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Compare Google Analytics and SE Ranking 
Featured Products
At a Glance
Market Segments
Small-Business (59.8% of reviews)
Small-Business (89.6% of reviews)
Entry-Level Pricing
No pricing available
Starting at $65.00
Google Analytics
Star Rating
(6,635)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsSE Ranking
Star Rating
(1,422)4.8 out of 5
Market Segments
Small-Business (89.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $65.00
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Analytics excels in providing a comprehensive dashboard that comes pre-loaded with essential metrics, making it easy for users to access the data they need without extensive customization. This feature is particularly appreciated by users who value efficiency in tracking website performance.
- Users say that SE Ranking stands out for its all-in-one SEO capabilities, offering tools for rank tracking, site audits, and keyword research all in one platform. Reviewers highlight the intuitive interface and the power of its features, which help them tackle SEO challenges effectively.
- According to verified reviews, Google Analytics is praised for its seamless integration with other Google tools, such as Google Ads and Google Search Console. This integration allows users to leverage multiple platforms for a more holistic view of their analytics, enhancing their overall experience.
- Reviewers mention that SE Ranking's user-friendly design makes it accessible for those new to SEO, with many noting that the platform is easy to navigate and understand. This ease of use is a significant advantage for small businesses looking to optimize their online presence without a steep learning curve.
- G2 reviewers highlight that while Google Analytics has a higher overall satisfaction score, SE Ranking receives commendations for its quality of support, with users noting responsive assistance and helpful resources that enhance their experience with the platform.
- Users report that Google Analytics, despite its strengths, can sometimes feel overwhelming due to its extensive features, which may require a learning period for new users. In contrast, SE Ranking's straightforward approach is often seen as a more manageable option for those who prefer simplicity in their SEO tools.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableSE Ranking
ESSENTIAL
Starting at $65.00
For individual SEO professionals
- 1 manager seat
- 5 projects
- 500 keywords to track daily
Free Trial
Google Analytics
No trial information availableSE Ranking
Free Trial is available
Ratings
Meets Requirements
9.0
5,519
9.2
1,086
Ease of Use
7.8
5,552
9.2
1,094
Ease of Setup
7.9
2,756
9.3
796
Ease of Admin
8.2
2,609
9.2
758
Quality of Support
7.5
4,593
9.4
1,037
Has the product been a good partner in doing business?
8.3
2,390
9.4
740
Product Direction (% positive)
8.5
5,398
9.5
1,028
Features by Category
Metrics
9.0
4025
Not enough data
8.8
4000
Not enough data
8.7
3936
Not enough data
8.6
3616
Not enough data
8.4
3388
Not enough data
8.4
3593
Not enough data
8.5
3640
Not enough data
8.6
3713
Not enough data
8.2
3300
Not enough data
Reporting
Feature Not Available
Not enough data
8.5
3543
Not enough data
8.2
3251
Not enough data
8.4
3495
Not enough data
8.5
3432
Not enough data
8.3
3110
Not enough data
8.5
3663
Not enough data
Other
8.5
3684
Not enough data
8.5
3495
Not enough data
8.3
3287
Not enough data
8.7
3434
Not enough data
8.5
2696
Not enough data
8.0
2423
Not enough data
8.2
2798
Not enough data
Agentic AI - Digital Analytics
7.8
84
Not enough data
8.0
85
Not enough data
7.7
84
Not enough data
8.4
90
Not enough data
Administration
8.5
2624
Not enough data
8.2
2329
Not enough data
8.9
3457
Not enough data
8.9
3563
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1176
Not enough data
8.8
1134
Not enough data
9.1
1148
Not enough data
Tracking & Reporting
8.6
1019
Not enough data
8.9
1164
Not enough data
8.5
1068
Not enough data
8.9
