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Compare Google Cloud BigQuery and HubSpot Marketing Hub 
Featured Products
At a Glance
Market Segments
Enterprise (38.1% of reviews)
Small-Business (51.6% of reviews)
Entry-Level Pricing
Free
$0.00
Google Cloud BigQuery
Star Rating
(1,202)4.5 out of 5
Market Segments
Enterprise (38.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 5 pricing plansHubSpot Marketing Hub
Star Rating
(14,362)4.5 out of 5
Market Segments
Small-Business (51.6% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that HubSpot Marketing Hub excels in providing a seamless experience for small businesses, with users highlighting its ability to connect various aspects of their operations. One user mentioned it "helps me a great deal with Data, email sequencing," showcasing its effectiveness in marketing automation.
- Users say Google Cloud BigQuery stands out for its speed and efficiency, particularly in handling large datasets. Reviewers appreciate its serverless architecture, which allows them to focus on clean SQL without worrying about infrastructure, making data analysis feel "smooth and efficient."
- According to verified reviews, HubSpot Marketing Hub has a higher overall satisfaction score, reflecting its strong performance in user experience and support. Users have praised its intuitive design, stating, "It is a very intuitive tool and expands as we need it," which contributes to a positive onboarding experience.
- Reviewers mention that while Google Cloud BigQuery offers robust features for data collection and analysis, it may not cater as effectively to the needs of small businesses compared to HubSpot. Its focus on enterprise solutions can make it less accessible for smaller teams looking for straightforward marketing tools.
- Users highlight that HubSpot Marketing Hub provides valuable insights into campaign performance, with features that allow for effective multichannel tracking. This capability is essential for marketers looking to optimize their strategies, as noted by users who appreciate its comprehensive reporting tools.
- G2 reviewers note that Google Cloud BigQuery's advanced capabilities, such as predictive analytics and cross-system integration, are impressive, particularly for data-driven organizations. However, some users feel that these features may come with a steeper learning curve, which could be a barrier for those less familiar with data analytics.
Pricing
Entry-Level Pricing
Google Cloud BigQuery
Free
Free
New customers get $300 in free Google Cloud credits to spend on BigQuery with free trial sign-up.
- 10 GB storage
- Up to 1 TB queries per month
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Free Trial
Google Cloud BigQuery
Free Trial is available
HubSpot Marketing Hub
Free Trial is available
Ratings
Meets Requirements
8.8
612
8.5
9,654
Ease of Use
8.7
627
8.6
11,335
Ease of Setup
8.7
402
8.1
7,052
Ease of Admin
8.5
224
8.5
4,973
Quality of Support
8.4
564
8.7
9,131
Has the product been a good partner in doing business?
8.6
217
8.7
4,891
Product Direction (% positive)
9.2
600
8.8
9,294
Features by Category
Email Marketing
Not enough data
8.8
5554
|
Verified
Not enough data
8.9
5414
|
Verified
Not enough data
8.6
5393
|
Verified
Not enough data
8.8
5100
|
Verified
Online Marketing
Not enough data
8.5
5255
|
Verified
Not enough data
8.2
4566
|
Verified
Not enough data
8.1
4290
|
Verified
Not enough data
8.1
4811
|
Verified
Not enough data
8.1
4452
|
Verified
Lead Management
Not enough data
8.5
5009
|
Verified
Not enough data
8.1
4736
|
Verified
Not enough data
8.4
4846
|
Verified
Not enough data
8.0
4353
|
Verified
Not enough data
8.4
4793
|
Verified
Not enough data
8.2
4520
|
Verified
Not enough data
8.4
4496
|
Verified
Not enough data
8.4
4512
|
Verified
Campaign Management
Not enough data
8.2
4094
|
Verified
Not enough data
7.9
3680
|
Verified
Not enough data
7.9
3629
