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# Google Ad Manager vs OpenX Comparison - What are their main differences?

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Google Ad ManagerOpenX[+ Add Product](#)

Pricing

**Google Ad Manager**
No pricing available

**OpenX**
No pricing available

**Pricing Insights**
from reviews

Perceived Cost

**Google Ad Manager**
$$$$$

**OpenX**
Not enough reviews yet

Average Discount

**Google Ad Manager**
7%

**OpenX**
Not enough reviews yet

Uncover valuable pricing insights from real user feedback to improve your shopping experience.
See it for free

Time to Implement

**Google Ad Manager** 6 months
Based on 100 responses

**OpenX** 6 months
Based on 100 responses

Return on Investment

**Google Ad Manager** 6 months
Based on 100 responses

**OpenX** 6 months
Based on 100 responses

**Pros & Cons**
from reviews

**Google Ad Manager**
Not enough data

**OpenX**
Not enough data

Integrations

**Google Ad Manager**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_aeae116c52945fdecd7ed16d621cb315/data-studio.png "Product Avatar Image")

Data Studio

](https://www.g2.com/products/data-studio/reviews)[
View all
](https://www.g2.com/products/google-ad-manager/integrations)

**OpenX**
Not enough data

Screenshots

**Google Ad Manager**
No screenshot available

**OpenX**
 ![OpenX screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/33576/OpenX_Screenshot1.png)

**Ratings**
from reviews

Meets Requirements

**Google Ad Manager**

**8.6** /10

Based on 211 responses

**OpenX**

**6.6** /10

Based on 17 responses

Ease of Use

**Google Ad Manager**

**7.8** /10

Based on 209 responses

**OpenX**

**7.5** /10

Based on 17 responses

Ease of Setup

**Google Ad Manager**

**7.6** /10

Based on 109 responses

**OpenX**

**7.4** /10

Based on 7 responses

Ease of Admin

**Google Ad Manager**

**7.9** /10

Based on 97 responses

**OpenX**

**7.7** /10

Based on 5 responses

Quality of Support

**Google Ad Manager**

**7.0** /10

Based on 193 responses

**OpenX**

**6.3** /10

Based on 15 responses

Has the product been a good partner in doing business?

**Google Ad Manager**

**7.9** /10

Based on 95 responses

**OpenX**

**6.7** /10

Based on 6 responses

Product Direction (% positive)

**Google Ad Manager**

**7.7** /10

Based on 205 responses

**OpenX**

**5.3** /10

Based on 15 responses

**Features**
ratings from reviews

Supply Side Platform (SSP)

**8.2** /10

Based on 73 responses

**7.6** /10

Based on 14 responses

Publisher Ad Server

**8.8** /10

Based on 13 responses

Not enough data

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
37.3%

Mid-Market(51-1000 emp.)
41.7%

Enterprise(\> 1000 emp.)
21.1%

Small-Business(50 or fewer emp.)
37.3%

Mid-Market(51-1000 emp.)
41.7%

Enterprise(\> 1000 emp.)
21.1%

Small-Business(50 or fewer emp.)
42.9%

Mid-Market(51-1000 emp.)
35.7%

Enterprise(\> 1000 emp.)
21.4%

Small-Business(50 or fewer emp.)
42.9%

Mid-Market(51-1000 emp.)
35.7%

Enterprise(\> 1000 emp.)
21.4%

**Reviewers' Industry**

[![Google Ad Manager](https://images.g2crowd.com/uploads/product/hd_favicon/1548109110/google-ad-manager.jpeg "Google Ad Manager")](https://www.g2.com/products/google-ad-manager/reviews)
Google Ad Manager

Marketing and Advertising
40.9%

Publishing
6.5%

Internet
6.1%

Broadcast Media
4.3%

Newspapers
4.3%

Other
37.8%

[![OpenX](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_f44caa80110cc9c9729b7b327be6991f/openx.png "OpenX")](https://www.g2.com/products/openx/reviews)
OpenX

Marketing and Advertising
37.5%

Internet
12.5%

Publishing
6.3%

Online Media
6.3%

Mechanical or Industrial Engineering
6.3%

Other
31.3%

Alternatives

**Google Ad Manager Alternatives**

 ![Equativ](https://images.g2crowd.com/uploads/product/hd_favicon/442c1e286947cd1303c4b2a250b62143/equativ.jpeg "Equativ")

[
Equativ
](/products/equativ/reviews)

 ![PubMatic](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_2736519589ac65c94616f33a00436876/pubmatic.jpg "PubMatic")

[
PubMatic
](/products/pubmatic/reviews)

 ![Magnite, for Sellers](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_05fd991cf8a67f348a02e9714c75311a/magnite-for-sellers.png "Magnite, for Sellers")

[
Magnite, for Sellers
](/products/magnite-for-sellers/reviews)

 ![Meta Audience Network](https://images.g2crowd.com/uploads/product/hd_favicon/57a485a0dace9eee3bac752bea5fb995/meta-audience-network.svg "Meta Audience Network")

[
Meta Audience Network
](/products/meta-audience-network/reviews)

**OpenX Alternatives**

 ![PubMatic](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_2736519589ac65c94616f33a00436876/pubmatic.jpg "PubMatic")

[
PubMatic
](/products/pubmatic/reviews)

 ![Magnite, for Sellers](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_05fd991cf8a67f348a02e9714c75311a/magnite-for-sellers.png "Magnite, for Sellers")

[
Magnite, for Sellers
](/products/magnite-for-sellers/reviews)

 ![Equativ](https://images.g2crowd.com/uploads/product/hd_favicon/442c1e286947cd1303c4b2a250b62143/equativ.jpeg "Equativ")

