1,205
Ease of Setup
7.9
199
7.9
563
Ease of Admin
8.3
191
8.4
555
Quality of Support
7.1
277
8.5
1,040
Has the product been a good partner in doing business?
8.1
166
8.9
531
Product Direction (% positive)
8.8
329
8.5
1,106
Features by Category
Metrics
9.0
208
8.7
453
8.9
207
8.7
471
8.7
201
8.4
419
9.1
233
8.8
464
9.0
239
8.5
421
8.4
184
8.2
394
8.3
181
8.2
358
9.1
225
8.2
334
8.6
186
8.3
394
Reporting
Feature Not Available
8.4
462
8.4
167
8.5
426
8.0
158
8.7
436
Feature Not Available
8.7
467
Feature Not Available
7.8
261
8.6
171
8.1
284
Feature Not Available
8.2
449
Other
8.6
185
8.7
437
8.5
169
8.0
306
8.3
166
7.5
262
9.0
197
7.9
271
8.8
157
7.3
196
7.9
124
8.5
340
8.2
151
8.2
297
Agentic AI - Digital Analytics
Not enough data
6.1
11
Not enough data
6.3
13
Not enough data
6.1
12
Not enough data
6.1
12
Administration
8.8
159
8.1
376
8.7
174
7.9
296
9.0
217
8.8
421
9.1
225
8.5
453
User Identification
Not enough data
7.9
109
Not enough data
8.5
136
Not enough data
8.0
103
Tracking & Reporting
Not enough data
8.5
125
Not enough data
8.5
131
Not enough data
8.3
108
Not enough data
8.5
141
Not enough data
8.6
133
Not enough data
8.7
137
Metrics
Not enough data
8.8
83
Not enough data
8.4
64
Not enough data
8.4
72
Not enough data
8.3
69
Not enough data
8.4
66
User Behavior
Not enough data
9.1
23
Not enough data
8.1
23
Not enough data
8.6
23
A/B Testing
Not enough data
7.5
20
Not enough data
7.2
20
Not enough data
8.8
21
Not enough data
6.9
20
Visitor Information
Not enough data
8.0
22
Not enough data
8.1
20
Agentic AI - Session Replay
Not enough data
7.7
5
User Analysis
Not enough data
8.6
343
Not enough data
8.4
389
User Support
Not enough data
8.5
389
Not enough data
7.6
207
Not enough data
8.0
294
Walkthrough Type
Not enough data
8.1
297
Not enough data
8.6
364
Platform Basics - Digital Adoption Platform
Not enough data
8.5
19
Not enough data
8.9
20
Analytics - Digital Adoption Platform
Not enough data
9.0
20
Functions - Digital Adoption Platform
Not enough data
8.6
19
Not enough data
9.0
20
Agentic AI - Digital Adoption Platform
Not enough data
6.5
11
Product Analytics
Not enough data
8.6
579
Not enough data
8.7
612
Not enough data
8.6
590
Not enough data
8.2
502
Not enough data
8.0
410
Not enough data
8.2
442
Not enough data
8.0
402
Not enough data
7.9
444
Agentic AI - Product Analytics
Not enough data
6.6
25
Not enough data
6.9
25
Not enough data
6.9
24
Not enough data
7.5
23
Communication
Not enough data
8.1
324
Not enough data
7.9
306
Not enough data
8.1
306
Planning
Not enough data
7.1
230
Not enough data
7.1
222
Not enough data
6.6
197
Not enough data
7.6
234
Not enough data
7.2
209
Workflow Management
Not enough data
7.3
242
Not enough data
7.6
250
Not enough data
6.7
197
Not enough data
7.0
209
Metrics
Not enough data
8.8
83
Not enough data
8.4
64
Not enough data
8.4
72
Not enough data
8.3
69
Not enough data
8.4
66
Variation Testing
Not enough data
8.3
54
Not enough data
7.8
55
Not enough data
8.1
59
Not enough data
8.4
66
Not enough data
8.1
63
Not enough data
7.9
56
Reporting
Not enough data
8.6
84
Not enough data
8.6
87
Personalization
Not enough data
8.6
74
Not enough data
8.7
73
Not enough data
8.9
66
Administration
Not enough data
8.0
75
Not enough data
8.1
66
Not enough data
8.5
85
Not enough data
8.6
91
Categories
Categories
Shared Categories
Google Tag Manager and Pendo are categorized as Digital Analytics
Unique Categories
Google Tag Manager is categorized as Tag Management Systems
Pendo is categorized as Digital Adoption Platform, Product Analytics, Product Management, Mobile App Analytics, Mobile App Optimization, and Session Replay
Reviews
Reviewers' Company Size
Google Tag Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Pendo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
33.9%
Computer Software
9.0%
Information Technology and Services
8.5%
Internet
6.0%
Retail
3.0%
Other
39.4%
Computer Software
33.5%
Information Technology and Services
15.5%
Marketing and Advertising
7.2%
Financial Services
4.2%
Hospital & Health Care
3.0%
Other
36.6%
Discussions
What is the difference between Google Analytics and Google Tag Manager?
2 Comments
MM
GTM: you create events/tags to use to track on GA4
Read more
How does Google Tag Manager integrate with Google Analytics?
1 Comment
SP
Google Analytics is connected with GTM using Messuerement ID. You need to configure GA M-ID to GTM ( create config event ) in order to connect.Read more
Google Tag Manager has no more discussions with answers
Which integrations does Pendo support?
2 Comments
SG
Hi there! My name is Stephanie and I'm a research analyst in marketing & advertising at G2. Thanks for posting this question. As of November 2019, Pendo is...Read more
How can I participate remotely in a PUG?
1 Comment
MW
Now, the PUG meetings are done remotely - just join one of the Pendomonium Slack channels as shown in the Community and join some of the PUGs! Read more
How do I change the badge for the resource center
1 Comment
RD
It depends if you are using the Classic Designer or Visual Design Studio. Here's a reference for both:...Read more
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