- Home
- ...
- Publisher Ad Server Software
- Google Ad Manager
- Sizmek Ad Server
- Google Ad Manager-vs-Sizmek Ad Server
Compare Google Ad Manager and Sizmek Ad Server 
At a Glance
Market Segments
Mid-Market (42.7% of reviews)
Small-Business (45.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Ad Manager
Star Rating
(221)4.2 out of 5
Market Segments
Mid-Market (42.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google Ad ManagerSizmek Ad Server
Star Rating
(11)4.2 out of 5
Market Segments
Small-Business (45.5% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Sizmek Ad ServerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Ad Manager excels in its SSP functionality, particularly in impression targeting, where it received a score of 8.5, indicating a robust capability to reach specific audiences effectively.
- Reviewers mention that Sizmek Ad Server stands out for its ease of use, achieving a high score of 9.3, which suggests that users find the interface intuitive and user-friendly compared to Google Ad Manager's score of 7.7.
- G2 users highlight the quality of support for Sizmek Ad Server, which scored 9.5, indicating that users feel well-supported and valued, while Google Ad Manager's support quality is rated lower at 7.0.
- Users on G2 note that Google Ad Manager has a strong product direction with a positive score of 7.5, suggesting that users feel confident in the platform's future developments, whereas Sizmek Ad Server's score of 6.1 indicates some concerns about its roadmap.
- Reviewers mention that Sizmek Ad Server is particularly effective for small businesses, as reflected in its largest market segment, which is 45.5% of reviews, while Google Ad Manager is more favored by mid-market users, making it potentially less suitable for smaller operations.
- Users say that Google Ad Manager's ad unit availability scored 8.1, which is a strong point for those needing diverse ad formats, while Sizmek Ad Server's offerings in this area may not be as extensive, impacting flexibility for advertisers.
Pricing
Entry-Level Pricing
Google Ad Manager
No pricing availableSizmek Ad Server
No pricing availableFree Trial
Google Ad Manager
No trial information availableSizmek Ad Server
No trial information availableRatings
Meets Requirements
8.6
197
8.6
7
Ease of Use
7.7
194
9.3
7
Ease of Setup
7.5
93
Not enough data
Ease of Admin
7.9
91
Not enough data
Quality of Support
7.0
179
9.5
7
Has the product been a good partner in doing business?
7.8
89
Not enough data
Product Direction (% positive)
7.5
192
6.1
6
Features by Category
Platform - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advertising - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SSP Functionality
8.1
49
Not enough data
SSP
8.1
50
Not enough data
8.5
47
Not enough data
8.0
42
Not enough data
7.5
46
Not enough data
8.0
43
Not enough data
Categories
Categories
Shared Categories
Google Ad Manager and Sizmek Ad Server are categorized as Publisher Ad Server
Unique Categories
Google Ad Manager is categorized as Supply Side Platform (SSP) and App Monetization Platforms
Sizmek Ad Server has no unique categories
Reviews
Reviewers' Company Size
Google Ad Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sizmek Ad Server
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
42.6%
Publishing
6.9%
Internet
6.5%
Newspapers
4.6%
Broadcast Media
4.6%
Other
34.7%
Marketing and Advertising
72.7%
Consulting
9.1%
Oil & Energy
9.1%
Gambling & Casinos
9.1%
‐
Other
0.0%
Most Helpful Reviews
Google Ad Manager
Most Helpful Favorable Review
Narendra singh s.
Verified User in Marketing and Advertising
There are lots of things which i like about Google ads manager during my digital marketing journey: 1.)We can launch campaigns with different objectives be it awareness, consideration or conversion. 2.)The showcase of estimated audience reach helped me in...
Most Helpful Critical Review
Dwight M.
Verified User in Newspapers
The association and QA process is frequently somewhat laborious for us.
Sizmek Ad Server
Most Helpful Favorable Review
REYAZ AHMED K.
Verified User in Oil & Energy
Managing multiple campaigns at once , easy of trafficking using bulk upload , Rich media creatives VAST and VPAID also supported. Many targetting option are there in line ite as well as order which makes easier to filter for me
Most Helpful Critical Review
Mahnoor J.
Verified User in Marketing and Advertising
Nothing is there to dislike Sizmek add services
Narendra singh s.
Verified User in Marketing and Advertising
There are lots of things which i like about Google ads manager during my digital marketing journey: 1.)We can launch campaigns with different objectives be it awareness, consideration or conversion. 2.)The showcase of estimated audience reach helped me in...
REYAZ AHMED K.
Verified User in Oil & Energy
Managing multiple campaigns at once , easy of trafficking using bulk upload , Rich media creatives VAST and VPAID also supported. Many targetting option are there in line ite as well as order which makes easier to filter for me
Dwight M.
Verified User in Newspapers
The association and QA process is frequently somewhat laborious for us.
Mahnoor J.
Verified User in Marketing and Advertising
Nothing is there to dislike Sizmek add services
Alternatives
Discussions
Is Google Ad Manager An SSP?
2 comments
NS
Yes, Google Ad Manager is a complete platform that can act as an ad server as well as an SSP.Read more
What is Google Ad Manager used for?
1 comment
AD
It is best way to monetize client ads on different platform also benifit for ADX to sell direct ads and get more revenueRead more
Sizmek Ad Server has no discussions with answers
Hunting for software insights?
With over 2.5 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
or continue with
Gmail.com addresses not permitted. A business domain using Google is allowed.
By proceeding, you agree to our Terms of Use and Privacy Policy
