Compare Funnelytics and Google Analytics 
At a Glance
Market Segments
Small-Business (80.6% of reviews)
Small-Business (59.9% of reviews)
Entry-Level Pricing
Free Trial Per Month
No pricing available
Funnelytics
Star Rating
(34)4.2 out of 5
Market Segments
Small-Business (80.6% of reviews)
Entry-Level Pricing
Free Trial Per Month
Browse all 2 pricing plansGoogle Analytics
Star Rating
(6,442)4.5 out of 5
Market Segments
Small-Business (59.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics excels in Sessions - Digital Analytics with a score of 9.0, providing comprehensive insights into user interactions, while Funnelytics falls short with a score of 6.5, indicating less robust session tracking capabilities.
- Reviewers mention that Google Analytics offers superior Real-Time Reporting at 8.8, allowing businesses to monitor user activity as it happens, whereas Funnelytics struggles with this feature, scoring only 6.9, which may hinder timely decision-making.
- G2 users highlight that Google Analytics provides better Custom Event Tracking with a score of 8.5, enabling detailed tracking of user actions, while Funnelytics' score of 6.5 suggests limitations in this area, potentially affecting the granularity of data analysis.
- Users on G2 report that Google Analytics shines in Engagement metrics with a score of 8.7, reflecting its ability to measure user interaction effectively, compared to Funnelytics' lower score of 6.2, which may not capture engagement as thoroughly.
- Reviewers mention that Google Analytics has a more robust Attribution model, scoring 8.5, which helps in understanding the effectiveness of marketing channels, while Funnelytics' score of 6.5 indicates a less effective attribution system.
- Users say that Google Analytics provides better Custom Reports and Dashboards with a score of 8.5, allowing for tailored insights, whereas Funnelytics' score of 6.0 suggests limitations in customization options, which could impact reporting flexibility.
Pricing
Entry-Level Pricing
Funnelytics
Performance Lite
Free Trial
Per Month
Visualize how people flow through your site and the traffic sources that brought them.
- Automatically track pages and traffic sources
- Cross-Domain tracking
- Unlimited user seats
Google Analytics
No pricing availableFree Trial
Funnelytics
Free Trial is available
Google Analytics
No trial information availableRatings
Meets Requirements
8.3
16
9.0
5,352
Ease of Use
8.9
16
7.8
5,379
Ease of Setup
8.6
7
7.9
2,586
Ease of Admin
8.5
8
8.2
2,533
Quality of Support
8.0
15
7.5
4,446
Has the product been a good partner in doing business?
8.3
8
8.3
2,321
Product Direction (% positive)
7.9
11
8.5
5,235
Features by Category
Metrics
6.5
8
9.0
3879
6.2
7
8.7
3864
6.7
9
8.7
3805
7.0
9
8.6
3487
6.5
8
8.4
3257
Feature Not Available
8.4
3465
Feature Not Available
8.5
3515
6.5
9
8.6
3579
6.9
8
8.2
3172
Reporting
6.9
8
Feature Not Available
5.3
6
8.5
3416
Feature Not Available
8.2
3133
6.3
8
8.4
3372
6.3
8
8.5
3313
5.3
6
8.3
2993
Feature Not Available
8.5
3531
Other
6.2
7
8.5
3561
Feature Not Available
8.5
3379
Feature Not Available
8.4
3169
6.7
9
8.7
3304
5.0
5
8.5
2582
Feature Not Available
8.0
2313
Feature Not Available
8.2
2687
Administration
7.2
6
8.5
2508
Feature Not Available
8.2
2220
7.4
7
8.9
3342
7.2
9
8.9
3450
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
Not enough data
8.9
1146
Not enough data
8.8
1106
Not enough data
9.1
1118
Tracking & Reporting
Not enough data
8.6
990
Not enough data
8.9
1133
Not enough data
8.5
1040
Not enough data
8.9
1148
Not enough data
8.7
1093
Not enough data
8.6
1068
Metrics
Not enough data
8.8
203
Not enough data
8.6
200
Not enough data
8.7
194
Not enough data
8.5
203
Not enough data
8.8
207
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
8.3
1072
Not enough data
8.9
1439
Not enough data
8.4
1203
Metrics
Not enough data
8.9
1411
Not enough data
8.9
1446
Not enough data
8.9
1448
Not enough data
8.7
1364
Not enough data
8.7
1379
Not enough data
8.4
1316
Metrics
Not enough data
8.8
203
Not enough data
8.6
200
Not enough data
8.7
194
Not enough data
8.5
203
Not enough data
8.8
207
Categories
Categories
Shared Categories
Funnelytics and Google Analytics are categorized as Digital Analytics
Unique Categories
Funnelytics is categorized as Customer Journey Analytics
Google Analytics is categorized as Content Analytics and Mobile App Analytics
Reviews
Reviewers' Company Size
Funnelytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
38.7%
Computer Software
22.6%
Manufacturing
3.2%
Consulting
3.2%
Writing and Editing
3.2%
Other
29.0%
Marketing and Advertising
21.4%
Information Technology and Services
7.9%
Computer Software
6.7%
Internet
4.6%
Retail
2.9%
Other
56.6%
Most Helpful Reviews
Funnelytics
Most Helpful Favorable Review
Javsy L.
Verified User in Marketing and Advertising
I like the easy way to do the funnels, is easy to share with other people and understand it. I teached others to use this tool, my marketing team create very quickly their own funnels for different campaigns
Most Helpful Critical Review
Ben M.
Verified User in Marketing and Advertising
Some of the features of Funnelytics have never been fully fleshed out, so it's never become the full analytics tool that was promised. However, they offer a fair amount of lifetime sales so you don't need to pay monthly.
Google Analytics
Most Helpful Favorable Review
Kristin H.
Verified User in Higher Education
Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.
Most Helpful Critical Review
Jill A.
Verified User in Information Technology and Services
It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.
Javsy L.
Verified User in Marketing and Advertising
I like the easy way to do the funnels, is easy to share with other people and understand it. I teached others to use this tool, my marketing team create very quickly their own funnels for different campaigns
Kristin H.
Verified User in Higher Education
Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.
Ben M.
Verified User in Marketing and Advertising
Some of the features of Funnelytics have never been fully fleshed out, so it's never become the full analytics tool that was promised. However, they offer a fair amount of lifetime sales so you don't need to pay monthly.
Jill A.
Verified User in Information Technology and Services
It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.
Alternatives
Discussions
How does the marketing funnel work?
1 comment
PP
The marketing funnel is a model used by businesses to visualize the customer journey from initial awareness to final purchase. It consists of several stages,...Read more
Funnelytics has no more discussions with answers
What is Google Analytics used for?
6 comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How do I link it to my SPSS journal
4 comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
Sessions by page or path in Google Analytics
4 comments
LM
You can find the total sessions just by modifying the date range in the upper right corner.Read more
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