|
Verified
Not enough data
7.2
2774
|
Verified
Social
Not enough data
7.7
3732
|
Verified
Not enough data
8.1
4137
|
Verified
Not enough data
8.1
4106
|
Verified
Not enough data
8.0
3983
|
Verified
Not enough data
7.7
3204
|
Verified
Reporting & Analytics
Not enough data
8.3
5169
|
Verified
Not enough data
8.0
4818
|
Verified
Not enough data
7.6
3970
|
Verified
Not enough data
7.5
3653
|
Verified
Not enough data
7.7
4066
|
Verified
Platform
Not enough data
8.0
3513
|
Verified
Not enough data
8.5
3540
|
Verified
Not enough data
8.7
3491
|
Verified
Not enough data
8.0
2469
|
Verified
Not enough data
7.4
2368
|
Verified
Not enough data
8.6
3326
|
Verified
Not enough data
7.9
2542
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.8
294
Not enough data
6.7
288
Not enough data
6.8
289
Not enough data
6.6
290
Not enough data
6.6
289
Not enough data
6.7
292
Integration
Not enough data
8.4
3514
|
Verified
Not enough data
8.0
3200
|
Verified
Not enough data
8.1
2986
|
Verified
Lead Intelligence
Not enough data
7.7
1154
|
Verified
Not enough data
7.9
1189
Not enough data
8.1
1239
Lead Management
Not enough data
8.3
1329
Not enough data
7.5
1155
Not enough data
8.0
1210
Marketing Campaigns
Not enough data
7.9
1175
Not enough data
7.3
1062
Not enough data
7.5
1118
Not enough data
7.8
1104
|
Verified
Not enough data
8.1
1265
Campaign Execution
Not enough data
7.8
1154
Not enough data
7.8
1088
Not enough data
7.7
1032
Not enough data
8.7
1403
Agentic AI - Account Data Management
Not enough data
6.3
90
Not enough data
6.7
90
Not enough data
6.6
89
Not enough data
6.7
90
Not enough data
6.4
90
Messenger
Not enough data
8.0
1215
|
Verified
Not enough data
7.4
1043
|
Verified
Not enough data
7.9
1257
|
Verified
Not enough data
7.8
1181
|
Verified
Channels
Not enough data
8.0
1442
|
Verified
Not enough data
8.1
1420
|
Verified
Not enough data
7.1
840
Not enough data
6.8
738
|
Verified
Not enough data
7.4
797
|
Verified
Customers
Not enough data
8.2
1487
|
Verified
Not enough data
8.2
1474
|
Verified
Not enough data
8.3
1619
|
Verified
Not enough data
8.4
1569
|
Verified
Not enough data
8.2
1475
|
Verified
Agentic AI - Conversational Marketing
Not enough data
6.6
68
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.4
68
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.6
69
Management
8.6
121
Not enough data
8.3
119
Not enough data
Functionality
9.0
119
Not enough data
9.1
123
Not enough data
9.0
123
Not enough data
8.9
122
Not enough data
9.3
122
Not enough data
Design and Customization
Not enough data
6.8
85
Not enough data
7.6
83
Not enough data
7.8
85
Not enough data
7.7
83
Campaigns
Not enough data
7.4
80
Not enough data
7.5
79
Not enough data
7.5
78
Not enough data
7.6
76
Integrations
Not enough data
8.0
79
Not enough data
7.1
74
Not enough data
6.9
68
Not enough data
7.5
76
Generative AI
Not enough data
6.4
75
Agentic AI - Vulnerability Scanner
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Attribution Modeling
Not enough data
8.0
282
Not enough data
7.7
275
Not enough data
7.2
255
Not enough data
7.3
249
Not enough data
6.9
246
Not enough data
7.4
259
Agentic AI - Attribution
Not enough data
6.0
37
Not enough data
6.2
36
Not enough data
6.0
37
Not enough data
5.8
38
Marketing
Not enough data
7.8
254
Not enough data
7.2
236
Not enough data
8.2
281
Not enough data
8.3
286
Reporting
Not enough data
8.4
309
Not enough data
8.3
295
Not enough data
8.1
299
Platform Basics
Not enough data
8.5
241
Not enough data
8.5
240
Not enough data
8.4
240
Not enough data
8.1
25
Not enough data
8.0
24
Platform Data
Not enough data
8.2
235
Not enough data
7.9
230
Platform Additional Functionality
Not enough data
8.3
256
Agentic AI - Account-Based Orchestration Platforms
Not enough data
7.0
27
Not enough data
7.2
27
Not enough data
6.9
26
Not enough data
6.5
26
Not enough data
6.9
26
Artificial Intelligence
Not enough data
6.8
23
Not enough data
7.2
23
