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At a Glance
Market Segments
Small-Business (50.4% of reviews)
Mid-Market (54.1% of reviews)
Entry-Level Pricing
No pricing available
Free 10000 Sessions Per Month
Google Analytics 360
Star Rating
(594)4.4 out of 5
Market Segments
Small-Business (50.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Analytics 360Heap
Star Rating
(1,094)4.4 out of 5
Market Segments
Mid-Market (54.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free 10000 Sessions Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Heap | by Contentsquare excels in Custom Event Tracking with a score of 8.8, allowing for more tailored analytics, while Google Analytics 360, with a score of 8.4, is seen as less flexible in this area.
- Reviewers mention that Heap's Dynamic Segmentation feature, rated at 9.2, provides superior capabilities for real-time user segmentation compared to Google Analytics 360's score of 8.5, which some users find less intuitive.
- G2 users highlight that Heap's Real-Time Insights feature, scoring 8.4, is particularly beneficial for immediate decision-making, whereas Google Analytics 360, with a score of 8.8, is praised for its Attribution capabilities, making it a strong choice for tracking marketing effectiveness.
- Users on G2 report that Heap's Journey Optimization feature, rated at 9.2, significantly enhances user experience tracking, while Google Analytics 360's Campaign Tracking at 8.6 is noted for its robust reporting but lacks the same level of user journey insights.
- Reviewers say that Heap's Frustration Tracking feature, with a score of 9.0, is a standout for identifying user pain points, while Google Analytics 360's Exit Tracking at 8.6 is effective but does not provide the same depth of user behavior analysis.
- Users report that Heap's Account-Level Analytics feature, scoring 8.3, is beneficial for understanding overall performance, while Google Analytics 360 shines with its Custom Reports and Dashboards at 8.7, offering more flexibility in reporting formats.
Pricing
Entry-Level Pricing
Google Analytics 360
No pricing availableHeap
Free
Free
10000 Sessions Per Month
Find product-market fit
- Up to 10K monthly sessions
- Core analytics charts
- Unlimited enrichment sources
Free Trial
Google Analytics 360
No trial information availableHeap
Free Trial is available
Ratings
Meets Requirements
8.8
447
8.6
856
Ease of Use
8.1
450
8.1
865
Ease of Setup
8.0
195
8.5
313
Ease of Admin
8.4
188
8.6
317
Quality of Support
8.0
406
8.7
679
Has the product been a good partner in doing business?
8.4
184
8.8
299
Product Direction (% positive)
8.4
431
8.7
794
Features by Category
Metrics
8.7
324
8.6
397
8.5
332
8.4
365
8.5
322
8.3
327
8.6
304
9.0
398
8.4
298
8.8
391
8.4
304
8.0
305
8.2
303
8.1
279
8.4
310
8.7
347
8.2
286
8.7
368
Reporting
Feature Not Available
8.6
365
8.6
310
8.0
293
8.4
279
8.7
330
8.5
296
8.3
358
8.4
290
8.2
205
8.2
268
8.4
225
8.7
311
8.3
375
Other
8.5
300
8.4
339
8.4
305
8.0
185
8.3
290
7.6
192
8.6
302
8.2
214
8.5
267
8.1
149
8.2
248
8.0
45
8.3
266
7.9
47
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.5
243
8.4
274
8.2
243
8.6
99
8.6
293
8.6
412
8.6
293
8.7
388
User Identification
9.1
111
8.1
41
9.0
108
8.6
94
9.0
103
8.5
68
Tracking & Reporting
8.9
99
8.6
102
8.8
109
8.4
93
8.9
102
8.1
80
9.0
108
8.1
97
8.8
103
8.2
96
8.8
101
8.4
90
Metrics
9.0
33
8.3
65
8.6
32
7.9
51
8.6
33
8.0
56
8.5
33
8.2
57
8.6
33
8.4
68
User Behavior
Not enough data
9.4
83
Not enough data
9.0
73
Not enough data
9.0
69
A/B Testing
Not enough data
9.1
52
Not enough data
8.9
24
Not enough data
9.3
61
Not enough data
9.3
44
Visitor Information
Not enough data
9.3
66
Not enough data
8.9
61
Agentic AI - Session Replay
Not enough data
Not enough data
Product Analytics
Not enough data
8.3
300
Not enough data
8.7
358
Not enough data
8.5
327
Not enough data
8.7
351
Not enough data
7.9
105
Not enough data
8.4
223
Not enough data
7.8
92
Not enough data
8.3
254
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
8.6
85
Not enough data
8.4
87
Not enough data
8.6
83
Not enough data
8.2
69
Not enough data
7.8
72
Not enough data
7.3
49
Administration
Not enough data
8.1
69
Not enough data
8.2
50
Not enough data
8.5
65
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
9.2
30
Not enough data
9.2
31
Platform Data
Not enough data
9.1
32
Not enough data
8.7
34
Not enough data
9.2
33
Not enough data
8.9
33
Platform Additional Functionality
Not enough data
9.2
33
Not enough data
8.9
31
Not enough data
7.9
15
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
Not enough data
8.7
18
Not enough data
9.1
23
Not enough data
9.0
26
Not enough data
9.3
25
Process Management
Not enough data
9.1
23
Not enough data
9.1
23
Not enough data
9.4
26
Not enough data
9.3
25
System Management
Not enough data
9.4
20
Not enough data
9.3
14
Metrics
9.0
33
8.3
65
8.6
32
7.9
51
8.6
33
8.0
56
8.5
33
8.2
57
8.6
33
8.4
68
Variation Testing
Not enough data
8.5
37
Not enough data
Feature Not Available
Not enough data
8.7
45
Not enough data
8.6
45
Not enough data
8.3
43
Not enough data
8.2
29
Reporting
Not enough data
8.4
64
Not enough data
8.2
65
Personalization
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
38
Administration
Not enough data
8.1
52
Not enough data
7.8
15
Not enough data
8.5
62
Not enough data
8.9
63
Categories
Categories
Shared Categories
Google Analytics 360 and Heap are categorized as Digital Analytics and Mobile App Analytics
Unique Categories
Google Analytics 360 has no unique categories
Heap is categorized as E-Commerce Analytics, Product Analytics, Session Replay, Mobile App Optimization, Enterprise Feedback Management, and Customer Journey Analytics
Reviews
Reviewers' Company Size
Google Analytics 360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Heap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
20.8%
Information Technology and Services
6.2%
Computer Software
4.9%
Retail
3.1%
Education Management
3.1%
Other
61.9%
Computer Software
16.4%
Information Technology and Services
12.0%
Financial Services
9.1%
Marketing and Advertising
7.7%
Internet
5.4%
Other
49.4%
Discussions
What is next to do best.
2 Comments
CC
Using the social network for advertisingRead more
Does Heap work with multiple domains or websites?
1 Comment
MM
yes it supports, for instance we have 5 different websites, and you can create each project for each websites and do you analysis, all you need is to just...Read more
Does Heap support multiple projects on the same account?
1 Comment
MM
yes it supports multiple projects, Under the menu accounts, settings u can add multi projects. Read more
Does Heap work well with single-page web apps built on Backbone, Angular, and other frameworks?
1 Comment
MM
It should work for sure, heap will look for user visit on the page, and event actions triggered on the components on the object the present in your page. Read more
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