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- Google Marketing Platform-vs-Yahoo AdTech DSP
Compare Google Marketing Platform and Yahoo AdTech DSP 
At a Glance
Market Segments
Mid-Market (48.7% of reviews)
Small-Business (43.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Marketing Platform
Star Rating
(295)4.1 out of 5
Market Segments
Mid-Market (48.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google Marketing PlatformYahoo AdTech DSP
Star Rating
(178)3.6 out of 5
Market Segments
Small-Business (43.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Yahoo AdTech DSPSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Marketing Platform excels in Ad and Conversion Tracking with a score of 8.9, while Yahoo AdTech DSP falls short at 7.2, indicating a more robust tracking capability in Google’s offering.
- Reviewers mention that Google Marketing Platform's Machine Learning Optimization feature is highly rated at 8.2, providing advanced predictive capabilities, whereas Yahoo AdTech DSP's score of 7.3 suggests less sophistication in this area.
- G2 users highlight the superior Campaign Management Dashboard in Google Marketing Platform, scoring 8.3, which offers a more intuitive interface compared to Yahoo AdTech DSP's score of 8.0, making it easier for users to manage their campaigns effectively.
- Users on G2 note that Google Marketing Platform's Product Listing Ads feature is rated at 8.1, showcasing its strength in e-commerce advertising, while Yahoo AdTech DSP's score of 6.9 indicates a less effective solution for product-based campaigns.
- Reviewers say that Google Marketing Platform provides better Budget Execution & Monitoring with a score of 8.0, allowing for more precise budget management, compared to Yahoo AdTech DSP's score of 7.2, which may lead to less effective budget oversight.
- Users report that Google Marketing Platform's Performance and Reliability is rated at 8.6, reflecting a more stable and dependable platform, while Yahoo AdTech DSP's score of 6.9 suggests potential reliability issues that could impact user experience.
Pricing
Entry-Level Pricing
Google Marketing Platform
No pricing availableYahoo AdTech DSP
No pricing availableFree Trial
Google Marketing Platform
No trial information availableYahoo AdTech DSP
No trial information availableRatings
Meets Requirements
8.5
247
7.5
154
Ease of Use
8.0
246
7.4
154
Ease of Setup
7.4
128
7.2
77
Ease of Admin
7.7
121
7.1
75
Quality of Support
6.9
226
7.9
152
Has the product been a good partner in doing business?
7.6
121
7.6
79
Product Direction (% positive)
8.0
243
5.9
150
Features by Category
Channel Functionality
8.5
165
8.4
28
Platform Interoperability
7.2
9
Not enough data
Campaign Management
8.3
179
|
Verified
8.0
40
|
Verified
8.1
174
|
Verified
7.6
40
|
Verified
8.3
155
|
Verified
8.3
35
|
Verified
7.7
149
|
Verified
6.2
37
|
Verified
7.9
153
|
Verified
6.6
34
|
Verified
7.7
140
|
Verified
7.7
32
|
Verified
7.6
128
|
Verified
7.6
30
|
Verified
8.4
72
7.4
33
|
Verified
8.1
68
8.1
43
|
Verified
7.7
148
|
Verified
6.9
29
|
Verified
7.9
140
|
Verified
7.9
36
|
Verified
7.0
38
6.8
10
|
Verified
7.6
93
|
Verified
6.4
11
|
Verified
Targeting
8.5
159
|
Verified
7.8
36
|
Verified
8.4
149
|
Verified
8.1
37
|
Verified
8.2
149
|
Verified
8.3
37
|
Verified
8.1
68
7.5
27
|
Verified
Platform
8.0
53
7.3
27
|
Verified
8.1
163
|
Verified
6.7
38
|
Verified
8.3
158
|
Verified
7.5
36
|
Verified
8.4
168
|
Verified
8.0
41
|
Verified
8.4
143
|
Verified
7.6
33
|
Verified
7.6
151
|
Verified
6.8
35
|
Verified
7.9
151
|
Verified
7.2
29
|
Verified
8.1
116
|
Verified
