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- Google Audience Center
- OnAudience.com - Data Management Platform
- Google Audience Center-vs-OnAudience.com - Data Management Platform
Compare Google Audience Center and OnAudience.com - Data Management Platform 
At a Glance
Market Segments
Small-Business (75.0% of reviews)
Small-Business (88.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Audience Center
Star Rating
(18)4.1 out of 5
Market Segments
Small-Business (75.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google Audience CenterOnAudience.com - Data Management Platform
Star Rating
(31)4.8 out of 5
Market Segments
Small-Business (88.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about OnAudience.com - Data Management PlatformSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Audience Center excels in "Mobile Data Integration" with a score of 9.2, making it a strong choice for businesses that prioritize mobile audience engagement. In contrast, OnAudience.com shines in "1st-Party Data Integration" with a remarkable score of 9.8, indicating its superior capability to integrate directly with user data.
- Reviewers mention that OnAudience.com offers exceptional "Quality of Support" with a score of 9.8, which is significantly higher than Google Audience Center's score of 7.5. This suggests that users may find more reliable assistance and guidance when using OnAudience.com.
- G2 users highlight that OnAudience.com provides a more user-friendly experience, reflected in its "Ease of Use" score of 9.3 compared to Google Audience Center's 7.2. This could be a deciding factor for teams looking for a straightforward platform to navigate.
- Users on G2 report that OnAudience.com outperforms Google Audience Center in "Custom Reports," scoring 9.5 versus 8.5. This feature allows users to tailor their reporting needs more effectively, which is crucial for data-driven decision-making.
- Reviewers say that Google Audience Center has a solid performance in "Audience Segmentation" with a score of 9.3, but OnAudience.com takes the lead with a score of 9.8, indicating a more advanced capability to segment audiences for targeted marketing efforts.
- Users report that while both platforms offer "Data Export Tools," OnAudience.com slightly edges out with a score of 9.2 compared to Google Audience Center's 9.3, suggesting that users may find OnAudience.com more versatile for exporting data in various formats.
Pricing
Entry-Level Pricing
Google Audience Center
No pricing availableOnAudience.com - Data Management Platform
No pricing availableFree Trial
Google Audience Center
No trial information availableOnAudience.com - Data Management Platform
No trial information availableRatings
Meets Requirements
8.3
15
9.2
23
Ease of Use
7.2
15
9.3
23
Ease of Setup
Not enough data
9.4
11
Ease of Admin
Not enough data
9.1
11
Quality of Support
7.5
14
9.8
23
Has the product been a good partner in doing business?
Not enough data
9.1
11
Product Direction (% positive)
6.9
15
10.0
23
Features by Category
Data Integration
8.3
11
9.8
10
7.7
10
9.8
8
7.6
7
9.8
9
7.4
7
9.4
6
9.2
10
Not enough data
9.3
10
9.2
6
Data Analysis & Optimization
9.3
12
9.8
8
8.5
11
9.7
5
8.3
12
8.9
6
8.5
12
9.5
7
Platform
8.7
9
9.7
5
8.9
11
9.2
6
8.9
11
9.7
6
8.1
8
9.4
6
8.5
10
Feature Not Available
Categories
Categories
Shared Categories
Google Audience Center and OnAudience.com - Data Management Platform are categorized as Data Management Platform (DMP)
Unique Categories
Google Audience Center has no unique categories
OnAudience.com - Data Management Platform has no unique categories
Reviews
Reviewers' Company Size
Google Audience Center
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OnAudience.com - Data Management Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
18.8%
Textiles
6.3%
Staffing and Recruiting
6.3%
Retail
6.3%
Outsourcing/Offshoring
6.3%
Other
56.3%
Marketing and Advertising
64.0%
Internet
12.0%
Online Media
8.0%
Information Technology and Services
4.0%
Financial Services
4.0%
Other
8.0%
Most Helpful Reviews
Google Audience Center
Most Helpful Favorable Review
John G.
Verified User in Media Production
I like the way it works within the Google 'ecosystem' of products. It integrates , but also allows some granularity of each component, especially for reporting purposes. This includes both Google and 3rd party data which is critical for us, as we utilize...
Most Helpful Critical Review
Verified User in Information Technology and Services
It can be difficult to find details on specific pages/assets
OnAudience.com - Data Management Platform
Most Helpful Favorable Review
Verified User in Marketing and Advertising
Reaching B2B customers. Actually, with DMP you can reach any kind of clients but our company is focused on the B2B sector and the OnAudience.com technology helped us to acquire new users from that market segment.
Most Helpful Critical Review
Verified User in Online Media
A bit too expensive, but comparing with my past experiences with data providers, this one worth that money.
John G.
Verified User in Media Production
I like the way it works within the Google 'ecosystem' of products. It integrates , but also allows some granularity of each component, especially for reporting purposes. This includes both Google and 3rd party data which is critical for us, as we utilize...
Verified User in Marketing and Advertising
Reaching B2B customers. Actually, with DMP you can reach any kind of clients but our company is focused on the B2B sector and the OnAudience.com technology helped us to acquire new users from that market segment.
Verified User in Information Technology and Services
It can be difficult to find details on specific pages/assets
Verified User in Online Media
A bit too expensive, but comparing with my past experiences with data providers, this one worth that money.
Alternatives
Discussions
Google Audience Center has no discussions with answers
OnAudience.com - Data Management Platform has no discussions with answers
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