Compare Google Analytics and HockeyStack 
At a Glance
Market Segments
Small-Business (59.9% of reviews)
Mid-Market (60.9% of reviews)
Entry-Level Pricing
No pricing available
Starting at $2,200.00 Per Month
Google Analytics
Star Rating
(6,442)4.5 out of 5
Market Segments
Small-Business (59.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsHockeyStack
Star Rating
(67)4.7 out of 5
Market Segments
Mid-Market (60.9% of reviews)
Entry-Level Pricing
Starting at $2,200.00 Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics excels in its Reports Interface, scoring 9.0, which allows for easy navigation and understanding of data, while HockeyStack, although strong, has not been rated in this specific area.
- Reviewers mention that HockeyStack shines in Quality of Support, with a score of 9.7, indicating that users feel well-supported and valued, whereas Google Analytics has a lower score of 7.5 in this category.
- G2 users highlight that HockeyStack's Custom Event Tracking feature is particularly robust, scoring 9.3, allowing for tailored tracking of user interactions, while Google Analytics scores slightly lower at 8.4.
- Users on G2 report that HockeyStack's Funnel Analysis feature is exceptional, with a score of 9.8, providing deep insights into user journeys, compared to Google Analytics' score of 8.2 in the same area.
- Reviewers mention that Google Analytics offers superior Dashboards, scoring 9.5, which are customizable and user-friendly, while HockeyStack's dashboards, although effective, do not match this level of customization.
- Users say that HockeyStack's Real-Time Reporting feature, scoring 9.1, is a standout, providing immediate insights into user behavior, whereas Google Analytics scores 8.8, indicating a slight lag in real-time capabilities.
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Pricing
Entry-Level Pricing
Google Analytics
No pricing availableHockeyStack
Platform
Starting at $2,200.00
Per Month
- Full integration catalog (CRM, MAT, Ad Platforms and more)
- Multi-touch Attribution Models
- Paid Ads Analysis
Free Trial
Google Analytics
No trial information availableHockeyStack
No trial information availableRatings
Meets Requirements
9.0
5,350
9.1
50
Ease of Use
7.8
5,377
8.3
52
Ease of Setup
7.9
2,584
8.2
30
Ease of Admin
8.2
2,532
8.4
23
Quality of Support
7.5
4,444
9.7
48
Has the product been a good partner in doing business?
8.3
2,320
9.8
23
Product Direction (% positive)
8.5
5,233
9.8
48
Features by Category
Reports
Not enough data
9.0
17
Not enough data
9.0
16
Not enough data
9.3
16
Not enough data
9.6
14
Not enough data
9.5
16
Data Preparation
Not enough data
9.4
9
Not enough data
8.1
6
Data Modeling and Blending
Not enough data
9.7
6
Not enough data
9.5
7
Not enough data
9.7
6
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Self Service
Not enough data
8.8
15
Not enough data
9.6
15
Not enough data
9.4
15
Not enough data
8.2
13
Not enough data
9.0
13
Not enough data
8.8
12
Advanced Analytics
Not enough data
8.8
13
Not enough data
9.1
15
Not enough data
8.6
14
Building Reports
Not enough data
8.3
14
Not enough data
9.1
13
Not enough data
9.4
14
Not enough data
9.4
14
Metrics
9.0
3878
9.6
19
8.7
3863
9.4
19
8.7
3804
9.6
18
8.6
3486
9.3
19
8.4
3256
9.3
18
8.4
3464
9.0
16
8.5
3514
9.1
17
8.6
3578
9.2
15
8.2
3171
9.8
16
Reporting
Feature Not Available
9.1
15
8.5
3415
9.2
17
8.2
3132
8.3
18
8.4
3371
9.0
17
8.5
3312
8.0
15
8.3
2992
8.3
11
8.5
3530
9.2
14
Other
8.5
3560
9.3
17
8.5
3378
8.6
14
8.4
3168
Feature Not Available
8.7
3303
9.3
17
8.5
2581
Feature Not Available
8.0
2312
7.3
14
8.2
2686
Feature Not Available
Administration
8.5
2507
8.4
16
8.2
2219
8.2
18
8.9
3341
9.3
19
8.9
3449
8.8
17
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1145
Not enough data
8.8
1105
Not enough data
9.1
1117
Not enough data
Tracking & Reporting
8.6
989
Not enough data
8.9
1132
Not enough data
8.5
1039
Not enough data
8.8
1147
Not enough data
8.7
1092
Not enough data
8.6
1067
Not enough data
Metrics
8.8
202
Not enough data
8.6
199
Not enough data
8.7
193
Not enough data
8.5
202
Not enough data
8.8
206
Not enough data
Attribution Modeling
Not enough data
9.5
18
Not enough data
9.7
17
Not enough data
9.6
13
Not enough data
9.4
12
Not enough data
8.9
12
Not enough data
9.2
13
Marketing
Not enough data
9.9
14
Not enough data
8.8
12
Not enough data
9.1
17
Not enough data
9.4
14
Reporting
Not enough data
9.3
17
Not enough data