7.9
29
|
Verified
7.7
135
|
Verified
6.9
32
|
Verified
Campaign Management & Optimization
8.2
88
Not enough data
7.9
85
Not enough data
7.9
83
Not enough data
8.2
82
Not enough data
7.3
67
Not enough data
7.6
81
Not enough data
8.2
87
Not enough data
6.6
60
Not enough data
7.8
77
Not enough data
8.1
67
Not enough data
8.0
90
Not enough data
Analytics & Administration
8.9
96
Not enough data
8.3
92
Not enough data
8.5
97
Not enough data
Platform
8.1
71
Not enough data
8.1
82
Not enough data
8.0
84
Not enough data
8.5
89
Not enough data
8.6
96
Not enough data
8.6
86
Not enough data
8.4
84
Not enough data
8.3
67
Not enough data
Platform Interoperability
7.8
6
Not enough data
Mobile Functionality
7.7
119
7.4
17
Campaign Management
8.3
179
|
Verified
8.0
40
|
Verified
8.1
174
|
Verified
7.6
40
|
Verified
8.3
155
|
Verified
8.3
35
|
Verified
7.7
149
|
Verified
6.2
37
|
Verified
7.9
153
|
Verified
6.6
34
|
Verified
7.7
140
|
Verified
7.7
32
|
Verified
7.6
128
|
Verified
7.6
30
|
Verified
8.4
72
7.4
33
|
Verified
8.1
68
8.1
43
|
Verified
7.7
148
|
Verified
6.9
29
|
Verified
7.9
140
|
Verified
7.9
36
|
Verified
7.0
38
6.8
10
|
Verified
7.6
93
|
Verified
6.4
11
|
Verified
Targeting
8.5
159
|
Verified
7.8
36
|
Verified
8.4
149
|
Verified
8.1
37
|
Verified
8.2
149
|
Verified
8.3
37
|
Verified
8.1
68
7.5
27
|
Verified
Mobile
7.7
112
8.1
13
7.0
38
6.8
10
|
Verified
7.6
93
|
Verified
6.4
11
|
Verified
Platform
8.0
53
7.3
27
|
Verified
8.1
163
|
Verified
6.7
38
|
Verified
8.3
158
|
Verified
7.5
36
|
Verified
8.4
168
|
Verified
8.0
41
|
Verified
8.4
143
|
Verified
7.6
33
|
Verified
7.6
151
|
Verified
6.8
35
|
Verified
7.9
151
|
Verified
7.2
29
|
Verified
8.1
116
|
Verified
7.9
29
|
Verified
7.7
135
|
Verified
6.9
32
|
Verified
Platform Interoperability
7.7
5
Not enough data
Video Functionality
7.9
98
8.3
18
Campaign Management
8.3
179
|
Verified
8.0
40
|
Verified
8.1
174
|
Verified
7.6
40
|
Verified
8.3
155
|
Verified
8.3
35
|
Verified
7.7
149
|
Verified
6.2
37
|
Verified
7.9
153
|
Verified
6.6
34
|
Verified
7.7
140
|
Verified
7.7
32
|
Verified
7.6
128
|
Verified
7.6
30
|
Verified
8.4
72
7.4
33
|
Verified
8.1
68
8.1
43
|
Verified
7.7
148
|
Verified
6.9
29
|
Verified
7.9
140
|
Verified
7.9
36
|
Verified
7.0
38
6.8
10
|
Verified
7.6
93
|
Verified
6.4
11
|
Verified
Targeting
8.5
159
|
Verified
7.8
36
|
Verified
8.4
149
|
Verified
8.1
37
|
Verified
8.2
149
|
Verified
8.3
37
|
Verified
8.1
68
7.5
27
|
Verified
Platform
8.0
53
7.3
27
|
Verified
8.1
163
|
Verified
6.7
38
|
Verified
8.3
158
|
Verified
7.5
36
|
Verified
8.4
168
|
Verified
8.0
41
|
Verified
8.4
143
|
Verified
7.6
33
|
Verified
7.6
151
|
Verified
6.8
35
|
Verified
7.9
151
|
Verified
7.2
29
|
Verified
8.1
116
|
Verified
7.9
29
|
Verified
7.7
135
|
Verified
6.9
32
|
Verified
Demand Side Platforms
Not enough data
Not enough data
Campaign Management
8.3
179
|
Verified
8.0
40
|
Verified
8.1
174
|
Verified
7.6
40
|
Verified
8.3
155
|
Verified
8.3
35
|
Verified
7.7
149
|
Verified
6.2
37
|
Verified
7.9
153
|
Verified
6.6
34
|
Verified
7.7
140
|
Verified
7.7
32
|
Verified
7.6
128
|
Verified
7.6
30
|
Verified
8.4
72
7.4
33
|
Verified
8.1
68
8.1
43
|
Verified
7.7
148
|
Verified
6.9
29
|
Verified
7.9
140
|
Verified
7.9
36
|
Verified
7.0
38
6.8
10
|
Verified
7.6
93
|
Verified
6.4
11
|
Verified
Targeting
8.5
159
|
Verified
7.8
36
|
Verified
8.4
149
|
Verified
8.1
37
|
Verified
8.2
149
|
Verified
8.3
37
|
Verified
8.1
68
7.5
27
|
Verified
Demand Side Platforms
8.2
44
|
Verified
7.3
11
|
Verified
7.5
49
|
Verified
6.2
7
|
Verified
7.6
49
|
Verified
7.4
7
|
Verified
Platform
8.0
53
7.3
27
|
Verified
