Compare Google Analytics 360 and Mixpanel 
- Users report that Mixpanel excels in Custom Event Tracking, scoring 9.1 compared to Google Analytics 360's 8.9. Reviewers mention that Mixpanel's ability to create tailored events allows for deeper insights into user behavior, making it a preferred choice for businesses focused on specific user interactions.
- Reviewers mention that Google Analytics 360 shines in User Demographics, with a score of 9.1 versus Mixpanel's 8.4. Users on G2 appreciate the detailed demographic insights provided by Google Analytics, which help in understanding the audience better for targeted marketing efforts.
- G2 users highlight that Mixpanel's Funnels feature is particularly strong, scoring 8.8, while Google Analytics 360 lags behind at 8.2. Users say that Mixpanel's funnel analysis provides a clearer view of user journeys, enabling businesses to optimize conversion paths effectively.
- Users report that Google Analytics 360 offers superior Attribution capabilities, scoring 8.9 compared to Mixpanel's 8.2. Reviewers mention that the attribution models in Google Analytics help in accurately assessing the impact of various marketing channels on conversions.
- Reviewers mention that Mixpanel's Real-Time Insights feature is highly rated at 8.7, while Google Analytics 360 scores slightly higher at 8.8. Users say that both tools provide valuable real-time data, but Mixpanel's interface is often seen as more intuitive for immediate decision-making.
- Users on G2 report that Mixpanel's User Activity History feature, scoring 9.0, is a standout, while Google Analytics 360's equivalent is rated at 8.8. Reviewers mention that the detailed tracking of user actions in Mixpanel allows for more granular analysis of user engagement over time.
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly
The main difference between Google Analytics and Google Analytics 360 is the amount of the data you can store. The more premium version of the two, Google Analytics 360, allows the user to better house and manipulate large amounts of data. This is a big...
I dislike the fact that my google drive will run out of storage therefore causing a haunt to my google analytics
We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.
MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.
The main difference between Google Analytics and Google Analytics 360 is the amount of the data you can store. The more premium version of the two, Google Analytics 360, allows the user to better house and manipulate large amounts of data. This is a big...
We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.
I dislike the fact that my google drive will run out of storage therefore causing a haunt to my google analytics
MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.
