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Compare Google Ad Manager and Sharethrough 
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At a Glance
Market Segments
Mid-Market (42.6% of reviews)
Mid-Market (43.5% of reviews)
Pros & Cons
Not enough data
Not enough data
Entry-Level Pricing
No pricing available
$ CPM
Google Ad Manager
Star Rating
(232)4.2 out of 5
Market Segments
Mid-Market (42.6% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Google Ad ManagerSharethrough
Star Rating
(88)4.5 out of 5
Market Segments
Mid-Market (43.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
$ CPM
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Ad Manager excels in its Display Functionality with a score of 8.8, making it a strong choice for advertisers focused on display ads. In contrast, Sharethrough's SSP Functionality shines with a higher score of 9.1, indicating superior capabilities in supply-side platform operations.
- Reviewers mention that Sharethrough offers a more user-friendly experience, reflected in its Ease of Use score of 8.9 compared to Google Ad Manager's 7.7. This makes Sharethrough a preferred option for teams looking for a straightforward setup and management process.
- G2 users highlight the quality of support as a significant differentiator, with Sharethrough receiving an impressive score of 9.5, while Google Ad Manager lags behind at 7.0. Users appreciate the responsive and helpful support from Sharethrough, which enhances their overall experience.
- Users on G2 report that Sharethrough's Advertiser Restrictions feature, scoring 9.0, provides more flexibility and control over ad placements compared to Google Ad Manager's score of 7.5, making it a better choice for advertisers with specific compliance needs.
- Reviewers mention that Google Ad Manager's Campaign Management features, such as Campaign Dashboard and Bulk Editing, are robust, scoring 8.7 and 8.0 respectively. However, Sharethrough's Campaign Optimization capabilities, with a score of 8.2, are noted for being more intuitive and effective in driving better results.
- Users say that both platforms offer strong Mobile Functionality, but Sharethrough's higher score of 9.0 in Ad Unit Availability and 9.2 in Impression Targeting indicates a more comprehensive approach to mobile advertising, which is crucial for reaching audiences on the go.
Pricing
Entry-Level Pricing
Google Ad Manager
No pricing availableSharethrough
Programmatic: In DSP of Choice
$
CPM
Sharethrough has direct integrations in 30+ DSPs including The Trade Desk, DV360, Xandr, Verizon, Adobe, MediaMath and more. Simply add Sharethrough as a supply source using your existing banner, video or native assets and watch your performance increase
Free Trial
Google Ad Manager
No trial information availableSharethrough
No trial information availableRatings
Meets Requirements
8.6
207
8.6
58
Ease of Use
7.8
204
8.9
53
Ease of Setup
7.6
103
8.6
40
Ease of Admin
7.9
96
8.6
35
Quality of Support
7.0
189
9.5
58
Has the product been a good partner in doing business?
7.8
94
9.1
47
Product Direction (% positive)
7.6
202
8.9
55
Features by Category
Channel Functionality
Not enough data
8.8
23
Platform Interoperability
Not enough data
7.4
11
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.7
9
Not enough data
8.2
14
Not enough data
8.3
17
Not enough data
8.0
10
Not enough data
8.3
8
Not enough data
8.5
17
Not enough data
8.4
18
Not enough data
8.3
12
Not enough data
8.3
13
Not enough data
8.2
10
Not enough data
8.3
9
Not enough data
8.5
9
Not enough data
8.3
10
Targeting
Not enough data
8.2
21
Not enough data
8.6
11
Not enough data
8.3
14
Not enough data
8.1
18
Platform
Not enough data
Feature Not Available
Not enough data
7.6
19
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform Interoperability
Not enough data
8.1
7
Mobile Functionality
Not enough data
9.0
13
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.7
9
Not enough data
8.2
14
Not enough data
8.3
17
Not enough data
8.0
10
Not enough data
8.3
8
Not enough data
8.5
17
Not enough data
8.4
18
Not enough data
8.3
12
Not enough data
8.3
13
Not enough data
8.2
10
Not enough data
8.3
9
Not enough data
8.5
9
Not enough data
8.3
10
Targeting
Not enough data
8.2
21
Not enough data
8.6
11
Not enough data
8.3
14
Not enough data
8.1
18
Mobile
Not enough data
8.8
8
Not enough data
8.5
9
Not enough data
8.3
10
Platform
Not enough data
Feature Not Available
Not enough data
7.6
19
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform Interoperability
Not enough data
Not enough data
Video Functionality
Not enough data
8.8
11
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.7
9
Not enough data
8.2
14
Not enough data
8.3
17
Not enough data
8.0
10
Not enough data
8.3
8
Not enough data
8.5
17
Not enough data
8.4
18
Not enough data
8.3
12
Not enough data
8.3
13
Not enough data
8.2
10
Not enough data
8.3
9
Not enough data
8.5
9
Not enough data
8.3
10
Targeting
Not enough data
8.2
21
Not enough data
8.6
11
Not enough data
8.3
14
Not enough data
8.1
18
Platform
Not enough data
Feature Not Available
Not enough data
7.6
19
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advertising - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Ad Serving & Management - Publisher Ad Server
8.3
7
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
9.0
7
Not enough data
9.0
8
Not enough data
Targeting & Personalization - Publisher Ad Server
9.5
7
Not enough data
9.5
7
Not enough data
8.8
7
Not enough data
9.0
7
Not enough data
8.9
6
Not enough data
8.9
6
Not enough data
Monetization & Reporting - Publisher Ad Server
9.2
6
Not enough data
9.2
6
Not enough data
8.3
6
Not enough data
9.2
6
Not enough data
Agentic AI - Publisher Ad Server
8.0
5
Not enough data
7.7
5
Not enough data
8.0
5
Not enough data
8.1
6
Not enough data
8.3
5
Not enough data
Agentic AI - Supply Side Platform (SSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SSP Functionality
8.2
53
9.1
15
SSP
8.2
54
9.0
12
8.6
50
9.2
8
8.1
46
8.5
11
7.7
50
9.0
8
8.2
47
8.7
10
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Ad Manager and Sharethrough are categorized as Supply Side Platform (SSP)
Unique Categories
Google Ad Manager is categorized as App Monetization Platforms and Publisher Ad Server
Sharethrough is categorized as Native Advertising, Video Advertising, Mobile Advertising, and Display Advertising
Reviews
Reviewers' Company Size
Google Ad Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sharethrough
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
40.7%
Publishing
6.6%
Internet
6.2%
Newspapers
4.4%
Broadcast Media
4.4%
Other
37.6%
Marketing and Advertising
42.4%
Pharmaceuticals
5.9%
Online Media
5.9%
Entertainment
5.9%
Financial Services
4.7%
Other
35.3%
Alternatives
Discussions
Is Google Ad Manager An SSP?
2 Comments
NS
Yes, Google Ad Manager is a complete platform that can act as an ad server as well as an SSP.Read more
What is Google Ad Manager used for?
1 Comment
AD
It is best way to monetize client ads on different platform also benifit for ADX to sell direct ads and get more revenueRead more
Sharethrough has no discussions with answers
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