9.3
16
Not enough data
9.8
14
Platform Basics
Not enough data
8.0
10
Not enough data
9.3
10
Platform Data
Not enough data
10.0
11
Not enough data
9.4
11
Not enough data
9.6
13
Not enough data
9.7
12
Platform Additional Functionality
Not enough data
9.7
12
Not enough data
9.3
14
Not enough data
5.2
8
Revenue Operations & Intelligence (RO&I)Hide 18 FeaturesShow 18 Features
Not enough data
Not enough data
Revenue Sourcing and Forecasting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
CRM Data Enrichment
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Account Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
9.3
10
Not enough data
9.4
12
Not enough data
9.7
10
Lead Management
Not enough data
9.2
12
Not enough data
7.8
10
Not enough data
9.5
13
Marketing Campaigns
Not enough data
9.7
13
Not enough data
9.3
10
Not enough data
8.5
12
Not enough data
8.6
12
Not enough data
8.9
14
Not enough data
9.3
14
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
8.3
1071
7.2
9
8.9
1438
9.7
11
8.4
1202
5.2
9
Metrics
8.9
1410
8.3
7
8.9
1445
9.0
8
8.9
1447
9.8
7
8.7
1363
9.5
7
8.7
1378
9.0
8
8.4
1315
5.7
7
Marketing Operations
Not enough data
9.6
13
Not enough data
9.8
10
Not enough data
9.1
11
Not enough data
9.5
11
Not enough data
8.1
12
Not enough data
6.7
7
Campaign Activity
Not enough data
9.4
15
Not enough data
9.3
17
Not enough data
8.6
14
Not enough data
10.0
13
Not enough data
7.7
13
Not enough data
7.6
11
Metrics
8.8
202
Not enough data
8.6
199
Not enough data
8.7
193
Not enough data
8.5
202
Not enough data
8.8
206
Not enough data
Categories
Categories
Shared Categories
Google Analytics and HockeyStack are categorized as Content Analytics and Digital Analytics
Unique Categories
Google Analytics is categorized as Mobile App Analytics
HockeyStack is categorized as Account-Based Analytics, Marketing Analytics, Analytics Platforms, Attribution, Revenue Operations & Intelligence (RO&I), and Customer Journey Analytics
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HockeyStack
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.4%
Information Technology and Services
7.9%
Computer Software
6.7%
Internet
4.6%
Retail
2.9%
Other
56.6%
Computer Software
43.8%
Marketing and Advertising
14.1%
Information Technology and Services
9.4%
Logistics and Supply Chain
6.3%
Computer & Network Security
6.3%
Other
20.3%
Most Helpful Reviews
Google Analytics
Most Helpful Favorable Review
Kristin H.
Verified User in Higher Education
Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.
Most Helpful Critical Review
Verified User in Non-Profit Organization Management
My biggest gripe about it is that it isn't very intuitive. There are a lot of data points, but it's hard to really understand what the bigger picture story behind the numbers really mean between all the specific terms - users vs. new users vs. sessions,...
HockeyStack
Most Helpful Favorable Review
Karim L.
Verified User in Marketing and Advertising
* Excellent UI/UX (literally 10/10). * No coding needed to get started. None. * Integrations with all major platforms (GTM, Shopify, Wordpress etc). * Cookieless (works via javascript). * Incredible SLA from support. Asked a question during Easter and...
Most Helpful Critical Review
Kristin H.
Verified User in Higher Education
Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.
Karim L.
Verified User in Marketing and Advertising
* Excellent UI/UX (literally 10/10). * No coding needed to get started. None. * Integrations with all major platforms (GTM, Shopify, Wordpress etc). * Cookieless (works via javascript). * Incredible SLA from support. Asked a question during Easter and...
Verified User in Non-Profit Organization Management
My biggest gripe about it is that it isn't very intuitive. There are a lot of data points, but it's hard to really understand what the bigger picture story behind the numbers really mean between all the specific terms - users vs. new users vs. sessions,...
Alternatives
Discussions
What is Google Analytics used for?
6 comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How do I link it to my SPSS journal
4 comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
Sessions by page or path in Google Analytics
4 comments
LM
You can find the total sessions just by modifying the date range in the upper right corner.Read more
HockeyStack has no discussions with answers
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