[
Equativ
](/products/equativ/reviews)

 ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll")

[
AdRoll
](/products/adroll/reviews)

## Google Ad Manager vs OpenX FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between OpenX vs Google Ad Manager?

Google Ad Manager stands out over OpenX with a higher G2 rating, stronger support, and higher reviewer satisfaction across key dimensions.

| [OpenX](https://www.g2.com/products/openx/reviews) | [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews) |
| --- | --- |
| 3.2/5 (18 reviews) | 4.2/5 (236 reviews) |
| 7.4 | 7.6 |
| 6.3 | 7.0 |
| Open exchange campaign management | Centralized ad management and advanced targeting |

### How do the pricing models of OpenX and Google Ad Manager compare?

Google Ad Manager is rated higher for value, with reviewers expressing greater satisfaction with its pricing and cost structure compared to OpenX.

- **OpenX:** In recent reviews, some reviewers note that OpenX offers value as a free solution but mention limitations in transparency and reporting.
- **Google Ad Manager:** Reviewers consistently highlight Google Ad Manager's ability to maximize revenue and provide robust features, with positive sentiment around its value for money.

### What are the best alternatives to OpenX and Google Ad Manager?

The top three alternatives to OpenX and Google Ad Manager are PubMatic, Magnite for Sellers, and — (no third alternative supported in the data).

| Product | G2 Rating (reviews) | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- |
| [OpenX](https://www.g2.com/products/openx/reviews) | 3.2/5 (18) | Free solution, but transparency and reporting limitations noted | Open exchange campaign management |
| [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews) | 4.2/5 (236) | Maximizes revenue, robust features, positive value sentiment | Centralized ad management and advanced targeting |
| [PubMatic](https://www.g2.com/products/pubmatic/reviews) | 3.2/5 (11) | — | — |
| [Magnite, for Sellers](https://www.g2.com/products/magnite-for-sellers/reviews) | 3.2/5 (20) | — | — |

### Which Supply Side Platform (SSP) features should I prioritize when comparing OpenX and Google Ad Manager?

Buyers comparing OpenX and Google Ad Manager should prioritize reporting and analytics, ease of setup, quality of support, targeting capabilities, and centralized ad management.

- **Reporting and analytics:** OpenX (reviewers cite delayed reporting and data discrepancies), Google Ad Manager (reviewers highlight robust and detailed reporting, 8.6 Meets Requirements score).
- **Ease of setup:** OpenX scores 7.4, Google Ad Manager scores 7.6.
- **Quality of support:** OpenX scores 6.3, Google Ad Manager scores 7.0.
- **Targeting capabilities:** OpenX is praised for micro-targeting; Google Ad Manager is noted for advanced targeting and audience segmentation.
- **Centralized ad management:** Google Ad Manager is frequently cited for managing multiple ad formats and campaigns in one place.

### What are the pros and cons of OpenX vs Google Ad Manager?

Google Ad Manager's headline strength is centralized ad management and advanced targeting, while OpenX is recognized for open exchange campaign management and ease of setup.

- **OpenX strengths:** Reviewers highlight ease of setup, campaign management, and customization options.
- **OpenX trade-offs:** Reviewers note delayed reporting, limited transparency, support challenges, and security vulnerabilities.
- **Google Ad Manager strengths:** Reviewers consistently cite centralized management, robust reporting, advanced targeting, and revenue maximization.
- **Google Ad Manager trade-offs:** Reviewers mention a steep learning curve, complexity for beginners, and occasional support limitations.

### Is OpenX or Google Ad Manager better for small businesses?

Google Ad Manager is the better fit for small businesses, with reviewers noting its scalability and centralized management features.

- **OpenX:** No data available for small-business segment share; reviewers mention ease of setup but also note support and transparency limitations.
- **Google Ad Manager:** No data available for small-business segment share; reviewers highlight ease of use, centralized management, and positive experiences with campaign setup for small businesses.

### Which Supply Side Platform (SSP) platform has better integrations?

Google Ad Manager is favored for integrations, with reviewers frequently mentioning its compatibility with other Google products.

- **OpenX:** Reviewers mention integration with SailThru in recent reviews.
- **Google Ad Manager:** Reviewers frequently cite integration with Google Ads and Google Analytics, emphasizing the benefits of a unified Google ecosystem.

### How do OpenX and Google Ad Manager compare on customer support?

Google Ad Manager outperforms OpenX on Quality of Support by a material margin, with a 0.7-point higher score (7.0 vs 6.3).

- **OpenX:** Reviewers report challenges with reaching support and note inconsistent support experiences.
- **Google Ad Manager:** Reviewers describe generally positive support experiences, though some mention slow response times and a reliance on FAQs for troubleshooting.

### Which is easier to implement, OpenX or Google Ad Manager?

Google Ad Manager and OpenX are nearly equal on Ease of Setup, with Google Ad Manager scoring 7.6 and OpenX 7.4, indicating parity.

- **OpenX:** Reviewers highlight straightforward setup but mention occasional interface changes and reporting tool complexity.
- **Google Ad Manager:** Reviewers note a steep learning curve for beginners but praise the platform's step-by-step instructions and centralized setup process.

## Google Ad Manager vs OpenX

When assessing the two solutions, reviewers found Google Ad Manager easier to use, set up, and administer. Reviewers also preferred doing business with Google Ad Manager overall.

- Reviewers felt that Google Ad Manager meets the needs of their business better than OpenX.
- When comparing quality of ongoing product support, reviewers felt that Google Ad Manager is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Google Ad Manager over OpenX.