Platform Basics
Not enough data
8.2
558
Not enough data
8.5
640
Platform Reporting
Not enough data
8.4
656
Not enough data
8.6
699
Content & Collaboration
Not enough data
8.3(won by default)
1275
Not enough data
8.3(won by default)
1329
Not enough data
8.1(won by default)
1020
Not enough data
8.3(won by default)
1095
Not enough data
8.7(won by default)
1406
Not enough data
8.3(won by default)
967
Social Management
Not enough data
8.2(won by default)
2193
Not enough data
8.6(won by default)
2369
Not enough data
8.4(won by default)
2105
Not enough data
8.3(won by default)
2251
Not enough data
8.0(won by default)
1672
Not enough data
8.2(won by default)
952
Not enough data
7.3(won by default)
326
Agentic AI - Social Media Management
Not enough data
6.7(won by default)
73
Not enough data
6.9(won by default)
70
Not enough data
7.0(won by default)
72
Not enough data
6.8(won by default)
69
Not enough data
7.0(won by default)
72
Not enough data
7.0(won by default)
72
Not enough data
6.9(won by default)
74
Platform Basics
Not enough data
8.1
430
Not enough data
8.0
440
Platform Data
Not enough data
8.0
436
Not enough data
7.9
433
Not enough data
8.5
484
Not enough data
8.2
438
Platform Additional Functionality
Not enough data
8.0
424
Not enough data
8.2
444
Not enough data
8.2
439
Agentic AI - Customer Journey Analytics
Not enough data
6.6
86
Not enough data
6.8
85
Not enough data
6.7
86
Not enough data
6.8
86
Platform Interoperability
Not enough data
8.0
594
Agentic AI - Social Media Advertising
Not enough data
7.0
63
Not enough data
7.2
62
Not enough data
7.0
59
Not enough data
7.0
62
Not enough data
7.0
63
Not enough data
7.4
68
Social Functionality
Not enough data
8.1
1312
Campaign Management
Not enough data
8.3
1328
Not enough data
8.2
1266
Not enough data
8.2
1191
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1086
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1118
Not enough data
8.0
1068
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Targeting
Not enough data
8.3
1193
Not enough data
8.2
1111
Not enough data
8.0
1007
Not enough data
8.0
984
Platform
Not enough data
8.3
1163
Not enough data
8.2
1310
Not enough data
8.8
1337
Not enough data
8.7
1360
Not enough data
8.6
1184
Not enough data
8.3
1310
Not enough data
8.6
1349
Not enough data
8.4
1055
Not enough data
8.4
1249
Data Management
8.9
220
|
Verified
Not enough data
8.3
211
|
Verified
Not enough data
8.9
216
|
Verified
Not enough data
8.6
213
|
Verified
Not enough data
8.3
202
|
Verified
Not enough data
8.7
202
|
Verified
Not enough data
Integration
8.5
201
|
Verified
Not enough data
8.6
214
|
Verified
Not enough data
8.6
201
|
Verified
Not enough data
Deployment
7.7
187
|
Verified
Not enough data
9.1
213
|
Verified
Not enough data
Performance
9.1
220
|
Verified
Not enough data
Security
8.7
208
|
Verified
Not enough data
9.1
214
|
Verified
Not enough data
Generative AI
7.6
129
Not enough data
7.8
126
Not enough data
Responses
Not enough data
9.0
24
Not enough data
8.9
23
Not enough data
8.0
23
Automation - AI Agents
Not enough data
7.6
24
Not enough data
7.3
25
Not enough data
8.1
24
Not enough data
Feature Not Available
Not enough data
7.6
24
Platform
Not enough data
8.2
24
Not enough data
8.7
24
Not enough data
7.8
23
Autonomy - AI Agents
Not enough data
Feature Not Available
Not enough data
7.2
24
Not enough data
7.6
24
Not enough data
Feature Not Available
Generative AI
Not enough data
8.3
24
Not enough data
7.9
24
Page Customization
Not enough data
8.4
1359
|
Verified
Not enough data
7.9
1397
|
Verified
Not enough data
7.8
1281
|
Verified
Not enough data
8.1
1319
|
Verified
Page Optimization
Not enough data
8.1
1184
|
Verified
Not enough data
8.0
1293
|
Verified
Not enough data
8.1
1332
|
Verified
Not enough data
7.8
1221
|
Verified
Integrations
Not enough data
7.4
756
|
Verified
Not enough data
8.7
1247
|
Verified
Not enough data
8.5
1245
|
Verified
Generative AI
