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Compare Google Ad Manager and OpenX

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Google Ad Manager
Google Ad Manager
(221)
4.2 out of 5
Google Ad Manager
By Google
OpenX
OpenX
(19)
3.2 out of 5
OpenX
By OpenX
At a Glance
Google Ad Manager
Google Ad Manager
Star Rating
(221)4.2 out of 5
Market Segments
Mid-Market (42.7% of reviews)
Information
Entry-Level Pricing
No pricing available
Learn more about Google Ad Manager
OpenX
OpenX
Star Rating
(19)3.2 out of 5
Market Segments
Small-Business (40.0% of reviews)
Information
Entry-Level Pricing
No pricing available
Learn more about OpenX
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that OpenX has a lower star rating of 3.2 compared to Google Ad Manager's 4.2, indicating that overall satisfaction is significantly higher with Google Ad Manager.
  • Reviewers mention that OpenX struggles with meeting requirements, scoring only 6.6, while Google Ad Manager excels with a score of 8.6, suggesting that users find Google Ad Manager more capable of fulfilling their advertising needs.
  • G2 users highlight that OpenX's SSP functionality scores 6.8, which is notably lower than Google Ad Manager's 8.1, indicating that users find Google Ad Manager's supply-side platform features more robust and effective.
  • Users on G2 report that OpenX's impression targeting capabilities are rated at 6.8, while Google Ad Manager shines with a score of 8.5, suggesting that Google Ad Manager provides more precise targeting options for advertisers.
  • Reviewers mention that the campaign management features in Google Ad Manager are superior, with a higher ease of use rating (7.7) compared to OpenX (7.6), making it easier for users to manage their advertising campaigns effectively.
  • Users say that OpenX has a lower quality of support rating (6.5) compared to Google Ad Manager (7.0), indicating that users may experience better assistance and resources when using Google Ad Manager.
Pricing
Entry-Level Pricing
Google Ad Manager
No pricing available
OpenX
No pricing available
Free Trial
Google Ad Manager
No trial information available
OpenX
No trial information available
Ratings
Meets Requirements
8.6
197
6.6
18
Ease of Use
7.7
194
7.6
18
Ease of Setup
7.5
93
6.5
8
Ease of Admin
7.9
91
7.5
6
Quality of Support
7.0
179
6.5
16
Has the product been a good partner in doing business?
7.8
89
6.9
7
Product Direction (% positive)
7.5
192
5.6
16
Features by Category
Connected TV (CTV) Advertising PlatformsHide 6 FeaturesShow 6 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
App Monetization PlatformsHide 21 FeaturesShow 21 Features
Not enough data
Not enough data
Platform - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advertising - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Supply Side Platform (SSP)Hide 6 FeaturesShow 6 Features
8.0
277
7.3
62
SSP Functionality
8.1
49
6.8
10
SSP
8.1
50
7.3
11
8.5
47
6.8
10
8.0
42
8.5
11
7.5
46
8.0
10
8.0
43
6.5
10
Categories
Categories
Shared Categories
Google Ad Manager
Google Ad Manager
OpenX
OpenX
Google Ad Manager and OpenX are categorized as Supply Side Platform (SSP), App Monetization Platforms, and Publisher Ad Server
Unique Categories
Google Ad Manager
Google Ad Manager has no unique categories
OpenX
Reviews
Reviewers' Company Size
Google Ad Manager
Google Ad Manager
Small-Business(50 or fewer emp.)
36.2%
Mid-Market(51-1000 emp.)
42.7%
Enterprise(> 1000 emp.)
21.1%
OpenX
OpenX
Small-Business(50 or fewer emp.)
40.0%
Mid-Market(51-1000 emp.)
33.3%
Enterprise(> 1000 emp.)
26.7%
Reviewers' Industry
Google Ad Manager
Google Ad Manager
Marketing and Advertising
42.6%
Publishing
6.9%
Internet
6.5%
Newspapers
4.6%
Broadcast Media
4.6%
Other
34.7%
OpenX
OpenX
Marketing and Advertising
35.3%
Internet
11.8%
Publishing
5.9%
Public Relations and Communications
5.9%
Online Media
5.9%
Other
35.3%
Most Helpful Reviews
Google Ad Manager
Google Ad Manager
Most Helpful Favorable Review
Lucia P.
LP
Lucia P.
Verified User in Computer Software

Overall, system is intuitive and easy to understand. Creation of ad units and placements is relatively easy and uploading of creative units makes trafficking easy. System can recognize creatives from different ad servers, so that makes trafficking of ads...

Most Helpful Critical Review
Evan W.
EW
Evan W.
Verified User in Retail

The delivery of ads are broken out into three elements we use: • Orders • Line items • Creatives When creating an order, you have to define a line item, and each line item needs creatives. I often find that when you schedule an ad to be delivered, Ad...

OpenX
OpenX
Most Helpful Favorable Review
James W.
JW
James W.
Verified User in Internet

Team was great and very involved on helping to setup the account and make sure we started to see delivery quickly. They offered competitive value on the Web units.

Most Helpful Critical Review
Verified User
G
Verified User in Marketing and Advertising

Doesn't play well with passing to google tags. Lack of data about bids/prices/floors.

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Discussions
Google Ad Manager
Google Ad Manager Discussions
Is Google Ad Manager An SSP?
2 comments
Narendra singh s.
NS
Yes, Google Ad Manager is a complete platform that can act as an ad server as well as an SSP.Read more
What is Google Ad Manager used for?
1 comment
Anuj D.
AD
It is best way to monetize client ads on different platform also benifit for ADX to sell direct ads and get more revenueRead more
How do I use Google Ad Manager?
1 comment
Anuj D.
AD
Using Ad manager we can easily manage our adsRead more
See all discussions
OpenX
OpenX Discussions
Monty the Mongoose crying
OpenX has no discussions with answers
See all discussions
Ask Google Ad Manager a QuestionContact Google Ad Manager
Ask OpenX a QuestionContact OpenX

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