Top Rated AppNexus Marketplace Alternatives
14 AppNexus Marketplace Reviews
The main use that I get out of APN is pixel creation and monitoring. I find the process of creating a pixel extremely smooth and simple. All pixels are easy to find with the search function and having the columns for "loads last 12 hours", "last load" and "created" make tracking the pixels extremely simple. Review collected by and hosted on G2.com.
The one issue I have run into many times is finding advertisers with short names or that are created with abbreviations. I find sometimes the search suggestions will minimize and I cannot select the correct advertiser. Review collected by and hosted on G2.com.
Pixel creation in AppNexus is extremely useful and versatile. We would mainly use the Appnexus platform to utilize the pixel suite, which managed over 1000 pixels for our company. It was incredible easy to search for the pixel in the suite and the pixels could then be applied for a number of different uses. Review collected by and hosted on G2.com.
As an SSP, the lack of transparency in the buying process was rather frustrating. I found that compared to other SSPs the pricing and bidding process was a bit confusing in AppNexus. It's also a complicated platform for utilizing PMPs in other DSPs. I've had a number of campaigns run into issues do to the setup process in AppNexus. Review collected by and hosted on G2.com.
I love the three levels built into the campaign. Compared to other SSPs, this provides a level of security in spend and impression counts, which provides a sense of safety and peace of mind when leaving the campaign to run. Review collected by and hosted on G2.com.
I dislike the fact that a few small changes/additions could be made to improve overall efficiency. Examples include allowing us to edit LI cap spends from the LI page, allowing a search under Inventory Targeting lists. Review collected by and hosted on G2.com.
I really like the way that the app makes it easy to make deals and to manage inventory. Review collected by and hosted on G2.com.
I would rather have the design of the app changed in a way that is easier to understand. Review collected by and hosted on G2.com.
user friendly and offer best solution for the pass back Review collected by and hosted on G2.com.
appnexus dsp is not so common so it is hard to integration some agencies Review collected by and hosted on G2.com.
We have been able to find the appropriate advertisers and eliminate quite a few we’ve found to be unfavorable. Review collected by and hosted on G2.com.
A handful of our deals weren’t seen before our cutoff; however, in fairness, the error was likely on our side. Review collected by and hosted on G2.com.
It offers great tools for publishers to access additional budgets via programmatic. You can blacklist, set floorprices, and get reportings as you wish. Review collected by and hosted on G2.com.
It could offer more transparency in who is buying and for which price. Obviously, they want to get their share, but more insights into bid price and paid price as well as lost opportunities would be great. Review collected by and hosted on G2.com.
Easy to use, good connection with other DSP. Good targetings as dell. Review collected by and hosted on G2.com.
Problems with GDPR and Google, big impact on revenues. Review collected by and hosted on G2.com.
