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- Publisher Ad Server Software
- Google Ad Manager
- Magnite, for Sellers
- Google Ad Manager-vs-Magnite, for Sellers
Compare Google Ad Manager and Magnite, for Sellers 
- Users report that Google Ad Manager excels in its SSP functionality, with a score of 8.1, particularly highlighting the robust "Impression Targeting" feature, which received an impressive score of 8.5. In contrast, Magnite, for Sellers, scored lower at 7.0 for SSP functionality, with "Impression Targeting" only reaching 6.5.
- Reviewers mention that the "Ad Unit Availability" in Google Ad Manager is a strong point, scoring 8.1, which allows for a diverse range of ad formats. Meanwhile, Magnite, for Sellers, struggles in this area with a score of 6.3, indicating limited options for ad units.
- G2 users highlight the ease of setup in Magnite, for Sellers, which scored 7.9, suggesting a smoother onboarding process. However, Google Ad Manager's score of 7.5 indicates that while it is still user-friendly, it may require a bit more effort to get started.
- Users on G2 report that Google Ad Manager has a higher overall satisfaction with support quality, scoring 7.0 compared to Magnite's 6.8. Reviewers mention that timely and effective support is crucial for their operations, making this a significant differentiator.
- Reviewers say that Google Ad Manager's product direction is viewed positively at 7.5, indicating a strong roadmap and future enhancements. In contrast, Magnite, for Sellers, received a lower score of 4.2, suggesting concerns about its future development and innovation.
- Users report that Google Ad Manager's "Bid Reporting" feature is particularly well-received, scoring 8.0, which allows for detailed insights into bidding performance. Magnite, for Sellers, scored 6.8 in this area, indicating that users may find its reporting capabilities less comprehensive.
Overall, system is intuitive and easy to understand. Creation of ad units and placements is relatively easy and uploading of creative units makes trafficking easy. System can recognize creatives from different ad servers, so that makes trafficking of ads...
The delivery of ads are broken out into three elements we use: • Orders • Line items • Creatives When creating an order, you have to define a line item, and each line item needs creatives. I often find that when you schedule an ad to be delivered, Ad...
Rubicon provides great reporting application, with in platform graphs and tools. It makes easy to quickly review performance without need to export to excel. Feature that I love the most is Vantage - it's browser add-on that highlights Rubicon's ads on...
Nothing of note. Most of these SSPs/DSPs are very similar
Overall, system is intuitive and easy to understand. Creation of ad units and placements is relatively easy and uploading of creative units makes trafficking easy. System can recognize creatives from different ad servers, so that makes trafficking of ads...
Rubicon provides great reporting application, with in platform graphs and tools. It makes easy to quickly review performance without need to export to excel. Feature that I love the most is Vantage - it's browser add-on that highlights Rubicon's ads on...
The delivery of ads are broken out into three elements we use: • Orders • Line items • Creatives When creating an order, you have to define a line item, and each line item needs creatives. I often find that when you schedule an ad to be delivered, Ad...
Nothing of note. Most of these SSPs/DSPs are very similar