1178
Not enough data
8.7
1121
Not enough data
8.6
1096
Not enough data
Metrics
8.8
235
Not enough data
8.7
230
Not enough data
8.8
224
Not enough data
8.6
234
Not enough data
8.8
237
Not enough data
Local Search Optimization
Not enough data
9.4
341
|
Verified
Not enough data
8.7
170
Not enough data
8.5
177
Not enough data
Feature Not Available
Not enough data
7.9
233
|
Verified
Not enough data
9.1
333
|
Verified
Platform Basics
Not enough data
9.0
139
Not enough data
9.1
137
Agentic AI - Competitive Intelligence
Not enough data
8.0
11
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform Content
Not enough data
8.0
111
Platform Reporting
Not enough data
8.3
127
Not enough data
Feature Not Available
SEO Auditing & Monitoring
Not enough data
8.7
411
Not enough data
9.3
335
Not enough data
9.3
314
Not enough data
9.0
327
Agentic AI - SEO Tools
Not enough data
7.4
24
Not enough data
7.5
24
Not enough data
7.8
24
Not enough data
7.2
24
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.7
24
SEO Content & Rankings
Not enough data
8.2
692
Not enough data
8.8
778
Not enough data
9.3
765
Not enough data
8.7
400
Not enough data
8.4
283
SEO Reporting
Not enough data
9.0
749
Not enough data
9.0
463
Not enough data
8.7
418
Not enough data
8.8
342
Generative AI
Not enough data
7.6
139
Not enough data
7.7
136
Exchange Functions
9.3
15
Not enough data
9.3
15
Not enough data
Data as a Service
9.3
15
Not enough data
9.1
15
Not enough data
9.6
15
Not enough data
9.2
15
Not enough data
Management
9.3
15
Not enough data
9.3
15
Not enough data
9.0
15
Not enough data
9.2
15
Not enough data
Platform Basics
Not enough data
8.7
47
Not enough data
8.0
45
Not enough data
8.6
49
Platform Data
Not enough data
8.7
43
Not enough data
8.7
45
Not enough data
8.6
46
Not enough data
8.6
42
Agentic AI - Operational Risk Management
Not enough data
Not enough data
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Tools
8.3
1122
Feature Not Available
8.9
1493
Feature Not Available
8.3
1255
Feature Not Available
Metrics
8.9
1464
Feature Not Available
8.9
1498
8.8
112
8.9
1498
Feature Not Available
8.7
1416
Feature Not Available
8.7
1430
Feature Not Available
8.4
1366
9.2
126
Agentic AI - Content Analytics
7.7
40
8.0
10
8.2
40
7.8
10
7.8
40
7.7
10
7.8
40
7.7
10
7.9
42
8.5
10
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.8
235
Not enough data
8.7
230
Not enough data
8.8
224
Not enough data
8.6
234
Not enough data
8.8
237
Not enough data
Categories
Categories
Shared Categories
Google Analytics and SE Ranking are categorized as Content Analytics
Unique Categories
Google Analytics is categorized as Mobile App Analytics, Digital Analytics, and Data Exchange Platforms
SE Ranking is categorized as SEO Tools, Answer Engine Optimization (AEO), Local SEO, Competitive Intelligence, and Paid Search Intelligence
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SE Ranking
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
7.9%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.7%
Marketing and Advertising
41.0%
Internet
7.8%
Information Technology and Services
5.8%
Computer Software
4.5%
Retail
2.5%
Other
38.5%
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
How do I get assistance in fixing errors I cant fix.
2 Comments
Official Response from SE Ranking
Thanks Al, we are available via live-chat, e-mails and we can have a call too.
We will contact you directly to know more details. Read more
How to use SEranking for finding and tracking link building prospects?
2 Comments
Official Response from SE Ranking
Hi Karthika, and thanks for a nice question, we have 2 Tools for this process - Backlink Monitor and Backlink Checker. So you can first analyze any domain,...Read more
Are there tutorials for fixing technical SEO issues?
2 Comments
ED
Hello. We create all sorts of educational content: how-tos, webinars, expert talks on YouTube https://www.youtube.com/c/SerankingCom, in-depth articles on...Read more
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