Not enough data
7.1
349
Agentic AI - Landing Page Builders
Not enough data
6.5
85
Storage
9.1
70
Not enough data
8.8
70
Not enough data
Availability
8.4
62
Not enough data
8.5
66
Not enough data
8.6
68
Not enough data
Performance
8.5
65
Not enough data
Security
8.7
70
Not enough data
8.8
69
Not enough data
8.4
69
Not enough data
8.7
65
Not enough data
Support
8.7
66
Not enough data
8.9
66
Not enough data
Centralized computation
9.1
27
Not enough data
Localized computation
8.5
28
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
6.9
77
Not enough data
7.1
76
Not enough data
6.9
77
Not enough data
7.1
78
Not enough data
7.1
77
Lead Intelligence
Not enough data
8.0
791
Not enough data
8.3
825
Not enough data
8.3
842
Lead Management
Not enough data
8.4
909
Not enough data
7.7
781
Not enough data
8.1
851
Marketing Campaigns
Not enough data
8.0
814
Not enough data
7.6
719
Not enough data
7.8
779
Not enough data
8.0
775
Not enough data
8.2
886
Not enough data
8.1
830
Statistical Tool
8.7
79
Not enough data
9.0
79
Not enough data
8.8
80
Not enough data
Data Analysis
9.3
79
Not enough data
9.1
80
Not enough data
Decision Making
8.8
80
Not enough data
8.7
78
Not enough data
8.7
80
Not enough data
8.7
78
Not enough data
Generative AI
7.5
51
Not enough data
7.8
51
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.8
65
7.7
2235
|
Verified
9.2
64
8.3
2676
|
Verified
8.9
64
8.0
2446
|
Verified
9.4
65
8.5
2475
|
Verified
8.8
63
Feature Not Available
8.4
62
Feature Not Available
Campaign Activity
9.1
67
8.3
2873
|
Verified
9.5
67
8.3
3115
|
Verified
8.7
64
7.8
2374
|
Verified
9.2
61
8.1
2560
|
Verified
8.9
62
8.0
2392
|
Verified
9.0
64
7.5
536
Agentic AI - Marketing Analytics
8.7
15
6.6
170
9.6
15
6.8
164
8.2
15
6.6
166
Database
8.8
177
Not enough data
8.9
175
Not enough data
8.8
169
Not enough data
Integrations
8.4
138
Not enough data
8.6
135
Not enough data
Platform
8.9
153
Not enough data
8.9
167
Not enough data
8.6
135
Not enough data
Processing
9.3
170
Not enough data
9.1
163
Not enough data
Data Transformation
8.8
285
Not enough data
9.3
294
Not enough data
Connectivity
8.1
253
Not enough data
8.2
251
Not enough data
8.7
280
Not enough data
8.7
271
Not enough data
Operations
8.5
280
Not enough data
8.7
279
Not enough data
8.3
257
Not enough data
8.4
264
Not enough data
8.5
256
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Cloud BigQuery and HubSpot Marketing Hub are categorized as Marketing Analytics
Unique Categories
Google Cloud BigQuery is categorized as Columnar Databases, Big Data Integration Platforms, ETL Tools, Big Data Processing and Distribution, Big Data Analytics, Predictive Analytics, Data Warehouse, and Data Clean Room
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Attribution, Social Media Advertising, Social Media Management, Marketing Automation, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Reviews
Reviewers' Company Size
Google Cloud BigQuery
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
16.2%
Computer Software
13.2%
Retail
7.1%
Financial Services
6.5%
Marketing and Advertising
5.1%
Other
51.9%
Computer Software
15.8%
Marketing and Advertising
12.8%
Information Technology and Services
11.6%
Financial Services
5.0%
Education Management
2.5%
Other
52.3%
Alternatives
Discussions
Is BigQuery part of Google Cloud Platform?
2 Comments
AY
Yes, Bigquery is a GCP product and a serveless data wharehouse.Read more
How BQ legacy SQl is different form the standard SQL?
1 Comment
OD
Legacy SQL is a non-standard SQL only used by BigQuery. Standard SQL is compliant with the SQL 2011.
Google recommends using Standard SQL and looking at the...Read more
What is HubSpot marketing hub?
6 Comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 Comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
5 Comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
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