8.1
163
|
Verified
6.7
38
|
Verified
8.3
158
|
Verified
7.5
36
|
Verified
8.4
168
|
Verified
8.0
41
|
Verified
8.4
143
|
Verified
7.6
33
|
Verified
7.6
151
|
Verified
6.8
35
|
Verified
7.9
151
|
Verified
7.2
29
|
Verified
8.1
116
|
Verified
7.9
29
|
Verified
7.7
135
|
Verified
6.9
32
|
Verified
Categories
Categories
Shared Categories
Google Marketing Platform and Yahoo AdTech DSP are categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, and Display Advertising
Unique Categories
Google Marketing Platform is categorized as Paid Search Advertising
Yahoo AdTech DSP is categorized as Native Advertising
Reviews
Reviewers' Company Size
Google Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Yahoo AdTech DSP
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
54.8%
Internet
7.0%
Computer Software
5.1%
Retail
2.9%
Telecommunications
1.8%
Other
28.3%
Marketing and Advertising
45.0%
Internet
7.0%
Retail
3.5%
Real Estate
2.3%
Management Consulting
2.3%
Other
39.8%
Most Helpful Reviews
Google Marketing Platform
Most Helpful Favorable Review
Eitan R.
Verified User in Marketing and Advertising
Bid Strategies - Doubleclick's bid strategies give you an easy to use option to have keywords optimized to budget pace, KPI, cost per KPIs, and position constraints (e,g. if you want to ensure certain terms, like your brand terms, stay in top...
Most Helpful Critical Review
Verified User in Marketing and Advertising
In the past year or so our support team at DFA has essentially gone MIA and and the support team at DFA Studio has more or less been expunged. Additionally, we have found that there are other services, such as Sizmek, that are starting to roll out with...
Yahoo AdTech DSP
Most Helpful Favorable Review
Verified User in Internet
After much feedback from our adops team and working closely with the BRX product team, the Console that's been rolled out is pretty intuitive and has a good work flow. I like the duplicate line items function, the creative assignment function, zip code...
Most Helpful Critical Review
Miruna M.
Verified User in Marketing and Advertising
Reporting is bad and I dislike the fact that I cannot select a period longer than a month.
Eitan R.
Verified User in Marketing and Advertising
Bid Strategies - Doubleclick's bid strategies give you an easy to use option to have keywords optimized to budget pace, KPI, cost per KPIs, and position constraints (e,g. if you want to ensure certain terms, like your brand terms, stay in top...
Verified User in Internet
After much feedback from our adops team and working closely with the BRX product team, the Console that's been rolled out is pretty intuitive and has a good work flow. I like the duplicate line items function, the creative assignment function, zip code...
Verified User in Marketing and Advertising
In the past year or so our support team at DFA has essentially gone MIA and and the support team at DFA Studio has more or less been expunged. Additionally, we have found that there are other services, such as Sizmek, that are starting to roll out with...
Miruna M.
Verified User in Marketing and Advertising
Reporting is bad and I dislike the fact that I cannot select a period longer than a month.
Alternatives
Discussions
prototyping ad tool
1 comment
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The text appears to be a URL for a website that offers a service to download videos from Pinterest.Read more
Google Marketing Platform has no more discussions with answers
Yahoo AdTech DSP has no discussions with answers
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